#ddtt meetup #7 amsterdam - results on the state of the dutch cro industry survey

#DDTT - Ton Wesseling - Online Dialogue - @TonW


September 9th, 2017


http://anali.st/croresults2017


480survey starts


142completed the full survey

and are running CRO activities


Small (30%) Medium (35%) Large (35%)

Company size


Brand side (69%)

Brand / Agency


Specialist (71%)

Specialist / Manager


Average age: 34,5


3years, average CRO experience

brand side


4years, average CRO experience

agency side


11years, work experience


Team (65%)

CRO Team or just 1 person


6experiments started per month

(brand side)


71/2 experiments started per month

(agency side)


CRO research Sometimes or never

Often or Always


41%winning experiments

(brand side)


44%winning experiments

(agency side)


Implemented < 2 months (52%)

Winning experiments implemented within 2 months:


Companies (32%)

25% or less winners implemented within 2 months:


25%more implementations

when working with an agency


Brand side (54%)

Experiments prioritization methodology

Agency side (85%)


Brand side (46%)

Centralized storage of insights from experiments

Agency side (65%)


Brand side (46%)

Workflow tool for running experiments

Agency side (65%)


Workflow tools


Experimenting is more than getting things done,

it’s about user insights


A/B-test tools


Fast growing this year: (prediction based on survey)

Optimizely, Google Optimize, Custom build

inhouse solutions, Convert and AB Tasty


It’s not about the tool, it’s about the people that use the tool

(and get those winners implemented!)


3.7out of 5

is the highest score on tool happiness…


28%is also using

their A/B-test tool for personalization


We will be repeating this research every 6 months!


Thank you http://anali.st/croresults2017


September 9th, 2017


The next

October 10th, 2017

Marketing