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comparison with the banner info.José A. De La Cruz, J.D. SE Div. HR Leader

Manpower

¿Que pasa? …

Leveraging your

Hispanic Workers

AGENDA

INTRODUCTORY COMMENTS

CULTURE SYSTEM & MODEL

HISPANIC CULTURE SYSTEM

IDEAS - LEVERAGING HISPANIC WORKERS

The Good & The Ugly

What has worked for you in

managing Hispanic employees?

What has NOT worked for you in

managing Hispanic employees?

Did you know?

One-size-fits all DOES NOT work

with Hispanics.

Hispanics respond better to

other Hispanics.

Speaking in Spanish to Spanish-

speaking Hispanics is more

effective.

Culture Systems

Definitions

Culture: a system of norms, behaviors, beliefs

and values that characterizes a group

Ethnicity: a shared identity derived from

ancestral heritage and origin related to racial,

religious, cultural and/or linguistically background

Deep Sea Model of Culture

Behavior

Rituals

Deep Sea Model of Culture

Value Dimensions

Value Dimensions – Overview

VALUES/NORMS – beliefs/attitudes/right vs. wrong

PERSONAL/SPACE – guarding oneself/physical space

SOCIAL ORDER – social hierarchy/interactions

AUTHORITY/POWER – status/control

THOUGHT PROCESS – learn, experience, reason

LANGUAGE/EXPRESSION – verbal/non-verbal cues

TIME AWARENESS – past/present/future

WORK ETHIC – task orientation/achievement

Hispanic

Culture System

Not a homogeneous group

Spanish language

Catholicism

Segmentation based on birthplace

Generational divide

Labels – Hispanic vs. Latino

Hispanic Manifestations

Norms/Values:

strong Catholic upbringing breeds humility

conformity to custom and tradition

destiny in God’s hands and God’s will

Persona/Space:

dress/grooming very important

touchy and feely

small circle of proximity

Hispanic Manifestations – cont’d.

Social Order & Relations:

• extended family; group needs over individual needs

• age merits status/rank/respect

• trust built over time

Authority & Power:

• age carries weight of status/rank

• male figure dominant – “Machismo”

• respect for authority and order

Hispanic Manifestations – cont’d.

Thought Process:

Holistic thinking

Fatalistic perspective

Acceptance of what life brings

Language & Expression:

Formality (“tu” & “usted” = “thee” & “thou”)

Implicit and indirect communication

Less eye contact

Energetic and gesturing

Hispanic Manifestations – cont’d.

Time Awareness:

Time is relative and deadlines are flexible

Mañana means sometime in the future

Short-term emphasis

Future in God’s hands

Work Ethic:

Work to live

God and family comes first – in that order

Emphasis on relationships, not tasks

Ideas for

Leveraging Hispanic Workers

Attracting Workers

Retaining Workers

Recruiting Ideas - Media Sources

Radio Stations: 103.5 Super X, Mega 94.9,

Rumba 100.3, La Nueva Mega 98.1

Television Stations: Univisión, Telemundo, Galavisión,

ESPN En Español

Newspapers: El Clarín, Chevere News, Eco Latino,

El Heraldo, El Vocero Hispano, La Gaceta, La Prensa,

La Voz Católica

Recruiting Ideas – cont’d.

EMPLOYEE REFERRALS Hispanics have extended circle of family/associates

Leverage the “clannish” nature of Hispanics

CHURCHES Many churches have Spanish services

Hispanics practice their faith in large numbers

COMMUNITY-BASED ORGANIZATIONS Social service organizations

Hispanic Chambers of Commerce

Professional associations

Offices of Government Consulates

Recruiting Ideas – cont’d.

WEBSITES: HireDiversity.com; Webentrada.com;

IMDiversity.com; Latpro.com; Saludos.com; Bilingual-

Jobs.com; Joblatino.com; ihispano.com

EXECUTIVE SEARCH FIRMS: SPANUSA

(www.spanusa.com); David Gomes & Associates

(www.dgai.com); Bayer Consulting (www.Bayer-

American.com)

OTHER PUBLIC PLACES: Shopping centers in

Hispanic neighborhoods, Hispanic grocery stores,

Hispanic bakeries

Retention Ideas

Provide Latin American culture training to key staff

Teach Spanish to supervisors and key staff

Conduct learning sessions in Spanish to teach

employees about the business

Provide key training classes in Spanish

Translate employee handbooks, manuals and other

procedural materials into Spanish

Subsidize transportation opportunities (e.g.

carpools, public transit, taxi, etc.)

Offer $ incentives for employee referrals

Offer English classes on premises

Retention Ideas – cont’d.

Review Leave of Absence policies to accommodate

family needs

Provide legal assistance with INS documentation

Celebrate special occasions (birthdays, child births,

anniversaries, etc.)

Conduct sessions in Spanish to teach employees

some “life skills”, such as:

Landlord - Tenant laws/issues

Rights/Obligations under credit laws

College education financing programs

How to manage bank accounts

How to deal with government agencies

Questions

&

Wrap Up