de-mystifying twitter for small business: tweeting towards sales

De-Mystifying Twitter for Small BusinessTweeting Towards Sales

Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

Remember the trees, please enjoy digitally.

Explanatory notes are in plain text.

1Monday, October 12, 15

Social Media Strategy1 - Our Approach2 - Why Social Media Matters3 - The Customer & Prospect Journey / Strategy!4 - De-Mystifying Twitter5 - Twitter Tweeting Exercise6 - Q&A




Charlie ConardCo-Founder and Principal Social Go To245 W 29th Street, Suite #1202New York, NY 10001

[email protected]

socialgoto.com

We help businesses get more and better customers fromwhere their prospects are spending their time... on social media.


1 - Our ApproachWe aim to teach strategy, not detail without understanding.


The Case of the Frustrated Business OwnerCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

Entrepreneurs and business owners today have to be more than experts at what they do; they must be content marketers!


Learning how social media works “under the hood”will help you take away more from the seminar and understand more later.


For the mechanics about any social platform, subscribe to


SocialMediaExaminer.com is a great resource for business owners to many social media topics over time. It’s easy to understand.

Mashable.com will keep you up-to-date ontechnology, important industry news, and social media trends.



Social media is always changing. You must always be learning.


1 - Congratulations, you’re a CONTENT COMPANY!2 - Lynda.com can teach “how to’s”3 - Avoid YouTube4 - Learn from SocialMediaExaminer.com5 - Keep current with Mashable.com

1 - Our Approach Your Takeaways



2 - Why Social Media Matters



It’s where the people are. It’s where people spend their time.


6 degrees of separation 4.74

Social media connects people through networks.The world is a lot closer now.



Social media accelerates and facilitates word-of-mouth, which is the best way to get new business.



Whether or not you’re on social media, people are talking.Perhaps they’re talking about your business!


SocialRecommendation68%More Likely


1 - It’s where the eyeballs are2 - Direct dialogue with customers & prospects3 - Social connections influence others!4 - WOM on steroids5 - The conversation is happening with or without you

2 - Why Social Media Matters Your Takeaways


3 - The Prospect & Customer Journey


You must think like your customers, not through the lens of how you think.


Prospects

Customers


Your customers are on a journey. You need to plan steps to nurture them along.



Most businesses have 3-5 customer types. Each one has different problems to solve.Think about what their problems are!



We use these questions tobetter understand the big picture!



Business owners tend to be too close to their business and see mostly details.



Don’t miss the forest for the trees! Think about the big picture: your goals and the steps to get there, along with your prospects!


1 - Your prospects are on a journey towards purchase.2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer.4 - Different customers have different needs/pain points.5 - Focus on overall business goals; then plan your marketing.

3 - The Prospect & Customer Journey Your Takeaways


4 - De-Mystifying Twitter


Often confusing at first, Twitter has special qualities thatcan help many SMB owners promote their business.


Social media is not a magic solution, nor is it distracting fluff.

Social media is a powerful marketing breakthrough, like the telephone was.


What is Twitter?

• Micro-blog social media platform• Very small shares • Special language• Harder to use• Practice makes perfectCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.


What is Twitter good for?

• Discovery & research (current)• Real-time events & reporting• Reach new people, often young & techy • Spreading the word • Offers & Immediate • Customer service



What is a Tweet?

140 character message (MAX)


Micro blog that usually often has a link or call-to-actionto send readers to a place where they can learn more.


What is a Retweet (RT)?

Re-sharing or giving creditto someone else’s tweet



What is a Feed?

• Stream of tweets you see on your homepage

• Consists of update from users you follow



What is a handle? @yourname@janesmith @theharryshearer @StarJonesEsq@I_love_New_York

• Short• Memorable



What is a mention? @their name@nypl @charlieconard @nytimes @NYmag



What is a HASH TAG?

• Topic (that people might search on)• Prefixed with a #• No spaces or punctuation

#hashtag




A good use for the immediacy of twitter is learning aboutthe daily parking rules in NYC!


search.twitter.com


Test to see what hashtags are most popular.


What is a direct message (DM)?

• Private message between TWO people• 140 character message (MAX)• Accept or not from any user• Write a DM to a user who follows you



What is a URL Shortener?

• Most website addresses are too long• URL shortener gives a shortcut• Random characters• Can customize• Analytics

Bit.ly or Bitly.comCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.


Best Businesses

• Younger audience• More techy• Events• Offers - followers• Restaurants• Immediate / Trending



1 - Tweet is a small message (140 characters MAX)2 - You have a handle @yourname3 - Refer to others’ handles @theirname as mentions4 - #HashTags are searchable topics5 - Retweeting is sharing or acknowledging a message6 - DM (Direct Message) is between two people.7 - Twitter is good for discovery, real time, customer service

4 - De-Mystifying TwitterYour Takeaways



5 - Twitter Tweeting Exercise



#1: Write a tweet about next week’s LinkedIn for Business seminar to share the slides afterwards.

Thanks @nypl for the #linkedin for #business seminar in #NYC with @johncrant and @charlieconard. Useful slides here: bit.ly/linkedinbizslides

(124 characters)



#1: Write a tweet about next week’s LinkedIn for Business seminar to share the slides afterwards.

Thanks @nypl for the #linkedin for #business seminar in #NYC with @johncrant and @charlieconard. Useful slides here: bit.ly/linkedinbizslides

(124 characters)


All the color-coded pieces (mentions, hashtags and shortened link) help spread the message!


#2: Write a tweet to promote the Shift-a-Shade event.

Join @colormejames with #christinahendricks at the @clairol #haircolor #shiftashade #twitterparty 2-3pm EST on Mon 9/14.

(108 characters)



#2: Write a tweet to promote the Shift-a-Shade event.

Join @colormejames with #christinahendricks at the @clairol #haircolor #shiftashade #twitterparty 2-3pm EST on Mon 9/14.

(108 characters)


All the color-coded pieces (mentions, hashtags and shortened link) help spread the message! Participants will go on Twitter at the noted timeand use the hashtags to join a group conversation.


1 - Practice makes perfect2 - Make it readable 3 - Use useful hashtags4 - Use mentions of others5 - Be a good neighbor: RT, comment, like6 - Follow others

5 - Twitter Tweeting ExerciseYour Takeaways




Charlie ConardCo-Founder and Principal Social Go To245 W 29th Street, Suite #1202New York, NY 10001

[email protected]

socialgoto.com

We help businesses get more and better customers fromwhere their prospects are spending their time... on social media.
