de thi trac nghiem marketing can ban + dap an

7/22/2019 De Thi Trac Nghiem Marketing Can Ban + Dap An

http://slidepdf.com/reader/full/de-thi-trac-nghiem-marketing-can-ban-dap-an 1/34

1

MỤC LỤC

CHƯƠNG 1: BẢN CHẤT CỦA MARKETING ...................................... 2I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT............................2II. CÁC CÂU SAU LÀ ĐÚNG HAY SAI ................................................................. !

CHƯƠNG 2: HỆ THỐNG THÔNG TIN VÀ NGHIÊN CỨUMARKETING .............................................................................................. 5

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT............................!II. CÁC CÂU HỎI SAU ĐÂY ĐÚNG HAY SAI.......................................................... "

CHƯƠNG : MÔI TRƯ!NG MARKETING .......................................... "

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT............................#II. CÁC CÂU SAU ĐÂY ĐÚNG HAY SAI.............................................................. 11

CHƯƠNG #: HÀNH VI MUA CỦA KH$CH HÀNG.............................12

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT..........................12II. CÁC CÂU SAU ĐÂY ĐÚNG HAY SAI.............................................................. 1!

CHƯƠNG 5: %H&N '()N TH* TRƯ!NG + ,-A CHN TH*TRƯ!NG M/C TIÊU + '*NH V* TH* TRƯ!NG................................. 10

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT:........................ 1$

II. CÁC CÂU SAU ĐÂY ĐÚNG HAY SAI.............................................................. 1#CHƯƠNG 0: C$C U3T '*NH V4 ẢN %H6M............................... 27

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT..........................2%II. CÁC CÂU SAU ĐÂY ĐÚNG HAY SAI: .............................................................. 2&

CHƯƠNG 8: C$C U3T '*NH V4 GI$ B$N................................... 2

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT: ....................... 2&II. CÁC CÂU HỎI ĐÂY ĐÚNG HAY SAI...............................................................2$

CHƯƠNG 9: C$C U3T '*NH V4 %H&N %HỐI.............................. 28

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT: ....................... 2'II. CÁC CÂU HỎI SAU ĐÂY ĐÚNG HAY SAI........................................................ &%

CHƯƠNG ": C$C U3T '*NH V4 ;C TI3N HỐN H<%............. 7

I. CÂU HỎI LỰA CHỌN: CHỌN 1 PHƯƠNG ÁN TRẢ LỜI ĐÚNG NHẤT: ....................... &%II. CÁC CÂU HỎI SAU ĐÂY ĐÚNG HAY SAI ....................................................... &&

mailto:%C4%90%C6%B0%E1%BB%A3c%20s%C6%B0u%20t%E1%BA%A7m%20b%E1%BB%9Fi%[email protected]%09



2

C=>?@ 1: BẢN CHẤT CỦA MARKETING

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S

1. T()*+ ,- /*0 0*+ ,3(456*+ 78 09 0/ ,3(456*+ ; 7<*+ =6>7 7?3:3. N+@6 B* B. N+@6 ,37. ĐD*+ 06 7?3 7E *+@6 B* =; *+@6 ,3F. * *;) 70 7J7 0K* ()*+ =6>7 /, 770 (3) M6 =6 B* 463.

2. O* 3*+ 70* 0/*0 0Q7 +6E6 ( 70) 2 *+; *+0 76 * VW 6. SJ J370* X @7 Z[ \*0 B]6:

3. SJ @3 070 7?3 7 *0^* BO* B. G6 6_* 7?3 `*+ )O6 0/*0 +6E6 (

7. G6 (\ 7?3 `*+ )O6 0/*0 +6E6 (F. Ta 7E 77 6_ * (*

&. b3* 69, ,3(456*+ \*0 0@*+ E* ca 70) (d*+ *+@6 6 Fe*+ f @3070 *0g*+ E* W0h,:

3. Đ@7 B* (-*+ (i6 =6 +6 0O B. Đ@7 E* ca Bd*+ F^ 70_* 7<*+ *+0> 73).7. CX 469 F*+ -7 )F. CX *06_ *0 *j*+ ,6.

k. CX 09 *X6 (d*+:3. l3(456*+ =; B* 0;*+ ; 2 0m *+g D*+ *+0n3.

B. l3(456*+ =; B* 0;*+ ; 2 0m *+g 407 B6> *03.7. * 0;*+ B3) +D, 7E l3(456*+F. l3(456*+ B3) +D, 7E 0)O -*+ B* 0;*+.

!. l)*+ ,* 7?3 7)* *+@6 f (] 0;*0 7 406 7X:3. N0 7

B. SE* W0h,

7. Nj*+ J7 ,3 V,F. Ư7 ,*

$. SJ 0;6 o*+ 7?3 4070 0;*+ 3 406 p F8*+ 0;*+ 0) q 0-7 =;):3. G6 7?3 0;*+ 0) X 73) 03 0aW

B. rq =*+ 7?3 *+@6 6 Fe*+ =_ E* W0h, X7. S) *0 +6g3 +6 (\ 6 Fe*+ =; 4/ =*+ =_ E* W0h,.




&

F. S) *0 +6g3 +6 (\ 6 Fe*+ =; J 0);* 06>* 7?3 E* W0h,.

'. T()*+ *0g*+ 6_ 46>* * (3 F@6 ^s 6_ 46>* *;) 40<*+ *0a 06[ W0E6 0)E ,i* ,; J (3) M6 J *+>* =t* F6u* (3:

3. v *0a W0E6 7X 2 B* B. P0E6 7X J (3) M6 6_* +6g3 036 B*7. lw6 B* W0E6 40E *j*+ +63) 6[W =; +63) 0;*+F. lw6 B* @7 J F) 70aW *0m* 0)x7 ` 706 _ *+0\ y70;) 0;*+z 7?3

B* 463.5. lw6 B* _ 6* @]*+ =6>7 +63) F\70 =6 B* 463 ; 0W {.

". C^ *X6 *;) F@6 ^ 09 06>* |*+ *0a (6[ { 46*0 F)3*0 05)\*0 0@*+ l3(456*+

3. C0|*+ 3 3*+ 7 +V*+ B* 70) 4070 0;*+ *0g*+ E* W0h,

0);* 0E). B. r070 0;*+ 3*+ 7* E* W0h, As 0i E* ca =; B* 70)

4070 0;*+ E* W0h, A7. C06 W0 70) *+* =m 6> =;) 7?3 E* W0h, 3*+ (a 73)s 0i

7 +6E, *X 9 B* @7 *06_ E* W0h, =6 +6 (} 0K*.F. ~)3*0 3*+ +6E,s 0i mW (*+ ,6 *+D* J7 9 h ,O*0 B*

0;*+.

#. T05) Z3* 69, l3(456*+ 0\ (@*+ 7?3 F)3*0 *+06>W ;:3. TmW 0W 7?3 7E *+@6 ,3 =; *+@6 B* 1 E* W0h, *0a \*0

B. TmW 0W *+@6 i ,3 0;*+ 7?3 F)3*0 *+06>W7. TmW 0W 7?3 *0g*+ *+6 ,3 0J7 [ =; 6_, h*F. TmW 0W 7?3 *0g*+ *+@6 f ,3 0;*+ 7?3 F)3*0 *+06>W ()*+ @K*+

36.5. r0<*+ 7^ *;) |*+.

1%. T()*+ 77 406 *6>, F@6 ^s 406 *6>, *;) 40<*+ W0E6 ; (6[ { =_ZE* (\ l3(456*+ i @7 B;* [* ()*+ 70

3. SE* ca

B. SE* W0h,7. ~\70 =8F. l3(456*+5. * 0;*+




k

11. b3* 69, ••••.. 70) (d*+ *+@6 6 Fe*+ @3 070 *0g*+E* W0h, 7X 70a @*+s *0 *j*+ =; 0/*0 0Q7 *0a =; =/ =m F)3*0*+06>W 7* mW (*+ *w J7 40<*+ *+`*+ 9 7E6 6[* E* W0h,.

3. SE* ca B. SE* W0h,7. ~\70 =8F. l3(456*+5. * 0;*+

12. b3* 69, B* 0;*+ @7 =m* F8*+ ,O*0 ,f =63. H;*+ 0) @7 p F8*+ 0@*+ *+;

B. H;*+ 0) @7 ,3 7X 70* J37. H;*+ 0) ,3 05) *0 7 x7 B6>F. H;*+ 0) ,3 05) *0 7 08 -*+.

1&. T05) Z3* 69, l3(456*+ O) Q7 ci 0-6s *+@6 ;, l3(456*+7* W0E6 7^* 6 *0g*+ 403 7O*0 *;) 406 c^ FJ*+ 70*0 70 l3(456*+

3. l87 70 7?3 F)3*0 *+06>W B. SJ 0)E ,i* 7?3 *+@6 6 Fe*+7. P0|7 6 ci 0-6F. yBz =; y7z5. Ta 7E *0g*+ 6_ * (*.

1k. T(6[ { *;) =_ ZE* (\ l3(456*+ 70) (d*+ 77 7<*+ 7* W0E6 E* ca76 ,; *+@6 6 Fe*+ ,)*+ ,* =; *0@ =m f 0)E ,i* @7 *+@6 6Fe*+ =; 0 @7 6 *0m*

3. b3* 69, E* ca B.b3* 69, E* W0h, 7.b3* 69, B* 0;*+ F.b3* 69, l3(456*+

1!. bE* (\ l3(456*+ B3) +D, 77 7<*+ =6>7: y1z P0^* 70 77 7K 0-6 0\(@*+s y2z T06[ mW 706[* @7 l3(456*+s y&z P0^* )O* 0\ (@*+ =; J3

70* 0\ (@*+ ,87 6s ykz H)O70 \*0 70@K*+ (/*0 l3(456*+s y!zTM 70Q7 0J7 06>* =; 469, (3 77 0)O -*+ l3(456*+.T(/*0 J |*+ ()*+ Z (/*0 *; ;:

3. y1z y2z y&z ykz y!z B. y1z y&z ykz y2z y!z7. y&z y1z y2z ykz y!zF. y1z y&z y2z ykz y!z




!

5. r0<*+ 7^ *;) |*+

II. CL F Q@ = W

1. l3(456*+ 7€*+ 70*0 ; B* 0;*+ =; ZE*+ 7)2. C7 M 70Q7 W06 6 *0m* 40<*+ 7* 06[ W0E6 ;, l3(456*+&. l)*+ ,* 7?3 7)* *+@6 ; (O*+ 06 406 3*0 3 7E, 0a 06[

0* ,- 76 +/ X.k. N0g*+ 0Q 40<*+ 09 ,X‚ @7 *0@ F\70 =8 40<*+ @7 7)6 ;

E* W0h, *0@ \*0 *+0n3 ()*+ 70.!. ) A* *6*0 0[ +66 =`3 Z* +XW 2% (6> D*+ 70) Zƒ „/ (}

0K. „6>7 Z* +XW *; @7 7)6 *0@ ; ,- 7-7 (3) M6.$. b3* 69, E, W0h, ; ,- (6[ { 070 0W 406 ,Q7 7*+ =@

Z 7 0)x7 406 +6 0;*0 E* W0h, 73)s 7* 06[ W0E6 *^*+ 73)

*j*+ ca 9 +6E, +6 0;*0.'. b3* 69, B* 0;*+ 70| (*+ [* *0 7 7?3 *+@6 B*s

Z3* 69, l3(456*+ 70| (*+ [* *0 7 7?3 *+@6 ,3.". N0; 46*0 F)3*0 7X 09 O) (3 *0 7 J *06* 7?3 7)* *+@6.#. l87 6 70*0 7?3 *+@6 ;, l3(456*+ ; W0 06>* (3 ,)*+ ,*

=; *0 7 7X 40E *j*+ 03*0 )* 7?3 7)* *[email protected]%.b3* 69, *w J7 j*+ 7@*+ B* 0;*+ =; Z3* 69,

l3(456*+ ()*+ ZE* (\ l3(456*+ _ 7X 7e*+ 6 @*+ Z3*^, ; 4070 0;*+ ,87 6.

CHƯƠNG 2: HỆ THỐNG THÔNG TIN VÀ NGHIÊN CỨUMARKETING

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S

1. @7 6* ()*+ Z (/*0 *+06* 7Q l3(456*+ ; +/3. C0h* B\ W0@K*+ 6>* , ,X7 9 6[* 0;*0 cp { Fg 6>

B. …7 \*0 =a* _ =; ,87 6 7* *+06* 7Q.7. LmW 4[ 0)370 *+06* 7Q y 0)x7 06[ 4[ FJ * *+06* 7QzF. T0 0mW Fg 6>




$

2. S3 406 0 0mW Fg 6> c)*+s B@7 6[W 05) ()*+ Z (/*0 *+06* 7Ql3(456*+ f ;:

3. ) 7) 4[ ZE 0 @7. B. P0^* 70 0<*+ 6*7. T/, (3 +6E6 W0W 70) =a* _ 7* *+06* 7Q.F. C09* Fg 6> 70) *0; ZE* (\ l3(456*+ 9 0 c5, c†.

&. ~g 6> 0Q 7aW ; Fg 6>:3. CX , Z3* (*+ 0Q *0/

B. Đi 7X ‡* ` (@7 ^7. Đ@7 0 0mW 3 Fg 6> K 7aWF. yBz =; y7z5. r0<*+ 7^ *;) |*+.

k. C^ *;) ()*+ 77 7^ 3 ^ |*+ *0a 406 *X6 =_ *+06* 7Ql3(456*+:

3. N+06* 7Q l3(456*+ <* * 4†, =/ 706 W0 6[* 0;*0 W0ˆ*+ =a*(a 73).

B. C7 F)3*0 *+06>W 7* 7X ,- B- W0m* *+06* 7Q l3(456*+ 70)(6*+ ,/*0.

7. N+06* 7Q l3(456*+ 7X W0O, =6 (-*+ * 0K* ) =6 *+06*7Q 4070 0;*+.

F. N0; ZE* (\ l3(456*+ 7)6 *+06* 7Q l3(456*+ ; \*0 0@*+ 70),6 Z[ \*0.

!. CX 09 0 0mW Fg 6> 0Q 7aW ` 77 *+D*:3. * ()*+ F)3*0 *+06>W

B. * *+);6 F)3*0 *+06>W7. CE B* ()*+ =; B* *+);6 F)3*0 *+06>WF. T0j, Fo 40E)

$. N+06* 7Q l3(456*+ *0d, ,87 70:3. l3*+ O6 *0g*+ 0<*+ 6* =_ ,<6 (@*+ l3(456*+ =; 70*0 70

l3(456*+ 7?3 F)3*0 *+06>W. B. T0^, *0mW =;) ,- 0\ (@*+ *;) X 7.

Đ9 M 70Q7 4*0 W0^* W06 70) 0K*F. Đ9 B* @7 *06_ E* W0h, =6 +6 73) 0K*.5. Đ9 ;, W0)*+ W0| 0, 40) 0<*+ 6* 7?3 F)3*0 *+06>W




'

'. ~g 6> ) 7aW 7X 09 0 0mW @7 Bd*+ 770 *;) ()*+ 77 770 F@6^

3. b3* B. T0J7 *+06>,7. Đ6_ (3 W0ˆ*+ =a*.F. yBz =; y7z5. Ta 7E 77 770 * (*.

". C^ 0ˆ6 X*+ ; 7^ 0ˆ6:3. C0 7X ,- W0@K*+ * (E 6 F *0a

B. r[ 0|7 Bd*+ Fa 70a, 7^.7. C7 W0@K*+ * (E 6 i @7 6> 4 (3 ` (@7.F. r0<*+ @3 (3 0[ 77 W0@K*+ * (E 6.

#. T()*+ 77 7^ 3 ^s 7^ *;) 40<*+ W0E6 ; @ 69, 7?3 Fg 6> K 7aW) =6 Fg 6> 0Q 7aW:

3. T*0 7mW *0m 73) 0K* B. C06 W0 /, 46[, 0aW 0K*7. Đ- 6* 7m 73) 0K*F. r06 i 0 0mW c)*+ 0/ =6>7 cp { Fg 6> f *03*0 0K*.

1%. T()*+ 77 770 6_ (3 W0ˆ*+ =a* 3 ^s 770 *;) 70) - 6* 7m 73)*0a =; 0<*+ 6* 0 @7 *06_ *0a

3. P0ˆ*+ =a* Z3 6>* 0)O6 B. P0ˆ*+ =a* Bd*+ 0@ *.7. P0ˆ*+ =a* (J7 6[W 7 *0^*F. P0ˆ*+ =a* *0X,.5. r0<*+ 7X 770 *;) E, BE) 7E 036 7 (*

11. C^ *;) 3 ^ ; |*+ 406 ) *0 W0ˆ*+ =a* Z3 6>* 0)O6 =; W0ˆ*+=a* Z3 B@ 6>* y0@ *z3. T0<*+ 6* W0E* 0D6 *03*0 0K*.

B. S @*+ 0<*+ 6* 0 7 *06_ 0K* *+ 49.

7. C06 W0 W0ˆ*+ =a* 73) 0K*.F. CX 09 5) B, Fu F;*+ 0K*.

12. C7 0<*+ 6* l3(456*+ B* *+);6 @7 7*+ 7aW 70) 0> 0<*+ 0<*+ 6*7?3 F)3*0 *+06>Ws *+)O6 (`:

3. T0<*+ 6* /*0 B) 7O*0 (3*0. B. T0<*+ 6* ` 77 B) 7) @*+ 0;*+ D* 40) 7?3 77 O6 { W0^* W06.




"

7. T0<*+ 6* ` 77 M 70Q7 F\70 =8 7*+ 7aW 0<*+ 6*.F. T0<*+ 6* ` J7 @*+ 7<*+ 70|*+ <*+ E).5. T0<*+ 6* ` 77 7K Z3* *0; *@7.

1&. C^ 0ˆ6 ,; 77 W0@K*+ * (E 6 70@3 @7 @3 (3 ‡* ()*+ BE*+ 7^0ˆ6 0/ 7^ 0ˆ6 X 0-7 )O6 7^ 0ˆ6

3. C^ 0ˆ6 X*+ B. C^ 0ˆ6 ,] 7. CX 09 ; 7^ 0ˆ6 X*+s 7X 09 ; 7^ 0ˆ6 ,].F. C^ 0ˆ6 7a (|7.

1k. T0Q J |*+ 7?3 77 B@7 *0ˆ ()*+ B@7 1 7?3 Z (/*0 *+06* 7Ql3(456*+ ; +/

3. „a* _ ZE* (\s ,87 6 *+06* 7Qs =a* _ *+06* 7Q.

B. „a* _ *+06* 7Qs ,87 6 *+06* 7Qs =a* _ ZE* (\.7. l87 6 *+06* 7Qs =a* _ *+06* 7Q@s =a* _ ZE* (\.F. „a* _ ZE* (\s =a* _ *+06* 7Qs ,87 6 *+06* 7Q.5. r0<*+ 7X W * |*+.

1!. l- 7-7 *+06* 7Q l3(456*+ +* ^ 7?3 F)3*0 *+06>W … ic7 \*0 @7 (d*+ *[ +6 B* 7?3 E* W0h, j*+ 1!‰ 0/ F)3*0 0 fj*+2!‰Š 7-7 *+06* 7Q X i Fe*+ W0@K*+ W0W *+06* 7Q *;) ()*+ 77

W0@K*+ W0W *+06* 7Q 3 ^3. b3*

B. T0J7 *+06>,7. P0ˆ*+ =a* (J7 6[W 7 *0^*F. T0j, Fo

II. CL =D Q Q@ = W

1. N+06* 7Q l3(456*+ 7€*+ 70*0 ; *+06* 7Q 0\ (@*+2. ~g 6> 0Q 7aW 7X - 6* 7m (a 73) ** 77 *0; ZE* (\ l3(456*+ 0);*

);* 7X 09 * ^, 406 @3 (3 77 Z[ \*0 l3(456*+ FJ3 (* 4[ ZE W0^* 70 77 Fg 6> *;.&. C<*+ 78 F *0a 9 *+06* 7Q l3(456*+ ; BE*+ 7^ 0ˆ6k. T0J7 *+06>* ; W0@K*+ W0W 070 0W *0a 9 469, *+06>, +6E 0[ =_,6 Z3* 0> *0^* ZE.!. C0 7X ,- 770 F *0a 9 0 0mW Fg 6> K 7aW ; W0@K*+

W0W W0ˆ*+ =a* (J7 6[W 7 *0^*.$. „6>7 70* ,t E*0 0@]*+ 40<*+ *06_ V, [* 4[ ZE *+06* 7Q.




#

'. l- B) 7) 40)3 07 7?3 ,- *0; *+06* 7Q i @7 7<*+ B (@7 ^=t* @7 c5, ; Fg 6> 0Q 7aW ,x7 Fe 4[ ZE *+06* 7Q *; 70 ,3*+*0 70a \*0 *0 70Q 40<*+ W0E6 ; \*0 @*+.". S36 F) 70* ,t <* cE (3 Ba 49 ,t X @7 mW *0@ 0[ *;).#. C70 F6u* O 7^ 0ˆ6 7X E*0 0@]*+ *06_ [* - 70*0 c7 =; @*+0<*+ 6* 0 0mW @7.1%. l- =a* _ *+06* 7Q @7 7)6 ; |*+ V* W0e 0W *[* *0@ *X @7c7 \*0 0);* );* 05) 70? { 7?3 *+@6 *+06* 7Q.

CHƯƠNG : MÔI TRƯ!NG MARKETING

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S.

1. T()*+ 77 [ 3 ^s [ *;) 40<*+ 0-7 =_ ,<6 (@*+l3(456*+ =6 ,< 7?3 F)3*0 *+06>W

3. C7 (*+ +63* l3(456*+ B. r070 0;*+

7. T‹ > O, W0 0;*+ *j,.F. Đ6 0? 7O*0 (3*0.

2. l<6 (@*+ l3(456*+ =n ,< @7 09 06>* B]6 *0g*+ [ 3^s *+)O6 (`:

3. ~^* B. T0 *0mW 7?3 F^* [email protected]. L6 0[ 7O*0 (3*0.F. C7 70 =_ 40E *j*+ 6 Fe*+.

&. T()*+ 77 6 @*+ 3 ^s 6 @*+ *;) ; = F8 =_ (*+ +63*l3(456*+

3. Đ6 0? 7O*0 (3*0. B. C<*+ 70|*+.7. N0g*+ *+@6 7*+ Q*+.F. C<*+ =m* E6s < <.




1

k. T* *+@Œ*+ =; 77 +6 (\ ••• (a B_* =g*+ =; 03 M6 *0a.3. N0^* 40h

B. SK 7aW7. N0*0 =j* 0)F. N_* =j* 0)

!. C7 *0X, BE) => Z_* 6 7?3 F^* 70|*+ 40<*+ B*0 =J7 70):3. C0? *+0n3 6 Fe*+.

B. C0? (@K*+ BE) => ,<6 (@*+ 7?3 70*0 W0?.7. SJ ,] (-*+ Z_* 0O* 7?3 77 F^* -7 069 F. l- F)3*0 *+06>W (* 0\ (@*+ J F).

$. „j* 0) ; ,- [ Z3* (*+ ()*+ l3(456*+ 06>* O6 =/:3. r0<*+ E* W0h, *;) 40<*+ 70Q3 J*+ *0g*+ [ =j* 0).

B. H;*0 =6 6 Fe*+ 7?3 4070 0;*+ *+; 7;*+ +6*+ *03.7. N06>, =8 7?3 *+@6 ;, l3(456*+ ; 6_ 70*0 0)O -*+

,3(456*+ |*+ =6 7 7?3 =j* 0).F. T(* 0[ +66 7e*+ =6 Z (/*0 );* 7 0) 06 =j* 0) +6g3

77 *@7 *+; 7;*+ 7X *06_ 69, @K*+ D*+.

'. l<6 (@*+ l3(456*+ 7?3 ,- F)3*0 *+06>W 7X 09 @7 \*0 *+0n3 ;:3. l- mW 0W 7?3 *0g*+ *0^* 7X 09 469, ) @7.

B. l- mW 0W 7?3 *0g*+ *0^* 40<*+ 09 469, ) @7.7. l- mW 0W 7?3 *0g*+ *0^* B* *+);6 F)3*0 *+06>W X.F. l- mW 0W 7?3 *0g*+ *0^* 7X 09 469, ) @7 =; 40<*+ 09

469, ) @7.

". N0g*+ *0X, *+@6 @7 c5, ; 7<*+ 70|*+ 70 7J7 7?3 1 F)3*0 *+06>W0@*+ 7X x7 (@*+:

3. ~)3*0 *+06>W 3*+ /, J Z3* ^, 7?3 0. B. ~)3*0 *+06>W 3*+ 0 0| J 70| { 7?3 0.7. H Z3* ^, 6 F)3*0 *+06>W =6 06 - 06>* 70.F. H Z3* ^, 6 F)3*0 *+06>W =/ 0 7X *0 7 6 =6 E* W0h, 7?3

F)3*0 *+06>W.

#. r06 W0^* 70 ,<6 (@*+ B* ()*+ F)3*0 *+06>Ws *0; W0^* 70 f 0a@7:

3. CK 0-6 =; *+ 7K 6 =6 F)3*0 *+06>W. B. Đ69, ,O*0 =; 69, [ 7?3 F)3*0 *+06>W7. CK 0-6 =; 69, [ 7?3 F)3*0 *+06>W.




11

F. Đ69, ,O*0 =; *+ 7K 7?3 F)3*0 *+06>W5. Ta 7E 69, ,O*0s 69, [s 7K 0-6s *+ 7K.

1%. T()*+ 77 [ 3s [ *;) 40<*+ 0-7 W0O, =6 7?3 ,<6 (@*+*0^* 40h 07:

3. b ,< =; 7 - j*+ F^* . B. CK 7a M6 7 ()*+ F^* [email protected]. CK 7a 7?3 *+;*0 46*0 [.F. T03 M6 Z ,< 0- +63 /*0.

11. r06 l3(456*+ E* W0h, (* 0\ (@*+s [ \3 { =; [ 40 0mE*0 0@]*+ Z3* (*+ *0a F@6 +X7 -:

3. T0 *0mW 7?3 F^* 7@ 40<*+ _. B. Đo6 0ˆ6 J 070 Q*+ 7?3 E* W0h,

7. N0 7 7?3 F^* 7@ 407 *03.F. r0<*+ 7 -*+ *06_ [* 0)O -*+ l3(456*+.

12. Đ6 0? 7O*0 (3*0 7?3 F +-6 C53( ; a 7E 77 E* W0h, F +-6 407 (* 0\ (@*+. „6>7 c5, c† 6 0? 7O*0 (3*0 *0@ (* ^ ;0-7 7aW -:

3. CO*0 (3*0 ,)*+ ,*. B. CO*0 (3*0 +6g3 77 )O6 E* W0h,.7. CO*0 (3*0 ()*+ 7e*+ )O6 E* W0h,.F. CO*0 (3*0 +6g3 77 *0i* 06>.

1&. C7 M 70Q7 ,3 0;*+ 0) =; F\70 =8 70) Z (/*0 E* ca 9 46[, 6*0m* =; 0J7 06>* 77 ,87 6 _ (3 @7 +6 ; 0\ (@*+ ••

3. l3 6 B* O6. B. b7 [.7. C<*+ *+06>W.F. T6 Fe*+.5. C0*0 Z_*.

II. CL Q Q@ = W

1. N0g*+ [ 0-7 ,<6 (@*+ 46*0 [ 0@*+ 7X +6 (\ 70) =6>7 FJ B) 6_, *j*+ 7?3 ,- )O* 0\ (@*+ 78 09.

2. C<*+ *+06* 7Q 0\ (@*+ ; ,- = F8 78 09 =_ (*+ +63*,3(456*+.




1

&. NX6 70*+ 0/ 77 [ 0-7 ,<6 (@*+ =n ,< 7?3 F)3*0 *+06>W@7 7)6 ; [ ,; F)3*0 *+06>W 40<*+ 469, ) @7.

k. l<6 (@*+ 7<*+ *+0> ; ,- B- W0m* ()*+ ,<6 (@*+ l3(456*+ =6,< 7?3 F)3*0 *+06>W

!. C7 [ 0-7 ,<6 (@*+ l3(456*+ <* 70 O) (3 77 ,6 5 F)O70) F)3*0 *+06>W.

$. C7 *0*0 =j* 0) 40<*+ @7 7)6 ; 0\ (@*+ ,87 6 =/ 70|*+ 7X*0 7 x7 0e.

'. C7 +6 (\ =j* 0) 0Q W0 0@*+ (a B_* =g*+ =; 03 M6 *0a.". T()*+ 77 7aW - 7O*0 (3*0s 7O*0 (3*0 ()*+ 7e*+ )O6 E* W0h, ;

+3 +V *0a.#. r070 0;*+ 7€*+ @7 c5, *0@ ; ,- B- W0m* ()*+ ,<6 (@*+

l3(456*+ 7?3 F)3*0 *+06>W.1%. Đi ; 4070 0;*+ 7?3 F)3*0 *+06>W 0/ *0 7 =; 77 [ 9 7

-*+ * *0 7 ; 407 *03 Ba 49 0-7 )O6 4070 0;*+ *;).

CHƯƠNG #: HÀNH VI MUA CỦA KH$CH HÀNG

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S.

1. T()*+ 77 [ 3 ^s [ *;) 40<*+ W0E6 ; 7 *0^* ,<6 (@*+7X 09 E*0 0@]*+ [* 0;*0 =6 ,3 7?3 *+@6 6 F*+

3. r6*0 [ B. „j* 0)7. C0*0 (\F. r0[* ,O65. r0<*+ 7^ *;) |*+.

2. G63 /*0s BO* Bs 0;*+ cX,s D*+ *+06>W• ; = F8 =_ 77 *0X,:

3. T0Q 7aW B. SK 7aW7. T03, 40E) (J7 6[WF. yBz =; y7z5. yBz =; y3z




1

&. l- 4070 0;*+ i 7X { \*0 ,3 706[7 c5 , A *0@*+ O6 *0m* @70<*+ 6* ` ,- *+@6 BO* 7?3 ,/*0 ; F\70 =8 BE) F@Œ*+ 7?3 0i*+*; 40<*+ @7 V,. T0<*+ 6* (* ;:

3. l- )O6 *06u ()*+ 0<*+ 6>W B. l- [ 7E* (] Z[ \*0 ,3 0;*+.7. l- [ 7^* *0V7 (@7 406 p F8*+F. T0<*+ 6* 0Q 7aW.

k. r06 ,- 7 *0^* 7 +V*+ 6_ 70*0 77 0<*+ 6* 0 *0m* @7 05) {*+0n 7?3 3*0 3 0/ Z (/*0 *0m* 0Q7 X ;:

3. E) @ 7X 70* 7 B. T(6 +67 7X 70* 77. XW ,†) 7X 70* 7.F. Ln*0 0-6 7X 70* 7.

!. r06 *6>, -*+ 7K‚ @7 069 ;: 3.H;*0 =6 ,3*+ *0 \*0 0@*+. B. N0 7 7X 40E *j*+ 03*0 )*.

7. N0 7 i (] ** BQ7 06[ B-7 7)* *+@6 W0E6 0;*0 -*+ 9 0)E,i* *0 7 X.

F. T7 *0^* 470 070 7?3 ,<6 (@*+.

$. l- 4070 0;*+ 7X 09 40<*+ 0;6 o*+ =6 E* W0h, ,; 0 i ,3 =; pF*+Š (O*+ 06 73) *0a 7?3 J 40<*+ 0;6 o*+ @7 B69 06Ž* Bd*+ 06 -*;) 3 ^

3. T/, 46[, E* W0h, 407 03 0[ 70) E* W0h, =`3 ,3 ()*+ *,3 4[ 6[W.

B. r0<*+ ,3 O6 a 7E 77 E* W0h, 407 7?3 F)3*0 *+06>W X.7. Th 703 =; (_* 6* 40<*+ =_ E* W0h, X.F. P0;* *;* =6 3* i*0 O) F)3*0 *+06>W5. „6[ 0@ 0)x7 +6 6>* 05) @*+ F^ *X*+ 70) F)3*0 *+06>W.

'. T05) { 0[ 7?3 l3)s *0 7 7?3 7)* *+@6 @7 VW c[W 05) 0Q

Bm7 *;)3. S6*0 {s 3* );*s @7 <* (*+s 7 *0^*s J 0);* 06>*.

B. A* );*s 6*0 {s J 0);* 06>*s @7 <* (*+s 7 *0^*.7. S6*0 {s 3* );*s ci 0-6s @7 <* (*+s J 0);* 06>*.F. r0<*+ 7^ *;) |*+.




1

". l- *+@6 ,; 77 Z[ \*0 7?3 3*0 3 7 -*+ [* Z[ \*0 767e*+ 7?3 *+@6 407 @7 +6 ;:

3. N+@6 Z[ \*0 B. N+@6 E*0 0@]*+7. N+@6 40]6 c@*+.F. N+@6 ,3 V,.

#. TmW 0W 77 Z3* 69, 05) *6_, 6* 7?3 ,- 4070 0;*+ =_ ,- *0i*06> E* W0h, *;) X @7 +6 ;:

3. C7 0-7 *0 *M6 Bm. B. C7 70Q7 *j*+ 0g 707. C7 +6 (\ 6 Fe*+.F. H/*0 E*0 =_ *0i* 06>.

1%. T05) \*0 *+0n3s •••7?3 ,- 7)* *+@6 @7 09 06>* Z3 J Z3*^,s 0;*0 -*+s Z3* 69, =_ 77 *0^* c*+ Z3*0.

3. N0^* 770. B. T^, {.7. b3* *6>, 7?3 BE* 0^*.F. N6_, 6*.5. L6 *+.

11. H;*0 =6 ,3 7?3 M 70Q7 407 =6 0;*0 =6 ,3 7?3 *+@6 6 Fe*+ ]70w:

3. C7 M 70Q7 ,3 *06_ )O6 E* W0h, 0K*. B. C7 M 70Q7 406 ,3 0/ 7X *06_ *+@6 03, +63 =;) Z (/*0 ,3

0K*.7. N0g*+ 0W D*+s BE*+ B) +6 • 0@*+ 40<*+ *06_ ()*+ 0;*0 =6

,3 7?3 *+@6 6 Fe*+.F. N+@6 6 Fe*+ ; *+@6 70* *+06>W 0K*.

12. H36 4070 0;*+ 7X 7e*+ -*+ 7K *0@ *03 *0@*+ 406 =;) 7e*+ ,- 7p30;*+ 0/ O6 7X J J3 70* 407 *03 =_ *0i* 06> E* W0h,s X ; F) 0 7X

J 407 *03 =_:3. SJ 70| {.

B. N0m* 0Q7.7. T06 - =; *6_, 6*F. r0<*+ 7^ *;) |*+.5. Ta 7E _ |*+.




1

1&. T()*+ +636 )O* /, 46[, 0<*+ 6*s *+@6 6 Fe*+ 0@*+ *0m* @70<*+ 6* ` *+D* 0<*+ 6*•• *06_ *0as *0@*+ *+D* 0<*+ 6* •.. O67X =36 (o Z3* (*+ 70) 0;*0 -*+ ,3.

3. C *0^* ĐO6 70|*+. B. T0@K*+ ,O6 ĐO6 70|*+.7. T0@K*+ ,O6 C *0^*.F. ĐO6 70|*+ T0@K*+ ,O6.

1k. Ả*0 0@]*+ 7?3 *+@6 = =; *+@6 70D*+ ()*+ 77 Z[ \*0 ,30;*+:

3. P08 0-7 =;) =6>7 *+@6 *;) 7X 0 *0mW 73) 0K*. B. T0@*+ ; *0@ *03.7. T0@*+ 03 M6 q 05) `*+ E* W0h,.F. T0@*+ 05) { *+@6 = =/ 0 ; *+@6 ,3 0;*+.

5. T0@*+ 05) { *+@6 70D*+ *[ *+@6 = 40<*+ 6 ;,.

1!. T()*+ 77 7^ 3 ^s 7^ *;) ; 40<*+ |*+ 406 ) *0 J 407 *03+6g3 =6>7 ,3 0;*+ 7?3 F)3*0 *+06>W =; =6>7 ,3 0;*+ 7?3 *+@6 6 Fe*+76 7e*+

3. S @*+ *+@6 ,3 0K*. B. b3* 0> ^ F;6 =; +V* BX +6g3 4070 0;*+ =; *0; 7*+ 7aW.7. „a* _ 0@K*+ @*+ Z3* (*+ 0K*.F. l3*+ *0 (?6 () W0Q7 OW 0K*.

II. CL Q Q@ = W

1. H;*0 =6 ,3 7?3 *+@6 6 Fe*+ ; 0;*0 -*+ (3) 6_* ‘ *0m* 0;*+‚.2. N[ *+@6 B* W0X*+ O6 77 *0 *j*+ 7?3 E* W0h, 0/ *+@6 6 Fe*+f 4q =*+ *06_ =;) E* W0h,s =; 406 p F8*+ E* W0h, *; 0/ ,Q7 -0)E ,i* 7?3 0 f j*+ *.&. l- ()*+ *0g*+ 407 B6> +6g3 *+@6 ,3 ; 77 F)3*0 *+06>W =; *+@6,3 ; *0g*+ *+@6 6 Fe*+ ; 77 F)3*0 *+06>W 406 ,3 V, 0@*+ FJ3=;) { ( *06_ 0K*.

k. N+@6 6 Fe*+ 40<*+ *0a 06[ W0E6 (E6 Z3 ? 7E ! B@7 ()*+ Z(/*0 ,3 0;*+.!. N+@6 p F8*+ E* W0h, 7€*+ 70*0 ; *+@6 40]6 c@*+ *0 7 =_ E*

W0h, X.$. b (/*0 ,3 0;*+ 7?3 *+@6 6 Fe*+ @7 4[ 0|7 Bd*+ 0;*0 -*+,3 0;*+ 7?3 0.




1

'. N+0_ *+06>W 7?3 ,- *+@6 7X E*0 0@]*+ [* *0 70a 7?3 E* W0h, ,;*+@6 X J3 70*.". C7 [ ^, { E*0 0@]*+ ^ (-*+ *0a [* *0 70a 7?3 E* W0h, ,;*+@6 X J3 70*.#. ’(5F 70) (d*+ W0* * ,6 *+@6 _ 40<*+ 7X { 0Q7 =_ *0g*+ [ ^, { O) ** 0;*0 =6 7?3 0.1%. ~) 406 ,3 0;*+ 77 F)3*0 *+06>W 0@*+ FJ3 =;) { ( *06_ 0K* 70)** =6>7 ,3 0;*+ 7?3 0 0 *0@ 40<*+ 7X (?6 ().11. N0X, 03, 40E) K 7aW ; *0X, ,; *+@6 6 Fe*+ +63) 6[W 0@*+c* 0K* *0X, 0Q 7aW.

CHƯƠNG 5: %H&N '()N TH* TRƯ!NG + ,-A CHNTH* TRƯ!NG M/C TIÊU + '*NH V* TH* TRƯ!NG

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S:

1. l3(456*+ ,87 6 W0E6 @7 6[* 0;*0 05) k B@7 *. C<*+ =6>7 *;)@7 * F@6 ^ 40<*+ W0E6 ; ,- ()*+ 77 B@7 X.

3. Đ\*0 =\ 0\ (@*+. B. S)O* 0E) 0> 0*+ l3(456*+ l6c 70) 0\ (@*+ ,87 67. P0^* )O* 0\ (@*+F. P0^* 7063 E* W0h,.5. LJ3 70* 0\ (@*+ ,87 6.

2. 3 F)3*0 *+06>W …s Ys “ 0)O -*+ 7O*0 (3*0 ()*+ ,- *+;*0 ,; ,Q76 08 0;*+ 0) *0@ 3: ~)3*0 *+06>W …: "%.%%%US~. ~)3*0 *+06>W Y:'!.%%%US~Š ~)3*0 *+06>W “: k!.%%%US~. T05) 770 *0 7K BE* 0/ 0\

W0* 7?3 F)3*0 *+06>W Y f ;:3. k%‰

B. k2s!‰7. &'s!‰F. &!‰5. r0<*+ 7^ *;) |*+




1

&. SJ (*+ 0;*0 7?3 4070 0;*+ ; ,- = F8 78 09 =_ 6 0Q7 ••. 9 W0^* )O* 0\ (@*+:

3. Đ\3 { B. …i 0-67. T^, {

F. H;*0 =6

k. T05) 406 *6>, )O* 0\ (@*+ 0/ Đ)O* 0\ (@*+ ; ,- *0X, •.. 7X W0E* Q*+ *0@ *03 6 =6 ,- mW 0W *0g*+ 470 070 l3(456*+‚.

3. T0\ (@*+ B. r070 0;*+7. ~)3*0 *+06>WF. N+@6 6 Fe*+5. Ta 7E _ |*+.

!. l3(456*+ 7X W0^* B6>:3. ~6u* (3 406 ,- F)3*0 *+06>W Z[ \*0 0)O -*+ ()*+ ,- )O*

0\ (@*+ =; 06[ 4[ 70@K*+ (/*0 l3(456*+ l6c 70) (6*+ `*+)O* 0\ (@*+ X.

B. CX 09 ;, j*+ F)3*0 B* (3 ) =6 W F8*+ l3(456*+40<*+ W0^* B6>.

7. CX 09 ;, j*+ 706 W0 ) =6 l3(456*+ 40<*+ W0^* B6>.F. yBz =; y7z5. Ta 7E 77 6_ (*.

$. Ta 7E *0g*+ 6 0Q7 3 ^ 0-7 *0X, 6 0Q7 *0^* 40h 07 Fe*+9 W0^* )O* 0\ (@*+ *+)O6 (`:

3. TM6 7 B. T0 *0mW7. G66 *0F. L6 *+5. C0 4/ 7?3 7-7 *+ +63 /*0.

'. l3(456*+ mW (*+:3. l3*+ *0 (?6 () 73) 0K* ,Q3 - 0<*+ 0@*+.

B. Đo6 0ˆ6 706 W0 * 0K* B/*0 0@*+7. 3) 0;, =6>7 05) M6 ,- )O* 0\ (@*+ ()*+ ,- 0\ (@*+ *F. y3z =; y7z5. Ta 7E 77 6_ (*.




1

". l- F)3*0 *+06>W 7X Z ,< *0ˆs *j*+ J7 40<*+ *s 46*0 F)3*0 ,-E* W0h, ,6 (* ,- 0\ (@*+ 40<*+ D*+ *0a ** 70*:

3. C06[* @7 l3(456*+ W0^* B6> B. C06[* @7 l3(456*+ 40<*+ W0^* B6>7. C06[* @7 l3(456*+ mW (*+F. C06[* @7 W0 (69* E* W0h,.

#. Đ^ ; @ 69, 7?3 706[* @7 l3(456*+ 40<*+ W0^* B6>3. G6|W 6[ 46>, 706 W0.

B. GxW W0E6 7O*0 (3*0 407 6>7. Đx7 B6> W0e 0W =6 *0g*+ F)3*0 *+06>W B\ 0O* 70[ =_ *+D* J7.F. y3z =; y7z5. Ta 7E 77 6_ * (*

1%. Đ6_ 46>* *;) 3 ^ 40<*+ W0E6 ; 6 70h* c7 *+ 9 *0 +6,Q7 - 0aW Ft* 7?3 ,- )O* 0\ (@*+

3. lQ7 j*+ (@]*+ W0e 0W B. b ,< 7;*+ * 7;*+ 7. P0e 0W =6 *+D* J7 7?3 F)3*0 *+06>WF. lQ7 - 7O*0 (3*0 0aW.

11. N[ (* ,- 0\ (@*+ ,; ,Q7 - D*+ *0a 7?3 E* W0h, (a 73) 0/F)3*0 *+06>W ** W F8*+ 706[* @7:

3. l3(456*+ 40<*+ W0^* B6> B. l3(456*+ W0^* B6>7. l3(456*+ mW (*+.F. a 4/ 706[* @7 *;) 7€*+ @7.

12. „\ 0[ 7?3 E* W0h, (* 0\ (@*+ ; ,Q7 - *0 +6 7?3 •. =_ 770-7 *0 Z3* (*+ 7?3 *X.

3. r070 0;*+. B. N+@6 E* ca.7. N+@6 B* B<*.

F. N+@6 B* }

1&. N[ F)3*0 *+06>W Z[ \*0 Bˆ Z3 *0g*+ 407 B6> 7?3 77 )O* 0\(@*+ =; 0^, *0mW );* B- 0\ (@*+ * =6 ,- E* W0h, 0*+ *0a 0/6_ X 7X *+0n3 ; F)3*0 *+06>W 0J7 06>* l3(456*+ ••

3. Đ3 FO*+ 0) E* W0h, B. ĐO6 (;.




1

7. l87 6F. T0*+ *0a.5. r0<*+ 7^ *;) |*+.

1k. b (/*0 ()*+ X *+@6 B* W0^* B6> 77 )O* 0\ (@*+s 70* ,-03 =;6 )O* 0\ (@*+ ;, 0\ (@*+ ,87 6s D*+ 06 06[ 4[ 0> 0<*+l3(456*+ l6c 70) 0\ (@*+ ,87 6 @7 +6 ;:

3. l3(456*+ O6 (; B. l3(456*+ ,87 67. l3(456*+ 3 FO*+ 0) E* W0h,.F. l3(456*+ W0^* B6> 05) *+@6 6 Fe*+.

1!. T()*+ 0<*+ B) 9* 6*0 *j, 07 2%%k 7?3 (@*+ ĐO6 H7 T0j*+L)*+ 7X 7^: T(E6 Z3 0K* 1! *j, ` 406 0;*0 mW [* *3s ĐO6 07 T0j*+

L)*+ <* a =6>7 E, BE) 70a @*+ ;) O) ;, (*+‚. C^ *X6 *; 7X7 F8*+:

3. bE*+ 7) K* 0* B. N0V7 *0] 6*0 =6* =; +6E*+ =6* 7* 7 +V*+7. Đ\*0 =\ 0/*0 E*0 7?3 (@*+ ()*+ ci 0-6.F. r0<*+ 7X 77 7 F8*+ (*.

II. CL Q Q@ = W

1. P0^* )O* 0\ (@*+ ; 7063 0\ (@*+ 0;*0 77 *0X, *+@6 ,3 ,;+6g3 77 *0X, X x7 69, *0 7 +6*+ *03 =_ ,- )O6 E* W0h, *;)X.2. P0^* )O* 0\ (@*+ 70) W0†W F)3*0 *+06>W c^ FJ*+ ,- 70@K*+ (/*0l3(456*+ W0e 0W =6 );* B- 0\ (@*+ M*+ 09.&. l3(456*+ O6 (; *0d, O) (3 77 E* W0h, 3 FO*+ 9 7*+ 7aW70) *+@6 ,3 ,; 40<*+ 70| { [* )O* 0\ (@*+ 407.k. l3(456*+ ,87 6 =; c7 \*0 0\ (@*+ ,87 6 ; 036 406 *6>, D*+*+0n3.!. N0g*+ *+@6 ()*+ ,- *0X, *0^* 40h 07 7X 09 7X *0g*+ x7 69,

^, { 0[ Q7 407 *03.$. C06[* 7 l3(456*+ 40<*+ W0^* B6> 7X @ 69, ; *X +6|W F)3*0*+06>W 6[ 46>, 706 W0.'. ÁW F8*+ l3(456*+ W0^* B6> 0@*+ Ft* [* M*+ F)3*0 B* (3 0aW0K* ) =6 W F8*+ l3(456*+ 40<*+ W0^* B6>.". Đ\*0 =\ 0\ (@*+ 7X 6* Z3* 6 =6>7 E* W0h, @7 W0^* W06 =; (@*+

B; ] ^ ()*+ 7p3 0;*+.




2

#. N+; *3s 77 F)3*0 *+06>W 3*+ 7X c 0@*+ 709* ` 0/*00Q7 l3(456*+ O6 (; =; l3(456*+ 3 FO*+ 0) E* W0h, 3*+ l3(456*+,87 6.1%. „6>7 W0^* )O* 0\ (@*+ @7 0J7 06>* Bd*+ 770 7063 0\ (@*+ 7005) F *0a ,- 6 0Q7 *;) X.

CHƯƠNG 0: C$C U3T '*NH V4 ẢN %H6M

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S

1. SE* W0h, 7X 09 ;:

3. l- =m 09 B. l- { @]*+7. l- F\70 =8F. y3z =; y7z5. Ta 7E *0g*+ 6_ (*

2. CX 09 c5, c† ,- E* W0h, F@6 & 7aW -. Đ69, *;) ()*+ 77 69,F@6 ^ 40<*+ W0E6 ; ,- ()*+ & 7aW - X.

3. SE* W0h, 06>* 0J7 B.

SE* W0h, 0g 0/*0 7.SE* W0h, BM c*+ F. N0g*+ 6 70 7K BE*

&. „6>7 x *s *0i* 06> (6*+ 70) `*+ E* W0h, 7?3 F)3*0 *+06>W 7X @69,:

3. C*+ 7aW 0<*+ 6* =_ J 407 B6> 7?3 `*+ )O6 E* W0h,. B. G6E, 706 W0 ZE*+ 7) 406 *+ (3 E* W0h, ,6 0\ (@*+7. r0<*+ (;*+ B-7 * 7?3 F)3*0 *+06>W =6 ,- E* W0h, 78 09.F. y3z =; y7z

5. Ta 7E _ |*+.

k. C7 E* W0h, ,; 406 ,3 4070 0;*+ <* ) *0 =_ 70a @*+s +6 7Es469 F*+ • @7 +6 ; E* W0h,:

3. l3 05) *0 7 x7 B6> B. l3 7X J3 70*7. l3 05) *0 7 08 -*+




21

F. Sp F8*+ 0@*+ *+;.

!. Đ6_ *;) 3 ^ 70) 0a B3) +X6 0;*+ 0) ()*+ 6_ 46>* 46*0 F)3*006>* *3 ; 7* 06[ *+)O6 (`:

3. C7 0> 0*+ 7p3 0;*+ J W087 =8 (3 6 *+; 7;*+ *06_. B. r070 0;*+ ‡* ;*+ (E *06_ 6_* 0K* 406 ,3 0;*+ 0)s ,6u* ; *X

6>* 6 =; 3*+ (*+ 0K*.7. 3) +X6 +XW W0* O) ** 0/*0 E*0 7?3 F)3*0 *+06>W =; 7?3 *0i* 06>

0;*+ 0)F. 3W +X6 O) 40E *j*+ =; { *6>, =_ J 7E6 6[* 0;*+ 0)5. 3) +X6 ;, j*+ +6 (\ p F8*+ 7?3 0;*+ 0).

$. - W0m* *0i* 06> E* W0h, 7X 09 *0m* B6[ @7 *0@*+ 40<*+ 09 7@7 ;:

3. ~a 06> 7?3 *0i* 06> B. T* *0i* 06>7. ~a 06> i j*+ 4F. E* Z_*5. C7 @ 69, (* _ 36.

'. Ư 69, 7?3 =6>7 =m* F8*+ 706[* @7 x * *0i* 06> 70) (6*+ `*+)O6 E* W0h, ;:

3. ~3*0 6[*+ 7?3 F)3*0 *+06>W 40<*+ +V* 6_* =6 ,Q7 - 70aW *0m*E* W0h,.

B. C06 W0 70) =6>7 +66 06> E* W0h, ; 0aW 0K*7. „6>7 +66 06> E* W0h, ,6 Fu F;*+ 0K*.F. y3z =; yBz5. Ta 7E _ |*+.

". 3) +X6 7X 09 ;:3. E) => E* W0h,

B. r0[70 (@K*+ E* W0h,7. TJ B* @7 E* W0h,

F. Ta 7E 77 6_ * (*

#. „6>7 ,- 0i*+ ,ƒ W0h, H;* b7 ,3*+ 77 E* W0h, i ] +636 )O*76 7?3 70 4/ *+ O6 0\ (@*+ H;* b7 3*+ 0\ (@*+ „6> N3, 0/i:

3. L;, +6E, 706 W0 *+06* 7Q =; (69* 4036 E* W0h, ,6 B. TO) 70) *0g*+ E* W0h, X ,- 70 4/ *+ ,6




2

7. G6E, 706 W0 l3(456*+ E* W0h, ,6F. L;, j*+ F)3*0 B* E* W0h,.

1%. T0Q J |*+ 7?3 77 +636 )O* ()*+ 70 4/ *+ 7?3 E* W0h, ;:3. Tj*+ (@]*+s Bi) 0);s (69* 4036s 0)6

B. T(69* 4036s Bi) 0);s j*+ (@]*+s 0)67. Tj*+ (@]*+s 0)6s Bi) 0);s (69* 4036F. r0<*+ 7^ *;) |*+.

11. T()*+ ,- 70 4/ *+ 7?3 ,- E* W0h,s +636 )O* ,; E* W0h, @7 B* *03*0 (* 0\ (*+ =; ,Q7 6 *0m* j*+ *03*0 @7 +6 ;:

3. i) 0); B. T(69* 40367. Tj*+ (@]*+

F. S 0)6

12. C<*+ =6>7 *;) ()*+ 77 7<*+ =6>7 3 ^ ,; *0; ;, l3(456*+ 40<*+** 6[* 0;*0 *[ E* W0h, 3*+ ] +636 )O* j*+ (@]*+ 7?3 *X

3. G6g *+* 0)x7 *^*+ 73) 70a @*+ E* W0h,. B. T6[W 87 0<*+ 6* ,O*0 ,f =_ E* W0h, 70) 7<*+ 70|*+.7. Đ*0 +6 =; J3 70* O6 77 4*0 W0^* W06F. Đ@3 E* W0h, =;) 0\ (@*+ ,6.5. T03 M6 <6 70| =_ 0<*+ 6>W ZE*+ 7).

1&. C7 E* W0h, 03, +63 0);* );* =;) 0;*0 W0* E* W0h, 7?3 *0; E*ca @7 +6 ;:

3. T;6 E* 7 \*0 B. „m @ F\70 =8 7. N+* =m 6>. F.

T06[ B\ W08 (

1k. C0a @*+ E* W0h, ; ,- ()*+ 77 7<*+ 78 9 \*0 =\ 0\ (@*+s =/=m 70a @*+ E* W0h, 7X 09 @7 ) @*+ Bd*+ J 70aW *0m* 7?3:

3. N0; E* ca B. Đ6 0? 7O*0 (3*07. r070 0;*+F. ĐO6 { 6 08




2

II. CL Q Q@ = :

1. C7 *0; l3(456*+ W0E6 /, 770 B* *0g*+ 6 70 E* W0h, 70Q 40<*+ W0E6 77 *0 70a 7?3 70|*+.2. a 4/ E* W0h, *;) @7 *+ (3 0\ (@*+ _ W0E6 @7 +V* *0i* 06>7?3 *0; E* ca.&. „6>7 p F8*+ * *0i* 06> D*+ *0a 70) a 7E 77 E* W0h, @7 E*ca B]6 F)3*0 *+06>W f ;, j*+ 706 W0 ZE*+ 7).k. l- 7 7?3 * *0i* 06> ; *X W0E6 @7 407 B6> ) =6 77 **0i* 06> 407 7?3 77 E* W0h, 7e*+ )O6.!. „6>7 BM c*+ *0g*+ [ 70) ,- E* W0h, *0@ VW xs BE) 0;*0s p370g3 F\70 =8 3 B* 0;*+ • ;, j*+ 706 W0s F) X F)3*0 *+06>W 40<*+** ;, *0g*+ =6>7 *;.$. C70 F *0a 9 7X @7 E* W0h, ,6 ; F)3*0 *+06>W J *+06* 7Q

=; 0p *+06>, E* W0h, ,6 X.'. T()*+ Z (/*0 W0 (69* E* W0h, ,6s 0p *+06>, 0\ (@*+ ; +636)O* ()*+ X E* W0h, ,6 7e*+ =6 77 70@K*+ (/*0 l3(456*+@7 (69* 4036 ()*+ B6 7E*0 ,<6 (@*+ 0J7 [.". T0<*+ 0@]*+s 406 70 4/ *+ 7?3 ,- E* W0h, BV s F)3*0 *+06>W40<*+ 7* Bˆ *06_ *w J7 9 70) *X F6u* 6[*.#. ~3*0 ,87 E* W0h, 7X W0O, =6 0ŽW 0K* 70?*+ )O6 E* W0h,.1%. T05) Z3* *6>, l3(456*+s E* W0h, ,6 ; *0g*+ E* W0h, W0E6 @7;, ,6 0);* );* =_ 70a @*+s 0/*0 F*+s B3) +X6s *0i* 06>.

CHƯƠNG 8: C$C U3T '*NH V4 GI$ B$N

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S:

1. Đ@*+ 7 =_ ,- E* W0h,:3. P0E* *0 ,6 Z3* 0> +6g3 +6 B* =; @*+ 7.

B. T0@*+ 7X 706_ F7 c*+.7. L<* 70) 0a ; 406 +6 7;*+ 73) 0/ @*+ 7 7;*+ +6E,.

F. y3z =; yBz5. Ta 7E *0g*+ 6_ * (*.

2. C7 *+06* 7Q =_ ,x 0;*+ +O) 70) 0a ; 406 +O) j*+ +6 0/ @*+7 =_ +O) +6E, *0Ž. N0@*+ M*+ F)3*0 0 B* +O) =t* j*+ *. Đ@*+7 ,x 0;*+ +O) ; @*+ 7:

3. Đ6 *




2

B. C) +6i* 0*+ *0a7. v 7) +6i* 05) +6F. C) +6i* 05) +6

&. r06 ,- F)3*0 *+06>W +xW 40X 40j* F) 7O*0 (3*0 +3 +V 0)x7 F) *07 0\ (@*+ 03 M6 Z - *+-s 40<*+ 4\W Q*+ W0X 0/ F)3*0 *+06>W** 05) M6 ,87 6:

3. ~t* =_ 0\ W0* B. ~t* =_ 70a @*+7. T6 3 0) 6 *0m* 06>* 06F. ĐE, BE) *+ X5. l87 6 *;) * (* 7€*+ W0e 0W.

k. C^ *;) ()*+ 77 7^ 3 ^ 40<*+ *X6 =_ 0\ (@*+ -7 Z_* 0*

{3. Đ@*+ 7 7?3 0\ (@*+ 7€*+ ; @*+ 7 7?3 *+;*0.

B. G6 @7 Z[ \*0 B]6 *+@6 ,3.7. L; 0\ (@*+ (a 0aW Ft* *0@*+ 40X +63 *0mW.F. G6 B* ; ,- ()*+ *0g*+ 7<*+ 78 9 F (/ =; BE) => 0[

-7 Z_*.

!. r06 E* W0h, 7?3 F)3*0 *+06>W 7X *0g*+ 407 B6> ) =6 *0g*+E* W0h, 7O*0 (3*0 =; J 407 B6> *; @7 4070 0;*+ 70aW *0m* 0/F)3*0 *+06>W **:

3. Đ6*0 +6 05) 706 W0 E* ca B. Đ\*0 +6 73) 0K* E* W0h, 7O*0 (3*07. Đ\*0 +6 0aW 0K* E* W0h, 7O*0 (3*0F. Đ\*0 +6 05) 06 =8.

$. Đ6_ 46>* *;) @7 * (3 F@6 ^ 40<*+ W0E6 ; 6_ 46>* 0m* 6 70)=6>7 W F8*+ 70*0 70 +6: , 70V7 0\ (@*+‚

3. T0\ (@*+ (a *0O 7E, =_ +6 =; +6 0aW f ,] (-*+ 0\ (@*+. B. C06 W0 E* ca j*+ * 406 E* @*+ E* ca +63 j*+

7. C06 W0 W0^* W06 +6E, 406 @*+ 0;*+ B* (3 j*+ *F. G6 0aW ;, *08 70 7?3 77 6 0? 7O*0 (3*0 06>* 7X =; 6_, h*.

'. O* ,3 ,- B- E* W0h, ”)0*)* =6 *06_ )O6 E* W0h, 407 *03 f@7 ,3 =6 +6 0aW 0K* *[ BO* ,3 77 E* W0h, X (6*+ }. ĐX 70*0; F) *+@6 B* i \*0 +6:

3. C0) *0g*+ 0;*+ 0) W08 0,




2

B. C0) *0g*+ 70?*+ )O6 0;*+ 0)7. T(* +X6F. C0) E* W0h, 4, 05) BV B-7

". „6>7 \*0 +6 7?3 0i*+ 0;*+ 40<*+ „65*3, A6(6*5 05) 0O*+ 6*5C3 =; 7)*), C3 ; =6>7:

3. Đ\*0 +6 W0^* B6> 05) +636 *+ ci 0-6 B. Đ\*0 +6 W0^* B6> 05) *0X, 4070 0;*+7. Đ\*0 +6 W0^* B6> 05) \3 69,F. Đ\*0 +6 W0^* B6> 05) 06 +63*5. Ta 7E

#. G6 B* } 14+ B- +6x … ; 1k.%%%„N~14+ *0@*+ *[ 4070 0;*+ ,3` $4+ (] * 0/ *0 (3 70 W0E6 03*0 )* 12.%%%„N~14+. ~)3*0 *+06>W

B* E* W0h, … 3*+ 0J7 06>* 70*0 70:3. C06[ 40a 70) *+@6 B* }.

B. C06[ 40a F) 03*0 )* *+3 Bd*+ 6_* ,x7. C06[ 40a F) ,3 @*+ *06_F. C06[ 40a 06 =85. C06[ 40a 0@K*+ ,O6

1%. T()*+ /*0 0*+ *;) 0/ F)3*0 *+06>W 7* 70? -*+ 0O +63. Nj*+ J7 E* ca F@ 0`3.

B. L@*+ 0;*+ B* (3 40<*+ ? W Q*+ *0 77. L6 *0m* 3*+ j*+ * ] ,Q7 73)F. T0\ W0* 706[, +6g 3*+ j*+ *5. r06 +xW W0E6 /*0 (O*+ O, W0 706 W0‚

11.l- F)3*0 *+06>W ,* *^*+ 73) 40E *j*+ 7O*0 (3*0 (* *0g*+ =e*+0\ (@*+ c3 *K6 E* cas 770 6[W 7m* c7 \*0 +6 *;) 3 ^ ˆ (340<*+ 06> ZE *0a3. ’–

B. G6 0*+ *0a

7. G6 (* +X6F. G6 O6 06 69, +63) 0;*+

12.C<*+ c5 H; N-6 +6E, +6 =† 70) *0g*+ 07 6*0s 6*0 =6* 406 6c5 B. ĐX ; =6>7 W F8*+ 706[* @7.3. G6 (* +X6

B. G6 036 W0*




2

7. G6 W0^* B6>F. G6 05) 0/*0 E*05. G6 706[ 40a

1&. l87 6 \*0 +6 6 3 0) 6 *0m* 0/ @K*+ Q*+ =6 469 706[* @7+6:

3. T0h, 0a 0\ (@*+ B. T(*+ 0);7. H W0* *+)*F. T(* +X6

1k. P0@K*+ W0W \*0 +6 70 FJ3 =;) 706 W0 7X 0O* 70[ * *0a ;:3. ~)3*0 *+06>W 7X 09 B\ w

B. r0<*+ B6[ 70V7 ; 7X B* @7 0[ E* W0h, FJ *0 B3* 03

40<*+7. r0<*+ *0 [* ,Q7 +6 7?3 6 0? 7O*0 (3*0F. Ta 7E5. yBz =; y7z

1!. T()*+ (@*+ 0W *;) 3 ^ 0/ F)3*0 *+06>W ** 70? -*+ j*+ +63. Nj*+ J7 E* ca F@ 0`3

B. C Z ,Q77. T0\ W0* 3*+ 7X c 0@*+ +6E,F. N_* 46*0 [ 3*+ 0)65. r0<*+ 7X (@*+ 0W *;) 7E

II. CL =D Q Q@ = W

1. G6 7E ; [ F *0a ()*+ 0> 0*+ l3(456*+ l6c O) (3 F)3*0 07o* 77 [ 407 09 06>* 706 W0.2. …^ FJ*+ 706[* @7 +6 70) F)3*0 *+06>W 70 7X *+0n3 ; c7 \*0 70),w6 )O6 E* W0h, 7?3 F)3*0 *+06>W ,- ,Q7 +6 *0a \*0.&. Đ@*+ 7 =_ ,- E* W0h, <* ; @7 F7 c*+.

k. N[ F)3*0 *+06>W 3*+ ] ()*+ ,- 0\ (@*+ 7O*0 (3*0 0);* 0E) 0/=6>7 F)3*0 *+06>W Z[ \*0 ,- ,Q7 +6 70) (6*+ ,/*0 ; 40<*+7X { *+0n3.!. N[ 6 0? 7O*0 (3*0 +6E, +6 B* 0/ F)3*0 *+06>W 7€*+ W0E6 ** +6E,+6 05) 9 40<*+ ,a *0g*+ 4070 0;*+ 06>* O6.$. G6 CI’ ; +6 ,; *+@6 B* 40<*+ W0E6 70\ 706 W0 =m* 709* =; 706

W0 BE), 069, 0;*+ 0) [* *K6 *+@6 ,3 J3 70*.




2

'. C0[* @7 0 W0* *+)*‚ ; 706[* @7 x +6 B* 70) ,- E* W0h, ],Q7 0aW *0a 7X 09 9 706[, @7 W0* * 0\ (@*+.". G6 0*+ *0a B3) +D, 706 W0 =m* 709* *+0n3 ; *+@6 ,3 ] +* 0/@7 ,3 =6 +6 0aW 0K*s 7o* *+6 ,3 ] c3 0/ W0E6 ,3 =6 +6 73)0K*.#. N[ 77 [ 407 40<*+ M6 0/ 406 7 ,- E* W0h, =@ Z3 7*+=_ E* W0h, X 0/ F)3*0 *+06>W ** j*+ +6 B* E* W0h,.1%. „6>7 +6E, +6 70) *0g*+ 7-7 +6 =;) B3* , 0j7 *+; *+0s *+; u[ @7 +6 ; 70*0 70 \*0 +6 036 W0*.

CHƯƠNG 9: C$C U3T '*NH V4 %H&N %HỐI

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S:1. T()*+ 4*0 l3(456*+ (J7 6[W:

3. N+@6 B* B<* =; B* } c5* =;) +6g3 *+@6 E* ca (J7 6[W =;*+@6 6 Fe*+.

B. P0E6 7X *+@6 B* B<*7. N+@6 E* ca B* 0;*+ (J7 6[W 70) *+@6 6 Fe*+F. Ta 7E _ 36

2. C<*+ g3 l-7 C0^ @3 E* W0h, 7?3 ,/*0 70) 77 7?3 0;*+ 6 08E* W0h,s 3 X 77 7p3 0;*+ *; B* E* W0h, 7?3 ,/*0 70) *+@6 6Fe*+. C<*+ g3 l-7 C0^ M 70Q7 0> 0*+ 4*0 l3(456*+:

3. T(J7 6[W B. l- 7aW7. H36 7aWF. 3 7aW5. r0<*+ 0-7 )O6 *;) 49 (*.

&. Đ\*0 *+0n3 *;) 3 ^ |*+ =6 ,- *0; B* B<* ()*+ 4*0 W0^*

W063. L; (*+ +63* 0J7 06>* 70Q7 *j*+ W0^* W06 (* 0\ (@*+ 7<*+

*+06>W B. L; (*+ +63* 7X Z_* 0;*0 -*+ 0W W0W 03 70) *0; E* ca.7. L; (*+ +63* B* 0;*+ 0) =; F\70 =8 70) 77 (*+ +63* 407.F. L; (*+ +63* B* 0;*+ 0) (J7 6[W 70) *+@6 6 Fe*+ 76 7e*+.




2

k. C<*+ B63 „6> H; B* E* W0h, B63 7?3 ,/*0 0<*+ Z3 77 7p3 0;*+ B* } (* 40VW ,6_* V7 =; ,87 6 7?3 7<*+ ; 7X *06_ 69, B* }7;*+ . P0@K*+ 0Q7 W0^* W06 *; @7 +6 ;:

3. P0^* W06 7X 70* 7 B. P0^* W06 (-*+ (i67. P0^* W06 x7 Z_* 70) 77 7p3 0;*+ B* }F. P0^* W06 05) 4*0 036 7aW

!. C7 c*+ - ()*+ 4*0:3. GD, 7X c*+ - 05) 706_ F7 =; 05) 706_ *+3*+

B. CX 09 ;, +6E, 06> ZE 7?3 4*07. CX 09 ;, j*+ 06> ZE 7?3 4*0F. y3z =; yBz5. Ta 7E

$. C7 *0; E* ca p F8*+ *0g*+ *+@6 (*+ +63* W0^* W06 =/ *0g*+ {F) 3 ^s *+)O6 (`:

3. C7 *0; E* ca 0@*+ 40<*+ 7X ? *+D* J7 ;6 70*0 9 0J7 06>*7E 70Q7 *j*+ W0^* W06.

B. C7 *0; E* ca *0m* 0a (— 06> ZE 7?3 =6>7 70* ,<* 0)7. C7 *0; E* ca 40<*+ ,* 03, +63 =;) =6>7 W0^* W06 E* W0h,F. r0<*+ 7^ *;) |*+

'. l- 4*0 W0^* W06 @7 +6 ; 4*0 F;6 *[:3. CX @*+ *06_ 77 (*+ +63* l3(456*+

B. CX @*+ *06_ 77 (*+ +63* ] ,w6 7aW - 4*0 W0^* W067. CX *06_ 7aW - (*+ +63* ()*+ 4*0.F. Ta 7E _ |*+

". r*0 W0^* W06:3. L; mW 0W 77 M 70Q7 =; 7 *0^* 03, +63 =;) Fo*+ 70E 0;*+ 0)

` *+@6 E* ca [* 4070 0;*+ 7?3 0 B. P0E6 7X *0a ,- 7aW (*+ +63*

7. P0E6 7X J 03, +63 7?3 77 7<*+ 40) =m*F. Ta 7E _ |*+

#. C^ *;) ()*+ 77 7^ 3 ^ 09 06>* |*+ *0a J 407 *03 +6g3 4*0,3(456*+ (_* 0<*+ =; „lS

3. r*0 W0^* W06 (_* 0*+ ; 4*0 W0^* W06 @7 M 70Q705) 469 7€s 7o* „lS @7 M 70Q7 05) 469 ,6.




2

B. r*0 W0^* W06 (_* 0*+ 70 7X *0; E* ca =; *+@6 6 Fe*+s7o* „lS @7 M 70Q7 05) 469 ,6.

7. C7 0;*0 =6* ()*+ 4*0 W0^* W06 (_* 0*+ 0)O -*+ =/ 6 70(6*+ 7?3 0 7o* ()*+ 4*0 „lS 0/ 77 0;*0 =6* 0)O -*+ *0@,- 09 0*+ *0a =/ ,87 6 70*+.

F. T()*+ 4*0 W0^* W06 (_* 0*+ 40<*+ 7X 0W D*+ (;*+ B-7+6g3 77 B* 7o* ] „lS 0/ W0E6 7X 0W D*+.

1%. T()*+ 77 7^ 3 ^ *X6 =_ *+;*0 B* }s 7^ *;) 40<*+ |*+3. * } ; =6>7 B* 0;*+ 70) *+@6 6 Fe*+ 76 7e*+

B. * } ; ,- *+;*0 *7. N+@6 E* ca =; *+@6 B* B<* 40<*+ 09 (J7 6[W B* }F. * } 7X 09 @7 0J7 06>* Z3 77 *0^* =6* B* 0;*+s Z3 0@ B*

0;*+s Z3 6>* 0)O6 =; B* 0;*+ O6 *0;

11. „6>7 B* 0;*+ 70) 77 7 *0^* =; F)3*0 *+06>W 9 0 B* O6 0)x7 pF8*+ =;) ,87 70 46*0 F)3*0 @7 +6 ;:

3. * } B. * B<*7. L6* F)3*0F. SE* ca

12. T()*+ 77 Z[ \*0 3 ^s Z[ \*0 *;) 40<*+ W0E6 ; ,- ()*+77 Z[ \*0 7K BE* =_ E* W0h, ,; *+@6 B* } 0<*+ Z3

3. „_ 70?*+ )O6 0;*+ 0) B. „_ 7K 7a F\70 =87. „_ B 40<*+ 40 y770 (@*+ B; 0;*+ 0)zF. „_ 0\ (*+ ,87 6

1&.„6>7 77 *0; E* ca 0w ( 70) *0g*+ *0; B* } ()*+ =6>7 (@*+ B;0;*+ 0) =; @ =a* 70) 4070 0;*+ ; 0J7 06>* 70Q7 *j*+ *;) ()*+ 7770Q7 *j*+ 3 ^

3. T06[ mW 77 ,6 Z3* 0> B. S3* } (?6 ()7. T;6 ( F. …|7 6[* B* 0;*+

1k. * 0;*+ O6 *0; *+@6 6 Fe*+3. L; B* }




&

B. L; l3(456*+ (J7 6[W7. L; =6>7 B* 0;*+ 40<*+ Z3 (*+ +63*F. Ta 7E [ 36.

II. CL =D Q Q@ = W

1. r*0 W0^* W06 ,- 7aW 7o* +6 ; 4*0 W0^* W06 (J7 6[W2. T05) 77 *0; E* cas 406 7aW ()*+ 4*0 j*+ * 0/ =6>7 469, (3+6, 7?3 77 *0; E* ca =6 0;*+ 0) 7?3 ,/*0 f @7 *0Ž B 6.&. Đ69, 407 B6> 70? [ 7?3 0> 0*+ 4*0 l3(456*+ 6* 4[ F7 y„lSz) =6 4*0 l3(456*+ (_* 0*+ ; 77 0;*0 =6* ˆ*+ 4*0 0)O -*+*0@ ,- 0> 0*+ *0a.k. P0@K*+ 0Q7 W0^* W06 70* 7 F6u* (3 406 E* W0h, @7 B* ] 7;*+*06_ 69, B* } 7;*+ .

!. …*+ - 706_ *+3*+ ()*+ 4*0 ; c*+ - +6g3 77 (*+ +63* ] 7e*+,- 7aW - W0^* W06.$. N[ 4070 0;*+ ,87 6 7;*+ ] W0^* * \3 { 0/ 4*0 W0^* W06 7;*+

W0E6 *+V* 9 6[ 46>, 706 W0.'. „6 *0g*+ E* W0h, Fu 0ˆ*+ 0/ 4*0 W0^* W06 W0E6 7;*+ *+V* 7;*+ .". C7 Z[ \*0 =_ \3 69, ,] 7p3 0;*+ B* } E*0 0@]*+ [*40E *j*+ 0 0| 4070 0;*+ 7?3 7p3 0;*+ J F).#. C7 M 70Q7 B* B<*s B* } 77 F)3*0 *+06>W -7 mW 40<*+ *V, Z_*] 0g 6 =6 0;*+ 0) ,; 0 B*.1%. N0; B* B<* 0@*+ x \3 69, ] *0g*+ *K6 ,; 6_* 0 \3 69,0aWs 706 W0 70) (@*+ B; 0;*+ 0) 0aW.

CHƯƠNG ": C$C U3T '*NH V4 ;C TI3N HỐN H<%

I. C =D F =J@: C=J@ 1 =>?@ L@ O FP Q@ @=S:

1. b (/*0 ,; 77 { @]*+ @7 709* 0;*0 *0g*+ 0/*0 0Q7 7X*0 B69 @*+ @7 +6 ;:

3. li 0) B. G6E6 ,i7. L6* 0> *+@7F. N06u5. P0@K*+ 6>* (_* 0<*+




&1

2. T(_* 0<*+ l3(456*+ 40X 0;*0 7<*+ *0a 406:3. li 0) 0<*+ 6* *0@*+ 40<*+ +6E6 ,i @7

B. N+@6 (_* 6* =; *+@6 *0m* 6* 40<*+ (J7 6[W *X6 70>*=6 *03

7. CX *06_ *06u ()*+ Z (/*0 (_* 6*F. N+@6 (_* 6* =; *+@6 *0m* 6* 40<*+ 7X 7e*+ ,x Bd*+ *0m*

0Q7.

&. T05) ,< 0/*0 ArLPCPs 77 (O*+ 06 6* Z3* [* =6>7 ,3 0;*+ 7?3,- 4070 0;*+ * @ ;:

3. N0m* B6[s 069s @3 70-*+s 06>* 7E,s { \*0 ,3s 0;*0 -*+ ,3. B. N0m* B6[s 06>* 7E,s @3 70-*+s 0;*0 -*+ ,3.7. N0m* B6[s { \*0 ,3s @3 70-*+s 0;*0 -*+ ,3

F. r0<*+ 7^ *;) |*+.

k. „6>7 +66 06> *0g*+ *0 *j*+ @ =6> 7?3 ,- E* W0h, Z3 B3) +X67?3 E* W0h, X @7 c5, *0@ ;:

3. b3* 0> 7<*+ 70|*+ B. * 0;*+ 7 *0^*7. * 0;*+ Z3 B3) +X6F. bE*+ 7)

!. E* 70a 7?3 77 0)O -*+ c|7 6[* 0w* 0W ;:3. C06[* @7 mW (*+ *w J7 =;) =6>7 B* 0;*+

B. …|7 6[* 0@K*+ ,O67. T(_* 0<*+ 6* =_ F)3*0 *+06>Ws =_ E* W0h, 6 =6 4070 0;*+F. …|7 6[* B*

$. l- 0<*+ 6>W 7X *-6 F*+ _ 7mW [* 6 70 6 Fe*+ ,; 4070 0;*+f *0m* @7 406 6 Fe*+ ,- E* W0h,. ĐX 70*0 ; J 0aW Ft* =_:

3. CE, c|7 B. L6 70 46*0 [

7. T/*0 7E,F. ĐO) Q7

'. T()*+ +636 )O* +66 06> 0-7 70 4q *+ 7?3 ,- E* W0h, 6 Fe*+:3. „6>7 B* 0;*+ 7 *0^* @7 70| (*+ *06_ 0K* ) =6 ZE*+ 7)

B. bE*+ 7) =; * (_* ; 77 B6>* W0W 070 0W *0d, O) (3 J*0m* B6[ 7?3 4070 0;*+ 6_, h*.




&

7. r0<*+ 7X 40[* ,O6F. r0<*+ 7X * (_*

". * 0;*+ 7 *0^* 0K* ZE*+ 7) 406:3. T0\ (@*+ ,87 6 * =; (E6 (-*+

B. ~)3*0 *+06>W 7X (a *06_ 4070 0;*+ 6_, *j*+7. C7 0<*+ 6* W0E* 0D6 *+3 mW Q7F. l* +6E, 706 W0 l3(456*+

#. C7 0/*0 0Q7 c|7 6[* B* 7X 09 ;:3. …|7 6[* =6 *+@6 6 Fe*+

B. …|7 6[* =6 77 (*+ ^, 0@K*+ ,O67. …|7 6[* =6 77 (*+ +63* ()*+ 4*0F. y3z =; y7z

5. Ta 7E

1%. „6>7 ,- F)3*0 *+06>W +63) 6[W =6 77 *0; ;, m 9 ?*+ 0- 03 7E*(] ,- V7 m @7 +6 ;:

3. T03, 40E) { 46[* B. „m* -*+ 0;*0 3*+ 7.

T(_* 0<*+ 7<*+ F. T* (_* =_ E* W0h,

11. T()*+ 77 0)O -*+ c|7 6[* 0w* 0Ws 0)O -*+ *;) 7X 7F8*+ 06[ mW 77 ,6 Z3* 0> W0)*+ W0|s 3 FO*+ =6 4070 0;*+

3. bE*+ 7) B. * 0;*+ 7 *0^*7. …|7 6[* B*F. b3* 0> 7<*+ 70|*+

12.N06>, =8 *;) F@6 ^ 40<*+ W0E6 ; *06>, =8 7?3 *+@6 B* 0;*+(J7 6[W

3. T/, 46[, 4070 0;*+ ,6 B. T06[ 4[ E* W0h, 70) W0e 0W =6 7 7?3 4070 0;*+7. T(_* O 0<*+ 6* =_ E* W0h, 70) 4070 0;*+F. C*+ 7aW F\70 =8 (@7 =; 3 406 B*5. N+06* 7Q =; 0 0mW 0<*+ 6* =_ 0\ (@*+.




&

1&.l3(456*+ (J7 6[W

3. L; =6>7 +xW +Œ 4070 0;*+ =; (J7 6[W B* 0;*+ B. T0@K*+ ; J 4[ 0W 7?3 & [ ZE*+ 7)s c|7 6[* B* 0;*+ =;

B* 0;*+ 7 *0^*.7. G6|W 70) 4070 0;*+ J3 70* =; x 0;*+ 0m* 6 =; 6[ 46>, 06

+63*F. y3z =; y7z5. Ta 7E

1k. T()*+ 0\ (@*+ 77 [ E* cas 7<*+ 78 c|7 6[* 0w* 0W*;) 0@*+ +6|W 70) F)3*0 *+06>W O 06> ZE 73) *0a

3. bE*+ 7) B. T* (_*

7. * 0;*+ 7 *0^*F. …|7 6[* B*

1!. r06 W F8*+ 706[* @7 as 7<*+ 78 *;) ()*+ 77 7<*+ 78 3 ^ W00 7 F8*+ 73) *0a

3. bE*+ 7) B. T* (_*7. Ư i6 (*+ +63*F. r0<*+ 7X 7<*+ 78 *;)

II. CL =D Q Q@ = W

1. „6>7 X*+ +XW 7?3 ,- F)3*0 *+06>W =;) Zƒ ` 06>* @7 7)6 ; ,-()*+ *0g*+ 0)O -*+ 0-7 Z3* 0> 7<*+ 70|*+.2. „6>7 B* 0;*+ Z3 ,O*+ I*5(*5 7?3 6 0\ I*6,5c @7 c5, ; 0)O-*+ B* 0;*+ 7 *0^*.&. bE*+ 7) ; ,- 770 0g 06> 9 6[W 7m* <*+ E) *+@6 ,3 W0^* *=_ ,x \3 { =6 706 W0 0aW *0a 70) ,w6 * 6[W c|7.

k. * 0;*+ 7 *0^* ; W0@K*+ W0W 6[W 7m* 4070 0;*+ * 4†, *0a *070) ,- * 6[W c|7.!. bE*+ 7) (* (3F6) ; 0/*0 0Q7 (_* 0<*+ (J7 6[W @7 0J7 06>*

Bd*+ 46*0 W0 7?3 *+@6 ZE*+ 7).$. bE*+ 7) (* B) 70 0@*+ * 4†, 0K* ZE*+ 7) (* (_* 0/*0.'. Cj* 7Q F *0a 9 c7 \*0 *+^* 70 70) ZE*+ 7) ; FJ3 =;) F)3*00 B* 0;*+.




N+@6 0J7 06>*:

". Cp3 0;*+ R6**36 x*+ Z; 70) 1%% 4070 0;*+ 6* [* ,3 0;*+s X70*0 ; 0)O -*+ c|7 6[* B*.#. „6>7 @3 (3 7<*+ 70|*+ ,- B;6 B) 03 =_ F)3*0 *+06>W ; ,- ()*+ 770)O -*+ ZE*+ 7).1%. C7 M 70Q7 W06 6 *0m* 40<*+ 7* 06[ W0E6 ;, 7<*+ 7 (_*0<*+ ()*+ l3(456*+˜

de thi trac nghiem marketing can ban + dap an

Documents