IntroductionThank you for your interest in receiving support from Business in the Community’s Healthy High Streets programme. Launched in April 2014, the Programme aims to provide intensive corporate support to 100 high streets over a three year period supported by our corporate partners: Boots, Co-op, Marks & Spencer, Santander and Exterion Media.

Healthy High Streets aims to connect Corporate Businesses with established Town Centre Partnerships (including BIDs and Town Teams) to support town centre regeneration and growth, supporting community cohesion.

In the first year we took the programme to 33 towns across England, Wales and Scotland, and have already seen some encouraging results from our different high street partners working collaboratively, helping to create jobs, increase footfall, reduce the number of vacant units on the high street and return pride to our towns. Our network of high street champions are actively sharing knowledge and learning from across the year one towns to address the unique challenges their towns face.

We are now entering the Year Two recruitment round for joining the programme, before a final recruitment process in 2016 brings us up to 100 Healthy High Street towns. The application to join the programme is to be completed by the Town Centre partnership. You can find out more about the programme at http://www.bitc.org.uk/programmes/healthy-high-streets

The Healthy High Streets programme provides the following support to town centre partnerships through its three year support process:

It links local corporate business leaders with your partnership team to support the development/implementation of a unique vision and action plan for your High Street.

Provides a network of partners to support practical action on the ground to help increase footfall on the high street through a coordinated approach to events, car parking and opening hours, reduce vacant units, help create jobs and increase pride in your town.

Provides a set of KPIs to help measure progress in the town working towards its vision, helping to demonstrate the impact of its various initiatives.

137 Shepherdess Walk London N1 7RQ I T: +44 (0) 7566 8650 I www.bitc.org.ukPresident HRH The Prince of Wales I Chairman Antony Jenkins I Chief Executive Stephen HowardBusiness in the Community is registered in England and Wales. Registered charity No 297716. Company limited by guarantee No 1619253

Application FormHealthy High Streets Programme

April 2015

It enables access to a broader range of professional support within the corporate partner businesses to help address local issues, e.g. marketing, communications, property, community engagement support etc.

Access to a broader network of expertise though Business in the Community’s business membership e.g. agents, landlords and digital etc.

Through our partnership with Exterion Media provides the opportunity for two selected towns a year to receive £25,000 worth of free bus advertising to support local marketing activities. In addition a year’s heavily discounted advertising is available for other towns.

Healthy High Streets is an initiative of Business in the Community, a business-led charity with over 850 members, including 75% of the FTSE 250. 

What makes a successful applicationThere are three main selection criteria for joining the Healthy High Streets programme.

As our programme is supported by our corporate partners Boots, Co-op, Marks & Spencer, Santander and EE through local store managers, one of the selection criteria is that there is good representation from our business partners in your town.

We also look for a good partnership to be in place so that our local business leaders have a partner to get involved with straightaway.

Business in the Community is a charity so the selection would focus on those towns where there is the greatest social need, provided the first two criteria are met.

How to complete this application formThis form has been designed to help us identify what you already have in place in your town and where your town would benefit from the Healthy High Streets programme. Please answer all questions, keeping to the specified word count.

If you have any questions about your application, please contact Susan Hinchcliffe at: susan.hinchcliffe@bitc.org.uk

Important: All information contained in this application is confidential and will only be used in the BITC Healthy High Street selection process.

DeadlinePlease email your completed application form to enterprise@bitc.org.uk by 29th May 2015. If you do not receive an acknowledgement please confirm receipt through

137 Shepherdess Walk London N1 7RQ I T: +44 (0) 7566 8650 I www.bitc.org.ukPresident HRH The Prince of Wales I Chairman Antony Jenkins I Chief Executive Stephen HowardBusiness in the Community is registered in England and Wales. Registered charity No 297716. Company limited by guarantee No 1619253

What happens next?

1. Applications reviewed by Business in the Community2. Telephone call /conference call to clarify any points from the application form3. Outcome of applications confirmed week commencing 29 June 2015

Application Form

Town Partnership Name:

Name of key contact:

Position:

Address:

Postcode:

Telephone:

Mobile:

Email:

Website:

Are you a Business Improvement District?Does the high street have a dedicated Town Centre Manager/BID CEO?If it is a local authority funded scheme, how long is the budgeted commitment to the post? What data do you hold on your high street and how regularly is this updated?Web link to your Town Plan Web link to your latest Annual Review.

137 Shepherdess Walk London N1 7RQ I T: +44 (0) 7566 8650 I www.bitc.org.ukPresident HRH The Prince of Wales I Chairman Antony Jenkins I Chief Executive Stephen HowardBusiness in the Community is registered in England and Wales. Registered charity No 297716. Company limited by guarantee No 1619253

1. Request for BITC support(Max: 500 words)

Business in the Community want to understand how our corporate members can support your town centre partnership through offering their time, knowledge, expertise and commitment to your town.

What are the biggest challenges you currently face and how do you plan to resolve them?

How can the businesses involved in the Healthy High Street programme help you overcome these challenges?

2. Your Towns Strategic Vision and Plan(Max: 500 words)

Have you a plan for what you want to achieve in your town?

What are the main objectives in this plan?

What is the unique identity of your town?

3. The Finances(Max: 500 words)

Please describe the financial budget you are operating within:

What is your annual budget?

Do you leverage any other funds to supplement the base budget in the high street?

What capital investment in the public realm and high street infrastructure is planned?

How do you encourage private sector involvement

137 Shepherdess Walk London N1 7RQ I T: +44 (0) 7566 8650 I www.bitc.org.ukPresident HRH The Prince of Wales I Chairman Antony Jenkins I Chief Executive Stephen HowardBusiness in the Community is registered in England and Wales. Registered charity No 297716. Company limited by guarantee No 1619253

4. How do you measure your Impact (Max: 500 words)

Please describe the Impact measures you have agreed, making sure you answer the following questions:

Does your strategy have clear and measurable targets and deliverables?

What are your three key success measures?

Describe a recent success story?

Please note: If selected we would ask for a commitment to provide footfall and vacancy rates on a quarterly basis to ensure we can all track progress on the KPI’s and objectives in the programme. This information about your town will not be shared outside Steering Partners without your permission.

Signed by: ……………………………………………………………..……………………………………

Title: Town Centre Manager/BID Chief Executive……………………………………………………..

Date: ……………………………………………….

137 Shepherdess Walk London N1 7RQ I T: +44 (0) 7566 8650 I www.bitc.org.ukPresident HRH The Prince of Wales I Chairman Antony Jenkins I Chief Executive Stephen HowardBusiness in the Community is registered in England and Wales. Registered charity No 297716. Company limited by guarantee No 1619253

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