deafblind darkness #touch4sense. challenge insight lack of awareness limited fund lack of empathy...

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DEAFBLIND DARKNESS #TOUCH4SENSE

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DEAFBLIND

DARKNESS

#TOUCH4SENSE

CHALLENGE

INSIGHT

Lack of Awareness Limited FundLack of Empathy

Young People love to

have Fun

Heavy use of mobile

and social media

They love music, fashion

and lifestyle

They are proud and conspicuou

s consumers

FACT

All over the world 90% of DEAFBLIND people are missing out on life

TARGETGEN Y

Young and

energetic

Loves the life of Fun

Touch is how they Learn

What do you know about DEAFBLIND???

IDEA

#TOUCH4SENSE

SENSE ACTTOUCH

STRATEGYTOUCH

Drive up your Klout score with a “TOUCH”

For every ten (20) friends you get to like facebook.com/senseinternational

You get one (1) Klout score

For every ten (20) friends you get to follow @SenseInternatl

You get one (1) Klout scoreThomas

HenryMary

PoppinsYing Lee Sola

Ameobi

10

30 32

49

Klout Score for Today

STRATEGYSENSE

HOUSE 4 SENSE

Winners are

celebrated weekly on

Sense facebook

page

Touch to round up? € 36.00You require your sixth SENSE to Act!!!

Partner with e-commerce sites to enable donation at point of payment

Extend to mobile portals as well

STRATEGYACT

Touch to round up? € 36.00

DELIVERABLES

OWNED MEDIA

PAID MEDIA

EARNED MEDIA

With little or no investment in social media, we would kickstart #TOUCH4SENSE

Sense International’s website. Facebook fan page

and twitter account will experience a surge in fan

base and awareness

GEN Y will generate content and share with

friends as they progress, this extends from word of mouth to facebook and

twitter

DAALU

THANK YOU

ESEPUPO

NAGODE