dealer solutions jdug summit “working...

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Dealer Solutions JDUG Summit “Working Together”

February 15-17, 2016 Atlanta, GA

Session List by Functional Area (Dealer Names in Bold) We have added a legend on some of the sessions to allow attendees the ability to select the sessions best suited for them. We are using common college course numbers:

101 – Meant for people who have not used the product or brand new to it and want to learn more 201 – Using the product regularly but not at an advanced level 301 – Using the product at an advanced level and looking to dig deeper

Leadership Instructors (BOLD indicates a dealer) A&T Leadership Presentation John Campbell, Bryn Dolesh C&F Leadership Presentation Mark Germain Data Security in Today's Insecure Environment Chuck Zelnio and James Johnson Dealer Leadership - Dealer Solutions Session Mark Theuerkauf, Tim Thor Forecasting and Budgeting Julie Delp, Rick Granahan, Scott Hamilton Guided Tour: The Total Dealer Solutions Room Chris Kargl

Managing Technology Investments Desiree Schillo, Grant Martens, Scott Stallman

Managing Your Online Presence Adam Bray General Instructors

Becoming a Data Ninja with Excel® Pivot Tables Nevin Kroeker Curing Silo Syndrome Kathleen Roberts, Bryan Johnson Cyber Security – Protecting Your Digital Assets James Johnson Growing Together: Scaling the Total Solution Josh Bestold, Kevin Cook Have you heard about Dealer Path? Rob Knox, Jeremy Ballou JDAim: Working Together to take your Marketing to a New Level Denese Wilson, Vickie Denger

John Deere University Tips & Tricks Kelli Hoelscher, Erika Reason

Managing the Retail Showroom with Technology Todd Myers, Cyndee Smiley Dolan, Brian Kestner

Microsoft® Office 365 – What’s Up with That? -Eh. Scott Stallman, Matt Kersting

Showroom Strategy Todd Myers, Cyndee Smiley-Dolan, Brian Kestner

Understanding the Value of the Total Solutions Tim Thor Value of Queries and Reporting in Your Dealership Don Haggmark, Dave Lestor

HR Instructors Change and Transition Management Linda Wilson Developing a Great Internship Program AgCareers.com - Ashley Collins Making Your John Deere TECH Program Successful Jenni Badding New Employee Onboarding Best Practices Laura Getty Planning for Effective Meetings Betsi DeFrates Project Management Workshop for the HR Professional (Invitation Only) Betsi DeFrates

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HR Instructors Recruiting Best Practices Roundtable Laura Getty Working Together to Guide Your Safety Culture into a Risk-Management Contributor Sentry® Insurance – Troy Tepp

Financial Instructors CDK Financial and Data Reporting Highlights CDK Global™, Ted Stehr EQUIP™ Budget - 101 Janet Morrissette, Gail Mueller EQUIP™ Financial Roadmap Julie Delp EQUIP™ Parts Purchase Order/Invoice Reconciliation Kriss Massman

Financial Roundtable - 201 Chris Roulet Financial Roundtable - 301 Chris Roulet How to File Your Own 1099 MISC Forms Julie Delp John Deere Financial – A Resource to Help You Sell Equipment – C&F Kayla Negrete

Month-End Roundtable - 201 Chris Roulet Year-End Processing Tips & Tricks Chris Roulet

Integrated Solutions Instructors C&F Service Admin Portal - 101 Winning the Aftermarket with Service Admin Portal Jeremy Nelson, Bryan Tallyn, Nicholas Godwin

Executing the John Deere Operations Center Sales and Support Model Dean Acheson, Scott Brotherton, Bridgit Keller

Fundamentals of the John Deere Operations Centers – Construction & Forestry and Ag & Turf Ed Olson, Jake Flanders

John Deere Operations Center API's Randy Kasparbauer Service Admin Portal - Developing Agreements Brian Coffman, Jen Kraus Service Admin Portal - Delivering Agreements Nicholas Godwin, Ken Bratsch

Service Admin Portal Workshop Travis Schieltz, Nicholas Godwin, Travis Wilson, Brian Coffman

Understanding the Value of Connected Machines to John Deere Worksight™ - 201 Paul Garcia

IT Instructors C&F – Generate More Revenue with Data Integration Tammo Wagner, Ed Olson

How to Make I.T. An Asset Dave Haughey Is JDISOnline™ Right for You? Ilana Hay, Adam Stack IT Roundtable – Networking Dealer Knowledge Jim Jackson IT Scorecard and How to get a Perfect Score! Nevin Kroeker, Alena Newcomb Mobile Device Management Grant Martens Network Monitoring and Security Grant Martens Network Monitoring and Security Workshop Grant Martens Network Performance Optimization for JDISOnline Jim Jackson, Tim Waeyaert Windows® Server 2012 R2 for Dealer Solutions Applications Dave Beeson, Adam Stack, Eric Pitts

Parts Instructors CDK Parts Highlights CDK Global™, David Markle

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EQUIP™ Parts Best Practices

Ryan Carney, Rick Evans, Don Haggmark, Kris Massman

EQUIP™ Parts Purchase Order/Invoice Reconciliation Kriss Massman

EQUIP™ Parts Roadmap - All Levels Ryan Carney EQUIP™ Parts Stock Order Optimization for Non-DPM Dealers Rick Evans

EQUIP™ Parts Utilization Workshop

Ryan Carney, Rick Evans, Kris Massmann, Don Haggmark, Mike Corcoran, Sandy Montgomery, Parts LUG Members

Got Parts – Then Let’s Talk About It! Kris Massman, Don Haggmark JDParts/PartsEXPERT Roadmap Megan Geyer, Karen Tollenaer Parts ADVISOR™ John Walters, Lori Dhabalt Parts ADVISOR™ Administrative Setup John Walters, Lori Dhabalt

Rental Instructors EQUIP™ Rental Managers & Accounting Working Together Kelly Naffziger, Tracey Rupe, Marcia King

EQUIP™ Green Rental 101 – What Green Needs to Learn & Yellow Already Knows Kelly Naffziger, Tracey Rupe, Marcia King

EQUIP™ Rental Roadmap & Roundtable Working Together Kelly Naffziger, Tracey Rupe, Marcia King

Sales Instructors A&T MachineFinder™ Pro: Improving Efficiency Workshop Mark Clark

A&T Sales Professional/Admin Best Practices Lori Neubauer CDK Sales & Rental Highlights CDK Global™, David Markle C&F JDQuote2 Overview Denese Wilson, Bryn Simplot C&F JDQuote2 User Group Denese Wilson, Will Fossey, Bryn Simplot C&F MachineFinder™ Pro: Speed up your Sales Cycle Terry Christopher, Jim Brindle

Dealer Inventory Tracking (DIT) Denise Rusk, Curt Wulf, Tony Morrow EQUIP™ Sales - 201 Laurie Ochs, Janet Schmidt EQUIP™ Sales - 301 Laurie Ochs, Janet Schmidt EQUIP™ Sales Roadmap & Roundtable Working Together Marcia King

Total AOR Sales Management and CRM Best Practices with Handle™

Denese Wilson, Suzie Schultz, Russ Boomer, Gordon Hilleque

Service Instructors CDK Service Highlights CDK Global™, Frank DeDecker EQUIP™ Service 101 Roger Fobair, Matt Byrd, Brett Dewey GPS Tracking / Mobile Platform - 101 John Menard, Mark Dold GPS Tracking/ Mobile Platform Best Practices - 201 John Menard GPS Tracking / Mobile Platform Workshop - 202 John Menard, Mark Dold

John Deere Warranty System - 301 Jonathon Kurt

Service Delivery - 101 Sandy Montgomery

Service Delivery - 301 Adam Talbot

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Service Instructors

Service Delivery Workshop - 302 Adam Talbot, Mark Dold, John Menard

Service Delivery Roadmap Adam Talbot, Adam Jones

Service Process Workshop Steve Tomac, Matt Byrd, Brett Dewey, Roger Fobair

Service Roundtable Matt Byrd, Brett Dewey The Next Generation DTAC System: Strategies for Success Brea Harms, Steven Ambrozi

Vendor Sessions Instructors A Numbers Game – Can Accurate Numbers Lead to Better Reporting, Dealership Performance, & an Increase in Your ROI?

K-Coe Isom – Marc Johnson

AT&T®/ADCom HQ Field Trip AT&T Field Trip CareerBuilder®: Hire Better, Faster, and Cheaper CareerBuilder® – Erin Ross DealerCustomerPortal.com (DCP) User Group Q&A - 201 Sedona® Technologies – Tagen Tipton

Dealer Sage: The Ultimate Dealer Website - 201 Sedona® Technologies - Bob Lelonek, Tagen Tipton, Trish Peters

Digital Harvesting: Sales in a Digital Storefront Team SI – Tim Whitley Finding Great Sales Opportunities - Even in a Slow Market EDA - Randall-Reilly – Jeff Cull

How Dealer C.R.O.P.S. Can Help Solve Your IT Headaches - 201 Sedona® Technologies - Jason Ballard

IATC Intelligence Alert Triage Center, Your Total JDLink Alert Solution! Foresight® Intelligence – Dale Hanna

Increase your Dealership’s Employee Engagement through an Integrated Approach and Consistent Process

SATISFYD – Ryan Condon

Integrate your Dealership’s Customer and Employee Experience to Drive Sustained Growth SATISFYD – Ryan Condon

IT and Marketing Benefits of Streaming on Hold & In Store Music/ Announcements

Easy on Hold – Julie Cook, Cary Goldman, Tim Brown

Key Points for IRS and DOL Audits Tax Favored Benefits – Dee W. James Managing & Marketing Inventory with the Sandhills Cloud

TractorHouse® – Jake Bergan, Justin Kemp, Joe Marshall

Maximize Competitiveness Across Departments to Drive Revenue Foresight® Intelligence – Christine Smith

Planning for a More Valuable Future in Your Dealership K-Coe Isom – Marc Johnson

Sedona’s Total Dealer Solutions: Overcoming Challenges in the Dealership - 201

Sedona® Technologies - Roger Shoemaker, Scott Simmer, Dan Verscha

Team Up With Your Growers - AgForesight™ Foresight® Intelligence – Dale Hanna

The “Fortune 500” Way to Buy Insurance LeMay+Lang, LLC - Scott M. LeMay The Power of Effective Budgeting with Foresight Foresight® Intelligence – Heidi Thompson Tomorrowland! Who will be your Leaders of Tomorrow! Muno, Summers & Associates – Jeff Summers

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Vendor Sessions Instructors TraDigital: The Art of Blending Traditional & Digital Marketing Team SI – Tim Whitley

Vision 2020: Presented by AT&T AT&T – Robert Woods Winning Sales with Digital Marketing Geometry Global – Dewayne Tindall Yard Management – Securing your yard with Technology

Verizon™ - Lisa Vydra

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Dealer Leadership Sessions

A&T Leadership Presentation Dealer Owners and Senior Managers will learn key strategies, initiatives and critical applications and technologies that will enable you to continue “Working Together” with the Ag & Turf Division as we move into the future. In this session we will look over the horizon to make sure Dealers can plan for strategic investments in systems that will enable execution of critical success factors while continuing to make core processes more efficient and effective. The session will include an opportunity for Dealers to ask questions of a leadership panel representing the Division. Back to top C&F Leadership Presentation In this session we will review the C&F Division’s strategy and vision for “Working Together” and “Moving Forward Together”. We will be sharing insights into the ways John Deere is enabling technology to support operational efficiencies and delivering improved results. This session is open to all C&F JDUG Summit attendees and a Q&A with Channel IT Leadership and Division Leadership will be included. Back to top Data Security in Today's Insecure Environment Is your customer information at risk? Can your critical business information be exposed? In this session dealer leadership will gain a clear understanding of the risks and potential liabilities associated with data breaches, hacking, identity theft, etc. By working together we can discuss ways to mitigate that risk. The following topics will be covered:

• Learn about common risks that Dealers may encounter in the data security area. • Learn about ways to mitigate these risks. • Learn how other Dealers are already taking action to mitigate these risks.

Back to top Dealer Leadership - Dealer Solutions Session This session is intended for the Ag & Turf and C&F Dealer Principal, CEO or General Manager. The session will include a brief overview of the Dealer Solutions - JDIS ‘roadmap’ at a strategic level designed to provide dealer leadership with a general understanding of our 24-36 month direction. In addition, leadership from the equipment divisions, Global Information Technology and Channel Information Technology groups will host a panel discussion and Q&A. Back to top

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Forecasting and Budgeting With the current environment, now is the time to begin or make improvements in your forecasting and budgeting processes. If you are a Dealer Principal, General Manager or CEO/CFO, this class is for you. We will be discussing behavioral aspects of forecasting and budgeting, not specifics around tools (such as software, spreadsheets) to use for forecasting/budgeting. What behaviors are driven by forecasting sales and monitoring year-to-date sales in comparison? What are the benefits to budgeting costs? How do you engage your management team to take ownership of their forecasts and budgets? How are other dealers budgeting? Is it a continuous process? Come collaborate with other dealers to share your forecasting and budgeting best practices and gain insight from them. By working together we can all benefit from a stronger bottom line. (To learn more about tools available to help create budgets, see session: “EQUIP™ Budget 101”.) Back to top Guided Tour: The Total Dealer Solutions (TDS) Room Dealer Principals/Owners/CEOs, come and enjoy some private time in small groups to get an overview of the solutions you have heard about. We will start with a short overview in one of the classrooms and then proceed to the TDS Room. Here, we will get hands on with key John Deere apps, including Service Delivery, Service Admin Portal, Parts ADVISOR™ and John Deere Merchandising tools. We will also visit with our partners from Foresight™, CustomerTRAX™ and Sedona® to see what tools they have to show. Learn how all of these solutions can individually and collectively “Work Together” to help with winning the aftermarket in your dealership. Back to top Managing Technology Investments Are you looking for ways to manage technology and its cost? Come learn how other dealers are rotating and upgrading hardware, maintaining and monitoring communications, and evaluating the performance and return of the IT department. This is a class that is targeted for dealer leadership or any others that are involved with technology investment decisions. Back to top Managing Your Online Presence Are you managing your online presence? If you aren’t, you should be! Attend this roundtable discussion with dealers and subject matter experts working together to understand the challenges of doing business in the new digital age! Back to top

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General Sessions

Becoming a Data Ninja with Excel® Pivot Tables You too can be a data Ninja with the power of Pivot Tables! Drag and Drop data into Pivot Tables to quickly group, sum, filter, sort and more. There are a lot of great reports out there and a lot more data, but without the ability to quickly identify actionable trends from it, it’s just a lot of pretty numbers. Actionable data allows us to make better decisions more quickly by working together. The class will begin with the basics and end with advanced utilization so all skill levels will be able to gain some value throughout the class. Back to top Curing Silo Syndrome Does your organization suffer from "silo syndrome"? Are there invisible barriers between parts, sales, service and administration? “Work Together” with other dealerships, and discover new techniques for adopting a collaborative culture, processes, and tools to keep silo syndrome in check. Join the roundtable, interactive discussion to build an engaging, connected and powerful team. Back to top Cyber Security – Protecting Your Digital Assets Cyber Security continues to be one of the most challenging, global and complex issues of our generation. It is difficult to turn on the TV, check your newsfeed or read a newspaper without learning of another data breach at a major retailer or government agency. This session will teach you how to protect your digital identity, how to spot malicious phishing emails, and provide you with an update on what Deere is doing to protect our customers’/dealers' data. Back to top Growing Together: Scaling the Total Solution Got plans to grow? As your dealership grows, all of the applications in the Total Dealer Solution need to be able to grow with you and scale to meet your needs. This class is an informational overview of the current initiatives at Dealer Solutions - JDIS that are designed to ensure the Total Dealer Solution will scale appropriately to enable larger dealer organizations. You’ll see how applications “Working Together” will offer more integrated solutions, and higher levels of support. The class will focus on performance initiatives, the Total Solutions strategy, and an overview of the Channel Operations team. As your dealership grows, we’ll be right there with you to deliver the performance and support you need. Back to top

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Have you heard about Dealer Path? If you use Dealer Net or Pathways you won’t want to miss this session! Dealer Path is a new solution to help us all “Work Together” in improved ways. Whether you’re an A&T dealer or a C&F dealer, come see the new replacement for Dealer Net and Pathways and its improved search mechanism. It’s a new platform with a streamlined and consistent approach for finding John Deere information for all areas of your dealership. Back to top JDAim: Working Together to take your Marketing to a New Level Seasoned users of JDAim as well as those new to the application can all learn more about this tool including the data within JDAim and how to use it to better understand your business and more effectively market to your customers. We will cover topics such as where the data within JDAim comes from, what information is available and review improved processes in using this data. Learn how to become more engaged with Deere sponsored communication, identify sales leads within your area, and learn more about all the equipment being sold in your area. Tying information from your business with what John Deere provides in this powerful tool can change how you do business and take your dealership to the next level. Back to top John Deere University (JDU) Tips & Tricks Did you know Dealer Profile Administrator and JDU work together? You can’t have one without the other. Learn how they are connected and how to maximize the new Human Resources Business Partner (HRBP) feature. Back to top Managing the Retail Showroom with Technology Need some ideas on retail management for your showroom? This class will focus on optimizing dealer showroom management with today’s technology. We can all work together by including a round table discussion on showroom management strategy (pricing, measuring and marketing).

• Learn techniques to optimize your retail showroom processes. • Understand the new business system features to price your showrooms. • Increase showroom profitability by utilizing showroom measurement processes

and tools. • Learn to utilize your VS Network for parts and attachment marketing. • Share showroom management best practices.

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Microsoft® Office 365 – What’s up with That? Eh. Have you heard about John Deere offering the Microsoft Office 365 solution to the dealers? It’s true. In this course we will look at the two versions of Office 365, pricing and the benefits your organization will realize by moving to the cloud. After a brief introduction to the Microsoft Office 365 world we will have interactive classes on Microsoft® Word, Excel®, PowerPoint®, Outlook® and OneNote®. The depth of these classes will be guided by the group. Let’s find ways to work smarter not harder. Back to top Showroom Strategy Need some ideas on retail strategy for your showroom? This class will focus on optimizing dealer showrooms with digital communication, retail processes and supporting technology plus a round table discussion on showroom strategy (layout, communication and technology). Back to top Understanding the Value of the Total Solutions This will be a round-table discussion where dealers will work together and discuss how they evaluate their technology and application investments. Another point of discussion will be how Dealers measure the value created by elements of the 'Total Dealer Solution' in terms of revenue, employee performance, customer satisfaction, etc. Back to top Value of Queries and Reporting in Your Dealership Why should I use Query in my dealership? How will this information benefit my dealership? If these are questions that you’ve asked yourself, then we have the right course for you. Come learn about the re-design of the EQUIP™ Reporting Database and how this re-design will allow you to have Excel® based reports that contain near real-time data without needing to re-write your existing reports. By sharing and working together, we can all utilize the right information that best fits our roles within the dealership. Back to top

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HR Sessions Change and Transition Management The only constant is change, yet change is among the most difficult of processes for us to embrace. Learn about the nature of change, how to adapt to change, and how to lead others through the process of change. Back to top Developing a Great Internship Program College internships are beneficial to both the student and the business. Discover how to leverage the relationship between business, school and interns to create a great internship program. Back to top Making Your John Deere TECH Program Successful Graduates from the John Deere Ag Tech™/C&F Tech program provide dealerships a distinct advantage over new technicians. Join us for an overview of the program, resources, and best practices for recruiting students. Back to top New Employee Onboarding Best Practices A well-rounded, thoughtful and intentional new-employee onboarding program is a vital step to the employee life-cycle. Bring your onboarding best practices to the Onboarding Roundtable discussions of best practices when bringing a new employee into your dealership. Back to top Planning for Effective Meetings Do you seem to be on an endless merry-go-round of meetings that produce no real results? Learn how to plan, organize and conduct successful meetings. Bring a meeting topic with you to use your newfound practical skills to make an effective agenda. Back to top Project Management Workshop for the HR Professional (Invitation Only) Learn how to utilize a series of steps necessary to make your projects manageable. Note: The audience for this session is by invitation only to HR practitioners. Back to top Recruiting Best Practices Roundtable We are all competing for the same talent in today's workplace. Recruiting for John Deere dealerships presents some unique challenges. Bring your best recruiting tips and tricks to our panel and roundtable discussions on recruiting best practices. Back to top

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Working Together to Guide Your Safety Culture Into A Risk-Management Contributor In last year’s session, Building Your Safety Culture: A Workshop we discussed the core practices and components every dealership should consider to advance the culture of safety with all employees. During this year’s workshop, we will refresh on these basic elements and extend our discussion into several advanced strategies that can help every John Deere dealer collaborate internally to position safety as a profit booster within their overall risk-management process. Accountability measures, communication, and cost allocations will lead our conversation. Back to top

Financial Sessions

CDK Financial and Data Reporting Highlights Note: This class is for only dealers using the CDK business system. Would you like to improve financial and data reporting processes? By working together you can learn what other dealers are doing and streamline your operations. Overview of key financial practices such as budget uploads; focus on recent enhancements such as A/P EFT’s and financial reports drilldown. Data reporting demonstration of valuable activities such as utilizing Key Performance Indicators (KPIs), dashboards, financial reporting drilldowns, Data Miner changes, and recent enhancements such as Advanced Analytics. Back to top EQUIP™ Budget - 101 How does your organization plan for next years’ income and expenses? Budget is the basic tool for setting goals and monitoring progress towards achieving them within EQUIP. Bring your laptop and learn more about creating a basic budget with this tool in the EQUIP combination lecture/workshop. Back to top EQUIP™ Financial Roadmap If you are a current EQUIP user in the Admin & Finance area, this session will bring you up-to-date on what has been in the latest releases over the last year. In addition, we will look at what to expect in the upcoming releases as we continue to work together with our dealers and stakeholders to optimize the financial and admin processes. Back to top

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EQUIP™ Parts Purchase Order/Invoice Reconciliation Provide you an understanding of how the different steps involved within the EQUIP™ Purchase Order software interface into Accounting. Helping you work together with your Parts and or Admin departments to have a smoother month end. Note: This class is exactly the same session in both Parts and Finance. Back to top Financial Roundtable – 201 Does working together with dealers on EQUIP sound like the right move? Does bringing your skills and capitalizing on the best practices of other dealers sound smart? Do you want to learn additional EQUIP capabilities, Standard Operating Procedures (SOP’s), and share the best technical and practical procedures dealerships and JDIS leadership has to offer? Come to the Financial Roundtable ‘Intermediate’ session and participate in an open forum discussion with other dealers like you. Back to top Financial Roundtable – 301 Does working together to improve how EQUIP works for you sound like a “best practice”? Do you want to hear how other dealers are managing their tasks in EQUIP? Or find out what other dealers are doing? Are you interested in an open interaction with other professionals about best practices and work together to help make a better dealership? Come to the Financial Roundtable ‘Advanced’ session and participate in an open forum discussion with other dealers like you. Back to top How to File Your Own 1099 MISC Forms Would you like to save money by filing your own 1099 MISC forms? You can do this with the EQUIP™ Form 1099 MISC Electronic Submission Creation program. In this class, you will learn

1. How to properly set up your Vendors to record 1099 MISC payments throughout the year.

2. How to code invoices already paid that were not properly coded at time of processing.

3. How to use the Form 1099 MISC Electronic Submission Creation program. 4. How to set up an account on the IRS FIRE website.

By working together with your accounting staff, you can ensure a smooth 1099 MISC filing process. Back to top

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John Deere Financial (JDF) - A Resource to Help You Sell Equipment - C&F Learn how Customer Portfolio Connection can assist you with customer prospecting as well as provide reports to help you manage your business. Find out about additional sales tools and marketing resources John Deere Financial can provide to help you sell more equipment. This class is for both Managers and Sales professionals. Come see how JDF can support your business and help you meet the needs of your customers as we "Work Together". Back to top Month-End Roundtable – 201 Come to an open forum discussion with other dealer financial peers to talk about processes for month-end. ”Working Together”, we can prepare ahead of month-end for a cleaner easier month-end close. Are you running the right reports for month-end? Are you looking for ways to make the month-end process go more smoothly so you can close the books earlier? Then come to this class to learn best practices. Back to top Year-end Processing Tips & Tricks Would you like to improve your year-end process? By working together you can learn what other dealers are doing and streamline your year-end processes. We will discuss hot topics like balancing your payables, purchase order accounts, and how to properly use the 13th month process. Back to top

Integrated Solutions C&F Service Admin Portal 101 – Winning the Aftermarket with Service Admin Portal This class is an informational overview of the Service Admin Portal including features, benefits, and integration to other systems. We will Work Together to prepare your dealership for developing, selling, managing, and delivering value-added service and support agreements to enable Ultimate Uptime solutions. This session is targeted for Sales, Service, Technology, and Financial professionals with little to no experience with the Service Admin Portal. Back to top Executing the John Deere Operations Center Sales and Support Model This class will demonstrate how to deliver on the new John Deere Operations Center - Solution and Services Business model. Dealers will understand how to leverage the new tools available in 2016. Back to top

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Fundamentals of the John Deere Operations Centers – Construction & Forestry and Ag & Turf Are you confused about the differences and similarities between the Construction & Forestry and Ag & Turf Operations Centers? Do you know what value and functionality the two Operations Center versions provide with features and data sharing? We’ll show you the ins and outs of the Construction & Forestry and Ag & Turf Operations Centers and the value they can provide to your dealership and customers. Back to top John Deere Operations Center Application Programming Interface (API's) This class will provide an overview of how John Deere is enabling the industry to drive solutions beyond what are created by John Deere. Back to top Service Admin Portal - Developing Agreements This class will show how agreements establish a service platform for your dealership. Working together as a group, we will show you how to develop and sell a Successful Plant agreement. In one simple package, Successful Plant provides:

• Machine Optimization • Data Management • Remote Support

Back to top Service Admin Portal - Delivering Agreements This class teaches the processes behind delivering Successful Plant jobs. Learn the tools used to track and execute jobs. Also, learn to use the service platform's reports as management tools. Back to top Service Admin Portal Workshop This workshop will focus on answering dealer questions about their Service Admin Portal issues. The workshop will begin with answering your general questions submitted using the JDUG App. Next there is an open forum session where you will be able to ask your question to the entire group. Then we will break into focus areas for anyone that has personal Service Admin questions. The following focus areas will be available:

• Accounting • EQUIP™ • Service Admin Portal • Service Delivery • JDQuote2

Bring your laptops with you, log into your dealership’s portal and working together we will help you answer your questions. Back to top

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Understanding the Value of Connected Machines to John Deere Worksight™ 201 This class will provide an overview of the value of the JDLink™ Connect subscription, a dealership’s ROI and how that will incorporate into each department of the dealership.

1) Top Line ROI: stay connected and support onboard and off-board TimberNavi™ solutions, SmartGrade and AutoTrac™.

2) Bottom Line ROI: demonstrate how to monetize machine monitoring services thru the sale of ultimate uptime packages.

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IT Sessions C&F – Generate More Revenue with Data Integration John Deere is a firm supporter of data integration through Application Programming Interfaces (APIs). APIs provide a great opportunity to expand your parts and service revenue and unleash the power of connected assets for your customers. This class will cover:

1. Why are connected assets so critical? 2. What are APIs, how are they used and which APIs are available? 3. How to work with third-parties (such as HCSS, Telogis®, etc.) and John Deere to

leverage APIs and show customers how their Deere machine data can be presented in their own business system or a third-party portal.

Back to top How to Make I.T. An Asset This class will provide information around hardware, software and networking components that will enable IT Managers and dealership owners to ensure they have the right foundation to enable the business and all of its processes through IT. Objective: This class is to give IT Managers the information needed to build a business case and IT strategy to present to their dealer owners. Back to top Is JDISOnline™ Right for You? This is a great opportunity for onsite and third-party hosting dealers to learn about the different JDIS - EQUIP™ IT models. Let’s work together in this collaborative session to determine if JDISOnline hosting is right for your dealership. If it is, take advantage of a free install if you subscribe within 45 days! Back to top

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IT Roundtable – Networking Dealer Knowledge Do you have an IT challenge that you can’t seem to find a solution or remedy? A fellow IT dealer resource may have already solved it at their dealership and are willing to share. Bring your challenges, accomplishments, and best practices to this roundtable to “Net-Work Together” with your peers. Back to top IT Scorecard and How to get a Perfect Score! Technology changes quickly and it’s tough to keep pace with the latest Deere standards and recommendations. Many dealers have taken advantage of the IT Scorecard which is simply a formalized process to work together to review your entire infrastructure, identify gaps and help you close them. We need to collectively shift from reactive to proactive infrastructure management. In this class we will review a completed scorecard with sample data closely resembling the results we have seen thus far. Back to top Mobile Device Management Are you challenged to manage the data on the mobile devices in your dealership? Are you aware how a Mobile Device Management (MDM) solution can help you reduce support costs and business risks? The first hour of this class will be a basic overview of mobile device management. The second hour will contain more intermediate content with dealer-to-dealer round table discussion regarding different products that other dealerships are using. Back to top Network Monitoring and Security (A Pre-requisite for Network Monitoring and Security Workshop) This class is intended for non-JDO dealers or resources that do not have a deep understanding of IT technology. Want to learn the practice of how network security and monitoring is managed in a dealership? The following topics will be presented in this class:

- Firewalls - Content Filtering - Wireless Access Points and best practices - Bandwidth Monitoring - Security

Back to top Network Monitoring and Security Workshop Would you like to share your network security and monitoring practice with other dealerships? Please join us. Be prepared to bring your laptops for hands-on activities. Note: This session is recommended for dealers that attended the Network Monitoring and Security class or Network Performance Optimization for JDISOnline™ Dealer class. Back to top

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Network Performance Optimization for JDISOnline™ Dealers (A Pre-requisite for Network Monitoring and Security Workshop) Are you experiencing network performance issues in your dealership and puzzled on what could be wrong? This is an advanced class regarding networking performance optimization for JDISOnline dealers. We will specifically discuss N2N VPN, AVPN, ANIRA, and the features and benefits of each solution. Back to top Windows® Server 2012 R2 for Dealer Solutions Applications This is an intermediate class for dealers with Dealer Solutions applications on onsite servers. We will primarily discuss the following topics regarding Windows Server 2012 R2:

- Virtualization - Architecture for different applications - Migrating to Windows Server 2012 R2 - Microsoft® Server 2008 SP2 and R2 End of Life

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Parts Sessions CDK Parts Highlights Note: This class is for only dealers using the CDK business system. Highlighting ways to more efficiently manage day-to-day tasks, we will share and discuss current best practices. Sample topics will include: parts receipting, barcode updates and inventory control. Focus on recent enhancements such as cycle counts and JDPRISM/DPM integration. Back to top EQUIP™ Parts Best Practices This class is designed for Parts Managers and Part Sales Professionals who are looking for ways to more efficiently work w/normal day-to-day tasks. Attendees will share and discuss current best practices. Sample topics will include: processing Online parts orders; posting parts to work orders; parts utilities; and selling whole goods over the parts counter. Back to top

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EQUIP™ Parts Purchase Order/Invoice Reconciliation Provide you an understanding of how the different steps involved within the EQUIP™ Purchase Order software interface into Accounting. Helping you work together with your Parts and or Admin departments to have a smoother month end. Note: This class is exactly the same session in both Parts and Finance. Back to top EQUIP™ Parts Roadmap - All Levels Are you wondering what parts updates will be in the next EQUIP release? EQUIP Product Management will provide you a peek behind the scenes on what to expect in future releases. Back to top EQUIP™ Parts Stock Order Optimization for non-DPM dealers Are you spending a lot of time editing your daily stock order? Have you considered how corporate stocking might increase fill and improve customer satisfaction? It's time for a spring tune-up on your stock order parameters. This class takes a deeper dive into the various settings that affect your stock order. Participants are encouraged to bring examples of their settings and laptops to connect to their business system. Note: This class is not intended for those using DPM or JDPRISM. Back to top EQUIP™ Parts Utilization Workshop What's new with EQUIP Parts? Have you kept up on the recent EQUIP Parts Release System Change Announcements (SCAs)? What new parts functionality is recently available that you are not aware of today? This workshop will give you a hands-on opportunity to review and demo new functionality in your EQUIP business system. Recommended: Laptop with access to your dealer business test data system Back to top Got Parts? Then Let’s Talk About it! Are you a Parts Professional using one or more of the Parts systems in your job and have you ever wondered “How can I…” Then you need to come on in and “Ask the Expert” and it makes no difference what business system you use. This is a Dealer-led forum “Working Together” with company people in a full featured Q&A format. Be prepared with your questions anywhere in the Parts process to ask the Deere Experts representing the following groups: JDM (Vendor Direct), DPM, Dealers Solutions (EQUIP™), Attachments, PDC WW Customer Support, DPAC, PartsEXPERT™, Parts ADVISOR™, PM Pro, Retail Showroom Development and Dealer Development. Back to top

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JDParts™/PartsEXPERT Roadmap Ever wonder what are the best tools to find Parts Information? Join Parts Information as we “Work Together” to discover what the past year's and future hold for JDParts and PartsEXPERT. Back to top Parts ADVISOR™ How will Parts ADVISOR replace PM Pro and the John Deere Parts Catalog (JDPC)? Together, let’s identify the new features Parts ADVISOR will offer in 2016! Back to top Parts ADVISOR™ Administrative Setup Are you the Profile Administrator for your organization? Let’s “Work Together” to define the Administrative setup for Parts ADVISOR within your dealership. Back to top

Rental Sessions

EQUIP™ Rental Managers and Accounting Working Together This class will identify different EQUIP Rental Reports that are available in the Rental module; Customized Dealer Reporting (including Foresight™ and queries), and Revenue generating sundries. The class will also cover enhanced features of Rental Contract Management including Billing Cycles, Billing Types, JDSET integration, and Insurance details. Attendees will leave the class knowing how Deere, Dealer Solutions - JDIS and the dealership can work together to further utilize rental assets. Back to top EQUIP™ Green Rental 101 – What Green Needs to Learn & Yellow Already Knows This class is for dealerships new to EQUIP™ and Ag & Turf dealers who are not currently using Rental Contract Management. Working together we will provide you with an overview of what the Rental Module can do for your dealership, including effective use of company resources, rental inventory tracking and time management, and how to effectively depreciate your equipment. It will include a brief overview of the system set-up and of how to complete a simple rental contract. Back to top

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EQUIP™ Rental Roadmap and Roundtable Working Together Review previous release changes (up to 16.1) and future updates including Re-Rent and JDF Auto Billing. Objective is to better understand RENTAL and bring back best practices to your dealership including rental class setup and JDIS EQUIP™ Utilities among others. Our goal is to work together to encourage dealer networking, meet new contacts to speak with throughout the year and find solutions to your specific problems. Note: Bring your own laptop. Back to top

Sales Sessions

A&T MachineFinderPro™: Improving Efficiency Workshop Bring your laptop or tablet to this workshop and learn how MachineFinder Pro is “Working Together” on integrations with other applications and new features that will improve the efficiency of MachineFinder Pro users and assist in managing and marketing used equipment. Back to top A&T Sales Professional/Admin Best Practices Would you like to find ways for the Sales Department and Admin Department to better Work Together? This class is designed for Sales Professionals and Administrators on any business system who are looking for John Deere application updates to more efficiently work together with normal day-to-day tasks. Topics of information will include processes and updates in JDQuote2, Configurator, and JDSET. If you are interested in working together, come to this open interaction with other professionals about sales tools best practices to optimize your dealership! Back to top CDK Sales & Rental Highlights Note: This class is for only dealers using the CDK business system. Follow best practices in equipment quoting and minimize data re-entry for many steps of the sales process. Focus on recent enhancements to JDQuote2. This session will also identify key elements including reports that are available in the Rental module. Included in this session is a demonstration of recent enhancements such as Margin Worksheet, Rental Scheduling and Inventory Tracking. Back to top

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C&F JDQuote2 Overview C&F attendees will learn how JDQuote2 supports the John Deere Signature Process and leads to improved efficiency, sales professionalism, and a consistent marketing message. Quote more equipment, evaluate trades quickly, minimize data re-entry for many steps of the sales process, and promote your dealership by fully adopting these tools! Many changes, enhancements, and updates have been made to JDQuote2 specific to C&F dealer needs. Join this class to find out more. Back to top C&F JDQuote2 User Group In this session JDQuote2 users will learn how to optimize their dealership’s sales process by fully utilizing application functionality, leverage system integration and review recent enhancements. This will be a best practice sharing opportunity with other dealers and subject-matter-experts will provide insights for your sales support and sales teams. Back to top C&F MachineFinder™ Pro: Speed up your Sales Cycle Come see how MachineFinder Pro, Mobile Evaluations, can make getting values on your potential trades quicker and more accurate than ever before. Working together with MF Pro, dealers can shorten the Sales Process keeping your salesmen focused on selling. Back to top Dealer Inventory Tracking (DIT) Are you managing your inventory? DIT offers new opportunities to track the physicality of your inventory. Taking physical inventory of your yards is a snap with the introduction of your iPhone®, iPad®, Android™ phone or tablet. In the end different departments will be enabled to work together to serve the customer. Back to top EQUIP™ Sales - 201 This class is ideal for dealerships new to EQUIP in the last six months, those about to begin using EQUIP, and new employees in the Sales Department. Working together we will cover the enhancements and changes made in Release 15.4, including Stock Unit Maintenance (WIP, Notes, Model Description, Concise History, Viewing Open Work Orders and the Quotation Column) and Multiple Unit Sales Entry (Attach Stock Unit number to Internal Part Sales, Search by Customer Number and JDQuote2 PO Retrieval). This will be in a roundtable format so dealers are encouraged to bring their laptops and share with each other how they use these programs. Back to top

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EQUIP™ Sales - 301 This class will go over the advanced items of EQUIP Sales. Working together we will cover Cost Adjustment vs. Invoice Entry, Dealer Audit – Sales; Model Maintenance; Stock Unit Cost Rebuild Program; Pre-Trade – Management – Impact on the General Ledger, Unlink Units and Transfer Units; Running JDCRP Advanced Deposit through OTC; and the Payout Processes – How to move out of the 239 properly. This will be in a roundtable format so dealers are encouraged to bring their laptops to follow along and working together they will share with each other how they use these programs. Back to top EQUIP™ Sales Roadmap and Roundtable Working Together Review previous release changes (up to 16.1) and future updates. The objective is to work together to better understand SALES and bring back best practices to your dealership. Our goal is to encourage dealer networking, meet new contacts to speak with throughout the year and find solutions to your specific problems; please bring your laptop. Back to top Total AOR Sales Management and CRM Best Practices with Handle™ In this workshop dealers will learn effective ways to enhance their total AOR Sales Management and CRM efforts to drive improved sales and marketing performance. The round table discussions will focus on concepts including: implementing key account management, enhancing B2B professional selling, improving dealership processes, and measuring results while leveraging CRM software including examples with Handle™ by CustomerTRAX™. Dealers will be working together to identify ways to recalibrate and optimize their sales and marketing strategies. Back to top

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Service Sessions

CDK Service Highlights Note: This class is for only dealers using the CDK business system. “Working Together” to improve operational efficiencies in the work order life cycle and your service department’s processes. This session includes a demonstration of valuable tasks such as writing Service Agreements. Focus on recent enhancements such as Mobile 3.0, Technician Scheduling and PreCise® mobile asset tracking as well as warranty date. We will also review the planned SVAP workflow integration. Back to top EQUIP™ Service - 101 New to EQUIP Service or just starting to use it? Then this informational overview including details on Payment Window and enhancements and fixes to Technician Time Management Report is for you. Dealers “Working Together” with Dealers will also gain an understanding of how to effectively perform basic processes using EQUIP Service programs. Back to top GPS Tracking / Mobile Platform - 101 During this class, we will ‘Work Together’ to introduce you to GPS Tracking and the Mobile Platform, and show you the value that tracking your mobile assets can bring to your service operation. We will introduce you to the new functionality within the Mobile Platform and provide you a glimpse into future features. Note: This session is for all dealers interested in the GPS Tracking / Mobile Platform application, recent improvements and the new products for 2016. Back to top GPS Tracking / Mobile Platform Best Practices - 201 As current users of GPS Tracking / Mobile Platform, join us as we ‘Work Together’ and discuss advanced GPS Tracking / Mobile Platform Tips & Tricks to help improve dealer operational efficiency. During this session we will review key areas of GPS Tracking / Mobile Platform that will help your organization optimize the use of this application and enhance the use of your mobile assets. Note: This session is for dealers who have been using the GPS Tracking/ Mobile Platform and would like to learn more about additional capabilities of the system. Back to top

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GPS Tracking / Mobile Platform Workshop - 202 This “Workshop” is an extension of the GPS Tracking / Mobile Platform 301. As advanced GPS Tracking / Mobile Platform users, we hope that you will join us (class presenters and business specialists) for an interactive “Workshop” session. Bring your laptops with you to this meeting, log into your dealership’s Mobile Platform, and we will expand on and discuss the advanced Tips & Tricks that you learned in the GPS Tracking / Mobile Platform 301 class. Ask lots of questions as we “Work Together” to share best Mobile practices and continue to optimize the management of your dealer mobile assets. Note: This session is for dealers who have experience using the GPS Tracking / Mobile Platform and who have attended GPS Tracking / Mobile Platform 201. Back to top John Deere Warranty System (JDWS) - 301 Are you interested in seeing the future of the John Deere Warranty System? Come take a peek at the re-designed warranty web application as well as recent changes made to the Reimbursement Summary report and other areas of the Warranty System. Also in this session you’ll hear about the program where JDWS piloted changes to the support model. This included web-based and telephone-based support for our dealer network. Back to top Service Delivery - 101 In today’s market, service department performance is more important than ever. Is your dealership looking for ways to improve efficiency in the work order process, assigning work for your technicians and streamlining processes? Service Delivery 101 class will discuss the features, benefits and advantages that an integrated solution can bring to your service department. We will cover the importance of aligned processes and demonstrate Service Delivery. The two concepts “Working Together” can enable improved operational efficiencies in the work order life cycle and your service department’s processes. Note: This session is for dealers who are thinking about or are scheduled to go on Service Delivery in 2016. Back to top Service Delivery - 301 As a current user of Service Delivery would you like to participate in an interactive session and discuss advanced Tips & Tricks to improve operational efficiency? During this session we will review key areas of Service Delivery that will help your organization continue to “Work Together” to improve your service department operations. Note: This session is for dealers who have time and experience in Service Delivery and would like to learn more about additional capabilities of the system. Back to top

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Service Delivery Workshop - 302 This “Workshop” is an extension of the Service Delivery - 301. As advanced Service Delivery users, we hope that you will join us (class presenters and business specialists) for an interactive “Workshop” session. Bring your laptops with you to this meeting, log into your dealership’s portal, and we will expand on and discuss the advanced Tips & Tricks that you learned in the Service Delivery 301 class along with any additional questions or topics raised. As we “Work Together”, we will continue keep our eyes up to improve your service department operations. Note: This session is for dealers who have had experience with Service Delivery and who have attended Service Delivery - 301. Back to top Service Delivery Roadmap As you’re interested to know where Service Delivery is going over the next year as well as how EQUIP™ and Service Delivery are “Working Together” to optimize the integrations? Join us as we layout the high-level changes coming in future releases of Service Delivery and EQUIP integrations. Back to top Service Process Workshop “Dealers Working Together” with Dealers will peer review and refine their processes in the Service Department, including work order opening and closing, technician work order assignment and scheduling, parts requisition and fulfillment. The target audience for this interactive two-hour workshop is for all Service personnel regardless of what dealer business system is being used. Back to top Service Roundtable Do you want to improve your knowledge of Service Department operations and how you can more effectively manage the Service business? Then you must attend this session for “Dealers Working Together” with Dealers in a structured, open discussion on how dealers use current and emerging technologies to differentiate their service departments from the competition. Topics will include but not be limited to: Service ADVISOR™ Remote, JDLink™, John Deere Mobile Apps, Remote Machine Programming (SDS website), Remote Display Access, MyJohnDeere.com, Service Admin Portal, EQUIP™ Service, Service Delivery and GPS tracking. Seize this one-time opportunity to share ideas and learn from other dealers' experiences. Bring your list of questions, there will be ample time during the session for you to ask questions on any service related topic. Back to top The Next Generation DTAC System: Strategies for Success Since 1986 John Deere dealers and John Deere Dealer Technical Assistance Center (DTAC) employees have been working together to solve our customers’ problems. During 2016 John Deere is changing the system used to manage those cases and interact with you, to help us all be more effective. What does that mean for you? This session will help you understand the strategies for success, including the planned release timeline, the impacts to your organization, and how we can partner to ensure the most effective transition possible. Back to top

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A Numbers Game – Can Accurate Numbers Lead to Better Reporting, Dealership Performance, and an Increase in Your ROI? Whether you have just converted to EQUIP™ or are a seasoned pro, have had a Dealership audit for years or are in the middle of your first or second, you would like to see a correlation between time and money invested in your reporting and your ROI. The OEM and the bank see value in your reporting, and Uncle Sam can’t wait to get his hands on your tax return each year. What kind of value should you get out of all this reporting compliance? Our experts will share with you tips for making a return on your dealership reporting investments, including:

• Planning Tools – How to use the data for other planning purposes, including tax planning, planning and budgeting, fixed‐asset‐planning, growth forecasts and modeling, and others

• Risks and Accountability Tools – How to partition the final year‐end results among departments and leadership teams to set accountability and risk‐management goals

• Strategic Planning Tools – How to use the accuracy of the reported numbers to map out long‐term strategies for your dealership and your owners

• Value of Accuracy – Use this time to better understand your process in other areas needing accuracy: Sales tax reporting, income tax reporting, comparable metrics and industry data analytics

Although this discussion will be led by accounting and consulting partners, expect a lively and interactive discussion that will give you specific takeaways and a few laughs. Back to top AT&T®/ADCom HQ Field Trip The itinerary for the ADCom Solutions HQ field trip in Norcross, Georgia is listed below:

Tuesday, February 16

2:15 – 2:45 pm Load bus from Hotel 2:45 – 3:30 pm Travel to ADCom Solutions HQ in Norcross, GA and unload bus 3:30 – 5:00 pm Welcome, Tours and Demos, Meet & Greet Happy Hour 5:00 – 6:00 pm Load Bus and Travel back to Hotel

Back to top CareerBuilder®: Hire Better, Faster, and Cheaper Discover how other John Deere Dealers have benefitted from our partnership, and how you can, too! Learn how to utilize CareerBuilder’s tools to advertise and recruit for some of the most in-demand positions in your industry. Get information about the John Deere Talent Network, now more than 36,000 candidates strong! Back to top

Vendor Sessions

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DealerCustomerPortal.com (DCP) User Group Question and Answer Session - 201 Join other dealers that have incorporated this web based customer service tool, DealerCustomerPortal.com, and strengthened their customer relationships. Dealers will help review, identify and prioritize future changes to DCP. Dealers will also have an opportunity to share with each other their tips and tricks. Back to top Dealer Sage: The Ultimate Dealer Website - 201 This class is ideal for the person that manages your dealership website and wants to enhance their customers experience and use their website to market their dealership and sell more equipment. We will touch on the necessity of responsive design and other pertinent website topics. Back to top Digital Harvesting: Sales in a Digital Storefront In order to thrive in today’s market and generate sales, you must have an online storefront that is as organized and pleasant as your physical location. Your website is an extension of your physical locations, so it should include the core values and priorities of each of your locations. It is important that your dealership matches your look and feel throughout every medium. Information-only websites aren’t useful to potential customers anymore. Consumers will look at 7.2 websites prior to purchasing new or used equipment. You are trained to convert customers who come onto your lot, but are you converting lookers into customers in your online store? Tim Whitley, President and founder of Team SI The session leader will go through a detailed checklist of necessary elements to ensure a strong, successful online storefront that will build on your current customer relationships. Back to top Finding Great Sales Opportunities – Even in a Slow Market In a challenging market, every sales opportunity is important. In this session you will learn how EDA helps Deere dealers know more about the equipment purchasing activity in their AOR and beyond. See firsthand how EDA’s cloud based platform can provide detailed information on; buyers and prospects of new and used equipment, potential lease expirations and competitive market share details by equipment type, sales territory or store location. EDA can benefit multiple areas of your dealership including executive management, new and used sales, marketing, service and more. Back to top

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How Dealer C.R.O.P.S. Can Help Solve Your IT Headaches - 201 Learn tips and tricks on how to streamline your dealership with C.R.O.P.S. (Computer Remote Operations Protection Service). IT Managers and Administrators can learn more about Remote Device Management, IT Automation through Scripting & Patching, Dealer Solution’s IT Scorecard Reporting, Endpoint Security, and many more ways to enhance IT capabilities within your dealership. Class is open to all Dealers and Sedona Partners Back to top IATC – Intelligence Alert Triage Center, Your Total JDLink Alert Solution! Learn how IATC will help you analyze, prioritize and systemize JDLink alerts to increase revenue opportunities by making more efficient service decisions and responding more quickly to customers. Learn how you can cut down on diagnostic time by leveraging multiple solution sources into actionable knowledge. With access to suggested solutions and parts lists, your service team could complete service calls with fewer diagnostic visits, in turn this increases their availability for other revenue generating jobs. IATC is an opportunity for you to provide superior service and minimize your customer’s machine downtime. Good for your customers and your bottom-line. Foresight Dashboard is not required for this product. Back to top Increase your Dealership’s Employee Engagement through an Integrated Approach and Consistent process Research shows that businesses with a strong employee engagement mindset have employees who are more motivated and willing to invest effort in achieving your dealership’s goals. Having increased employee engagement levels is highly correlated to having an improved customer experience and overall business growth. Understanding the level of your employee’s engagement is the first step in the journey of optimizing employee performance. During this class we will share insights on:

• Employee engagement performance impact • Using Voice of the Employee results for action • Consistent processes available to increase employee engagement • Approaches and best practices by John Deere dealers • Actions you can take

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Integrate your Dealership’s Customer and Employee Experience to Drive Sustained Growth The customer experience and employee experience are linked together in driving success at your dealership. Research has shown that by having a consistent, integrated approach for a Customer Experience Management program is directly linked to conversion. During this class we will share insights on:

• Understanding how to compare customer and employee experiences • Common John Deere Dealership trends • Using integrated results data to set goals • Tools and best practices used by John Deere dealers • Actions you can take

Back to top IT & Marketing Benefits of Streaming On Hold & In Store Music/Announcements Finally, a workshop that speaks the language of both Marketing and I.T., showing you both how to save time, create a better customer experience and drive revenue to the dealership.

Easy On Hold introduces EasyStreamTM, a proprietary program that will help your dealership sell more attachments, accessories and used equipment to customers on your phones and in your stores, delivered through an exclusive streaming architecture. EasyStreamTM is a strategic mix of music and customized announcements about your products and services, heard on your in store audio system and on your phone on hold button, playing automatically on a schedule you determine—choose the month, the day, even the hour. Our program boosts inquiries, drives sales and closes more deals for you. And it’s all licensed so that you know you’re legal. Who should attend? IT personnel – Get the how-to on our URL-based architecture so you’ll never have to load another on hold file again at any of your locations. Finally, you get to remove yourself from on hold system responsibilities. Marketing personnel – Learn how to set start and stop dates for your time-sensitive content, make changes on demand, monitor what your callers and shoppers are hearing in real time, and provide an amazing on hold and in store experience for your customers. All attendees will be invited to a free 30-day trial. Easy On Hold supports over 200 Deere locations in the U.S. and Canada. Back to top Key Points for IRS and DOL Audits Topics of IRS and DOL Audit information will include:

• Administration basics • Investment and fee issues • Fiduciary issues • ERISA compliance

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Managing & Marketing Inventory with the Sandhills Cloud During this session TractorHouse® will have tools available to help at each step:

• Acquisition: (put accurate figures on your trades with MarketTrend Analysis) • Retail: (reach retail buyers with TractorHouse andTractorHouse.com) • Leasing/Rental (reach potential renters with RentalYard™ & RentalYard.com) • Dealer to Dealer Wholesale (transfer inventory to other dealers with FastTrack

IRON®) • Auction (get the highest auction price at the lowest cost with AuctionTime.com®)

Back to top Maximize Competitiveness across Departments to Drive Revenue Increase your bottom-line and boost proficiency across your Sales, Parts, and Service teams. Hear fellow dealers share how their use of real-time, targeted metrics provided by Foresight® Intelligence helped them increase their departmental gross margins by up to 8-10% and how placing these tools the hands of Technicians, Service Managers, Parts Managers and Personnel can shift your team to a performance driven culture. Back to top Planning for a More Valuable Future in Your Dealership With commodity and equipment prices down, you might be asking yourself “Is it possible to maintain the value of my dealership?” Or you might be asking the better question, “While prices are down, how can I develop plans and start executing steps to increase the value of my dealership when prices recover?” You have heard all the clichés and probably have many books on your shelf about the importance of planning to achieve your goals. But you want results—not rhetoric—in your dealership. Our dealership team will share with you specific tips in strategic planning that have actually been implemented with their dealership clients, including:

• Building your value with growth • Management perspectives of family and non‐family dealerships • Planning and positioning for success • Current strategies on used equipment, inventory turn management, right‐

sizing expenses, managing absorption, and others This discussion is designed to be engaging for the Dealership Principal, CFO, and Management Team members. Back to top

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Sedona’s Total Dealer Solutions: Overcoming challenges in the Dealership - 201 This class is intended for dealers that want to get a better understanding of the challenges being solved by the Sedona - Total Dealer Solutions tools. By improving processes, communication, customer relationships and information accessibility, your dealership team is able to function at a higher more productive level than before. This results in better service for and better relationships with your customers. Back to top Team Up With Your Growers - AgForesight™ Develop a richer Account Management strategy by forming a more robust connection with your customers using AgForesight. This total information solution will increase the level of service you provide your growers by helping them in a variety of ways. For example, Growers will be able to make informed decisions because of the ability to determine the exact cost per acre they have invested in their crops by field and/or by crop. They can also optimize revenue by avoiding costly over-committing to their buyers. Growers will also be better able to manage their business relationships with landlords, bankers and insurance companies, and optimize cash flow through accurate and timely invoicing and supply inventory tracking. AgForesight is offered exclusively through Deere dealers giving you the advantage to deliver what your customers need to succeed. Back to top The "Fortune 500" Way to Buy Insurance Learn what to do, and not to do, when buying property and casualty insurance. Achieve maximum security while reducing total cost of risk. Topics include:

• Controlling the Process: Driving the bus versus being driven. • Gold-Standard Specifications: The need to know what you have, and what to ask

for. • Tilt the playing field in your favor. • Hybrid packages: When and why two or more agents may be needed. • Professionalism: Integrity, transparency, accountability, and preserving the

insurance marketplace for your needs. Attendees will get a framework to plan, schedule, and implement an insurance purchasing process that becomes a profit center for the dealership. Back to top

The Power of Effective Budgeting with Foresight® Foresight® Intelligence will demonstrate how its Budget, Analysis and Forecast System can relieve the stress and manual consolidation associated with the annual budget process. We will show how you can save time by quickly producing a budget for analysis within our system, with a data entry option for your Teams to create their buy-in. Showing the ease of working together with EQUIP™ to upload the completed budget for use with any reports to measure up against your actuals. We will illustrate how the system will eliminate the potential for errors generated by manual data gathering and digging up of historic information. Finally, displaying the forecasting option that will allow you to adjust your budget and analysis to real time scenarios. Back to top

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Tomorrowland! Who will be your leaders of tomorrow!

• Who will be your leaders of tomorrow? • What do you ideal employees of tomorrow look like? • How will you retain top talent into tomorrow?

This session is for all levels of Management responsible for hiring, training, managing and promoting Dealership employees. Learn how to identify and quantify Top Performance, identify your future leaders and create succession planning systems that enable you to place employees into positions that maximize their talents and JobFit. This session will be in a workshop format allowing attendees to participate throughout the class. Back to top TraDigital: The Art of Blending Traditional & Digital Marketing Let’s face it, today’s world is on information overload. When dealerships develop marketing strategies, they’re still categorizing media as traditional and digital. Traditional and digital marketing are not enemies; they are perfect for each other when a plan is put in place to blend them. Not only will practicing TraDigital create a better user experience for potential customers, overall it will generate an impressive ROI for your equipment dealerships. In order to create a perfect blend in TraDigital Marketing, dealerships must know the steps to practice to unify the operations. Tim Whitley, President and founder of Team SI will explain, provide the knowledge, and outline the steps to be “TraDigitally successful.” Back to top Vision 2020: Presented by AT&T During this session AT&T will provide information on:

• Challenges in today’s network • Trending technologies • Network and System Cloud transformation • Software defined network • Wireless and Wireline Transformation • Q&A

The session will include an opportunity for Dealers to ask questions of the Instructor representing AT&T. Back to top Winning Sales with Digital Marketing Learn how to optimize your website and digital marketing to win more sales. This session will include website design, search optimization and social media tactics. Note: This session is for dealers in leadership and marketing roles. Back to top

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Yard Management - Securing your Yard with Technology This session explores the trends in physical security. You will learn about the tools and technologies to physically secure your store and yard. Learn how to make your yard smart by introducing video, alarms and geo-fencing to protect your assets. Share your best practices with other Dealers to gain insight for your business. Back to top

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