deals
TRANSCRIPT
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ATS November 4 2014SVA Theatre, New York
DEALS
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“I WARN YOU AGAINST BELIEVING ADVERTISING IS A SCIENCE”
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WHICH MARKET?
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$bn
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20BN SEARCH MARKET
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: Interpreted from IAB
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$bn
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0
5
10
15
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25
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35
40
45
$bn
US DISPLAY MARKET
Source: IDC 2014. Includes online and mobile display and video advertising.
2010
2011
2012
2013
2014
2015
2016
2017
2018
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35
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MARKET SHAPE
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
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KEYWORD ART MARR,(' TO TECHNOLOGY
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
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8
10
12
14
16
18
20
$bn
ADWORDS = INTENT
AD SENSE = INTEREST
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SIMPLE ,TIMELESS, HUMAN, TRUTHS
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BUYER AND SELLER
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YEAR 2000
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KEYWORD CONTROLAND PRECISION
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ART OF SIMPLICITY
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DISPLAY TODAY
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DISPLAY TODAY
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WASTED TIME
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OPPORTUNITY?
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OPPORTUNITY?
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OPPORTUNITY TO REDUCE WASTAGE IN TRADING PROCESS
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TINDER
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TINDER
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TINDER
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TINDER
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TINDER
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DATING IS SOCIALLY AWKWARD
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MISMATCH?
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MISMATCH?
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MISMATCH?
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KEYWORDS MATTER
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PLUMBING IS DONE
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WHICH YEAR?
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THE CAMPAIGN
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THE BRIEF
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DOING A DEAL
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Ed Thomas Accuen
DOING A DEAL
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Ed Thomas Accuen
Jake ParryMail OnLine
DOING A DEAL
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Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
DOING A DEAL
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Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
DOING A DEAL
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Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
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Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
10 Million
2 Million
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
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Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
![Page 41: DEALS](https://reader034.vdocument.in/reader034/viewer/2022042608/55c6ee1dbb61eba87a8b45aa/html5/thumbnails/41.jpg)
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
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KEYWORD INTUITION
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“
“Bob Pittman
@PittmanRadio
@PittmanRadio says consumers always looking for convenience, if you can save them time, you win @PubMatic @AdRev2014
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CONVENIENCE
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CONNECTIONS
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SIGNAL
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DISCOVERY
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HARMONY
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0
5
10
15
20
25
30
35
40
45
THE DEAL
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
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JOHN SNYDER
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www.grapeshot.com