Dear Google; How Do I Get On The 1st Page of Search Results?

Digital marketing is the cornerstone of a successful business marketing strategy. It

mainly revolves around the idea of creating a Google friendly website. As a

business owner, you should strive towards attaining a higher rank on Google

search. A high rank means getting to the first page of Google. According to various

studies, 91% of people do not click past the first page. If your business is not

appearing on the first page, you are definitely missing out on a majority of

potential customers.

The ability of a web material to rank well in Google boils down to a few simples

rules. Follow these rules and you will see your business move to the next level.

What Does Google Need?

The first to getting a high page rank on Google is identifying its essential needs.

This allows you to optimize your website for the search engine. The main objective

of Google is to refer users to websites and content that is more relevant to what

they are looking for. When a user enters a search engine query, Google sends out

’crawlers’’ to identify websites that are most relevant to the query. So, how does

Google determine relevancy?

1. Relevancy is determined through content, performance, authority and user

experience.

2. Content is examined against the text on the web page, the theme, the titles and

descriptions provided.

3. When it comes to performance, Google looks at how fast your site is and

whether it is functioning properly.

4. User experience is based on the overall look of your website. Is it easy to

navigate around? Does it have a high bounce rate?

5. A website should have authority. This means that it should have a good enough

content that can be linked or used by other authoritative sites as a form of

reference.

Now that we know what Google looks when it comes to ranking, let's see how we

can use this information to our advantage.

Focus on Authentic and Quality Content

The more value you give to your content, the more traffic it drives to your site.

More traffic results to higher ranking.

Consumers are turning more to visual marketing. This is understandable because it

is easier to consume visual content unlike long written texts. As a result it is

important to include one video or an image to your content. This increases the SEO

value and creates a better user experience.

Base your Content on Effective Keywords

The type of keywords you use can have a positive or negative impact on your

online reputation. Keywords play a huge role in determining your place in search

engine’s results.

Effective use of keywords does not translate to excessive use. The act of using

excessive keywords is known as keyword stuffing and is highly forbidden by

Google. Keyword stuffing can result to serious penalties like taking a back seat at

Google’s ranking.

How do I maximize on keywords without over stuffing?

Incorporate keywords in your title tags, Meta content, Alt tags, and URL links.

a) A title tag is the main text that defines your content. When indexing for search,

Google reads through title tags to determine what a website is all about.

b) A Meta content serves as a small snippet to one’s content.

c) Google also performs a search on URLs when ranking websites. It is important

to ensure that keywords are incorporated within your URL.

d) Alt tags are simply the tags that describe your photos. Ensure that your keyword

comes out clearly in all the Alt tags.

This is a summary behind creating the perfect keyword formula. It is critical to

maintain consistency throughout; the same keyword used in title tag should appear

on meta tag, URL link and so on.

Syndicate Your Website With Backlinks

Publishing content on to your website is not enough; you need to get your content

out there. This is done by syndicating content across other sites. The main tool that

can be used to achieve is creating backlinks. A backlink is defined as a hyperlink

that links your webpage to other websites.

Why are backlinks important when it comes to search engine optimization?

Google’s logic is clear and simple: if other sites are referencing your site, it must

be relevant and important. This forms the basis of authority links. Backlinks are

freely given based on editorial judgment.

Effective use of backlinks can be achieved through PBN backlinks. PBN (Private

Blog Network) is an SEO technique that uses expired domains. Expired domains

have more authority. This is because Google places some value on age of domain.

For example, a domain link created in 2008 are more authoritative and passes more

link juice than a domain created in 2014. An expired domain also has a strong

backlink profile.

The success of digital marketing can also be achieved through the use of social

signals. This is done through developing original content which is shared across

social media platforms. Social platforms like Facebook and Twitter indicate a

profile’s authority and influence. This in turn helps Google to determine which

websites are credible and should be ranked for what keyword phrases.

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