debate: how can charities optimise interest and engagement across generations | the future of...
TRANSCRIPT
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Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn
#futurecomms @goodagencyldn
In businesses with purpose.In brands with human values.In causes worth believing in.
In great places to work.In better products to buy.
In a fair, thriving, sustainable world.In you.
Motion:
Who should be the future focus for charities,
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Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn
4#futurecomms @goodagencyldn
Pete GrantLead Planner
Millennial
An opportunity too big to missAnd one much misunderstood
The great gap of unlocked potentialThe most ethical values, but giving the least
We trust brands to do good for usSo charities need to start collaborating
We trust individuals not institutionsEmbrace a radical level of transparency
We were hit hardest by the economic downturnWin our love now, expect payback much later
We’re addicted to instant gratificationInvest in new tech innovation
In conclusion, we’re the long gameBut if you meet our needs, everyone benefits
12#futurecomms @goodagencyldn
Annie MoretonStrategy Director
Baby Boomer
Rich pickings for charitiesWe have all the fun and all the money
We are social media mavensNot natives, but digitally savvy and connected
We seek new skills and experiencesTo make the most of our new lease of life
We have the busiest social calendars of allAnd prefer quality time in the real world
They call us the squeezed sandwichWe have dependents on either side of us
We were born into a time of great changeWitnessing people stand up for what they believed in
In conclusion – we’ll soon lose our core audience of seniors,why not focus now on this time and cash rich group?
DEMOGRAPHICS DIVIDE USVALUES UNITE US
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Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn