debi quilla st augustine fl

N5R Strategic Proposal Monte Cristo, Cozumel, Mexico

Prepared for Randal Smith

N5R 3000 North Ponce de Leon Blvd., Suite A, St. Augustine, FL 32084 | 904.823.0951 | www.n5r.com

Mon

te C

risto

Coz

umel

, Mex

ico

�


In the past 24 months, N5R has helped sell out over 20 projects with

a combined sales volume of over $1 billion internationally.

In the United States, we have an average pre-sale rate of 74 percent. Our initial project in each new resort has sold for at least $100 more per square foot. In some cases, our properties have sold for $200 - $300 per square foot higher than the rest of the market.

Kolea, on the Big Island of Hawaii, was our first island project. $36 million sold in a single day!

Our first European project for Playground launched in March of 2002 in Les Arcs, France. In one day, we sold all 122 homes, generating $26 million. Since then, Playground has launched three additional buildings with 212 units at an average pre-sale rate of 83 percent. Overall we generated more than $2 billion in sales in two years, with an average pre-sale rate of 79 percent.

Through Intrawest’s Storied Places and Abercrombie & Kent Destination Clubs, N5R is now entering the world of high-end fractional real estate (“private residence clubs”). To date we’ve sold well over 10,000 condominiums worldwide. And we’ve earned our reputation as one of the premier real estate sales, marketing, and consulting companies in North America.

Ask us about these projects!

• Grand Elk, Colorado• Whistler Blackcomb, British Columbia• Panorama Mountain Village, British Columbia• Blue Mountain, Ontario• Tremblant, Quebec• Mammoth Mountain, California• Showshoe Mountain, New Jersey• Sandestin Golf & Beach Resort, Florida• Abercrombie & Kent• Les Arcs, France• Ritz Carlton, Cayman Islands• Lake Las Vegas• Lake Tahoe• Ginn Companies• Hammock Beach

N5R HAS MARKETED AND PRE-SOLD PROPERTY INTERNATIONALLY


Mon

te C

risto

Coz

umel

, Mex

ico

�EXECUTIVE SUMMARY N5R SOLUTION

Mon

te C

risto

Coz

umel

, Mex

ico

�


PROJECT BACKGROUND Monte Cristo (working name) is a fractional ownership resort located on the Mayan Riviera in Cozumel, Mexico. Mayan architecture is abundant, with columns inscribed with ancient Mayan writings and rich marble and travertine floors. Condo offerings include 2BR and 3BR units, as well as a stunning 5BR penthouse.

125 fractional units of 28 days are to be made available. Every bedroom has satellite television, large flat screen LCD/HD televisions, and immaculate kitchens with up to the minute modern black and stainless steel appliances. Each living room has a 50” large flat screen HDTV with surround sound. Every suite has at least 300 sq. ft. of decks with hammocks so you can see either the activities at the pool or the beach. The bedrooms are heaven with contemporary comfortable king size beds to recover from the days activities. There is recessed lighting to enhance the mood after hours, communications in every room via wireless network with voice over Internet phone service and computer capabilities.

Other resort amenities include a beachside restaurant, several bars and lounges, an abundance of watersports and shopping

AREA OvERvIEw

Cozumel, Mexico is an island located just off the Eastern coast of the Yucatan Peninsula, within the Gulf of Mexico. With a population of a little over 75,000, the island now welcomes more than 2,500,000 visitors every year and is considered one of the most important tourist destinations in Mexico.

With Luxury hotels and first class facilities and services, Cozumel offers its visitors a wide variety of things to do and places to stay. Cozumel is world renowned for its diving because of the second largest reef in the world, and attracts SCUBA lovers from all over the world all year long.

Mexico’s culture is well known for big celebrations. Religious and national celebrations are planned and enjoyed by all Mexicans. Most of these celebrations involve food, parades, flowers, and a very particular way of celebrating each festivity. Some of the most popular celebrations include Carnaval de Cozumel, El Cedral, Patron de San Miguel and Noche Buena.

Review & Tactical Suggestions


Mon

te C

risto

Coz

umel

, Mex

ico

�

N5R EXECUTIvE SUMMARY OF SUGGESTED INITIATIvES How to Reach The Target Market

N5R recommends the following to generate pre-sale interest and leads to produce immediate interest that can be turned into reservations and sales. The following recommendations are a comprehensive list but should be viewed as a opportunity for discussion and subject to change as the Monte Cristo project plans become fine tuned.

• Property Website Enhancement• Collateral material to showcase the property,

lifestyle and Monte Cristo community. This will encompass new and existing materials to ensure that a consistent message is in place.

• Strategic Direct Mail Campaign targeting specific buyers who will be attracted to the project’s ideal location as well as its pricing.

• Strong video email campaign to reinforce the Direct Mail messaging.

• Video Testimonials for email and web site. • Broker Outreach Program to include e-mail

and direct mail campaign to invoke interest as well as develop interest in a VIP Broker Event

• Pay-Per-Click and Search Engine Optimization• Online banner ads on websites• Video Web Sites• Broker Events• Trade Shows• “Fly & Buy” Program• Dream Sampler Vacation Package• Signage (on site and outdoor)• 3D Virtual Tours

TARGETING

Where is our most qualified lead?The target buyer for Monte Cristo is unique in that they are sophisticated home buyers and most often world travelers who expect the luxury they have become accustomed to at the primary home in the resorts they visit. To reach this exclusive target, a broad based, mass marketing campaign will be inefficient. Anyone can obtain mailing lists that cater to an age and income. N5R’s targeting approach is broken down to an extremely granular level. Not only do we want to identify targets based on age & income, we also take lifestyle, geographic and psychographics into account. This is where we outperform all other real estate marketing firms. We not only identify prospective buyers, but we have proprietary technology which directs usto the appropriate database -- be it Mexican realty prospects, regional or international realty brokers or even high valued investor groups. Only then can we develop unique direct mail creative and copy that speaks to each database group individually. Prospects, Brokers/Realtors and Investors will beour key target segments. direct mail marketingOnce we have developed the most precise targeting strategy, our creative then takes over. This is where digital, variable on-demand printing comes into play. Digital variable on-demand printing technology allows you to utilize multiple creative layouts and copy on one DM piece of collateral. We can modify each piece of collateral while on press. This allows for extraordinary impactful creative with unprecedented response rates. Your prospects who enjoy the water will receive Monte Cristo DM collateral that speaks to the beautiful beaches nearby or those who prefer nature will receive a DM that speaks of the indigenous wildlife and nearby coral reefs. What’s more, every piece of collateral produced by N5R contains a unique tracking code which is fed into our proprietary tracking engine, “Digital Dashboard. At any time, results of our campaign can be analyzed within the dashboard, allowing us to shift marketing

Mon

te C

risto

Coz

umel

, Mex

ico

�


spending to those touch points of the campaign that are producing the most positive results – all in real time.

e-mail marketingHTML An intense targeted program of emails directed to prospects, brokers/realtors and investors will greatly increase the reach of our campaign, resulting in a significantly higher number of leads. We have found that when properly deployed, emails to permission based lists have a higher percentage of effectiveness in generating responses - simply because the receiver can immediately act on the explicit call-to-action embodied in the email.

Video emailVideo email makes any email stand out from the crowd. More importantly, the heightened sensory payload delivered through video has the effect of immediately establishing a rapport with the target audience. In everycase, N5R’s marketing campaigns utilizing video emails have been more effective - and less expensive - than traditional alternatives. Video emails are compelling digital messages that may include any or all of the following features:• Flash animation• Message personalization• HTML and text• Forward-to-a-friend (viral)• Links to web sites• Virtual attachmentsVideo emails are easily adaptable to any computingenvironment. This ensures the best possible message appearance and speed (Internet connection speed, media player, email client) allowed to your target audience. N5R is the world leader in creating a Segmented Personalized Web experience with unique URLs, and the e-mail marketing campaign works in conjunction with the direct mail to generate the maximum amount of leads possible.

Web site deVelopmentPersonalized DM and email drive response rates up. But, how do you convert a responder into a qualified lead? You must have them register on a web site. Fall off occurs most frequently when a prospective customer.has to spend long periods of time completing an online registration form. N5R, utilizing their proprietary technology, will pre-populate all registration forms, making the registration process seamless and easy, thus maximizing lead registration rates. N5R provides prospective buyers with a personalized experience including incentives, floor plans, amenities, location and video property tours. Unique URLs track response rates from the various marketing collateral that led into the web site.

eVentsEvents are also a critical aspect to the real estate sales process. The prospective buyers that come to the property are the hottest of leads. The key objective of the marketing initiatives should be to drive visits to Monte Cristo.

Events create hype and a sense of urgency. N5R knows that the key to selling real estate is to create that fear of loss. Events are also designed to give prospective owners a taste of the Monte Cristo Lifestyle. Events are a three-pronged approach, all aimed at gathering interest among prospects, brokers and investors.

campaign tracking & optimizationPositive ROI. The ultimate gauge of any successful campaign. The cornerstone of the N5R marketing process is our proprietary tracking engine, ‘The Digital Dashboard’. Designed and refined by our IT team through many diverse and complex campaigns, the dynamics of the challenging and ever-changing real estate environment have been addressed and in turn have contributed to the development of a robust and sensitive marketing metrics tool.


Mon

te C

risto

Coz

umel

, Mex

ico

�OUR METHODOLOgYMeet the Industry Leader in Real Estate Marketing and Sales

Mon

te C

risto

Coz

umel

, Mex

ico

�


Micromarketing: the act of messaging to many individuals one at a time based on their unique interests, as opposed to sending one general message

N5R focuses on the value of combining multiple marketing channels to serve an overall marketing goal− YOURS.

N5R’s niche is our expertise in reaching customers with concise, targeted communications that actually mean something to the customer, even when they are in the prospect state.

We use an integrated direct marketing platform that brings the power of web personalization to printed and/or e-mail direct marketing materials, while providing immediate response tracking and reporting. This sophisticated technology works across web, print, and e-mail. The key is resonating to the individual’s wants and needs by combining targeted database records with sophisticated campaign design and software technology.

Because our core technologies overlap, we are able to not only find out who your buyers are but how to best reach your targeted buyers. We test everything and we continuously test for the entirety of your campaign. This allows us to specifically hone in on your specific buyer segments through a trial and error approach. Test, Measure. Test, Measure. That’s what we do and that’s what we do best. Once we analyze your target buyers, we are able to create the specific marketing tools for those individual buyer segments.

Today’s real estate buyer is more sophisticated than ever and we have found that it takes 17 different touch points to get them to the close. That’s why we do everything in an unconventional way. We know that the old way of marketing real estate just does not work anymore. Everything we do is database driven and we specialize in thinking outside of the box.

We are continuously refining your campaign to get the most bang for your buck. If a certain initiative isn’t bringing in the results, we’re not afraid to hit the stop button and take a new approach.

want to see what N5R can do for you?

Follow the steps of our systematic approach to helping real estate developers dramatically increase brand perception, reduce media expenses while generating more impressions, make powerful use of the web, and automatically identify and channel quality leads to the sales team.

MEET THE INDUSTRY LEADER IN MICROMARKETINg


Mon

te C

risto

Coz

umel

, Mex

ico

10

Personalization works

(And so does N5R’s Personaweb™ Program)

The challenge in traditional marketing has been executing personalized programs that are truly engaging and meaningful to customers. N5R has answered this challenge by taking full advantage of the Digital Variable Printing (DVP) process to create personalized direct mail containing PURLs (personalized URLs) to drive recipients to individualized web sites. This unique 1-to-1 communication allows N5R to hyper-target specific segments and individuals with the most salient messages, imagery, and offers. N5R’s PersonaWeb™ campaigns achieve higher returns than conventional direct, gather significant consumer behavior intelligence, and enable automated re-contact and sales lead channeling capabilities.

The N5R solution is comprehensive. We design personalized marketing programs around your

specific objectives. Our full-service approach allows N5R to develop your creative or work with existing resources and materials. There are no limitations to what your personalized sites may contain – including video, interactivity, surveys, forms, and promotional programs. Our proprietary Digital Dashboard reporting system is unsurpassed and provides web-based real-time detailed and customizable program performance reporting down to the individual level. And our post-PURL automated capabilities allow N5R to automatically channel leads to your sales team, initiate e-mail campaigns, dynamically follow up, and more.

“An individual recipient would first be touched by this interface when they get a printed piece in the mail, Roman Bodnarchuk explains, usually a large format postcard that includes what we call a PURL, a personalized URL that includes their name and links them to a web response page providing them with expanded, deeper and broader personalized relevant information.”

Mon

te C

risto

Coz

umel

, Mex

ico

11


Follow the steps of a real PURL program to see how N5R’s PersonaWeb™ Program drives results

STEP ONE Personalized Direct Mail

Personalization starts in the mail. Take a look at this sample card. You’ll notice that it includes the recipient’s name and the PURL is in the copy area. But that’s just the tip of the personalization iceberg as the photos, offer, and more are all dynamically printed based on each customer data record.

STEP TwO The Personalization Continues Online

When the recipient types in their personalized URL into a browser they arrive on personalized web pages populated with copy, images, and offers based on that customer’s unique data. And from there the measurement and reporting of results begins.

PURL web pages can be as simple or advanced as the needs that your program dictates. You are not limited by technology in any way, nor forced to work in generic “one look fits all” templates. In fact, every aspect of your mailer, web pages and reporting format can be custom-tailored to your exact specifications.

STEP THREE Real-Time, Powerful Results Reporting

N5R’s proprietary DIGITAL DASHBOARD technology provides some of the deepest analytics you’re likely to see anywhere. As marketers ourselves, we realize that information is only as useful as your ability to digest and leverage it. To that end, we offer easy to use, dynamic reporting that provides the insights you need, the way you need them, and the means to leverage them into measurable bottom line results.


Mon

te C

risto

Coz

umel

, Mex

ico

12

Actionable Analytics is a critical part of the N5R program

Serving dynamic web content is only as powerful as your ability to measure the results. N5R’s easy-to-use proprietary Digital Dashboard technology makes it easy to see how many of your web site visitors belong to each of your segments, how many see which segment-specific content, and how many click through on your dynamic content to learn more or take action.

• Instant results tracking • Click stream analysis • Full prospect data at your fingertips • Automatic forwarding to the appropriate sales rep • Easy data output in the format of your choice • On-demand charts and graphs to illustrate response

What happens post-PURL is just as important as the program itself. In addition to in-depth reporting, N5R can enable any form of internal Sales Reporting, prospect e-mail follow-up and rules-based communications. The ability to act on PURL visits automatically can increase marketing impressions and speed hot leads to sales without the need for human intervention.

Mon

te C

risto

Coz

umel

, Mex

ico

1�


wE KNOw HOw TO REACH YOUR TARGET AUDIENCE

N5R has built an enviable reputation upon our ability to identify target markets and exploit a full range of venues in order to reach them. We are experts at focusing on three target markets: BROKERS, CONSUMERS, and INVESTORS.

consumersWhen targeting consumers, we first generate highly qualified leads through personalized direct mail initiatives, combined with online and conventional advertisements. When addressing consumers, we follow a targeted approach that has proven to be extremely effective. We look closely at your target market to determine who you should be talking to and then determine how marketing dollars should be spent. We focus on emotional messaging, hitting this market by targeting them with appropriate imagery and tone.

brokersN5R firmly believes in establishing close relationships with local realtors and brokers. We focus on the top 10 to 20 market performers and we work hard to develop strong relationships with them. We cater to this market by establishing an attractive incentive program, providing them with effective marketing tools, and communicating with them regularly.

We create a personalized direct mail/e-mail campaign and aim it at the Brokers in the determined top geographic markets of your unique campaign. Our goal is to establish awareness of your property, introduce the incentive program, and entice Brokers to register for the Broker event.

inVestorsN5R has established an active database of over 400 Investor Clubs located across the United States. Our approach is to capitalize on our existing relationships with the leaders of Investor Clubs and inform them of your project. We routinely attend monthly meetings and negotiate advertising space on their club web sites, newsletters, or e-mails. Additionally, we offer Investors special incentives such as the “Fly and Buy Program,” where we offer Investors a $1000 rebate on travel expenses if they buy during a specified promotion period.

wE ARE CAPABLE OF TAKING ON ANY CHALLENGE

N5R’s powerful 1-to-1 marketing approach has had proven results in the traditional marketing disciplines of brand advertising, direct marketing, online and e-mail marketing. We work your campaign from start to finish, beginning with strategic and marketing planning, creative development of print, on-line and e-mail campaigns, media buying and placement, execution and implementation of your marketing plan.

It’s all about the planning. That’s why we build a comprehensive plan that serves as the master blueprint for your entire program.

Our primary initiatives include:

Web Sites (Personalized & Traditional) Video E-mail, Web & DVD Personalized Direct Mail Marketing Personalized E-mail Campaigns Print Advertising Outdoor Advertising Radio/Television Event Planning Sales Training & Staffing


Mon

te C

risto

Coz

umel

, Mex

ico

1�

LEADERSHIP

N5R MANAgEMENT TEAM

ROMAN BODNARCHUK, CEO

Roman became a millionaire by the age of 30. He is a serial entrepreneur and has built multi-million dollar companies in many industries and in several countries. He has been the architect of billion dollar companies and currently travels 200 days a year between his 3 offices and 6 homes around North America. Not to mention that 21 of the biggest 100 companies in North America have hired Roman and his firm to handle their sales and marketing.

IHOR KOWALSKY, Dir. of Finance & Administration

Ihor’s 25 years of hands-on experience in marketing, purchasing and organizational management make him an invaluable component of N5R’s management structure and contribute mightily to the day-to-day smooth operation of the company. During a 20-year stint with one company where he rose to the position of Vice President of Marketing and Purchasing, Ihor directed the activities of 260 people and oversaw an increase in the company’s revenues from $20 million to over $64 million in just 5 years.

NICK LEE, IT Manager

Nick is a graduate of the highly regarded Computer Science program at the University of Waterloo. Some of his professional commissions include web and software development, database and reporting applications for UPS Canada, Scotiabank, Independent Electricity Market Operators (IMO) and the grand River Conservation Authority (gRCA). Nick is N5R’s IT Manager, and some of his favorite and challenging projects undertaken while with the company include working with Procter and gamble and Orvis. More recent real estate projects include Montecito and Prosperity Real Estate.

LISA THIBODEAU, Project Manager

Prior to joining N5R, Lisa spent over 10 years in the development and new home industry including the successful marketing of both low rise and high rise residential homes and condominiums. Lisa brings extensive experience in the launching of new projects as well as managing marketing initiatives on a day to day basis.

DELL PANNIER, Project Manager

Dell Pannier has recently joined N5R Real Estate Marketing agency as Project Manager. Dell will be an integral part of continuing the award winning and innovative services for which N5R is known. Prior to joining N5R, she was Sr. Account Manager, East Coast for Montecito Properties based in Jacksonville, Florida. She was in charge of overseeing all marketing for their East Coast properties. Dell currently resides in St. Augustine, Florida with her husband and daughter.

JEFF POLLOCK, Project Manager

Jeff has over 12 years of project/account management experience, all within the marketing client service industry. His concentration has been within CRM/loyalty programs. Prior to starting with N5R, he was Account Supervisor at Ryan iDirect in Wilton, Connecticut where he managed the Dove Dimensions CRM program for Unilever. Other clients he has worked with include Coca Cola, US Smokeless Tobacco, Masterfoods, Mars, Chase Financial, Holiday Inn, Priority Club, British Airways and Yankee Candle.

DEBI QUILLA, Creative Director

With over 20 years in this business, Debi has advertised and marketed everything from hamburgers to TV stations, hotels to lipstick, airlines to casinos. Prior to joining N5R, she spent several years with DDB Needham Worldwide in Hong Kong creating campaigns for STARTV, Hotel Nikko, Omni Hotels, McDonalds Asia Pacific, and Polygram Records. Grey Direct took her to London and creative partnerships with British Airways, and Martini & Rossi. After returning home to to San Diego she developed marketing campaigns for the Las Vegas Hilton, Flamingo Hilton, Barona and Vejas Indian gaming Casinos. Debi is a passionate and motivated professional who strives to do great work and have a lot of fun along the way.

Mon

te C

risto

Coz

umel

, Mex

ico

1�


LEADERSHIP

N5R MANAgEMENT TEAM

ROMAN BODNARCHUK, CEO

Roman became a millionaire by the age of 30. He is a serial entrepreneur and has built multi-million dollar companies in many industries and in several countries. He has been the architect of billion dollar companies and currently travels 200 days a year between his 3 offices and 6 homes around North America. Not to mention that 21 of the biggest 100 companies in North America have hired Roman and his firm to handle their sales and marketing.

IHOR KOWALSKY, Dir. of Finance & Administration

Ihor’s 25 years of hands-on experience in marketing, purchasing and organizational management make him an invaluable component of N5R’s management structure and contribute mightily to the day-to-day smooth operation of the company. During a 20-year stint with one company where he rose to the position of Vice President of Marketing and Purchasing, Ihor directed the activities of 260 people and oversaw an increase in the company’s revenues from $20 million to over $64 million in just 5 years.

NICK LEE, IT Manager

Nick is a graduate of the highly regarded Computer Science program at the University of Waterloo. Some of his professional commissions include web and software development, database and reporting applications for UPS Canada, Scotiabank, Independent Electricity Market Operators (IMO) and the grand River Conservation Authority (gRCA). Nick is N5R’s IT Manager, and some of his favorite and challenging projects undertaken while with the company include working with Procter and gamble and Orvis. More recent real estate projects include Montecito and Prosperity Real Estate.

LISA THIBODEAU, Project Manager

Prior to joining N5R, Lisa spent over 10 years in the development and new home industry including the successful marketing of both low rise and high rise residential homes and condominiums. Lisa brings extensive experience in the launching of new projects as well as managing marketing initiatives on a day to day basis.

DELL PANNIER, Project Manager

Dell Pannier has recently joined N5R Real Estate Marketing agency as Project Manager. Dell will be an integral part of continuing the award winning and innovative services for which N5R is known. Prior to joining N5R, she was Sr. Account Manager, East Coast for Montecito Properties based in Jacksonville, Florida. She was in charge of overseeing all marketing for their East Coast properties. Dell currently resides in St. Augustine, Florida with her husband and daughter.

JEFF POLLOCK, Project Manager

Jeff has over 12 years of project/account management experience, all within the marketing client service industry. His concentration has been within CRM/loyalty programs. Prior to starting with N5R, he was Account Supervisor at Ryan iDirect in Wilton, Connecticut where he managed the Dove Dimensions CRM program for Unilever. Other clients he has worked with include Coca Cola, US Smokeless Tobacco, Masterfoods, Mars, Chase Financial, Holiday Inn, Priority Club, British Airways and Yankee Candle.

DEBI QUILLA, Creative Director

With over 20 years in this business, Debi has advertised and marketed everything from hamburgers to TV stations, hotels to lipstick, airlines to casinos. Prior to joining N5R, she spent several years with DDB Needham Worldwide in Hong Kong creating campaigns for STARTV, Hotel Nikko, Omni Hotels, McDonalds Asia Pacific, and Polygram Records. Grey Direct took her to London and creative partnerships with British Airways, and Martini & Rossi. After returning home to to San Diego she developed marketing campaigns for the Las Vegas Hilton, Flamingo Hilton, Barona and Vejas Indian gaming Casinos. Debi is a passionate and motivated professional who strives to do great work and have a lot of fun along the way.


Mon

te C

risto

Coz

umel

, Mex

ico

1�

At the onset of your campaign, we build a comprehensive plan that will serve as a blueprint for your entire program; the plan includes these four critical components: MARKET & COMPETITIvE ANALYSIS, CONSUMER PROFILING & MODELING, MEDIA RESEARCH & STRATEGY, and MARKETING CAMPAIGN & SCHEDULE.

Each project is unique and that’s why we never use a cookie-cutter approach to your marketing needs. Every plan we create is custom-tailored to the needs of the project. We carefully analyze the market, your project, and your sales objectives to develop a customized campaign that will deliver sales quickly and efficiently.

IT’S ALL ABOUT THE vIDEO

N5R has perfected the art of video implementation. Video is an integral aspect of your campaign, through your web site, your e-mail messaging, as well as your sales tools. In every case, N5R’s marketing campaigns using video have been more effective and less expensive than traditional methods.

Video is so compelling because on average Americans only read one book per year. In fact, we know that video e-mail response rates are almost double to that of conventional e-mail campaigns. The same is true of video placement on web sites. The user is informed, entertained, excited, and ultimately motivated to take action. Our research has shown that most Internet users fail to read through a complete web page, but it’s more likely they will stay longer to watch a short video.

YOUR SUCCESS IS OUR BUSINESS

N5R is an award-winning real estate marketing company that employs innovative sales and marketing strategies on behalf of clients. We are recognized market leader in next generation advertising technologies and is a leading full-service boutique specializing in condominiums, condo conversions, hotels, condominium hotels, and private residence clubs.

N5R has played an integral role in achieving ground-breaking sales for our clients valued at over $4 billion in 30 cities around the world. We possess a world-class team of real estate sales and marketing experts in Toronto and St. Augustine, Florida.

Mon

te C

risto

Coz

umel

, Mex

ico

1�


TERMS OF ENgAgEMENT


Mon

te C

risto

Coz

umel

, Mex

ico

1�

N5R will develop an integrated campaign. The following describes the milestones of the process:

Campaign Agreement: A formal contract that authorizes N5R to commence developing and deploying services listed above, prepared by N5R and signed by the Client.

Initial Deposit: Payment by the Client of all amounts due at signing and a retainer of $100K for media expenses and third party costs. Failure to comply will delay execution of the project.

Project Flow Document: Project time lines in diagram format will visually represent the tasks, resources, and due dates for each of the project milestones.

Graphic Design/Creative: Design concepts for approval of each of the following:

• Web sites • Direct Mail cards and E-mails for broadcast • Print and Online Ads

Copy: Documents containing creative copy for each of the advertising pieces and collateral.

PR Media Plan: (if determined relevant to project) A comprehensive document containing proposed strategy for the execution of a Public Relations campaign.

Media Budget: A complete media plan based on the final approved budget, allocating resources to the different available media channels and estimating response per media.

Media Execution Reports: A periodic report evaluating the performance of the selected media channels and containing suggestions to adjust the Media Budget.

Final Reports: Copies of all produced advertising material will be submitted to Client for their records.

DELIvERABLES

The following are key deliverables based on the final executed marketing plan. The list will be expanded or adjusted as needs arise during the term of the final agreement.

CORE BRAND SUPPORT MATERIALS DESIGN

The following materials will be designed at the outset to serve as the foundation of the marketing communication program: Website improvements which may include Broker & Consumer sites with Video components; Property Flyers/Sales Sheets (if needed,)

Includes two (2) sets of revisions. A 20% contingency fee will be applied for revisions above stated number. Fees do not include art, photography, production or other third-party expenses. Website hosting & domain registration, if required, will be billed separately.

direct mail and email design Concepts and graphic design for a series of Direct Mail and E-mail pieces to consumers, brokers and investors (if determined applicable). Does not include photos, printing, postage or e-mail deployment.

program management Ongoing management of all activities through a dedicated Project Manager/Account Executive. Provides 80 program management hours per month. Additional hours are billed at $195 per hour.

media planning and buYing Creation and execution of Media Plan. Outlets may include online, radio, print, TV and direct mail.

Video production Concept, script and development of videos for web, e-mail and television (if applicable).

eVent production and eXecution Development and execution of Broker/Realtor Event, VIP Event and/or Grand Opening Consumer Event.

N5R PROCESS OUTLINE

Mon

te C

risto

Coz

umel

, Mex

ico

1�


WHAT’S NEXT?

Let’s schedule a 2-day STRATEGY SESSION where key N5R staff members will provide strategic direction for the marketing campaign. The fee for this strategy session is only $25,000. N5R needs approximately four weeks to prepare for this event. At this session, N5R will provide creative ideas and a comprehensive scope of suggested initiatives.

At the time of the strategy session, a detailed budget plan will be presented for your review.However, N5R’s fees typically range from 2 to 3% of the expected sales goal. Time is of the essence. Let’s schedule your Strategy Session today!

Your Strategy Session will include:

1. N5R Introduction 2. Project Background3. Project Vision / Developer Vision4. Market Review / Market Survey5. Buyer Profile6. Competitive Analysis7. SWOT Analysis8. Sales Flow Diagram9. Internal Systems Audit10. Sales Process Review 11. Critical Sales Path12. Formula Follow-Up13. Competitive Marketing Material14. Campaign Messaging15. Descriptive Vocabulary16. Creative17. PR Angles18. Online Advertising19. SEO20. PPC21. Events & Shows22. Digital Dashboard23. Glossary of Terms24. Notes Page


Mon

te C

risto

Coz

umel

, Mex

ico

20

Please reserve a 2-day, comprehensive strategy session with N5R Realty Advisors. We understand our date will be predicated on the availability of both parties on the requested date.

This letter will initiate intent for N5R Realty Advisors to provide strategic direction on your project.

Scope of Services:

Roman Bodnarchuk and key staff will lead a senior level strategy meeting to discuss strategies and marketing direction for the your project. This meeting will include key staff from your advertising and sales teams. The focus will be to discuss and recommend key strategies and tactics to increase sales for the project and establish a strong branding campaign.

Items that will be reviewed include: targeted buyers, market segments, targeted themes, creative direction, media buys, investors, consumers, realtor programs, nontraditional advertising, sales effectiveness, sales training and additional strategies to increase traffic to the project and sales.

The outcome will be to provide your team with a solid market plan with specific directions and recommendations to sell more units.

Compensation:

N5R consultants to spend TWO DAYS on-site with your staff and associates providing marketing consulting services.

The total fee for the services provided over a 2-day period will be $25,000 USD. Additional services requested by the client after our initial session will be proposed to the client for their review and approval.

We look forward to working with you and your associates on this project, and making this campaign a huge success!

If this correctly sets out an appropriate letter of intent for consulting services, please sign and acknowledge below and return a signed copy to us as confirmation. Additionally, please note below that a date cannot be confirmed until this letter has been received by N5R.

As soon as we recieve a signed contract and a 50% deposit, the date for your strategy session will be scheduled. The balance is payable on the date of the meeting.

Letter of Intent for Consulting Services requested and signed this day __________, 2007.

SIgNATURE______________________________________________________________________

Please fax back to the attention of Dawn gibson at (904) 823-1230.

COMPREHENSIVE STRATEgY SESSIONLETTER OF INTENT