debra mc cormick design demo
TRANSCRIPT
Caveat
Please be aware, all animation, which is a large component of this demo, was eliminated during the LinkedIn upload
To see this demo deck as intended, please email your request to [email protected] and I will be happy to send you the file through a large file transfer service
Demo Content
Mocks and Creative Elements Custom Programs Animated Gifs and PowerPoint
Animation Title Pages and Creative Use of
Images Corporate Presentation Last Minute Sales Program Key Address
Mocks and Creative Elements Custom Programs Animated Gifs and PowerPoint Animation Title Pages and Creative Use of Images Corporate Presentation Last Minute Sales Program Key Address
AIM Buddy List Out of Banner
Created AIM Buddy List Out of Banner as animated GIF
Resulted in a surprisingly large buy from Sony
Created AIM Buddy List Out of Banner as animated GIF
Resulted in a surprisingly large buy from Sony
KOL Custom Movie Page
Created KOL custom movie page, and “museum” picture with museum display card
Created KOL custom movie page, and “museum” picture with museum display card
Created A3 for both deck and leave behind print piece
Created A3 for both deck and leave behind print piece
Wallpaper/Skin
Black Voices Main Page Entertainment Channel Main Page
Designed wallpaper and content page images
Designed wallpaper and content page images
Simply Perfect Parties
Simply Perfect Parties provides helpful options for planning, shopping and prepping a party-pleasing menu for gatherings of 5 to 500….stress free!Content may include:
Tips on transforming at-home get-togethers into the soirees of the season
Step-by-step guides to creative preparation for a variety of different food presentation options – from buffet spreads to multiple-course sit down meals
Easy no-cook party-pleasing appetizers and snacks made with five ingredients or less
Available Sponsored Ad Units @ 100% SOV 728x90 300x250 Sponsor Logo IMU
Flight Monthly
Impression Level 7.7MM
Investment $60K
Created ad units and sponsored by logo in ½ hour for a last minute need
Created ad units and sponsored by logo in ½ hour for a last minute need
Custom Content – Russia Hollywood Style
Enlarged Detail
Enlarged Detail
Designed Complete Program (slide 1 of 2)
Created ads using client’s color paletteDesigned program module as animated gifCreated mockup of landing page (see next slide)
Custom Landing Page
Ad Units “The Strip”
993x47 “Brought to you by” logo Superbanner
728x90 Marquee
300x250
Custom Content – Russia Hollywood Style
Developed concept of landing page content. Created landing page mock up from scratch over an existing webpage format
Emmy Season
Tresemmé Presents
The 2007 Emmys Haircap
Custom V Spotlight Section V Spotlight clicks through to
Tresemmé sponsored mini-site Tresemmé sponsored video
pre-rolls Ad Units
“The Strip” Super Banner 728x90 Marquee 300x250 Skyscraper 160x600
Editorial Feature (Page 1 of 2)
Created “Haircap” concept. Designed all elements, including landing page (see next page)
Mocks were altered and pitched to three different clients
Emmy SeasonEmmy Season
Tresemmé Presents
The 2007 Emmys Haircap
Custom Mini-site Tresemmé sponsored video Ad Units
Superbanner 728x90 Marquee 300x250 Skyscraper 160x600
Editorial Feature (Page 2 of 2)
Created landing page, conferring with programming on feasibility
Print AdvertisingPrint Advertising
Specialty Units Hard Covers Wraps Gatefolds and Inserts Bound-in/Blow-in Cards Polybags Bound in DVDs Front Page Marquee Custom Publications
Designed polybag psd file to be easily customizable for clients and to keep current
Created animated gif to illustrate gatefold print ads
Images from films with “World Trade Center” in default frame
Interactive list Five films per each day
• 250,000 Impressions on Homepage and Film Channel
250,000 impressions with ads designed by Variety 728x90 Banner 300x250 Marquee 160x600 Skyscraper
Video player with Paramount supplied WTC content
“Celebrating Real Life Heroes Through Film”“Celebrating Real Life Heroes Through Film”
Developed and created program for World Trade Center for Paramount, working around sensitivity of the subject matter. Paramount bought the program, requesting it look exactly like the mocks. This very successful campaign resulted in ongoing expanded Paramount buys
Extensive use of animated gifs
Creative Rich Media AdsCreative Rich Media Ads
Possible Creative: Superbanner expands to
728x270 and pours Knob Creek into the glass on the Marquee ad
Premium Rotation Homepage Film Channel TV Channel Award Central
Designed synchronized ads using PowerPoint animation
Page 16
Variety.com DemographicsVariety.com DemographicsDesigned changeable video wall graphic which can be personalized for clients or to highlight various site pages Done in animated and static versions. Was created from one monitor image and a ¾ length image of the man
Page 17
Flash DesignFlash Design
Created in Flash
Logo TreatmentLogo Treatment
Created animated gif. Trailer was the only available art at the time of the pitch
Page 19
Rich Media “The Strip” PushdownRich Media “The Strip” Pushdown
Designed and created animated gif
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Rich MediaRich Media
Rich Media possibilities are essentially unlimited on Variety.com
Rich media ads are designed and served by client’s chosen designer and third party server
Options include: Full Page Overlay Commercial Break Floating Ads Expandable Banner Expanding Ads With
Video Synchronized Ads Full Screen Video Push Down Banner Video Strip
Used PowerPoint animation to demonstrate rich media without an internet connection
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Video OpportunitiesVideo Opportunities
Chrome Front Grill
ROS Video Player “Sponsored by” logo 15 second pre-rolls Custom content Custom skins
Custom Design Specially produced
video content and players
Variety Video Custom Channels “Sponsored by” logo Pre-rolls
ROS Video Player Custom content in
custom skin
ROS Video Player Custom content in
custom skin
Custom DesignCustom Design
Custom ChannelsCustom Channels“Sponsored by”“Sponsored by”
Animation used to guide the viewer’s eye
Animation used to guide the viewer’s eye
Used PowerPoint animation to guide viewer’s eye
Competitive landscape LifeLock Competition
Updates Competitors you are worried about?
How does LifeLock differentiate itself Value Creditability Brand Trust Consumer Perception
LifeLock Shares Insights
Overall state of Identify Theft marketplace On the rise? Any new legislation or industry updates?
Platform-A Competition – how are we doing?
How can we help?
2009 2nd Half Initiatives / 2010 Initiatives Planning
Significant Partnerships or Sponsorships (WNBA / AAA Relationship)
Used powerpoint animation to illustrate presentation concepts
Designed sales deck for freelance clientCreated the look and feel of the deck from elements of my client’s and his client’s websitesPersonalized for specific sales pitchsPage is a compilation of more than 25 images
The PDA Method
TM
TM
ORDERING: HOW IT WORKS Created as on click animation to demonstrate ordering method
© 2009 AOL LLC. AOL and the AOL logo are trademarks of AOL LLC and may not be used without written permission.
Coverpage composition
© 2009 AOL LLC. AOL and the AOL logo are trademarks of AOL LLC and may not be used without written permission.
Coverpage composition using an image to convey the concept
© 2009 AOL LLC. AOL and the AOL logo are trademarks of AOL LLC and may not be used without written permission.
Platform-A
LifeLock Quarterly Review and Updates
Rebuilt the LifeLock logo as a large version was not available
Campaign review
LifeLock shares State of the Nation in Identity Theft Industry
Additional Opportunities Sizzle Reel
Integrated Media
Creative Executions
agendaAgenda page composition for visual interest
Created personalized title page by extending an image from the Mercedes site then altering the logo to appear as part of the newly created wall
Influence the Influencers
Created Grey Goose image using six images from various sources
Page 32
Contact InformationContact Information
Contact information noted hereNameTitlePhone/email
Contact information noted hereNameTitlePhone/email
Created from four theatre images and a screen grab from the Alvin and the Chipmunks trailer. A fun little piece of whimsy that was well received by the client
Reach The Right People On the Right Sites
Platform A users go to movies opening weekendMoviefone 131 indexBebo 141KOL 156AIM/AIM Expressions 134
Platform A users go to movies 2-4 times a monthMoviefone 147 indexBebo 117KOL 231AIM/AIM Expressions 137
Platform A users prefer family/comedy filmsMoviefone 132/138 indexBebo 115/107KOL 145/98AIM/AIM Expressions 151/141
Platform A users go to movies opening weekendMoviefone 131 indexBebo 141KOL 156AIM/AIM Expressions 134
Platform A users go to movies 2-4 times a monthMoviefone 147 indexBebo 117KOL 231AIM/AIM Expressions 137
Platform A users prefer family/comedy filmsMoviefone 132/138 indexBebo 115/107KOL 145/98AIM/AIM Expressions 151/141
Source: comScore Media Metrix, January 2009
Created “museum” painting from movie still as background for research information
Created “museum” painting from movie still as background for research information
Variety.com Users Are Your Clients’ ConsumersVariety.com Users Are Your Clients’ Consumers
Source: Comscore Media Metrix, Plan Metrix Winter 2007. Index.
•
Vacationed in the Caribbean Islands in past year Male 246
Vacationed in the Caribbean Islands in the past year Female 140
Vacationed in the Caribbean Islands in the past year Adults 18+ 201
Vacationed at the beach in the past year Adults 25-34 161
Vacationed at the beach in the past year Adults 45-53 166
Composition Index Numbers
Used images to reflect research subject
Page 35
Inside Sales specials business up 00% over PY Key Inside Sales Wins YTD
Brett Ratner Special : 00 pages, 00 advertisers, $000k
Vin Di Bona special : 00 pages, 00 advertisers, $000k
Showman of the Year special: 00 pages, 00 advertisers, insert, 100% of sales integrated, $000k
Sponsorships XXXXX : $00k for Power of Youth event
XXXX : $0k for Screening Series
Inside Sales Core - Highlights
Inside Sales Update High Volume, Low Frequency Across Media
Corporate presentation style
Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 1of 3)
Reach Your Customer Base
Your advertising can reach the fans of the more than 130 bands performing at the Coachella Music Festival
Variety’s coverage of the event will include:Articles from and about the FestivalPhoto GalleriesPhil Gallo’s music blog “The Set List”
Click here for the Festival Lineup
Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 2of 3)
Photo Galleries
Photo Galleries will be added throughout the three days of the Festival
Ad Unit: Marquee 300x250
Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 3of 3)
Variety Vision: Film FestsRandom Reflections from
4,338 Festivals over 103 Years
Variety Vision: Film FestsRandom Reflections from
4,338 Festivals over 103 Years
Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 1 of 4)
Festival Do’s and Don’ts
It’s Better To Piss Off Your Audience Than To Bore Them Find A Favorite Son Or A Local Connection Beware Of The World Premiere Co-opt Your Local Press Be Okay With Bad Reviews Know What The Press Needs And Over Serve Them Photos, Photos, Photos Online
Excerpt from 13 slide key note presentation done for the President/Publisher of Variety Designed header (Page 2 of 4)
10 Festivals We LoveExcerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 3 of 4)
10 Festivals We LoveExcerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 4 of 4)