DECA GOES LEAN IN ENTREPRENEURSHIP

• Explain the components of the lean business model canvas

• Identify resources to help you teach the various components of the lean business model

• Examine the similarities and differences between each of DECA’s Entrepreneurship Events

• Plan how to integrate DECA’s Entrepreneurship Events into your courses and programs of study.

At the conclusion of this session, you will be able to:

Why is DECA Changing its Entrepreneurship Events?

• DECA strives to be on the cutting edge of industry trends.

• Input from NAB and other experts suggested DECA’s business plan outlines were dated.

Why Lean Business Model?

• Lean Business Model/Lean Start-up is trending upward very quickly

• Constructing the original business model concept on a single sheet of paper before filling in details is becoming a common practice

Lean Business Model Canvas

Problem

List the top three problems your product/service is addressing

Customer Segments

Who are the target customers?

Unique Value Proposition

What is the single, clear, compelling message that states why your product/service is different and

worth buying?

Solution

What are the top three features of your product/service?

Channels

What are the pathways to customers?

Revenue Streams

What is the revenue model, the life time values, the revenue, the gross margin?

Cost StructureWhat are the customer acquisition costs, distribution

costs, human resources costs, additional costs?

Key Metrics

What are the key activities that must be measured?

Competitive Advantage

What about your product/service means that it cannot be easily copied or bought?

Which Events Use Which Parts of the Lean Canvas?

What about Business Growth Plan?

• DECA’s Business Growth Plan (EBG) does not follow the lean start-up methodology and terminology – it utilizes a unique outline focused on assessing how an existing business can grow and expand.

What about Franchise Business Plan?

• DECA’s Franchise Business Plan (EFB) does not follow the lean start-up methodology and terminology – it utilizes the Small Business Administration (SBA) business model and terminology.

Resources

Summary

• DECA’s Entrepreneurship Events now use outlines which embrace the lean business modeling approach to entrepreneurship

• Lots of resources exist to help you learn more