decathlon
DESCRIPTION
DecathlonTRANSCRIPT
![Page 1: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/1.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
DECATHLON
Making the pleasure of sport more accessible to all
Moscow
Beijing
San Sebastian de los Reyes
![Page 2: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/2.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
Major dates
1976
A new retail concept
![Page 3: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/3.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
1986
Designer of products
1976 A new retail concept
Major dates
![Page 4: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/4.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
1996
Brand creator
1976 A new retail concept
1986 Designer of products
Major dates
![Page 5: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/5.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
1998
Quechua at the foot of Mont Blanc, in
Sallanches
1976 A new retail concept
1986 Designer of productsBrand creator1996
Major dates
![Page 6: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/6.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
2003
1st Chinese store in Shanghai
1976 A new retail concept
1986 Designer of productsBrand creator1996Quechua in Sallanches1998
Major dates
![Page 7: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/7.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
1976 A new retail concept
1986 Designer of productsBrand creator1996Quechua in Sallanches19981st store in China2003
Tribord in Hendaye
2004
Major dates
![Page 8: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/8.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
1976 A new retail concept
1986 Designer of productsBrand creator1996Quechua in Sallanches1998
2003
Russia
2006
Tribord in Hendaye2004
Major dates
1st store in China
![Page 9: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/9.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
Thirteen exclusive ‘Passion’ brandsDECATHLON
Designer
![Page 10: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/10.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
DECATHLON Designer
Research and Test laboratories
The 2nd biggest in-house design team in France: 90 designers, stylists, graphic designers, engineers
Partnerships with 60 laboratories and universities
3 500 new products every year
Our component brands(Novadry, Equarea,…)are a real technical guarantee
![Page 11: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/11.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
A worldwide Production network
DECATHLON Designer
16 Production countries
One thousand employees throughout the world
![Page 12: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/12.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
374 stores worldwide (February 28th 2007)
65 sports represented in-store, divided into 9 sporting universes
35 000 products referenced on average including major international brands and exclusive Passion brand products
DECATHLON Retailer
![Page 13: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/13.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
DECATHLON in numbers
No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005
58% in France, 42% internationally
![Page 14: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/14.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
374 stores worldwide13 retailing countries
DECATHLON in numbers
No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005
58% in France, 42% internationally
![Page 15: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/15.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
35 000 employees, 52 nationalities, 200 different jobs
DECATHLON in numbers
No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005
58% in France, 42% internationally
374 stores worldwide13 retailing countries
![Page 16: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/16.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 17: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/17.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 18: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/18.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
Brand Network
Componant BrandNetwork
External InnovationNetwork
DECATHLONInnovation Network
![Page 19: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/19.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
65 Sports, 3500 new products every year
![Page 20: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/20.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 21: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/21.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 22: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/22.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 23: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/23.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
![Page 24: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/24.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
INNOVATIONProduct
Use Technics Style
Marketing Engineering Design
material Science TrendsConceptUseBenefit
Communication
ProjectTeam
Skills
![Page 25: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/25.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007
INNOVATIONProduct
Use Technics Style
Marketing Engineering Design
material Science TrendsConceptUseBenefit
Communication
ProjectTeam
Skills
New Usefull Strong Attractive!
![Page 26: Decathlon](https://reader035.vdocument.in/reader035/viewer/2022062613/5453a130b1af9f037c8b4a1b/html5/thumbnails/26.jpg)
DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007