Dear Friends and Supporters, Merry Christmas and Happy New Year! Only Won & I jumped back into ministry this year after taking most of 2013 off to have our little Caliya. We were able to minister to dancers, writers, musicians, volleyball players and politicians. (On the next page you can check out the highlights). The big news, of course, is about my new album. It’s been a four-year journey and now Love & Discovery is done! Your prayers and support through this has meant so much. If you were a sponsor for Phase I-Recording of the project, you will be getting your copies of the CDs if you haven’t already. Be sure to look for your names in the Thank You notes.

The official release to the public won’t be until Feb/Mar 2015 so that there’s time to promote it to the general market. Now here’s where the work really begins and I wanted to share with you plans for PHASE II.

PHASE II – MARKETING AND OUTREACH Now that Phase I is done, we want to reach as many people as we can. My first single, “I Feel Alive,” is inspired by Romans 6 and about being alive in Christ. However, it’s a very mainstream dance club song with universal uplifting lyrics. The strategy from the beginning was to market it to the mainstream and not just churches. Think of the impact this could have on millions of people who attend clubs every night around the globe. We will be hiring top talent and experts on the secular side to help us with that goal. We also see these relationships as a ministry opportunity. You can reach the unchurched by partnering with us on the following. MUSIC VIDEO for “I Feel Alive” - $4000 I’ll be shooting a new music video. Costs include location expenses, equipment rental, dancers, editor, cinematographer, crew, makeup & wardrobe. I’m trying to keep costs low but still make a high quality video. The cinematographer I’ll be using has previously worked with Michael Jackson and others. He’s doing us a big favor and not charging his normal rate. BILLBOARD DANCE CLUB CHART PROMOTION - $6000 Our goal is to see “I Feel Alive” land on the Billboard Dance Chart alongside mainstream artists. To do this, we will hire one of the top dance promoters and have the song played by DJs across the country. My producer, David Longoria, has had success with other artists using this strategy because he has existing relationships with influential DJs and promoters. By gaining credibility in this way, it will lead to more live performances and interviews in secular arenas. *CD LISTENING PARTIES & ALBUM RELEASE CONCERT - $6000 Beginning in January, we plan to host three different Listening Parties and one red carpet Album Release Concert to introduce members of the press, talent bookers and other strategic partners to my music. I will perform a few songs as well at these parties. Costs include food, drink, venue and musicians. LUNAR NEW YEAR PERFORMANCES - $3,000 I will be performing at numerous Chinese/Lunar New Year events in January/February across the country (SF, DC, Ohio and others). Most of these festivals have limited budgets so we’re raising supplemental funds to cover travel to different cities, musicians and related expenses. We see this as a huge outreach opportunity as many of these festivals draw thousands of people. MARKETING & PROMOTIONAL MATERIALS - $6,000 Costs include revamping my website, printing new promo postcards, posters and producing some promotional videos. We will also hire an experienced publicist who has worked with major record labels to help promote the single.

December 2014 Update www.onthewayup.net

Performed on JUCE TV Performed & attended AAPI Faith Leaders White House Briefing & Summit in DC Share testimony at MOPS Contributed short stories to Kimchi for Life book

Laguna Chinese Baptist Church Youth Outreach Concert in Sacramento Performed at North American Volleyball Tournament in Las Vegas

       The total we’re hoping to raise for PHASE II is $25,000 to accomplish the above outlined goals for the first quarter of 2015. YOU CAN HELP IN OTHER WAYS If you’re unable to contribute financially, please let us know if you have friends or the connections that could help reduce our costs or in our marketing efforts. Here’s a partial list of resources we could use:                  

         

             

     

LARISSA LAM (626) 344-8190 --- PO Box 35, Pasadena, CA 91102 larissa@onthewayup.net --- Twitter: @LarissaLam --- onthewayup.net

On the Way Up & Larissa Lam are ministries of Artists in Christian Testimony International,

a 501(c)(3) non-profit arts missions and ministry sending organiza t ion .

December 2014 Update Page 2

• Festivals, organizations, benefits or other special events in need of entertainment that could book me

• Conferences or retreats that are in need of speaker and/or music

• Retail Businesses that want to play my music in-store or do any special promotional appearance

• Businesses that want me to endorse their products or do cross-promotions

• Restaurants and clubs donating space for our parties or offering discounts

• Video editors professional or amateur willing to donate time or give discounted rates

• Graphic designers & people to help update website who may be willing to donate time or charge a reduced rate.

These are just some suggestions. If you have other ideas as well or want to brainstorm with me on how you can help, please email me Larissa@onthewayup.net

MARCH

2014 HIGHLIGHTS

Performed at The Greenhouse – CBS Studios

MAY

JUNE

Performed for New Hope Community Church - Sacramento Concert in the Park

AUG SEPT

Performed at Benefit for Foster Kids in Los Angeles

DEC

Perform & MC CMC West Coast Missions Conference in San Diego

Together, we can reach those outside the church who need to hear messages in music and media that reflect hope and light. We ask you to prayerfully consider partnering with one of the sponsorships on the attached form. More than anything, We appreciate your continued prayers as we enter a new year. We pray that God gives us discernment, provides resources and opens doors to reach people around the world for His kingdom. With warm holiday wishes,

Larissa Lam Chiu Baldwin Chiu aka Only Won

LOOKING AHEAD TO 2015

JAN

Release & promote 1st single, “I Feel Alive” to clubs & DJs Launch UTalk Radio show across US

Official Album Release Attend Nat’l Prayer Breakfast in DC Perform at Lunar New Year Events Attend Grammys

FEB

MAR-DEC

Touring US China & Europe too?

JAN

Led weekly Bible study for women in entertainment

OCT

Performed at Grammy Museum w/ David Longoria, Wouter Kellerman, Rocknacappella

LO VE & D ISCO VERY Phase I I – Mark et ing & O utrea ch

Sponso rsh ip Packages (nam ed afte r th i ngs Lar i s sa loves ) With your donation*, you would receive the following gifts as our way of saying, “thank you.”

Feel free to contact me with any questions at Larissa@onthewayup.net or 626-344-8190. *Your donation is tax-deductible minus fair market value, if any, of items received.

Purple $25 Autographed "Love & Discovery" CD

Pengu in $50 One (1) Autographed “Love & Discovery” CD + One (1) Autographed Favorites CD

Garf ie ld $100 All Penguin sponsor gifts + Love & Discovery T-Shirt

Lakers $250 All Garfield sponsor gifts + Autographed “Acoustically Live” Limited Edition CD

Prof iterole $500 All Lakers sponsor gifts + Two (2) VIP CD Release Concert tickets

Cal iya $1000 All Profiterole sponsor gifts + Two (2) additional VIP CD Release Concert Tix (total of 4 tix) + your name, company or organization listed on LarissaLam.com & printed on promotional postcards.

Only Won $2500 All Caliya sponsor gifts + Only Won “Lyrical Engineer” CD + Four (4) Additional VIP CD Release Concert Tix (total of 8) + your name, organization or company printed on promotional posters for CD Release Concert.

Broadway $5000+ All Only Won gifts + Two (2) Additional VIP CD Release Concert Tix (total of 10) + your name, company or organization printed on red carpet banner at CD Release Concert + personalized singing video greeting from Larissa to anyone you want

I f you want t o he lp suppor t and pray f or La r i s sa ’ s mi n i stry , p lease s can & re turn th i s f orm t o

Lar i s sa@ onth e wayup.n et or ma i l t o : PO Box 35, Pa sa dena , Ca 91102

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