decision journey for a hotel

6
W

Upload: mba2a

Post on 11-Jun-2015

87 views

Category:

Marketing


2 download

DESCRIPTION

W Hong Kong

TRANSCRIPT

  • 1. W H O N G K O N G

2. Target Customer Sensitive to design and luxury International Fashionable Business: Dynamics Business Man Leisure: Young Couple visiting HK 3. Why This Journey W hotel chain explores new paths in hospitality by giving an unique experience to all guests. They bring new innovations that can be seen even at the booking stage. 4. OTAsWhere?