decker bullock sotheby’s international realty advantage

Only One True International Real Estate Brand | 1Only One True International Real Estate Brand | 1

in a Time of Global communications

and Global Markets,There is only one True

international real estate Brand

Presented byBill Bullock & Lydia Sarkassian

2 | Only One True International Real Estate Brand

S u p e r i o r L o c a L p r e S e n c e


Only One True International Real Estate Brand | 3

our Superior Local presence.Decker Bullock Sotheby’s International

Realty offers the premier real estate

experience in Marin and the greater

San Francisco Bay area. We have listed

and sold the pre-eminent properties

in our market for more than 20 years,

connecting our sellers with qualifi ed

buyers from our local area and around

the world.


4 | Only One True International Real Estate Brand4 | Only One True International Real Estate BrandOnly One True International Real Estate Brand

We have unprecedented global reach that results in attracting more international and well qualifi ed buyers because we offer:

• The premiere brand in Luxury Real Estate

• More countries served, nearly 600 offi ces

• More listings at all price points

• Greater volume of luxury properties

• More impressions on major websites like nytimes.com and wsj.com

• More buyer traffi c on sothebysrealty.com

u n p r e c e D e n T e D G Lo B a L r e ac H


Only One True International Real Estate Brand | 5Only One True International Real Estate BrandOnly One True International Real Estate Brand | 5

50

40

30

20

10

0

No. of Countries

Decker BullockSotheby’s

InternationalRealty

Christies—Pacific Union

LuxuryPortfolio—Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

Based on Offi ce Search March 23, 2012

6 | Only One True International Real Estate BrandOnly One True International Real Estate Brand

HiGHer WeB TraFFic


HiGHer WeB TraFFic

Total unique Visitors – approx. 3,850,000

average Monthly Visits – approx. 462,000

Total Visits – approx. 5,550,000

average Minutes per Visit – approx. 12:45

Total pageviews – approx. 50,753,000

average Monthly pageviews – approx. 4,230,000

Visitors from outside the uS – approx. 38%

50,000

40,000

70,000

60,000

30,000

20,000

10,000

0

Unique Visitors per MonthWeb Traffic


InternationalRealty

Pacific Union Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com


Source:A representative viewfrom compete.com

8 | Only One True International Real Estate Brand8 | Only One True International Real Estate Brand

acHieVinG THe HiGHeST priceSFor our cLienT’S HoMeS

The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s international realty. our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.


$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

$2,000,000

DeckerBullock

SIR

FirstMarinRealty

PacificUnion

AlainPinel

FrankHoward

Allen

McGuireRE

ColdwellBanker

RE

Bradley RE

ReMaxGold

$1,9

58,7

00

$1,3

01,1

00

$1,1

87,5

00

$960

,500

$943

,800

$801

,500

$676

,100

$569

,100$8

05,9

00

acHieVinG THe HiGHeST priceSFor our cLienT’S HoMeS

Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012



InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,2002,189

1,781

1,341

DoMinaTinG THe MarKeTFroM $3–5 MiLLion

in Marin county only 2% of the homes sold are between $3-5million. in that price-point you need a specialist. on sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, alain pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacifi c Union’s marketing association). Our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11



InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

1,5001,481

969 963

DoMinaTinG THe MarKeTFROM $5 –10 MILLION

In Marin County less than 1% of homes sold are between $5-10 million. in that price-point you need a specialist. on sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacifi c Union’s marketing association). Our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.




InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com


luxuryportfolio.com

0

100

200

300

400

500

600

700

800

746

572

422

DeFininG THe MarKeT OVER $10 MILLION

In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s international realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacifi c Union’s marketing a ssociation) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association).



coMpreHenSiVe LiSTinG DiSTriBuTion

our sellers can receive a property report with information on the view-ing and inquiry statistics on the major websites for their individual property.

Our qualifi ed properties are distributed to major listing websites online such as: • Trulia• Zillow• Realtor.com • Yahoo• Wall Street Journal

18 | Only One True International Real Estate Brand| Only One True International Real Estate Brand

HIGHEST ONLINE VISIBILITY


High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere.

• WSJ.com is estimated to deliver over 13 million impressions in 2012

• NYTimes.com is estimated to deliver 300 million impressions in 2012

• BBC.com is estimated to deliver 74 million impressions in 2012

20 | Only One True International Real Estate Brand20 | Only One True International Real Estate Brand20 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 21| 21

FOCUS ON PHOTOGRAPHY

High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.

Only One True International Real Estate BrandOnly One True International Real Estate Brand


YOUTUBE.COM/SOTHEBYSREALTY

At 3 Billion Views Per Day,YouTube is:

• #1 video site

• 2nd largest search engine

• 3rd largest website in the world

• 60% of all video uploads are on YouTube

• 48 hours of video uploaded every minute

Visit us at youtube.com/sothebysrealty

Only One True International Real Estate Brand | 23Only One True International Real Estate Brand


• If Facebook was a country it would be the 3rd largest country in the world.

• 1 Billion tweets are posted each week on Twitter

• A new member joins LinkedIn every second


Bring Something to the conversation

our Sotheby’s international realty Facebook Fan and Twitter pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we represent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.

SociaL MeDia

Only One True International Real Estate Brand


SOTHEBY’S AUCTIONS

Over 200 years of marketing the world’s most valuable possessions.

Since the founding of the Sotheby’s auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offi ces around the world.

EXTRAORDINARY OFFICES

Locations in 592 cities around the World—now open in ross Valley!

Southern Marin Offi ce

100 Tiburon Blvd.Mill Valley, CA 94941415.381.7300

Sausalito Offi ce

211 Second St.Sausalito, CA 94965415.331.9000

Belvedere - Tiburon Offi ce

1620 Tiburon Blvd.Tiburon, CA 94920415.435.0700

Ross Valley Offi ce

189 Sir Francis Drake Blvd.Greenbrae, CA 94904415.461.7200


Southern Marin Offi ce

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Offi ce

211 Second St.

Sausalito, CA 94965

415.331.9000

Ross Valley Offi ce

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200

Belvedere - Tiburon Offi ce

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Presented by

Bill Bullock415.384.4000

[email protected] # 00837358

Lydia Sarkissian415.517.7720

[email protected] # 01159670

www.globalestates.com

decker bullock sotheby’s international realty advantage

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