decoding a newspaper
DESCRIPTION
Decoding a Newspaper. Prep for the Grade 10 Literacy Test. Headline. Byline. Lead - HOOK. Hard News Lead. John Roberts, 21, and Glen Thomas, 45, were later charged with 28 counts of felony burglary for the theft of diamond jewelry and laptop computers from Harrelson Hall. Soft News Lead. - PowerPoint PPT PresentationTRANSCRIPT
Hard News LeadJohn Roberts, 21, and Glen Thomas, 45, were later charged with 28 counts of felony burglary for the theft of diamond jewelry and laptop computers from Harrelson Hall.
Soft News Lead
Two local boys were found dead in their front yard this morning, victims of what police suspect was a gang-related initiation.
Descriptive Leads
Enter his second story office in Pullen Hall and the burly, former college football star will immediately envelope you in a bear hug, waving aside any attempts at formality and insisting that while you’ve just met, you’re already friends.
Narrative Leads
Panting, sweating and gasping for air, Natalie Lewis digs her fingers into the chain-link fence, using every ounce of her energy to pull herself up and over, landing squarely – and hard – on the burnt clay below.
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AdvertisementsThere are 5 main components of Advertising: Purpose: The message, the subject and
the effect the ad is meant to have on people.
Techniques: What methods are used to achieve the purpose; the dominate feature of the ad.
Impact: The effect the advertisement had on the audience, its effectiveness in influencing them.
Ad’s Cont.’ Target Audience: Who is the advertisement
aimed at and intended to influence? Medium: The way the message reaches its
audience, and where the ad is found.