decoding millennials in nigeria

8/8/2019 Decoding Millennials in Nigeria

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franklinozekhome

Decoding

Millennials In Nigeria

A briefing on the Nigerian youth market & pop-culture


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one of the worlds fastest growing

mobile communications market

icrossing.com


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AGE GRPPopula t ionboth sexes

PopulationMale

PopulationFemale

PercentBoth

SexesTotal (All A ges) 140,765,768 70,108,289 70,657,479 100.0%

0 - 4 21,304,234 10,731,929 10,572,305 15.1%5 - 9 17,685,859 8,911,126 8,774,733 12.6%

10 - 14 15,518,616 7,822,125 7,696,491 11.0%15 - 19 13,615,584 6,867,512 6,748,072 9.7%20 - 24 12,201,811 6,167,626 6,034,185 8.7%25 - 29 10,284,594 5,235,608 5,048,986 7.3%30 - 34 8,135,658 4,205,987 3,929,671 5.8%35 - 39 6,634,150 3,427,358 3,206,792 4.7%40 - 44 5,488,984 2,814,948 2,674,036 3.9%45 - 49 4,502,344 2,314,317 2,188,027 3.2%50 - 54 3,774,988 1,908,069 1,866,919 2.7%55 - 59 3,216,615 1,604,919 1,611,696 2.3%60 - 64 2,472,275 1,222,647 1,249,628 1.8%65 - 69 1,774,303 860,160 914,143 1.3%70 - 74 1,164,689 554,218 610,471 0.8%75 - 79 642,574 300,605 341,969 0.5%

80+ 348,490 159,135 189,355 0.2%

media age of 18

70% under 30 years

investor-reports.com


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Generation Y

mobile youths of the new millenniumalways in search of something more

have more attitudeneed more motivation from brands

require more ownership

The Millennials

the millennials


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love brands that

enable andempower them


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And they want people to take notice!

they want to live their lives now

and they want people to take notice

Drake

Lady Gaga

Agbani Darego


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and have other desires


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identity is it

www.felaonbroadway.com


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has a world view

progressive & entrepreneurial

very optimistic

has a genuine hunger to be

part of the global community

the average nigerian

a native of nigeria; citizen of the world

Nigerian Hip-hop superstar DBanj


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exponential growth witnessed

in the fashion industryTyson Beckford walks the runway for ThisDay AriseMagazine Show , at New York Fashion Week/ Modelpresents creation of Deola Sagoe Bella Naija.


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the nigerian movie industry has

grown at a phenomenal rate

Nollywood actress Genevieve Nnaji


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music consumption isbecoming increasingly local

whilst nigerian stars are dominatingthe international music scene

DBanj

Lagbaja


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passionate about soccer

Nigerias Super Eagles


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comedianshave become

brand ambassadors

Comedian Basketmouth


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what these allmeans


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1. ideas rule: stand for something

its all about making connections

Hip-hop's hottest female star Nicki Minaj aka Black Barbie


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2. the future belongs to the youths

trendsettersnot bound by conventions

Getty Images


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achievementinner satisfactioncontentment

3. consumers want to self actualize

Model:Oluchi Onweagba

Actor:Chiwetel Ejiofor


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love social networking; being in company of friends, peers andcolleagues

want to achieve more in their lives want to share special moments with family and loved ones express themselves as they wish

lifestyle

Getty Images


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insightswant a hassle-free simple life andto focus on the things they enjoy

value identity, culture and tradition

desire new experiences everyday to feel inspired

value freedom + control

want to live in a world where dreams come true;optimistic about the future

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InstantGrass


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Decoding Millennials in Nigeria is a comprehensive 50+ page 2010 Trend Report on the Nigerianyouth market & pop-culture. The report comes fully packaged with in-depth market analysis,photos,video links, and refreshing perspectives from the point-of-view of mobile youths in Nigeria.

For more info about customized trend reports , contact [email protected].

Decoding Millennials in Nigeria I [email protected] I +1 347.283.0951

Facebook + Twitter I @donniefranklin I +1 646.508.3507

future next?


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needinspiration ?cool ideas

?

trend report ?new business ?

digital planning ?visual mapping ?

consumer insights ?

[email protected]
mailto:[email protected]:[email protected]


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insidethe mindof a m/ad man

franklinozekhome is a strategic planner, trendspotter, and a student of culture and brands. A leading authority + keynote speaker on youthmarketing, digital trends, and Nigerian marketnomics , he was recentlynominated by The Future Awards as 2010 Business Professional of theYear. Ozekhome previously held senior planning roles at InsightGreyand McCann Erickson, and has spent over a decade advising leadingcompanies and brands like Visa, Samsung, Total, PepsiCo, Heineken,British American Tobacco, MTN, Access Bank, GSK and Emirates Airline.

He is the Founder + Chief StoryTelling Officer of Identiture , a New Yorkbased strategic planning consultancy.

Follow his rants, raves and tantrums onTwitter @Donniefranklin.

www.franklinozekhome.com


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decoding millennials in nigeria

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