decoding privacy - perceptions, conflicts and strategies of privacy in the mobile world
DESCRIPTION
Scientific Paper Presentation given by Tanja KORNBERGER and Diana SCHNEIDER at the International Conference on Engineering Design (ICED'13), in Seoul, Korea, August 2013. www.decodingprivacy.comTRANSCRIPT
decodingPRIVACY
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 Conference Presentation
BRISKROADambassadors of design thinking
perceptions, conflicts & strategiesof privacy in the mobile world
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PROBLEM FIELD
RESEARCH APPROACH
DEVELOPER INSIGHTS
DESIGN TOOL
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Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy2
problem field
1Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy3
interpersonalsubjectiveindividualcreativenuanced
impersonalobjectivegenericbasictrivial
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00011101010
10100011
2955
3056
check-in
3157
3258
3359
2652
3460
2753
35
2854
password: ***********
private sphere vs. mobile solutions
?Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy4
2
research approach
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy5
ONLINE PRE-SURVEYPrivacy Perceptions & Conflicts
CROWDSOURCED BETAPrivacy in Mobile Tech.
10
197
11DEVELOPER InterviewsSFO
DEVELOPER InterviewsMUC
DESIGN ENGINEERING
TOOL
REAL-TIME USER IDEA PLATFORM
it takes twoinvestigating both perspectives
now.
goalt=0
DEVELOPER
USER
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy6
qualitative methodologyinterview transcription and analysis of developer interviews in SFO and MUC
interviews min. each transcription qualitative codes
insightcategories
selectedclusters
21 40 63 5
3
1000+tagged quotes
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy7
3
developer insights
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy8
layered concept of privacyprivacy as a concrete model of informational control
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy9
SMARTPHONEUSERUSER NETWORK
DEVICE MANUFACTURER
OS PROVIDER
APP MANUFACTURER
FREELANCE Developer
IN-HOUSE Developer
Product MANAGER
to use or not to use dissecting the responsibility of stakeholders
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy10
Degree of TECHNOLOGY INTERACTION
Degr
ee o
f USE
R IN
ITIA
TIVE
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
ACTIVEin exchange with the environment
PASSIVErestricted to oneself
PHYSICALlayer
USERlayer
SOLUTION HEATMAP
a fine line privacy strategies need to consider both user and technology
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy11
Degree of TECHNOLOGY INTERACTION
Degr
ee o
f USE
R IN
ITIA
TIVE
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
ACTIVEin exchange with the environment
PASSIVErestricted to oneself
PHYSICALlayer
USERlayer
SOLUTION HEATMAP
opt-in instead of opt-out, educational trainings
encrypted storage, haptic feedback
explain reasons for app permissions
a fine line privacy strategies need to consider both user and technology
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy12
conclusionsprivacy strategies need to consider both user and technology
knowledge communicationresponsibility participation
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy13
design toolbeta-version to design privacy in technology
4Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy14
decodingPRIVACY perceptions, conflicts and strategies of privacy in the mobile world
strategies
situation
description
location
participants
decodingPRIVACY perceptions, conflicts and strategies of privacy in the mobile world
conflicts
participants
ISOLATE Degree of INTERACTION
INTERACT
ILLU
SO
RY
EN
VR
ON
ME
NT
SOLITUDE
INDIVIDUAL CONTENT
ENV
IRO
NM
EN
T
PEER GROUP INTERAC
TION
INDIVIDUAL EXPERIENCE OF COLLECTIVITY
PR
OD
UC
T
FRIENDSHIP & RELATE
DN
ES
S
COLLECTIVE EXPERIENCE
BO
DY
INTIMACY
CREATION OF CONT-
OWN SPACE OF PERCEPTION
MOBILE TECHNOLOGIES
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
SOLUTION HEATMAP
privacy DEFINITIONS
privacy CONFLICTS
privacy STRATEGIES
decodingPRIVACY design tool
OWN SPACE OF PERCEPTION
MOBILE TECHNOLOGIES
LOSS TROLover his /
her ivacy
OF CONTROL
over his / her SOCIAL privacy
TROL
over his / privacy
CONTROL TAKE-OVER
of another‘s PHYSICAL privacy over one‘s own
CONTROL TAKE-OVER
of another‘s SOCIAL privacy over one‘s own
CONTROL TAKE-OVER
of another‘s CONTENTUAL privacy over one‘s own
INTRUSION Locus of TAKING CONTROL
LOSS
intrinsic CONTROL
CONCEAL
OUTSOURCE
OWN SPACE OF
PERCEPTION
MOBILE TECHNOLOGIES
user insights fuel developer processesraising awareness & understanding through a workable design tool
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy15
www.decodingprivacy.com
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy16
Tanja KORNBERGERPrivacy Researcher
Diana SCHNEIDERDesign Thinker l Founder
BRISKROADambassadors of design thinking
contribute!feedback, questions, suggestions?
@Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy17