decofair 2016 post show report copy 2016 post show...decofair 2016 presented 131 exhibiting brands...
TRANSCRIPT
7 - 10 NOVEMBER 2016Jeddah Hilton Hotel
Organised by
SAUDI ARABIA’S EXCLUSIVEDESIGN TRADE SHOWUnder the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud
POST SHOW REPORT 2016
Supported by
#decofairwww.decofair.com
Silver Sponsor Elite Sponsor DDA Sponsor
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel
Under the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud
Gross Space
6,600sqm
Exhibiting Brands
131
Pavilions &Countries
10
Attendees
6,101
Saudi BusinessMatchmaking Program
309 Participating Buyers
#decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW POST SHOW REPORT 2016
1
DECOFAIR 2016
Organised by Reed Sunaidi Exhibitions and inaugurated by HRH Prince Faisal bin Sultan bin Nasser bin Abdulaziz al Saud, Decofair 2016 took place at the Jeddah Hilton Hotel from 7 to 10 November 2016.
Decofair is Saudi Arabia’s Exclusive International Design Trade Show. It is a platform for industry professionals and high net worth individualslooking to source products and do business. Also they get the opportunity to know about latest design trends from around the world.
Decofair 2016 presented 131 exhibiting brands from 10 countries, including Italy, UK, Portugal, Tunisia, Egypt, UAE, Kuwait and many others.
This year’s edition welcomed more than 6,000 attendees and featured the �rst professional design awards in Saudi Arabia, Decofair Design Awards. The awards is endorsed by the Architectural Committee- Jeddah Chamber of Commerce.
Organiser Message
POST SHOW REPORT 2016
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
2
SHOW INFORMATION
87% of exhibitorssuccessfully met theirbusiness objectivesat the event
This is our 3rd time exhibiting at Decofair, and last year we managed to get a distributor in Jeddah. We came this year to strengthen our presence in the market and we can say that Decofair 2016 is way more luxurious than the last year that we've gathered so many potential buyers, and the visitors' reaction to our products is very good for us.
EMOTIONAL BRANDS – Portugal, PEDRO LIMA, BRAND MANAGER
Patronage: Under the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud
Organiser: Reed Sunaidi Exhibitions
Show Dates: 7 - 10 November 2016
Venue: Jeddah Hilton
Edition: 8th
Website: www.decofair.com
Supporters: Jeddah Chamber of Commerce King Abdulaziz University - College of Interior Design Hand Crafts Association - Al - Edy Alhera�a
Sponsors: Silver Sponsor: Aljazeera PaintsElite Sponsor: Distretto DesignDecofair Design Awards Sponsor: Kansai Paints
#decofair / www.decofair.com
1- Portuguese Association of Wood and Furniture Industries (AIMMP)
2- Tunisian Handicrafts O�ce
3- SMESCO Indonesia
4- Committee of Architectural O�ces - Jeddah Chamber of Commerce
POST SHOW REPORT 2016
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITORBREAKDOWNBY SECTOR
INTERNATIONAL & LOCAL FURNITURE AND DESIGNASSOCIATIONS
3
EXHIBITOR PROFILE
Furn
iture
31%
Ligh
ting
12%
Des
ign
Mat
eria
ls a
nd S
ervi
ces
27%
Hom
e Ac
cess
orie
s
28%
#decofair / www.decofair.com
POST SHOW REPORT 2016
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
Countries
Brand list by sector - FURNITURE
4
EXHIBITOR PROFILE
PortugalSaudi ArabiaTunisiaTurkeyUAE
EgyptIndonesiaItalyKuwaitLebanon
AIMMP
Al Saif Al Wahid Est. for CommerialAlcaplastAntonio Fernandes e Teresa Verissimo LDAApellAriika
Armani CasaAssociative Design
Bed JanssenBecarre Exhibition Organizing Company
Becarre Lifestyle
BianchiC.V. Bintang Jati FurnitureC.V. Cipta GrahaC.V. Fokus Gallery FurnitureCalvin Klein HomeCraft Dream Productions
Creation GhassenCreative ClosetDevi DesignDistretto Design
Driade
Ebreez
Emotional BrandsEzzedine Textiles and Furniture
Fahed Hashim Sheha for Trading Est
Fiam
Bedroom Furniture; Living Room Furniture; Outdoor Furniture; Kitchen & Bathroom Products; O�ce & Commercial Furniture; Baby & Kids FurnitureKitchen & Bathroom ProductsKitchen & Bathroom ProductsBedroom Furniture; Living Room FurnitureKitchen & Bathroom ProductsBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Kitchen & Bathroom Products; O�ce & Commercial Furniture; Baby & Kids FurnitureBedroom FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Décor ElementsLiving Room Furniture; Décor ElementsLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room Furniture; Kitchen and Bathroom ProductsBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room Furniture; Kitchen and Bathroom Products; Baby & Kids FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids Furniture
Portugal
KSACzech RepublicPortugalItalyEgypt
ItalyPortugal
EgyptKuwait
Kuwait
ItalyIndonesiaIndonesiaIndonesiaUSAPortugal
TunisiaKSAIndiaKSA
Italy
KSA
PortugalLebanon
KSA
Italy
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel5
Living Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureLiving Room Furniture; Bedroom Furniture; Décor Elements; TextilesBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room FurnitureOutdoor FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Bedroom Furniture; Outdoor FurnitureBedroom Furniture; Living Room Furniture
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR PROFILE
Brands breakdown by country:
Total Brands: 131
29%KSA
71%International
Decofair has been amazing. We are hoping to come back next year as we found that the show is improving so much. It has been fantastic. The opportunities are here, and we look forward to participating in the future years.
CRAFT DREAM PRODUCTIONSMIGUEL QUADROSFINANCIAL MANGER AND CUSTOMER RELATIONS
FlosFretteGreen AppleHouse of Indonesia by SMESCOInsane Luxury - Estilo NotavelKartell
Kayan Professional (Interior Design & Furniture)Khrone DecorationL'abbateLuxury PalaceMalabarMaze Creative Concept
MFFCO HelwanNational O�ce of Tunisian HandicraftsNdesign MobilyaOttiuPetekRazgatRalph Lauren HomeRicardo RivolliRubaiyat Advanced Luxury Furniture & Décor Co.SelettiSenzorSultana FurnitureUmbrosaValcucineVersace Home CollectionVitruvitVondom
Walead Al Jafary Est (Pieces)
ItalyItalyPortugalIndonesiaPortugalItaly
KSATunisiaItalyKSAPortugalKuwait
EgyptTunisiaTurkeyPortugalItalyTurkeyUSAItalyKSAItalyItalyKSABelgiumItalyItalyGreeceSpain
KSA
Brand list by sector - FURNITURE
91% of exhibitors wereSATISFIED WITH THE QUALITY OF VISITORS
#decofair / www.decofair.com
Artemide
Barkastore
Becarre Exhibition Organizing Company
Becarre Lifestyle
Craft Dream Productions
Creativemary
Distretto Design
Euroluce
Foscarini
Green Apple
Innogrid
Innosol Ceiling
Iris Cristal Bohemia
Khrone Decoration
Linno
Malabar
Megaman
National O�ce of Tunisian Handicrafts
Saudi Ceiling
Slamp
Swarovski lighting
Zitoun Artisanat
Lighting Accessories; Indoor Lighting
Lighting Accessories; Indoor Lighting
Lighting Accessories; Indoor Lighting
Lighting Accessories; Indoor Lighting
Indoor Lighting
Lighting Accessories; Indoor Lighting
Lighting Accessories; Indoor Lighting
Lighting Accessories; Outdoor Lighting; Indoor Lighting;
Technical Lighting
Lighting Accessories; Indoor Lighting
Indoor Lighting
Lighting Design and Solutions; Technical Lighting
Lighting Design and Solutions; Technical Lighting
Lighting Design and Solutions; Indoor Lighting
Lighting Accessories; Indoor Lighting
Lighting Design and Solutions; Indoor Lighting; Technical
Lighting
Lighting Accessories; Indoor Lighting
Technical Lighting
Lighting Accessories; Indoor Lighting
Lighting Design and Solutions; Indoor Lighting; Technical
Lighting
Lighting Design and Solutions; Indoor Lighting; Technical
Lighting
Indoor Lighting
Lighting Accessories; Indoor Lighting
Italy
Tunisia
Kuwait
Kuwait
Portugal
Portugal
KSA
Australia
Italy
Portugal
Finland
Finland
Czech Republic
Tunisia
Korea
Portugal
UK
Tunisia
KSA
Italy
Austria
Tunisia
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel6
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR PROFILE Brand list by sector - LIGHTING
We are here for the �rst time in Decofair. The quality of the visitors is very good and we look forward to having very good business here.
FENESTEVES – PortugalHUGO ESTEVESEXPORT MANAGER
96% of exhibitors FOUND POTENTIALCUSTOMERS,SUPPLIERS OR PARTNERS
#decofair / www.decofair.com
It is our �rst time in Decofair and in Saudi Arabia. Decofair is not very big, but the quality of exhibitors and visitors are very good. We see a lot of people interested in our sector.Our objective is to see how people react to our products and �nd an agent here in Saudi Arabia to distribute our
products.
INSANE LUXURY- Portugal GONCALO ALVES
EXPORT MANAGER
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel7
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR PROFILE
A.A. DesignA.D.Designer AIMMPAGT Al - Jazeera PaintsArchitectural LinesArt PlusAssociative DesignAxis DesignBecarre Exhibition Organizing CompanyBecarre LifestyleCrestronDasarDeco.DesignsDupont Corain Solid SurfacesFenestevesFenomastic My HomeGaiaIDDInnogridInnosol CeilingInsteonJotashield ColourxtremeJotashield Colour LastJotashield DécorJotun Saudia Co LtdKansai Paints Middle EastKayan Professional (Interior Design & Furniture)KinanLady DesignLe NobleLines Interior designLuxury PalaceManal Omar Bataweel Architecture & Interior O�ce MadeparNesma Concrete SolutionsNesma Holding CoOlivariRafah Design for Construction Rama InteriorSaudi CeilingScale VPSky Max DesignUnidecorUniversal Publisher and DistributorValco PortasValcucineVimar Energia PositivaWoodshield
Design & Architectural ServicesDesign & Architectural ServicesDesign MaterialsDesign MaterialsFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural ServicesFurnishingsDesign MaterialsDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesHome Automation SystemsDesign and Architectural ServicesDesign and Architectural ServicesDesign MaterialsFlooring & WallDesign Materials; Design & Architectural ServicesDesign and Architectural ServicesDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesHome Automation SystemsFurnishingsFurnishingsFurnishingsFurnishings; Design Solutions; Design & Architectural ServicesFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural Services; Design MaterialsDesign & Architectural ServicesFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServiceDesign and Architectural ServicesKitchen & Bathroom ProductsDesign Materials; Flooring & Wall; Design & Architectural ServicesDesign Materials; Design & Architectural ServicesDesign & Architectural ServicesDesign Materials; Design & Architectural ServicesDesign & Architectural ServicesDesign Materials and Architectural ServicesDesign MaterialsDesign and Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesDesign MaterialsDesign and Architectural ServicesHome Automation SystemsDesign Materials; Design & Architectural Services; Flooring & Wall
KSAKSAPortugalTurkeyKSAKSAUAEPortugalKSAKuwaitKuwaitUSAKSAKSAUSAPortugalNorwayUAEKSAFinlandFinlandUSANorwayNorwayNorwayKSAUAEKSAKSANorwayKSAKSAKSAKSABrazilKSAKSAItalyKSAKSAKSAPortugalKSAKSALebanonPortugalItalyItalyNorway
Brand list by sector - DESIGN MATERIALS & SERVICES
#decofair / www.decofair.com
It is the �rst time that we are in Decofair and in Saudi Arabia I think this is an interesting event. I was also a bit surprised with not only the number of visitors, but even more, the kind of interest that they show in our products.
ANTONIO FERNANDES VE TERESA E VERISIMOMIGUEL ALMEIDA
BUSINESS CONSULTANT
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel8
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR PROFILEAIMMPAlessiAl Edy Al Hera�aAntica DerutaArmani CasaArt PlusAssociative DesignBarkastoreBecarre Exhibition Organizing CompanyBecarre LifestyleC.V. Bintang Jati FurnitureC.V. Cipta GrahaCV. Hassa Yasaguna MuliaCalvin Klein HomeCreation GhassenDevi DesignDistretto DesignEmotional BrandsEzzedine Textiles and FurnitureFarbel Fonderie D'ArteFlokser Tekstil Sanayi ve Ticaret A.S.FlosFretteHadar InternationalHouse of Indonesia by SMESCOKandil GroupKartellKhrone DecorationL'Artisan MaroquinierLeatherlineLumas GalleryLuxury PalaceMaze Creative ConceptNational O�ce of Tunisian HandicraftsNesma Art GalleryNesma ChocolateNesma EmbroideryNesma Holding CoOlivariRalph Lauren HomeRubaiyat Advanced Luxury Furniture & Décor Co.SedirSelettiSertexSmartexSouad MllawehSultana FurnitureTermatexVersace Home CollectionWalead Al Jafary Est (Pieces)Zitoun Artisanat
Textiles; Wall Décor; Décor ElementsDécor ElementsDécor ElementsDécor ElementsDécor Elements; TextilesWall DécorTextiles; Wall Décor; Décor Elements; Candles & Home FragranceWall Décor; Décor ElementsWall Décor; Décor ElementsWall Décor; Décor ElementsDécor Elements; TextilesDécor Elements; TextilesTextilesDécor Elements; TextilesDécor ElementsWall Décor; Décor ElementsDécor ElementsDécor ElementsTextilesDécor ElementsTextilesDécor Elements; TextilesDécor Elements; TextilesDécor ElementsDécor Elements; TextilesCandles & Home FragranceDécor Elements; TextilesDécor ElementsDécor ElementsTextilesWall DécorWall Décor; Décor ElementsTextilesTextiles; Wall Décor; Décor ElementsWall DécorOtherTextilesWall DécorDécor ElementsDécor Elements; TextilesDécor Elements; TextilesTextilesDécor LementsTextilesTextilesTextiles; Décor ElementsDécor ElementsTextilesDécor Elements; TextilesDécor ElementsDécor Elements
PortugalItalyKSAItalyItalyUAEPortugalTunisiaKuwaitKuwaitIndonesiaIndonesiaIndonesiaUSATunisiaIndiaKSAPortugalLebanonItalyTurkeyItalyItalyUAEIndonesiaKSAItalyTunisiaTunisiaTurkeyKSAKSAKuwaitTunisiaKSAKSAKSAKSAItalyUSAKSATurkeyItalyTurkeyTurkeyTunisiaKSATurkeyItalyKSATunisia
Brand list by sector - HOME ACCESSORIES
#decofair / www.decofair.com
We are a 2nd time exhibitor at Decofair. We came back as the response we received last year was really more than what we expected. Decofair has targeted a more particular segment of audience, composed of interior designers, architects, and construction companies which directly compliment the services we are o�ering. Decofair gives us a great chance to display our services and products. The show has a lot of potential and we'd love to come back
next year.
ART PLUS - UAEADNAN HAKIMUDDIN VAID
SENIOR GRAPHIC DESIGNER
This is our 8th participation in Decofair 2016. There is a great progress and we noticed that the organizers were professional.
EBREEZ MOHAMMED NOOR
CEO & ARCHITECT
This is the third year we are participating at Decofair. I think this time, Decofair is going up in terms of the quality and design.
ASSOCIATION OF WOOD AND FURNITUREINDUSTRIES (AIMMP)
JOSE MUGEIROCOMMERCIAL MANAGER
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel9
POST SHOW REPORT 2016
96% of ExhibitorsFOUND POTENTIAL
CUSTOMERS, SUPPLIERSOR PARTNERS
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR FEEDBACK
83% of exhibitors WOULD LIKE TOEXHIBIT IN 2017
This is our �rst participation in Decofair. Our experience in
Decofair was great we had a lot of interest from clients from Jeddah and
outside Jeddah who were looking of quality in products.
BED JANSSEN ABDUL JALEEL RAMBO-
GENERAL MANAGER
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel10
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
EXHIBITOR FEEDBACK
This is the �rst time our association participated in Decofair and we can say that it is a good exhibition because there is a great crowd. We've met some premium buyers and we hope to have successful business with them.
SMESCO INDONESIAATADJUDIN NURBUSINESS DIVISION MANAGER
#decofair / www.decofair.com
This is the �rst time our association participated in Decofair and we can say that it is a good exhibition because there is a great crowd. We've met some premium buyers and we hope to have successful business with them.
SMESCO INDONESIAATADJUDIN NURBUSINESS DIVISION MANAGER
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel11
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
VISITOR INFORMATION
VISITOR BREAKDOWN
VISITORS BY COMPANY ACTIVITY
41%Trade
Visitors
59%Consumers
Interior design agency / Architectural O�ces Engineering Co. / Construction /Contractor Furniture distributor / retailer Hotel / Leisure Government Media Other
Abdul Latif Jameel
Abdullah Alsaban
Abdullah Hashim Company
Advance Lighting
Advanced Sword Company
AIA Furniture
Aims Holdings
Al Sorayai Group
Al Almukmal Furniture
Al Amoudi For Carpets & Moquette
Al Diri Group For Contracting
Al Faal United for Trading & Contracting
Al Fageeh Investment And Real Estate Development Group
Al Fouad Building Materials
Al Manazel
Al Mira Center Co.
Al Muhaidib Building Technology
Al- Qutub Furniture
Al Zamil Group
Alamoudi Leather & Hotel Furnture Co
Albadaha Factory
Albonian Company
Alesayi Development Company
Alfouad Group Holding
Alghunaim Holding
Alharasani Architect
Alinmaa Factory
Aljarbou Lighting
Aljafaly Group
Aljubairy Furnishing Fabrics
Almotawua Contracting Est.
Al-Mutlaq Furniture
Bareeq Factory
Binladin Group
Bugshan Group
Home Technology and Solutions / Retailers/ Distributor
Furniture Retailer
Design Services
Lighting Retailer & Importer
Furniture Retailer
Furniture Retailer
Interior Design Services
Furniture Retailer
Furniture Retailer
Furniture Retailer
Architectural Services
Furniture Retailer and Architectural Services
Real Estate Developer
Design Materials
Design Materials & Services
Furniture Retalier
Home Technology and Solutions
Furniture Retailer
Contracting/ Design & Construction Materials
Furniture Retalier
Marble Factory
Furniture Retalier
Real Estate Developer & Contractor
Contracting
Real Estate developer / Architectural Consultancy
Design & Architectural Services/ Contracting
Fabric & Curtain Factory
Lighting Retailer & Importer
Design Services / Engineering Consultancy
Furniture Retailer
Architectural Services & Contracting
Furniture Retailer
Paint and Design Material Factory
Real Estate developer / Architectural Consultancy
Real Estate developer / Architectural Consultancy
TOP 30 Trading CompaniesAmong Trade Visitors at Decofair 2016
25%21% 11% 4%4%3% 32%
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel12
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
VISITOR FEEDBACK
73%of trade visitors
came to Decofair to make deals and meet with companies they
are considering doing business with
41%of visitors were either business
owners, high net worth individuals or
decision makers
95%of visitors willreturn to visit
Decofair
#decofair / www.decofair.com
Today I was very pleased to attend Decofair 2016. It is a great exhibition. There is a variety in the exhibiting companies and I can see many professionals and interior designers visiting the show. I recommend industry professionals in Saudi Arabia to visit this international design trade show to meet and network with local and international brands from all furniture and design sectors.
MR. MOHAMMED ALAWICEO – RED SEA MALL COMPANY
AND THE HEAD OF SHOPPING CENTRES COMMITTEE IN JEDDAH CHAMBER OF
COMMERCE
This year Decofair is di�erent. I can see high quality and luxury brands and the visitors are mostly industry professionals and important companies working in the Saudi furniture and design market
MR. MOHAMMED QUTUBCEO & OWNER –
AL QUTUB FURNITURE COMPANY
Actually Decofair is a truly international design trade show.
There are high quality products and designs from a variety of local and
international exhibitors. I can see many important interior designers, architects and
industry professionals visiting the show.
ENG. BASEM MOHAMMED ALI - CEOBASEM MOHAMMED ALI HASAB ALLAH
FOR ARCHITECTURAL CONSULTANCY
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
VISITOR FEEDBACK
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
VISITOR FEEDBACK
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
SHOW FEATURES
Saudi BusinessMatchmaking Program
Edition
1ST
Attendees
309
It is our �rst time to participate in Decofair and we found a great variety of products from the exhibiting companies. Also the Decofair Design Awards was very successful. We took part in
the judging and evaluation of the competition.
Hussien Al- MushaitHead of Architectural O�ces Committee -Jeddah Chamber of Commerce
Decofair is a great design exhibition. I was surprised from the quality of the industry professionals visiting the exhibition and the standard and level of the exhibiting companies
Sami Zaoui, Company Agent – Khrone- Tunisia
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel14
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
SHOW FEATURES
Decofair Design Awards 2016
Decofair Design Awards is a platform for dynamic professional architects and interior designers where they can �nd their niche and stand out in the crowd. The aim of Decofair Design Awards is to bring more exposure to exceptionally talented and creative designers and to provide them with the opportunity to meet and network with decision makers and project directors from the architecture and design industry.The Awards is judged by industry experts including leading international architects, interior designers, and real estate developers.
Edition
1ST
Judges
11
Participants
47
Decofair Design AwardsSponsor
Organised by
Decofair Design Awardsendorsed by
الهندسیة المكاتب لجنة
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel14
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
DDA 2016 WINNERS
Decofair Design Awards 2016Winners
#decofair / www.decofair.com
Abdullah Ahmed AlessaArchitectural Design Award - Professional
Nuha Saleh AlmuraiselInterior Design Award - Student
We'am Ismail Ahmed Fatani - KAUFurniture Design Award
Value's CompanyInterior Design Award - Professional
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel15
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
MARKETING & PR COVERAGE 81% of Exhibitors were satis�ed withthe marketing campaign
Over 40 print,online & outdoor advertisements
Saudi BusinessMatchmaking Program:
A dedicated telemarketing team to invite decision makers and industry professionals
MonthlyEmail
Over 38,000 local and international contacts reached via e-campaign
SMS+300,000
records reached by SMS campaignAdvertising
Unique Website Viewsduring campaign
56,818
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel16
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
MARKETING & PR COVERAGE
Flyers & Invitations
5,000 Invitations sent to VIPs, Decision makers and industry professionals
3,000 Printed Visitors Guide Sent to selected VIP & Decision Makers
Online Advertisement:
3 Million impressions 1.4 Million clicks and views
Bloggers SM Accounts, Google AdWords, Instagram, Facebook
#decofair / www.decofair.com
Total Reach: + 2.5 Million
Engagement:
People taking Action: 394,400Post comments 1,467
Total Reach: + 2.5 Million
Engagement:
Page likes during campaign; 8,489
+1 million followersSnap_ Jeddah (snap chat app)
Posts with decofair hashtag #decofair 2,816
ديكوف� #1,810
Advertisements in the following accounts
29k @KEngagment
390k @Marah_bas
2.29 M @tatweirco
2.48 M @heekma
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel17
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
MARKETING & PR COVERAGE
Facebook Instagram Twitter Snap Chat20,537 6,228 2,285
#decofair / www.decofair.com
115 Press reporters onsite
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel17
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
MARKETING & PR COVERAGE
#decofair / www.decofair.com
7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel18
POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW
SUPPORTERS AND PARTNERS
SILVER SPONSOR
O�cial ContractorO�cial Logistics Partner
Supported by Elite Sponsor
Media Partners
O�cial Regional PublicationSocial Media Partners O�cial Strategic Media Partner
DDA Sponsor
الهندسیة المكاتب لجنة
DDA Endorsed By
#decofair / www.decofair.com
UNVEIL HIGHER STANDARDSUNVEIL HIGHER STANDARDS
#decofairwww.decofair.comwww.decofair.com
BOOK YOUR STAND TODAY
THANK YOU, SEE YOU NEXT YEAR
SAUDI ARABIA,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
9TH Edition
JEDDAH, HILTON HOTELSAUDI ARABIA
6 - 9 November 20176 - 9 November 2017RIYADH, AL FAISALIAH HOTEL
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6 - 8 March 2018