decorators office furniture final
TRANSCRIPT
HOW TO GAIN MORE FURNITURE SALES BY REACHING BUSINESSES LOOKING TO REDESIGN THEIR OFFICE SPACE
Sylvia Leak | [email protected] | 813-354-2997Teresa Morgan I [email protected] I 813-354-2808
Business Objectives
Priority #1 Commercial (Business to Business) Reach mid-size businesses l (100-500 employees) looking to redesign and reconfigure their work area.
Priority #2 Telecommuters (Residential)Be the #1 choice for telecommuters working from home.
Priority #1 • Currently: 120 customers/month• Goal:10-15 additional• $29-$6,000
Avg Transaction :$3,000
Current Monthly Value: $360,000Potential Monthly Value:$405,000Gap Value:
$45,000
How Decorator’s Is DifferentPriority 1 –Commercial / Residential (home office)
• 18 years in business• Treat every customers the same, no matter size of sale• Offer CAD drawing right on spot…at no charge!• Providing quality functional furniture that doesn’t have to extend a budget…largest showroom in Tampa!• Complete, on time and hassle free delivery service within 25 miles….assembly included!• Offering valuable brands • One stop shop:
*Office space planning and designs by professional office design consultants*Largest Product selection in Tampa*Installation
• Offering All-inclusive solutions for any office…our consultants will help you create the exact office you want!• Suppliers are in town…which means faster delivery or pick up!• New, Used, Refurbished
Who Are Your Customers?
Residential Commercial
Works remotely from home Age 25-54 Looking for
comfort Management, Business ,
Financial Occupations
Business Managers or
Owners
Companies with 100-500
employees
Replacing furniture that is worn down/loss
support
TAMPA- SARASOTA- CLEARWATER(25 MILE RADIUS)
Who Telecommutes?
Telecommuters
Telecommuters & Commercial
2015 Forecast:Approximately +11.9%
Change
Who Telecommutes?
30,000 telecommuters
In Tampa
1. (Dim lighting)Does your home office look like this? “Ugh I can’t find anything in this mess!”
2. (Scene Brighten up)*Upbeat Music*Co-worker: “John, do you have that file we were working on?” John(smiling confidently): “I’ve got it right here.”
3. “Let Decorator’s Office Furniture update your office life with Quality Functional furniture that does not have to extend your budget.”
4. “Our Consultants will help you Plan, Redesign and Install your new office…the way you want to work.Tampa’s Largest Showroom of New, Used, or Refurbished office furniture delivered to you on time-hassle free.”
5. “Whether your place is the company Or…. 6. Your place is in the company. “
7. “Start working more efficiently and comfortably …call or stop in Decorator’s Office Furniture Today!” (Phone # & website)
Program Time Length Total SpotsABC Action News @5am M-F 5:00a-6:00a :30 22
ABC Action News @6a 6:00a-7:00a :30 42
ABC Action News @5:30p M-F 5:30p-6:00pm :30 28
Weekend Rotators Sat/Sun 6:00a-10:00a :30 28
Bonus M-Su 5:00a-2:00a :30 28
• 148 spots reaching adults 25-54 • Reach owners and workers before they leave to work and when they arrive home based on 9-5pm shift• Nov, Jan and Feb (December –off season)• Deliver 2,062,000 impressions in the course of 3 months• Spots placed in programs to bring brand awareness during the times people are shopping for office furniture.• Complimentary Production for :30 spot commercial in-house
Scarborough Feb 2014-Jan 2015
…At the perfect time
Campaign Goal: Target Users based on their job title: Administrative, Managerial, Owners, Self-Employeed.
B2BTarget Display Banners• Reach employees in charge of making the company
purchasing decisions • Deliver 83,333 impressions to Telecommuters working
from homeAccess to over 30,000 websites that your target audience uses.
Telecommuters
All Inclusive Deals
Across All Platforms
Campaign Goal: Reach Employees within the Corporate Park in Tampa, St. Petersburg, Clearwater and Sarasota B2B
Geo-fencing
The most advanced location based mobile advertising technology to target mobile users in a business proximity
• Retarget mobile users who works or has visited the Corporate Parks within the last 30 days. Reach up to 5- mile radius.
• 11 to 15 corporate parks /campuses and headquarters geo-fenced within the designated area
• Decorator’s Ad will be deliver 100,000 impressions mobile users to these set locations
Suggestions Airport Industrial Parks Executive Centers of America TWC 58 Ltd Golf Coast Commercial Plaza 300 Atrium Executive Suite
Step 1: User Clicks the ad on mobile device
Step 2: User is directed to your online catalogs
Where they work
Campaign Goal: Re-target Users who has previously been on your website who have yet to make a purchase
• Deliver 83,333 impressions to those who make financial purchasing decisions. • Reinforce why Decorator’s is the best option when shopping office furniture• Remind prospects the benefits when ordering from Decorator’s
Remind Them You Are The Right Choice
Decorator’s will receive a 5-7 minute segment to maximize brand exposure and increase market awareness.
This is the perfect opportunity to tell Tampa Bay the many important reasons to choose Decorator’s Furniture when shopping for office furniture.
Highlights:• Chance to promote any upcoming sales• Inform our viewers the importance of changing worn down furniture• Opportunity to display Decorator’s furniture on set (tentative)
CONSUMER UPDATE
Tell The Tampa Bay Area About Decorator’s
CAMPAIGN SUMMARY FOR THREE MONTHS
TELEVISION 2 MILLION IMPRESSIONS• 148 SPOTS REACHING ADULTS 25-54• SPOTS PLACED IN PROGRAMS THAT TARGET AUDIENCE IS WATCHING• OPPORTUNITY TO BRING BRAND AWARENESS DURING THE TIMES PEOPLE ARE
SHOPPING FOR OFFICE FURNITURE
DIGITAL DISPLAY STRATEGY 933,000 IMPRESSIONS• GEO-FENCING CORPORATE PARKS VIA MOBILE DEVICE• TARGET USERS BASED ON JOB TITLE VIA DESKTOP,MOBILE, & TABLET• SITE RETARGETING
CONSUMER UPDATES1x 5-7 Min Segment to talk About What Makes Decorator’s Unique • Chance to promote any upcoming sales• Inform our viewers the importance of changing worn down furniture
Campaign Summary
To Get You Closer To Growth Opportunity $45,000/4 orders
Total Monthly Investment:$11,084 monthX________________________________________