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DECRYPT FASHION FORECAST AUTUMN/WINTER 2015/16 INTRO Decrypted messages from the urban environment inspire a smarter, uniform-like take on workwear that integrates functional sport and street influences with a subversive fashion attitude

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Page 1: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

DECRYPT

FASHION FORECAST AUTUMN/WINTER 2015/16

INTRO

Decrypted messages from the urban environment inspire a smarter, uniform-like take on workwear that integrates functional sport and street influences with a subversive fashion attitude

Page 2: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

A/W 15/16 FASHION FORECAST

DECRYPT

Ideas of urban surveillance are driving the modern ‘noir’ mood in this story. Deep inky darks, punctuated with the occasional burst of pop colour, underpin the sense of belonging to an underground culture, where stealth messages and oblique references encoded in the wardrobe of young city-dwellers are decipherable only to those in-the-know.

URbAN | STEAlTH | NOIR

Page 3: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

Service and security-style uniforms are appropriated in a subtly subversive manner, and almost thrown together to create odd layers and unexpected proportions. The anarchic dark-on-dark styling, injected with layers of sports utility shapes, creates a modern post-punk aesthetic and emphasises the pro-activist attitude of this trend.

SMART | SUbvERSIvE | UNIFORM

A/W 15/16 FASHION FORECAST

DECRYPT

Page 4: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

Sportswear and dressed-up tailored or occasionwear looks are seamlessly styled together, mixing and matching in tonal darks, with performance influences creeping in via technical footwear and fabrics. Pared-back Manga references, quilting techniques, sporty appliqués and oversized silhouettes accentuate the premium streetwear edge.

PERFORMANCE | CONCEPTUAl | POP

A/W 15/16 FASHION FORECAST

DECRYPT

Page 5: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

Lying beneath the subtly random composition of these patterns lurk organised messages, encrypted in sequences of squares, or shifting grids created by overlaid stripes. Clever tonal shading lends limited palettes more depth for creating unfussy checks, while fuzzy digital effects feel as if they have been inspired by intercepted transmissions.

ENCODED | TRANSMITTED | ClEAN

A/W 15/16 FASHION FORECAST

DECRYPT

Page 6: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

Singular contrasts are uncovered through forensic examination as X-rays, torches and black lights pick out bright details and outlines in the darkness. This stealthy, hi-tech approach lends itself perfectly to hardware and trim updates, inspiring the use of bold-contrast colour zips, tape and buttons against dark, saturated grounds.

lUMINESCENT | HI-TECH | UNCOvERED

A/W 15/16 FASHION FORECAST

DECRYPT

Page 7: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement prints and logos. The lo-fi mood of the imagery has a photocopied roughness that feels raw and creative, and lends authenticity and street credibility to products from skate to high-end.

lO-FI | MONOCHROME | DECEPTIvE

A/W 15/16 FASHION FORECAST

DECRYPT

Page 8: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

PANTONE TPX/TCXA/W 15/16 FASHION FORECAST

DECRYPT

PANTONE ® 19-3316

PANTONE ® 19-4019 PANTONE ® 18-3937 PANTONE ® 19-4006

PANTONE ® 18-1703

PANTONE ® 19-3933

PANTONE ® 19-4220 PANTONE ® 17-1563 PANTONE ® 19-3921

Page 9: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement

COlORWAll™A/W 15/16 FASHION FORECAST

DECRYPT

CW-0503048(56/21C)

CW-1100220(90/11)

CW-0201617(16/7B)

CW-0201617(16/7B)

CW-1100248 (88D/2)

CW-0501049 (49/21)

CW-1000214(88/11R)

CW-1000214(88/11R)

CW-1101165(86C/2)

Page 10: DECRYPT - WGSN...A/W 15/16 FASHION FORECAST Positive protest slogans drive a graphic direction that harnesses a clunky DIY approach and creates a street-inspired indie look for placement