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Page 1: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric
Page 2: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Dedar: a family passion

Dedar is an acronym formed from Design D’Arredamento.

Founded in 1976 by Nicola Fabrizio, a manager of industrially produced Italian design furniture, together

with his wife Elda who has always been passionately fond of fabrics and carpets, Dedar continues to be a

family passion even today: Nicola and Elda, the founders, Caterina e Raffaele, the second generation with

their vision for the future.

Page 3: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Just 12 people 15 years ago, an International team of 100 people today.

A team in constant expansion.

Dedar operates directly in Italy, France, UK, Germany, Russia, UAE and, across a select network of

distributors, retailers and agents, it serves 70 other countries.

500.000 metres of stocked fabric enable 98% of orders to be immediately available for delivery.

Distribution

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The partnership with Hermès

Dedar is a partner of Hermès in the production and distribution of its homefabric and wallpaper collections.

This cooperation fuses the experience and know-how of Dedar with the richness of the Hermès creative

universe, on a foundation of values cherished by both : the constant quest for excellence and a strong family

spirit. The collections designed under Hermès artistic direction are available at all Dedar shwrooms and a

through a selected distribution network.

Page 5: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

A space open to the general public conceived as a textile library in which to browse, handle and freely

coordinate the fabrics, wallpapers and trimmings of the Dedar and Hermès collection. Armchairs,

screens, cushions and drapes all feature Dedar products so that they may also inspire new applications.

The Showrooms

Page 6: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

The Showrooms

Milan, via Fiori Chiari

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Paris, rue Bonaparte

The Showrooms

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London, Design Centre Chelsea Harbour

The Showrooms

Page 9: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Munich, Widenmayerstraße

The Showrooms

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Moscow, Bolshoy Nikolopeskovskiy

The Showrooms

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The Collection

Free-roaming inspiration, elegance, force of expression, the desire to experiment, a passion for precious

qualities and extensive color ranges are at the heart of Dedar’s collection, made of more than 300

articles and 3.000 colourways.

Page 12: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

The Collection

Creativity and research are two aspects of a unique process, focused on achieving the technical and

aesthetic excellence which have always been the hallmark of the Dedar collection. Technical research,

harmoniously balanced between tradition and innovation, converts into pleasing visual and tactile

sensations.

Page 13: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Yarns are subject to careful evaluation: weight,

lustre, torsion, gauge and colour

performance.

The finalization of all aspects of production

represents a delicate balance between the desired

aesthetic result and technical-functional

characteristics.

Time and attention are dedicated to the control

procedures, storage, packaging and shipment, to

ensure that the fabric reaches its final destination

in perfect condition.

Laboratory and packaging tests are a

prerequisite condition to offering professionals,

architects, interior designers, craftsmen and end-

users vital information on which to base their

decisions regarding application, making up and

after care.

The Fabric Collection

Page 14: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

To Be

Love for beautiful materials and wide color ranges, bold and innovative colours, timeless elegance.

Whether precious, natural or technological, materials are lavish and artfully handled. Adamo & Eva / Romeo & Giulietta / Tabularasa / Pallade / Fanfara / Passepartout / To Be / Amoir Libre / Aplomb /

Mademoiselle …

The Fabric Collection

Page 15: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Refined elegance and force of expression characterize patterns and graphic motifs. Inspiration is

freely drawn from different styles and periods, materials and colors, or even influenced by fashion and

art. A strictly contemporary trait. Brio / Ritzy / Mezzaluna / Audace / Ikat / Pavillon / Maestoso / Dedalus / Soleil Qui Brille / Louis / Wow / Ziggy / Jim /

About Flowers / Pavillon Moire / Losange Moire / Pure Damask / Silkyway …

Pure Damask The Fabric Collection

Page 16: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Sober and natural elegance. Natural fibers are treated with respect to enhance their intrinsic

characteristics: sober luminosity and a soft light hand. The new linen plains, stripes and chevron patterns

are endowed with the same softness as cashmere. Trama / Alicudi / Labirinto / Brioso L / Ramage L / Nido / Nilos / Zephyr / Horizon …

Zephyr

The Fabric Collection

Page 17: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Research and functional luxury

Extra-width, new yarns, innovative manufacturing techniques. Fabrics that are hardwearing, long-lasting,

fire-retardant or suitable for outdoor use. Plushy / Oxford / Sansone / Ritzy / Sassy / Intrecci Collections / Bold Accents Collections / LC intrecci di lino / Esprit

Lin / ‘Outstanding Outdoors’ Collection …

Basquette The Fabric Collection

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Zen

Lightweight sheers in linen, cotton, silk, metallic yarns, Trevira CS and washable fire-retardant fibers; plains,

stripes, geometric patterns, damasks, prints, fil coupé, gauze, weaves and extra-wide fabrics. Flow / Network / Lou Lou / Origami / Zen / Volare / Zelo / Zeus / Lux / Sax / Tressage / Weave / Everest …

Zen Origami The Fabric Collection

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Amoir Libre Wallpaper BABA’ – Passementerie Gourmande

The Trimming and Wallpaper Collections

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Contract & Projects

Dedar fabrics, wallpapers and trimmings are to be

seen in prestigious hotel chains, in the most exclusive

boutique hotels and traditional hotel establishments,

in venues that stand as icons of contemporary

elegance, on luxury liners and private yachts.

The Contract Collection is made of a wide

selection of fire-retardant fabrics in more than 700

colors that combine the appearance of natural

threads to the practical characteristics of

hardwearing, easy to care for, fire-retardant Treviras

and polyesters. A collection of fire-retardant

wallpapers complete this product offering.

The Contract Department is focused on

developing and perfecting fabrics that are custom-

made in their design, technical characteristics and

workmanship, and provides solutions to the most

specific requirements. The fabrics in the collection

can be produced in FR versions for Contract

applications. Fabric: Clarion 120

Page 22: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Buddha Bar, Manila, Philippines

Architect: George V Restauration

Fabric: Dragone

Page 23: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Town House Galleria, Milano

Architect : Ettore Mocchetti

Fabrics: Alhambra, Amanda, Aquarius, Darling,

Ricciolo, Vertigo, Voluta

Page 24: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Hotel Vendome / Parigi

Architect : Michele Bönan

Fabrics: Sassy, Poulette, Tabularasa, PIN016, PIN017

Page 25: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Four Seasons Hotel, Florence

Architect: Pierre-Yves Rochon

Fabric: Special Ikat fabric in Trevira CS

Page 26: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Hotel Le Burgundy, Paris

Architect: Vincent Bastié

Fabric: Special Dedalus

Page 27: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Restaurant Monsieur Bleu (palais de Tokyo), Paris

Architect: Joseph Dirand

Fabrics: Adamo & Eva, Alexander, Crossing, Nido

Page 28: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

JK Place, Rome

Architect: Michele Bönan

Fabrics: Geometrie qui bouge, Sparks, Sansone, Tuxedo,

Land, Amoir Libre, PIN008, PIN018

Page 29: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Carlton Hotel, St. Moritz

Architect: Carlo Rampazzi

Fabrics: Plushy, Fancy

Page 30: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Palais Namaskar, Marrakech

Architect: Imaad Rahmouni

Fabrics: Ritzy, Achantus

Page 31: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Scott’s Restaurant, London

Architect: Martin Brudnizki Design Studio

Fabric: Brio

Page 32: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Cipriani Restaurant, Abu Dhabi

Architect: Michele Bönan

Fabric: Sansone

Page 33: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Special cooperations

Over the past few years, Dedar has met

several international designers and stylists.

These creative collaborations have given birth

to some truly unique creations which express

both the spirit of the designer and that of the

creative universe of Dedar, on which they

were inspired.

Bruno Frisoni, art director at Roger Vivier,

the New York designer Stephen Burks,

architects Michele Bönan and Tristan Auer,

Dimore Studio of Emiliano Salci and Britt

Moran are the first ones to have charted a

course that goes ahead year by year with the

search, the discovery and the

experimentation of new intuitions.

Page 34: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Special cooperations / Stephen Burks

DEDAR ROPING: a textile-based artistic object, originated from the encounter between Dedar and

the New York designer Stephen Burks.

The ropes, cut into a number of lengths and bound into bushels by belts composed of hand selected

Dedar trimmings, have become multifunctional poufs (a seating piece, a side table, an ottoman) with a

striking decorative intensity.

Page 35: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

Special cooperations / Bruno Frisoni

Inspired by the Dedar outdoor trimmings, the French stylist Bruno Frisoni (Art Director at Roger

Vivier) realized a limited edition of stools, cushions … and coordinated shoes .

Page 36: Dedar: a family passion - The PRIME DEDAR_2014_ppt.pdf · Dedar: a family passion ... force of expression, the desire to experiment, a passion for precious ... Origami Zen The Fabric

www.dedar.com

www.homefabrics.hermes.com

Follow us on:

#dedarmilano

The Dedar App for iPad and Android is available on App Store and Google Play Store