dede wholesale proposal draft-1 05-12-2012

8/13/2019 Dede Wholesale Proposal Draft-1 05-12-2012

1/12

Watchsale your Styles

throughout America

Alliance Exports, LLC


2/12

Suggested Strategy:

Wholesale to multiple retailers throughout the U.S.A.:

Marmaxx (Marshalls TJ Maxx)

Sports Authority

Ross

City Trends

Fallas

[images of retailers]


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Suggested Strategy (cont.): Take the shortest path to sell to major retailers across the country

and make a fast profit versus a little investment by breaking throughthe Sport market.

Attach your manufacturing skills to Simply Sporty(www.simplysporty.com), an American Sport Brand with NCAA(National College Athletic Association) licenses all over the U.S.A..

9 Universities have been licensed so far and another 15 will beoptioned by the end of the month.

Once the word gets out others will follow quickly. Along with thisstrategy, we will sell no-brand, generic styles manufactured by you.

[Images of Simply Sporty]


4/12

Suggested Strategy (cont.)

Sports-related stores will be approached with the Simply Sportybrand

Other stores (Ross, Marmaxx, City Trends) will be Simply Sportyand Generic clothes.

For the same 20 styles we will give the option to order as generic oras Simply Sporty licensed. The generic will be sold at a cheaperprice because of the license fee involved.

For you it doesnt make any difference because the manufacturing

cost would be the same.


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Example:

Last Spring a company sold his styles to Forever21

(480 stores worldwide).

They selected 6 Styles per 5 College teams, and madeand opening order of $4.5M gross sales.

[images of Forever21 stores]


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Marketing Approach:

To get you started on a nationwide basis, we will send your samples to key

buyers, and produce a commercial-quality video and photo shoot in aprofessional Studio in So. Calif. to show your styles being worn byprofessional models.

This video and photographic material will be posted on YouTube andpromoted on other social networking websites (Facebook, Twitter, etc.) afteran extensive advertising campaign aimed to entice major buyers and

college sorority associations across the country to watch it.

The key buyers will be able to watch the videocast of your styles while theyhave your product samples in hand, to physically connect the buyers withthe products they see on the videogiving them a hands on experience.

[images of Youtube, Facebook, Twitter logos]

[images of studio]


7/12

Investment Required

(Video, Photo Shoot, Sample Styles):

$4,000 = Models per Photo Shoot + Video Shoot (1 full day work)

$3000 Studio Location + Equipment + Crew

$5,000 Marketing Samples Styles Manufacturing + Shipping toCalifornia (40 units per styles20 styles [20 size M (400 Units), 20size S (400 Units)], no drawings, no Swaroski, full colors) = 800units. Total = $8,000 (it could be less depending upon yourproduction costs)

Total investment costs = $12,000 Event + $8,000 Samples =$20,000


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Sample Styles Distribution:

- 10 samples per style will be used as promotionalmaterial during shooting and other events.

15 samples per style will be sent to retailers listed above

+ other retailers across the U.S.A. which have 50+ retaillocations.

15 samples per style will go to top the 10 Sorority

Associations in Colleges/Universities such as Michigan,Texas, UCLA in California, LSU in Louisiana, Alabama,Florida, all throughout the U.S.A..


9/12

Projected Sales:

City Trends:150 locations (stores) across the country.

5 Styles out of 20 Styles selected. 150 stores x 5 styles

(Each 5 ordering a minimum of 24 units x 1 color x 5styles = 120 units. 120 units x 150 stores = 18,000 units.

If the average cost is $4.00 - $0.40 (10% commission to

Alliance Exports) = $3.60. 18,000 x 3.60 = $64,800wholesale cost out of $20,000 initial investment.


10/12

Projected Sales (cont.):

Sports Authority: 198 locations across the country.

5 out of 20 Style selected. 198 stores x 5 styles out of 20styles. Each 5 are ordering a minimum of 24 units x 1

color x 5 styles = 120 units. 120 units x 198 stores =23,760 units.

If the average cost is $4.00 - $0.40 (10% commission to

Alliance Exports) = $3.60.

23,760 x 3.60 = $85,536 wholesale cost out of $20,000initial investment


11/12

Projected Sales (cont.):

Marmaxx: 1,753 locations across the country. 5 out of 20styles selected. 1,753 x 5 styles out of 20 styles. Each 5are ordering a minimum of 24 units x 1 color x 5 styles =120 units. 120 x 1,753 stores = 210,360 units.

If the average cost is $4.00 - $0.40 (10% commission toAlliance Exports) = $3.60.

210,360 x 3.60 = $757,296 wholesale cost out of$20,000 initial investment


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Our Investment

Upon the issue of orders from Buyers, we willfinance the orders by paying you the wholesalecosts (minus our commissions) when the Buyer

issues the Purchase Order, so you will avoid thenet-90 payment timeframe of Buyers.

dede wholesale proposal draft-1 05-12-2012

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