dede wholesale proposal draft-3 05-13-2012

8/13/2019 Dede Wholesale Proposal Draft-3 05-13-2012

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Watch Your Styles “Sail”

Across America

Alliance Exports, LLC



Suggested Strategy:

Wholesale to multiple retailers throughout the U.S.A., suchas:

• Marmaxx (Marshall’s – TJ Maxx)

• Sports Authority

• Ross

• City Trends

• Fallas

[images of retailers]



Suggested Strategy (cont.):• Take the shortest path to sell to major retailers across the country

and make a fast profit versus a little investment by breaking throughthe Sport market.

• Attach your manufacturing skills to Simply Sporty®(www.simplysporty.com), an American Sport Brand with NCAA(National College Athletic Association) licenses all over the U.S.A..

• 9 Universities have been licensed so far and another 15 will beoptioned by the end of the month by Simply Sporty®

• Once the word gets out others will follow quickly. Along with thisstrategy, we will sell no-brand, generic styles manufactured by you.

[Images of Simply Sporty]



Suggested Strategy (cont.)

• Sports-related stores will be approached with the Simply Sporty®brand

• Other stores (Ross, Marmaxx, City Trends) will be offered bothSimply Sporty® and Generic clothes.

• For the same 20 styles you manufacture, we will give the Buyers theoption to order as generic or as Simply Sporty® licensed styles. Thegeneric will be sold at a cheaper price because of the license fee notinvolved.

• For you it doesn’t make any difference because the manufacturingcost would be the same, but the chances to get big orders double.



Example:

• Last Spring a company sold his styles to Forever21™

(480 stores worldwide).

• Forever21™ selected 6 Styles per 5 College teams, andissued an opening order of $4.5M gross sales to thecompany.

[images of Forever21 stores]



Marketing Approach:

• To get you started on a Nationwide basis, we will send your 20 sample

Styles to key buyers, and produce a high –quality promotional video andphoto shoot in a professional Studio in So. Calif. to show your styles beingworn by selected models.

• This video and photographic material will be posted on YouTube andpromoted on other social networking websites (Facebook, Twitter, etc.) afteran extensive advertising campaign aimed to entice major buyers and

college sorority associations across the country to watch it.

• The key buyers will be able to watch the videocast of your styles while theyhave your product samples in hand; this will physically connect the buyerswith the products they see on the video – giving them a “hands-on”experience of style and quality.

[images of Youtube, Facebook, Twitter logos]

[images of studio]



Investment Required

(Video, Photo Shoot, Sample Styles):

• $4,000 = Models per Photo Shoot + Video Shoot (1 full day work)

• $15,000 = Studio Location + Equipment + Crew (videographer,photographer, make-up artist, sound, editing, postproduction, interviews)

• $5,000 = Marketing, Social Media, Promotion

• Manufacturing + Shipping cost to California for: 20 Samples Styles (40 unitsper styles – 20 styles [20 size M (400 Units), 20 size S (400 Units)], nodrawings, no Swarovski, full colors) = 800 units.

• Total investment = $24,000 Event + Manufacturing/Shipping of Styles



Sample Styles Distribution:

• 10 samples per style will be used as promotionalmaterial during shooting and other events.

• 15 samples per style will be sent to retailers listed above

+ other retailers across the U.S.A. which have 50+ retaillocations.

• 15 samples per style will go to top the 10 Sorority Associations in Colleges/Universities such as Michigan,

Texas, UCLA in California, LSU in Louisiana, Alabama,Florida, all throughout the U.S.A..

[images from Colleges from simplysporty.com]



Projected Sales:

• City Trends (key-buyer):150 locations (stores) across the country.

• 5 Styles out of 20 Styles selected. 150 stores x 5 styles

(Each 5 ordering a minimum of 24 units x 1 color x 5styles = 120 units. 120 units x 150 stores = 18,000 units.

• If the average cost is $4.00 - $0.40 (10% commission to

Alliance Exports) = $3.60. 18,000 x 3.60 =$64,800 wholesale cost out of your initial investment.

[images of Citi Trends]



Projected Sales (cont.):

• Sports Authority (key-buyer): 198 locations across thecountry.

• 5 out of 20 Style selected. 198 stores x 5 styles out of 20

styles. Each 5 are ordering a minimum of 24 units x 1color x 5 styles = 120 units. 120 units x 198 stores =23,760 units.

• If the average cost is $4.00 - $0.40 (10% commission to

Alliance Exports) = $3.60. 23,760 x 3.60 =$85,536 wholesale cost out of your initial investment.

[images of Sports Authority]



Projected Sales (cont.):

• Marmaxx (key-buyer): 1,753 locations across thecountry.

• 5 out of 20 styles selected. 1,753 x 5 styles out of 20styles. Each 5 are ordering a minimum of 24 units x 1color x 5 styles = 120 units. 120 x 1,753 stores =210,360 units.

• If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) = $3.60. 210,360 x 3.60 =$757,296 wholesale cost out of your initial investment

[images of Marmaxx]



Our Investment

• Upon the issue of orders from Buyers, we willfinance the orders by paying you the wholesalecosts (minus our commissions) when the Buyer

issues the Purchase Order, so you will avoid thenet-90 payment timeframe of Buyers.

[AE chop centered]

dede wholesale proposal draft-3 05-13-2012

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