DEDICATED EMAIL SPECIFICATIONS CREATIVE SPECIFICATIONS Advertiser-created content: •  HTML dedicated emails measure 600 pixels in width. •  Please provide PDFs, vector files or PSDs in case creative needs

adjustment to fit the format(s). If you do not allow resizing modifications, please indicate this when you provide files. 

•  URL links to supporting web pages •  Subject line*: Max 50 characters, including spaces

DEADLINES Booking: Two weeks prior to contest deployment Material: One week prior to contest deployment

Responsive mobile creative that is client-supplied requires a 3 day work back to ensure proper testing.

BEST PRACTICES •  Consumer-oriented with strong call to action/incentive to click •  Avoid using ALL CAPS in subject line •  Visually accessible click-through buttons •  Most important information at top of email

OTHER •  Third party ad serving is not accepted •  Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted

*Subject to final approval by Toronto Star

Examples - Dedicated Emails

WONDERLIST CONTEST SPECIFICATIONS CREATIVE SPECIFICATIONS – Wonderlist HTML contest email measures 600 pixels in width. Advertiser to provide •  High-res images (GIF/JPEG) – Please include PDFs, vector files or PSDs in case creative needs adjustment to

fit the format(s). If you do not allow resizing modifications, please indicate this when you provide files.  •  Email contest copy – Max. 8 lines, approx. 2300 characters w/spaces. Include a summary of the contest prize •  Prizing details – Quantity of prizes, description of event and/or item •  Prize Value – Approximate retail value of prizing in Canadian dollars •  Prize Fulfillment – Will prizing be distributed by Wonderlist or client? When?

Wonderlist will use your image/s and copy to create the contest including: •  Header image for contest email (700 x 219 pixels) •  Header image for contest entry page (800 x 250 pixels) •  Background image for contest entry page (1875 x 1425 pixels*);

*may not render in all email clients

DEADLINES Booking: Two weeks prior to contest deployment Material: One week prior to contest deployment Prize/s & Fulfillment Details: One week prior to contest deployment

Contest entry page background example

520 x 180 pixels

Contest entry page header example

1875 x 1425 pixels

588 x 180 pixels

Prize summary

Approx. retail value

Contest email example

EMAIL BEST PRACTICES

Dedicated Email Advertising Contest Advertising

•  Time-sensitive offers •  Unique offers/Deals •  Image-heavy, light-copy •  Call-to-action should be large

and near the top •  Must click thru to an active/

attractive/easy to use offer page •  Subject line A/B testing is available

and encouraged

•  The higher the prize value = higher interactions

•  Simple method of entry works best •  Opportunity to collect generic

information on contest entry page •  Opportunity to drive traffic to

client’s page after contest entry