dedicated to the success of the person behind the … · big rigs and 25% who read truckin’ life....
TRANSCRIPT
Owner Driver is Australia’s largest-circulating monthly trucking newspaper (CAB Audit, March 2017).
It is also the most-read, according to the landmark Transport Census, an in-depth survey of almost 1,000 operators, which found 81% of owner-drivers and small fleet operators ‘frequently’ or ‘regularly’ read Owner Driver, compared with 54% who read Big Rigs and 25% who read Truckin’ Life.
The reason is simple: ‘Dedicated to the success of the person behind the wheel’, only Owner Driver delivers the depth and breadth of news, information and business tools owner-drivers and small fleet operators want and need, in print and online.
Through its website, e-newsletter and burgeoning social media presence, Owner Driver is the number-one source of industry news and information for owner-drivers and small fleet operators.
Uniquely, readers can also access the latest product
news and reviews, including on-road tests captured on high-quality video, plus Australia’s largest new and used truck, trailer, parts and accessories classifieds – providing them with vital information to assist them in their purchasing decisions.
Monthly, Owner Driver newspaper delivers hard-hitting coverage of the news and issues that affect its readers, an unrivalled line-up of columnists tackling the big issues about what really happens on the road, profiles of the characters and companies that contribute to its world-class reputation, the best new equipment news and reviews from Australia’s pre-eminent truck experts Steve Brooks and Matt Wood, and the largest used trucks and parts classifieds in the country.
With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose Owner Driver to keep their businesses trucking along!
DEDICATED TO THE SUCCESS OF THE PERSON BEHIND THE WHEEL
34 BAUER TRADER MEDIA WE CREATE CUSTOMERS 35
WE CREATE C USTOMERS 3 736 BAUER TR AD ER MEDIA
*updated as at July 2017
“Owner Driver gives me a birds-eye view of my industry. With
the latest news and advertised products it gives
my business an edge.”IAN, QUEENSLAND OWNER-DRIVER,
AND TRANSPORT CENSUS RESPONDENTBRAND REACH
29,429AUDITED CIRCULATION
(CAB, SEPT 2017)
242,777AV. MONTHLY
PAGE IMPRESSIONS
84,822AV. MONTHLY
VISITORS
35,845FACEBOOK LIKES, TWITTER
FOLLOWERS, YOUTUBE SUBSCRIBERS
20,969STOCK ITEMS LISTED
5,019EMAIL DATABASE
40% OPEN RATE,
17% CTR
Since 1992 Owner Driver has been solely ‘dedicated to the success of the person behind the wheel’.
With an average age of 46, 86% of readers are owner-drivers, small fleet operators and fleet drivers, largely at businesses with 1-10 (45%) trucks. A further 22% work for operators with 11-100 trucks.
They are responsible for purchasing decisions on trucks, trailers, parts and accessories, servicing and maintenance, recruitment and training, finance and insurance, information and communications technologies, health and safety, and travel.
OWD AUDIENCE
86%ARE EMPLOYED DRIVERS, OWNER-
DRIVERS AND SMALL FLEET OPERATORS WITH AN AVERAGE INCOME OF $71,100
75%SAY MAGAZINES ARE THEIR
PREFERRED SOURCE OF INDUSTRY NEWS AND INFORMATION
46% 22% EMPLOY/WORK FOR FIRMS
WITH 1-10 STAFFEMPLOY/WORK FOR FIRMS
WITH 11-100 STAFF
IN THE NEXT 12 MONTHS, OWD READERS:Expect to make a purchasing decision in the following:
• Purchasing and selling trucks• Parts/accessories/tools• Servicing and maintenance
• Trailers and bodies• Telecommunications/computers• Finance and insurance
*Sources: Circulations Audit Board Sept 2017; Transport Census 2012; Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017
WE CREATE C USTOMERS 1 5
110,722Combined monthly
magazine readership
25,345 Combined email
database
1,213,340Combined monthly
page views
340,520 Combined monthly
visitors
Through its unique combination of quality, trusted editorial content, and market-leading new and used equipment classifieds, Bauer Transport Network reaches and influences more key decision makers across the key sectors of the road transport industry – owner-drivers, small fleet operators and medium-to-large fleet owners and senior managers – more frequently, than any other media, in print and online. Bauer Transport Network – leading the transport industry since 1984.
164,697 Total
video views
349,003 Total Facebook
reach
Sources: Websites visitors: Google Analytics, Jan-Dec 2017; average combined visitors and page views from OwnerDriver.com.au, Fullyloaded.com.au, BusNews.com.au and TradeTrucks.com.au. Video views: combined Facebook, Youtube & Brightcove views, from OwnerDriver.com.au, Fullyloaded.com.au, BusNews.com.au and TradeTrucks.com.au, September 2017. Facebook: combined reach for facebook.com/austtransportnews, facebook.com/ownerdriver, facebook.com/ABCBusnews, facebook.com/TradetrucksAU, September 2017. EDM database: combined internal statistic, December 2017, for Owner Driver, ATN, TradeTrucks, ABC. Magazine readership: publisher’s claim based on CAB audits, retail sales scan data, internal readership research.
OUR PRODUCT OFFERING
17,180+ items for salein print & online
>>NOW INSIDE
2007 Iveco Stralis. 8 wheeler, front mounted crane PM240, 13m reach • NSW 0413 614 723
2007 International 9200 Eagle. Truck and dog tipper, 890K. 1 owner • QLD 0413 623 020
2005 Isuzu F series FTS750. Fertiliser spreading truck. • NSW 0427 449 802
$154,000 $140,000 + GST$77,000 inc GST
INSIDE
REBUILDING HOPE
CLASSIC CATCHUP
SOLID SIBLINGS
The full story behind
NTI’s 1946 International
K5 restoration
Wrap up of joint Kenworth Klassic and
Clarendon Classic Rally
Steve Brooks tests Mercedes-Benz’s new
Actros rigid line-up
Issue 421 • $7.95On sale 20/11/17
Trucks, trailers, forklifts, parts & accessories for sale
Check out this 2012 Kenworth K200 featuring a stretched cab incorporating a draw fridge, bone diamond button trim and pure air refrigerated bunk cooler. Powered by a Cummins ISX 550hp engine coupled with an 18-speed Roadranger transmission, RT46-160 rear axles on Airglide 460 air bag suspension, ABS and hydraulic PTO. Genuine 503,189klms on the clock. Find it on www.usedtrucks.com.au or call 1300 663 308.
KennyCOMFY
DOW 421.cls 1 8/11/2017 2:16 pm
Our expert and credible content ensures our brands drive consideration and evaluation, promote brand advocacy, and with advertising part of the
story, are purchase drivers.
INDUSTRY-SPECIFIC TITLESOur industry-specific titles are channels for brands and dealers to communicate with customers.
Through our digital offering and magazines, advertisers reach an audience that is actively displaying an interest in their products and services.
Integration of digital and print through industry-specific channels allows advertisers to tell their stories and build awareness through multi-channel campaigns spanning print and digital.
10 BAUER TR ADER MEDIA WE CREATE C USTOMERS 1 1
MULTI-PLATFORM CONTENT DELIVERY
PRINT OFFERINGS> Bespoke
> Australian Motoring Archive (30 years of Wheels content)
> One-shots > Gatefolds> Tip-ons > Re-prints
> Inserts
DIGITAL AMPLIFICATION> High Impact
> Lead Generation> Video > Facebook> eDM & Newsletter
> Retargeting > Native> Keyword Targeting
INTEGRATED PIECES> Photography
> Live streaming> Competitions > Dealer Merch
> Custom Publications > Videography > Events
> Data > Research
BAUER TRADER MEDIA GETS BEHIND ITS ADVERTISERS WITH MAJOR MARKETING INITIATIVES
ABC BUS SHOW_2016.cls 1 15/09/2016 2:21 pm
MARKETING INITIATIVES
MAJOR SUBSCRIPTION GIVEAWAYS10 BRANDS promoting competition across print and digitalWheels, MOTOR, Unique Cars, Street Machine, ATN, ABC, Deals on Wheels, Owner Driver, Farms & Farm Machinery, Earthmovers & Excavators
SHOW GUIDESPOINT OF SALEEVENTS DVD’SONE-SHOT EDITIONS
FOR FLEET OWNERS & MANAGERS
Mills Freightlines celebrates four generations and 50 years in the grain game
BUMPER CROPg g y g g
LICENSED FOR SKILLNHVR boss comes clean
on operator licensing
URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream
KENWORTH X FACTOR How the Cummins X15 might
beat a path for the X12+
FEBRUARY 2017 ISSUE 364 $8.50
ATN 364.cls 1 23/01/2017 9:29 am
FOR FLEET OWNERS & MANAGERS
Mills Freightlines celebrates four generations and 50 years in the grain game
BUMPER CROPg g y g g
LICENSED FOR SKILLNHVR boss comes clean
on operator licensing
URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream
KENWORTH X FACTOR How the Cummins X15 might
beat a path for the X12+
FEBRUARY 2017 ISSUE 364 $8.50
ATN 364.cls 1 23/01/2017 9:29 am
MEDIA VALUE$1.7 MILLION
OVER 90,000 ENTRIES
PRIZE VALUE OVER $57,000
READER PRIZES
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17,880+ items for salein print & online
>>NOW INSIDE
2011 Kenworth T609. 50" db bunk, fridge, TV/DVD, exc condition • QLD 0499 100 680
1951 Ford F750 Fire truck. Absolutely original, USA left hand drive • VIC 03 9706 6049
International 7600 Eagle. C12, 7 car transport trailer, combo sale only • QLD 0417 794 163
$21,500 $170,500$96,800
In an Australian exclusive, Steve Brooks gets behind the wheel of aKenworth T408 trialling the yet-to-be-released Cummins X12 engine
CUMMINS
x-clusive
INSIDE
CHASING GHOSTS
DUSTDEVILS
Matt Wood drives a beautifully restored
1962 AB International
Tackling the iconic Simpson Desert with a
couple of Iveco trucks
Issue 420 • $7.95On sale 23/10/17
Trucks, trailers, forklifts, parts & accessories for sale
DOW 420.cls 1 11/10/2017 2:40 pm
MEDIA PARTNER
OFFICIAL 50TH ANNIVERSARY
SHOW PROGRAM BRISBANE CONVENTION & EXHIBITION CENTRE
MAY 25–28, 2017
SHOW ORGANISER
PLATINUM PARTNER
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SHOW STOPPERSInnovation Centre makes show debutBEST ON SHOW
Exclusive preview of new truck releases
SHOW GUIDEDetailed show maps
and exhibitor listings
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Extend the editorial and advertising message.
2017 OFFICIALSHOWBAG
Don’t miss out on this exclusive advertising opportunity!
For more information please contact Matt Alexander T: +61 3 9567 4211 E: [email protected]
SHOWBAG INSERTOPTION 1Deliver printed insert for distributionFiles to be delivered by Monday 17th April 2017
COST $2,000
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• ABC mug
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12 BAUER TR AD ER MEDIA WE CREATE C USTOMERS 13
WE CREATE C USTOMERS 4 140 BAUER TR AD ER MEDIA
Aware of some of the challenges faced by the modern truck operator, BP – which has the largest network of dedicated trucking facilities in
Australia – set about upgrading some of its truck service centres to include more healthy meal options along with some more friendly facilities for both truck and their drivers.
With a specialised audience like truck drivers as a
target, BP enlisted the help of Bauer Trader Media to create specifically targeted content, which would then be amplified to its niche audiences, increasing awareness in an effective and engaging way.
Bauer set to work creating ‘Clash of The Titans’, a three-phase campaign to amplify a real-world showdown of Australia’s top-selling heavy-duty trucks, stopping at the upgraded BP service centres along the way.
CASE STUDY
CLASH OF THE TITANS
CONNECTED THE BP BRANDwith transport & logistics audiences through
editorial features and advertisements.
OVER 420,000 VIDEO VIEWS on YouTube alone with an
average completion rate of 50%.
OVER 53,000 ENGAGEMENTS with our social media audience
(likes, shares & comments).
20% ENGAGEMENT RATEacross mutiple
social media channels.
306 TradeTrucks.com.au AUSTRALIA’S #1 TRUCK CLASSIFIEDS
NEWS&REVIEWS
As Steve Brooks and I safely parked the trucks back in Melbourne, it was time for me
to look back at our week on the road.The shiny Kenworth K200 versus the
understated techno-powerhouse Volvo — the raging rock star and the Swedish supermodel. Both were running neck-and-neck on performance yet were chalk and cheese to drive and live in. But neither rig put a ‘foot’ wrong for the whole week.
On the road, the Cummins seemed to have a performance edge at the bottom of a hill, but the
FH soon found its footing around the middle of the climb and hauled. The Eaton UltraShift Plus box in the Kenworth needed more intervention to keep the cab-over singing. But the I-Shift tranny in the FH still needed a tickle here and there to make the most of the 16-litre donk.
Silky-smooth sums up the Volvo in most aspects, while the Kenworth feels planted on the road. The set-forward steer axle of the stretch cab feels entirely predictable on all road surfaces, though that does provide some characteristic chop to the ride. That steer axle position,
at OwnerDriver.com.au
WATCH THE VIDEO
Following on from issue number 388’s Clash of the Titans feature and some 3,500km after leaving Melbourne, Matt Wood looks back at the week-long trek with the Kenworth K200 and the Volvo FH
duelREVIEW
PHOTO: Down the Newell and heading for home
NEWS&REVIEWS
AUSTRALIA’S #1 TRUCK CLASSIFIEDS TradeTrucks.com.au 307
however, does give the Kenworth a leg-up in the weight-distribution department as well, and its lighter tare weight gives flexibility, especially in bulk applications.
My involvement in the Kenworth build gave me a sense of ownership; I built my own diesel-fuelled fantasy, a personal expression. And it felt like my truck.
For long-haul work, the bunk is a huge selling point, even in 2.3m fleet guise. The ‘Woody Wagon’ was a joy to live in. That stretch cab is just so damn usable.
The Kenworth is an engaging drive that lets the driver read the road though their ears, eyes and the wheel, and it hasn’t succumbed to over-complication during its evolution.
The Cummins e5 has given the cab-over the drivability it needs. Any Kenworth at this level of spec is a raging, profane love song to trucking in Australia. It’s an elegantly simple tool for a tough job.
But the Volvo FH is something else. It was ahead overall on fuel, but it’s much more than that.
As much as I’m reluctant to make big statements, the FH16 Volvo has more finesse and poise on the road than any commercial vehicle I’ve driven. It’s simply that good. I-Shift, I-Roll and Active Cruise all work together seamlessly in a beautifully integrated package.
That 16-litre engine is a smooth torque machine
that just keeps on giving when driven properly. The performance of the Volvo’s integrated
drive train is seriously impressive. However, the depth of the FH cab is a serious hurdle. The FH16 Globetrotter XL is Volvo’s premium line-haul offering, yet the cab is better suited to shuttle work and single-night accommodation than as a live-in proposition.
Even the new range of Mercedes-Benz trucks due for Australian release next year give the FH a run for its money in the bedroom stakes. The Volvo is a million-dollar apartment with a couch instead of a bedroom. Armed with an Aussie-sized cab, this truck would be very hard to pass up.
The K200 is the heart decision that is backed up by a liveable cab, and it’s a major attraction. If you follow the first-, second- and third-life business model of truck ownership, it’s hard to ignore the K-Dub’s heritage of durability.
It’s also hard to ignore the massive dealer and parts network, and sad as it is to admit, I kept catching myself admiring it.
The FH feels like the head decision mainly because it’s so damn smart.
The big Volvo is the first heavy vehicle I’ve driven that’s given me a potential real-world glimpse of trucking’s future, where the driver is in command of systems rather than moving levers. The FH platform represents a world of future possibilities.
1. The K200 was everything that we’ve come to expect from Kenworth.2. The smooth Scandinavian continued to surprise throughout the drive.
1 2
Read about fuel usage on the next page
The depth of
the FH cab is a
serious hurdle.
WE CREATE C USTOMERS 6 160 BAUER TR AD ER MEDIA
Eastern Plant Hire tasked Bauer Trader Media for a recruitment campaign to attract owner operators and contractors to operate their ambassador fleet
needed to fulfill upcoming major infrastructure projects.
A custom video produced by Bauer Trader provided insight into day-to-day operation of the business and
existing EPH ambassadors experiences. This long-format video was rolled out to an extensive audience of owner operators across Bauer’s Owner Driver, ATN and Deals on Wheels brands in a multiplatform campaign across print, digital, social and email channels over a four month period.
CASE STUDY
EASTERN PLANT HIRE
OVER 55,000 PEOPLE REACHED IN PRINT
A full page ad reached a combined circulation of over 55,000 people, resulting in 58
registered unique calls.
OVER 8,000 FRIENDS & FANS ENGAGED THROUGH SOCIAL
The video post reached over 8,000 friends & fans of Owner Driver through Facebook, resulting in a 15%
engagement rate with the post.
OVER 55,000 UNIQUE BROWSERS REACHED ONLINE
The digital creative was exposed to over 55,000 unique browsers, achieving a 3% engagement
rate with the advertising.
IN BUSINESS terms, growth is always considered good. Growth, however controlled it is, can also present its own challenges in this day and age – especially in trucking!
However, one company is taking the bull by the horns to be the driving force behind its expansion and evolution, with innovative thinking to address the growth challenge.
Eastern Plant Hire (EPH) started out as a modest equipment agency business in 1997, run by brothers Michael and David Willson.
Since then it has grown to become a specialist earthmoving transport company involved in projects across three states.
With more than 50 trucks in the company fleet and in excess of 3,000 independent contractors on the books, EPH runs under the banner of supplying ‘The best service on Earth!’ As well as a tipper fleet, the company also has a small fleet of earthmoving equipment
for hire including road sweepers and water carts.
EPH was the primary haulage contractor for Melbourne’s $2.5 billion Eastlink toll-way project back in the early noughties; an iconic project that moved nearly as much dirt as the iconic Snowy Mountains Hydro Electric project.
Since then EPH has pursued more opportunities both in Victoria as well as New South Wales and Queensland.
EPH managing director Michael Willson says: “The eastern seaboard is currently seeing a massive infrastructure boom, and we’re an integral part of it”.
Innovations like the development of an EPH app for clients and contractors have served to push the company into ground-breaking areas with increased connectivity, transparency and compliance as well as resulting in less paper work for employees, contractors and clients alike.
As with many transport companies, EPH has struggled to keep the pace of driver recruitment in line with the business’s growth.
“Like many trucking companies, it can be a challenge to find and retain drivers,” says Willson. “So that’s why we started our Ambassador program.
“And we’re now looking for more owner drivers to become EPH Ambassadors.”
An EPH Ambassador is an independent contractor. Prospective Ambassadors can buy an existing EPH fleet truck and then go to work for the company.
EPH DELIVERS BEST SERVICE ON EARTH!Victorian-based earthmoving transport company Eastern Plant Hire has refreshed Its ‘Ambassador’ program as an innovative strategy to address a shortage of quality drivers needed to sustain its rapid growth fuelled by the national infrastructure investment boom
“We use the term Ambassador because that’s
what they are, they’re brand ambassadors for our
company”
EPH managing director Michael Willson says an infrastructure boom on the east coast is seeing unprecedented demand for drivers and subcontractors
SEE T
HE VIDEO
56 — August 2017 www.ownerdriver.com.au SPONSORED CONTENTOWNER//DRIVER
OWD 295.cls 56 26/07/2017 2:48 pm
KEEPING THE WHEELS TURNING FOR OPERATORSA MACK Granite tipper and dog rolls into the yard and behind the wheel is EPH Ambassador, Brett De Niese.
De Niese lets the big bulldog-branded tipper idle down before climbing out of his office.
It’s clear from the outset that De Niese is enthusiastic about both his job as a ‘mud carter’ and the company he represents.
“I just love the work,” he says enthusiastically flipping his shades on top of his head. “Some of the sites we get into can be a challenge, you have to be on the ball, but I love the challenge.”
This isn’t De Niese’s first outing as an owner-driver. “I’ve been a driver for about 19 years,” he says, “but a lot of that
time was working as an owner-driver.“And I’ve been with EPH for about three years now. The company
is great to work for and they do their best to keep my wheels turning. This is the best owner-driver gig I’ve had.”
De Niese pulls out his smart phone to give a demonstration of the app. The user interface looks pretty easy to navigate from an outsider’s perspective.
“The job allocation is sent to my phone,” De Niese says. “All the details of the job are there and I notify the office via the app when I’ve arrived and when I’m leaving.
“The tonnage and type of material are all logged via the app.”As you’d expect from a company that touts customer service as a
priority, all truck movements are tracked so all involved in the process know where the trucks are and when they’re likely to arrive on site.
“At the end of the shift I just get the customer on site to sign off on the days’ work through the app on my phone,” De Niese says. “The job then goes straight into the system for processing.
“I can see how much I earned for the day and when I’ll get paid, and it means that I’m not stuck on the computer at home invoicing in my time off.”
It’s clear that Brett De Niese is more than happy with his EPH Ambassador role.
But it’s also clear that to him it’s more than just a job.“I love it,” he enthuses. “I love trucking,” he pauses and smiles
sheepishly. “Yeah, I just love it.”
Brett De Niese has been an EPH Ambassador/subcontractor for three years
Brett De Niese says he loves both the job and working for EPH
The business features on-site workshops for ease of servicing
EPH Ambassadors receive work and invoice for work completed via the company’s smartphone app
Company vehicles are fitted with state-of-the-art information systems to make tracking, compliance and monitoring vehicle productivity accessible at the click of a mouse
www.ownerdriver.com.au August 2017— 57 SPONSORED CONTENTOWNER//DRIVER
OWD 295.cls 57 26/07/2017 2:48 pm
EASTERN PLANT HIRE CONFIRMED THAT THEY HAD FILLED ALL THEIR VACANT
POSITIONS PRIOR TO THE CAMPAIGN’S END DATE.
WE CREATE C USTOMERS 3938 BAUER TR AD ER MEDIA
BAUER OWNER DRIVER
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MAGAZINE DEADLINE
TYPEW: 260mm H: 180mm
TYPEW: 260mm H: 120mmON SALE ISSUE MONTH SPECIAL FEATURE PRODUCT CODE AD MAT RECEIVED TRADERS ADS DIY ADS
12/03/2018 302 MARCH TELEMATICS OWD803 22/02/2018 23/02/2018 23/02/2018
9/04/2018 303 APRIL TEMPERATURE CONTROL (air-con, refrigeration etc) OWD804 22/03/2018 23/03/2018 23/03/2018
14/05/2018 304 MAY FUELS AND LUBRICANTS OWD805 26/04/2018 27/04/2018 27/04/2018
11/06/2018 305 JUNE WORK UTES SPECIAL OWD806 24/05/2018 25/05/2018 25/05/2018
9/07/2018 306 JULY FINANCE AND INSURANCE OWD807 21/06/2018 22/06/2018 22/06/2018
13/08/2018 307 AUGUST TRAILERS AND BODIES OWD808 26/07/2018 27/07/2018 27/07/2018
10/09/2018 308 SEPTEMBER ENGINES AND TRANSMISSIONS OWD809 23/08/2018 24/08/2018 24/08/2018
8/10/2018 309 OCTOBER TYRES AND WHEELS OWD810 20/09/2018 21/09/2018 21/09/2018
12/11/2018 310 NOVEMBER HEALTH AND SAFETY (National Safe Work Month) OWD811 25/10/2018 26/10/2018 26/10/2018
10/12/2018 311 DECEMBER SERVICING AND MAINTENANCE OWD812 22/11/2018 23/11/2018 23/11/2018
TBA 312 JANUARY TRUCK RESTORATION AND CUSTOMISATION TBA TBA TBA TBA
DIGITAL ADVERTISING RATES – OWNERDRIVER.COM.AUSTANDARD DISPLAY
DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED
DESKTOP
LEADERBOARD 728x90 CPM $30 $35MREC 300x250 CPM $30 $35
HALF PAGE 300x600 CPM $40 $45
MOBILE MOBILE BANNER 320x50 CPM $30 $35
VIDEOMREC 300X250 CPM $90 $110
PRE ROLL 640x480v CPM $90 NA
SPONSORSHIP (100% SHARE OF VOICE)DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE
DESKTOP
HOMEPAGE BUYOUT 728x90, 300x250, 160x600 (x2) PER DAY $500
SKYSCRAPER GUTTERS 160x600 (x2) PER DAY $500CATEGORY/KEYWORD
SPONSORSHIP728x90, 300x250,
300x600 PER MONTH POA
HOMEPAGE FEATURE ARTICLE 168x112 PER WEEK $200
EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE
WEEKLY EDMINLINE BANNER 500x90 PER SEND $250
CONTENT CLIP 168x112 PER SEND $300
SOLUS EDM SUPPLIED CONTENT 590x1000 PER SEND $1,000
DIGITAL ADVERTISING SPECIFICATIONS*
STANDARD DISPLAY
DESKTOP VIDEO MOBILE
PRINT ADVERTISING SPECIFICATIONS
FULL PAGE
OTHER SIZESTHIRD PAGE VERTICAL: TYPE W: 80mm H: 373mmHALF PAGE VERTICAL: TYPE W: 130mm H: 373mm
DOUBLE PAGE SPREAD
Please allow a 15mm safety gutter in center of spread
THIRD PAGE HORIZONTAL
1/8 STRIPTYPEW: 260mm H: 50mm
QUARTER PAGE HORIZONTAL
QUARTER PAGE
VERTICAL
LEADERBOARDW: 728px H: 90px
MRECW: 300px H: 250px
HALF PAGEW: 300px H: 600px
MRECW: 300px H: 250px
SPONSORSHIP (100% SHARE OF VOICE)
EMAIL ADVERTISING
WEEKLY EDM
PRE ROLLW: 640px H: 480px
HOMEPAGE BUYOUTW: 728px H: 90pxW: 300px H: 250pxW: 160px H: 600px (X2)
CATEGORY/ KEYWORD SPONSORSHIPW: 728px H: 90pxW: 300px H: 250pxW: 300px H: 600px (X2)
INLINE BANNERW: 500px H: 90px
CONTENT CLIPW: 168px H: 112px
SOLUS EDM
SUPPLIED CONTENTW: 590px H: 1000px
HALF PAGE
SKYSCRAPER GUTTERS (X2)W: 160px H: 600px
HOMEPAGE FEATURE ARTICLEW: 168px H: 112px
MOBILE BANNERW: 320px H: 50px
TRIMW: 280mm H: 395mmTYPEW: 260mm H: 375mmBLEEDW: 290mm H: 405mm
TRIMW: 560mm H: 395mmTYPEW: 540mm H: 375mmBLEEDW: 570mm H: 405mm
TYPEW: 128mm H: 180mm
TYPEW: 260mm H: 90mm
CLASSIFIEDS1/4 VERTICAL W: 128mm H: 180mm1/8 PAGE W: 128mm H: 88mm1/8 PAGE STRIP W: 260mm H: 42mm1/16 PAGE W: 62mm H: 88mm1/32 PAGE W: 62mm H: 42mm
EFFECTIVE DECEMBER 2017. RATES EXCLUDE GST. RATES ARE PER PAGE OR DESIGNATED SPACE PER ISSUE. *REFERENCE IS TO AD SIZES AND NOT ACTUAL POSITIONING. ALL DEADLINES, RATES AND SPECIFICATIONS ARE SUBJECT TO CHANGE.
62 BAUER TR ADER MEDIA
BAUER TERMS & CONDITIONS
ADVERTISING SPECIFICATIONSSUPPLIED MATERIAL – All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator, Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, no landscape adverts will be accepted.
BAUER TRADER MEDIA WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.
COLOUR – PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management when creating ads. Mono ads should use the black plate only.
FONTS – Please convert all fonts to outlines.
IMAGES – All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your layout. Images taken from the internet are not acceptable.
SIZE SPECIFICATIONSCOLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (bleed) or retain a white border around the advertisement (no bleed). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.
MONO advertisements must not include bleed and must run only within the type area.
TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos.
TRIM is the actual page area and represents where the paper will be cut in the magazine.
BLEED (gloss only) should be used when the advert is to run right to the paper edge and should include only non-essential elements such as colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on newsprint colour or black and white advertisements.
ORIENTATION: Portrait adverts only, no landscape adverts will be accepted.
BLEED ADVERTISEMENTS: What is acceptable and unacceptable
GUIDELINES FOR USING BLACKThere are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example, if you pick a black that uses the following breakdown – C:30 M:30 Y:30 K:100 – the system will convert it back to 100% K only. The conversion only takes place on objects, not images. Please check all work to have either of the following readings for blacks:
OPTION 1 – STANDARD BLACK C: 0 M: 0 Y: 0 K: 100.
OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal C: 30 M: 28 Y: 32 K: 99.
PDF – PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS.
Acceptable UnacceptableTRIM
BLEED AREATYPE AREA
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Images and block colour only go out to trim
Text is out of type area
Logo is out of type area
Bleed on black and white advertisements
Images and block colour go out to bleed
Text is within type area
Logo is within type area
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nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt
Trucking
TRIMBLEED AREATYPE AREA
Trucking
BAUER CONTACTS
For all advertising enquiries contact
P: 03 9567 4200 E: [email protected]
or visit www.baueradvertising.com.au
WE CREATE C USTOMERS 63