1

Dedication

This all work is dedicated to our parents.

“My father brought me from heaven to earth and Teacher took me from earth to heaven again.”(Imam Ghzali)

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Acknowledgment

p and above everything all

glory to The Almighty Allah,

The Beneficent, The merciful

Who is the source of Entire

Knowledge & wisdom endowed

to the mankind and His Holy

Prophet (P.B.U.H), Who is forever

a true torch of guidance for

humanity as a whole. I feel

privileged the subject Teacher

AYAZ Sir has perpetually

bolstered my confidence and has

bestowed me with an

U

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WAVESCool industries Ltd.

Cool Industries (Pvt) Limited., was established in 1973 and grew to a leading Home Appliances manufacturing Company in Pakistan, in a very short span of time. This was achieved by the tireless efforts of our devoted Management, highly motivated professionals and dedicated team work, committed to excel in the

quality and services..

M.ZUBAIR 42ASIFA JAVED 39 FRYAL MEHBOOB 49AHMED BILAL SH. 37

opportunity to prove my mettle

and has unremittingly succored

me in accomplishment of the

great task.

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Cool Industries (Pvt) Limited was established in 1973 and grew to a leading Home Appliances manufacturing Company in Pakistan, in a very short span of time. This was achieved by the tireless efforts of our devoted Management, highly motivated professionals and dedicated team work, committed to excel in the quality and services. 

Cool Industries (Pvt) Limited., has highly skilled professionals, responding rapidly to the market needs. With the most modern and high-tech CAD manufacturing facilities, our products capture over 80% of the local market for Refrigerators, Deep Freezers, Air Conditioners and other home appliances. The company manufactures Refrigerators, Deep Freezers, Air Conditioners, Washing Machines, Microwave Ovens and many other quality home appliances, with the production ratio exceeding the overall production of Pakistan's appliances manufacturers.

Cool Industries (Pvt) Ltd. established in 1973, is a leading manufacturer of Home Appliances, including Deep Freezers, Refrigerators, Air conditioners, Vacuum cleaners, Food processors, Washing machines and other wide range of appliances waiting to launch in a market very soon. 

6Our brand name Waves is undisputed leader in the market, both in residential and commercial sector in Pakistan. Waves is also exporting its products to Middle East and Central Asian States including Afghanistan. 

Our company is known for its commitment to the latest technological advancements in design & manufacture. Owing to the engineering experience and skills available, the identification and adaptation of new techniques, materials and know-how, our production processes and products requires a minimal lead-time. This flexibility in our production has given us distinguished edge over our competitors in the market. We have brought into the market a 100% indigenously designed and manufactured split air conditioning system with different innovations and choices, which has attracted a large customer base. 

The company is fully committed to protecting the environment and has been awarded a substantial grant by the World Bank to phase out ODS (Ozone Depleting Substances) its production processes. This is an ongoing activity and is being given all the importance it deserves for a timely and successful competition. 

Waves have introduced complete new range of Digital micro wave ovens equipped with CRS technology, Fashion Color electric Iron, easy & quick toaster, fine & fast blender, twin Tub turbo contract Jet washing machine with Dryer. Its specific design and jet flow system provides extra ordinary cleanliness by using minimum quantity of washing powder. 

Waves split AC are energy savers and provide strong cooling because of its T4 compressor.

Waves have announced ‘One year free Replacement Warranty of complete unit with in one year’ for its split AC. It is undoubtedly height of confidence and such an offer is for the first time for any of the air conditioning company in Pakistan. 

Another sizzling entry is the latest technology curved sliding Glass Door Freezers whose tapered shape provides extra visibility to the products. 

Though WTO regime is in the offing and national companies all over the world are feeling threat from multinationals. Waves Home Appliances claim affinity with the Homeland more than any of foreign company as it provides easy and efficient after sale services and parts availability throughout Pakistan.

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PESTEL ANALYSIS: The PEST analysis divided the general environment into the following categories.

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We are explaining these factors one by one:-

POLITICAL FACTOR:In Cool Industries L.td Company (waves) influenced due to the political factors like……

Government impose high taxes on electronics things which customer demand low and directly effect on his sale

Taxes rate exceed to 10% Cost of production increase

9 Customer demand decrease

In Pakistan, the government are not oversees the industry sector so they

also be encourage. The markets of shut down when the political crises occur in sense of e.i

strike, politicians murder, etc.. Transportation also be effect on its sale and production, they bear suffer

loss when product not available on this time. Government policies also effected on its product, new government

introduced new taxes, interest rates,

ECONOMICAL FACTOR:Refers to a society's economic structures and such variables as the stock exchange, interest and inflation rates, the nation's economic policies and performance, exchange rates, like…..

Foreign exchange rate influence in sense of that when waves industry order the raw material in foreign country then after duration of delivery its rate may be different so….

Dollar Currency fluctuation also be effect on its product. Inflation also effected on demand.

10 Taxes rate effect on its product and same as customer not willing to pay

more so demand decrease Government less interested in industry sector and not provide subsidies

or any rebate on taxes so its also effect on its product

SOCIAL FACTOR:Refers to cultural attitudes, ethical beliefs, shared values, level of differentiation in lifestyle, demographics, education levels, etc. Observing social factors helps organizations maintain their reputation among stakeholders.

Culture effect on its product, when in the days of festival its product demand raise as compare to the other days

Customer also attract on the other competitor product when the prices of substitute goods down

In season change also be effected on its product demand In winter its demand of refrigerator increase In summer its demand of Air conditioner is increase

TECHNOLOGICAL FACTOR: Refers to changes in technology that can alter the firm's competitive position. Industries merge; new strategic groups emerge; currents products improve and the cost of production gets reduced by process innovation. Managerial innovation is part of the technology scan. like…

I.T system is very used in Pakistan every competitor wants to increase his sale to locally and internationally. So they are compete to every one with the use of i.t

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Waves Company are introduced new technology to attract the

customer with its low prices. Back up cooling system are unique technology of waves company

introduced in market, its edge to over competitor Advertisement and promotions also can effect on sale of product Waves company are the corporate client so there is not need to

advertise them

ENVIROMENTAL FACTOR:There are following factor include in environment factor;

In season change also be effected on its product demand In winter its demand of refrigerator increase In summer its demand of Air conditioner is increase

Schemes also effect on its product And customer environment also be affect

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LEGAL FACTOR: There are following factors involved in it….

ISO certified (waves Company are certified in two awards) ISO (Quality management) ISO (Environment & Health)

Government policies also be effected Rules and regulation limited the boundaries of its product

CONCLUSION: pros:

The PEST analysis is useful as input for a strategic analysis. This quick scan helps identify key factors/constraints/forces that influence a firm's competitive position and used during its planning and control process.

 A PEST analysis tries to forecast the future where one could argue that the act of predicting more important is than the outcome. A group of managers

13using the exercise build a shared decision making framework and a common language. Establishing the dominant drivers of change helps managers make better decisions.

 cons:

The list of factors is arbitrary. Other acronyms such as DESTEP, SLEPT and STEEP add one or more categories to the analysis, particularly Cartwright's ten segment SPECTACLES analysis: social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral.

 Environmental analysis is complex. Defining the border between the organisation, its industry and the wider environment often proves difficult and is subject to individual interpretation. Historical behaviour does not guarantee future behaviour. Determining the relevant trends remains a subjective decision. In all, consistent analyses of the environment has proven difficult.

 Reading about the implications of a PEST analysis and acting on them given a common organisational mindset are not necessarily the same thing.

 Assessing and tracking interdependencies between trends is difficult and error-prone. Behavior can be modeled through simulation increasing the cost of analysis.