Profile Summary

Proven track record of increasing revenues, establishing operations, streamlining workflow and creating a team work

environment to enhance productivity innovatively for reputed business house; offering over 13 years of experience Experience in exploring new markets, managing sales operations, establishing distribution networks & achieving desired goals;

skilled in interfacing with clients (internal & external) to understand their requirements & providing services accordingly

Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and

consequently customer loyalty, repeat & referral business Experience in charting out sales & marketing strategies and contributing towards enhancing business volumes & growth

and achieving profitability norms

Consistent success in maximizing organizational reach and market share through the application of robust strategies,

effective pricing & excellent client relationship management

Efficient organizer, motivator, team player & a decisive leader with the skills to motivate teams to excel and win

Education Pursuing Master of Business Administration in Operations from SP Jain School of Global Management

2003 Bachelor of Engineering with specialization in Electronics from MVJ College of Engineering, Bangalore

Soft Skills

Personal Details

Date of Birth: 14th August 1980 Address: 107, Al Naboodah Building, Doha Street, Al

Qusais, Dubai, UAE Marital Status Married

Nationality Indian

Passport Details: J0372933 Number of Dependents: 2

Visa Status Employment Visa Languages Known: English & Hindi

Driving License: Valid UAE and Indian Driving License

Area of Excellence

Key Account Management

Portfolio Management

Business Development

Sales & Marketing

Customer Relationship Management

Brand Creation/ Development

Market Intelligence

Market/Competitor’s Analysis

Contract Negotiations

DEEPAK J SHETTY SENIOR SALES & MARKETING PROFESSIONAL Industry Preference Beverage/FMCG/Entertainment

Location Preference: UAE/OMAN/Qatar

Demonstrated record of achievement in conceiving & implementing ideas that have fueled market presence and driven revenue

deepak_58@hotmail.com 00971509760476

Motivational Leader

Change Agent Thinker

Collaborator Planner

Communicator

Career Timeline

Work Experience African + Eastern, Abu Dhabi and Northern Emirates, UAE Dec’05-Present

Key Account Manager Sales Support Executive: Dec’05-Oct’08

Logistics Executive: Oct’08-Jun’11

Key Account Manager: Jun’11-Present

Role: Exploring potential business avenues and managing marketing & sales operations for achieving the business targets;

initiating market development efforts, thereby augmenting business growth

Making the sales operations most effective in terms of profits, revenues and costs, establishing result-driven sales

systems and processes Managing portfolio of key accounts, delivering client-focused solutions based on customer needs

Administering sales and marketing of world class alcoholic brands such as Diageo, Inbev, Jose cuervo, Jagermeister, Sab

Miller (Foster, Peroni, Pilsner and Miller) and Stolichnaya

Conducting Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities and maintaining healthy business

relations with B2B business associates

Designing & implementing successful sales & marketing strategies and developing successful business plans

Driving large scale revenue and profit gains as well as improving the organizational productivity and performance

Developing marketing strategies to build consumer preference and drive volumes; evaluating marketing budgets

periodically and ensuring adherence to planned expenses Conducting competitor analysis by focusing on market trends and competitor’s moves to achieve market share metrics;

evolving market segmentation & penetration strategies to achieve targets

Gaining strong market knowledge of existing and potential clients and ensured business growth opportunities aligned to

company’s strategic plans Providing analysis of markets, industry trends, competitors & clients to improve strategic planning & decision making

Managing portfolio of key accounts, delivering client-focused solutions based on customer needs

Maintaining a strong sales pipeline through effective relationship building, account management and lead generation

Growing and developing existing clients, together with generating new business

Attaining budgeted monthly and yearly sales targets

Ensuring senior management awareness to all competitive activities within accounts and preventing attrition

Pre-planning and gathering customer data for presenting business proposals to prospective clients

Tracking & forecasting key account metrics

Keeping up-to-date with market trend and competitor’s activity

Formulating weekly sales strategies & regularly meeting customers to implement the same

Negotiating contracts and prices in accordance with the overall sales strategy

Highlights: Augmented market share of draught beer segment by 40% in Northern Emirates on trade market

Attained 100% distribution of key strategic brands across the northern emirates on trade

Achieved sales budget for last consecutive 4 years

Exceeded budget by 21% in financial year 2014-15 in Abu Dhabi on trade market segment

African Eastern,

UAE

First Ring Private

Limited- ICICI One

Source, Bangalore

Digital Global Soft-

Hewlett Packard

Global Soft Pvt.

Ltd, Bangalore

Dec’05-Present Jan’04-Jun’05 Aug’02-Jan’04

Overachieved sales target 20% and gained new contracts Increased the market share from 20% to 40% by getting advantage over 2 major competitors in beverage industry

Reduced competitor’s share augmented product listing share of organization’s brand from 30 to 55

African + Eastern, Dubai, UAE Oct’08-Jun’11

Logistics Executive

Role: Acted as an interface between the client and 3PL & managed inventory control logistics matters with reference to both

import & export

Implemented ERP solution as per the business model

Performed regular stock checks to identify slow moving and damaged SKUs

Monitored semi-annual inventory checks to identify product variance and minimize the same

Presented feedback to 3PL regarding the enhancement of service metrics

Ensured the safe receipt, storage, retrieval and timely dispatch of goods

Executed smooth warehouse operations/ incoming and outgoing system through computerized administration and

retrieval systems (ERP system)

Highlights:

Achieved 90% accuracy in semi-annual stock inventory check

Contributed as a member of project team to successfully implement JD Edwards in the warehouse operations

Processed claims of damaged SKUs from suppliers

African +Eastern, Dubai, UAE Dec’05-Oct’08

Sales Support Executive Role:

Provided inbound support for all product related queries and gave feedback in monthly meetings to address areas of

opportunities in customer service Communicated with all departments to improve quality of service to the external customers

Digital Global Soft- Hewlett Packard Global Soft Pvt. Ltd, Bangalore Jan’04-Jun’05

Senior Technical Support Executive Highlights:

Attained 100% CSAT reviews for one full quarter, which was result of proactive problem solving

Trained five new trainees and made them proficient in process and product

Previous Experience

First Ring Private Limited- ICICI One Source, Bangalore Aug’02-Jan’04 Outbound Sales Executive

IT Skills

PC Knowledge: Windows, Microsoft Office, ERPs for Key Accounting

JD Edwards and Solomon Sales Application

Certification

WSET (Wine and Spirit Education Trust) Level 1 to 3 in 2008