deeper business insight with alteryx at delhaize america
TRANSCRIPT
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Deeper Business Insight withAlteryx at Delhaize America
Mandy GrayManager of GeoAnalytics, Delhaize America
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Outline• Delhaize America overview• How we use Alteryx• Case Study: The Alteryx Impact on our business• Q&A
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Where We Are:Eastern USA Grocery Retailer with 1300+ stores from Northeast - Mid-Atlantic - South
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Alteryx supports our criticalstrategic priorities• Operations / Supply Chain• New Site Location / Real Estate• Marketing• Trade Area creation• Customer Behavioral/Basket
Analysis
How we use Alteryx
Alteryx is used in a variety of ways• Data discovery• Report generation• Ad hoc requests• Mapping• Spatial analysis• Querying databases
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The Alteryx impact on our business• Time & Cost Savings• End-to-end Control (analysis to output)
• Removed dependencies outside department
• Replicability / Continuity• Process is well-documented, output identical run-to-run• Easy continuity with new staff
• Deeper Insights & Empowered Associates• Analysts spend less time crunching, more time thinking
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Case Study: Trade Area Report Creation
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Time & Cost Savings: Trade Area Report Creation• Before Alteryx: long,
complex, expensive process
• Early Alteryx days: faster, cheaper, centralized process
• Today: Exponentially faster process
From days per store to hours per store
From hours per store to hours for entire network
Took ~8,000 button clicks
to complete entire network
(about a month)
Takes 5 button clicks
to complete entire network
(<2 weeks)
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End-to-end Control: Trade Area Report Creation
A single workflow takes us:from raw
data……to final product
Alteryx workflow (example)
(marrying multiple sources: spreadsheets,
Access, ODBC, ESRI, ASCII, MapInfo, SAS, etc.)
(can be PDFs, PowerPoints, Tableau, Qlik, Excel, ESRI,
etc.)
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Replicability / Continuity: Trade Area Report Creation
• Comments and instructions can be added to workflows—helpful for new staff…and foggy memories!
• Once built, the output of this workflow is exactly the same every time, even for different inputs
Alteryx workflow (example)
Store 1
Store 2
Store 3
• Every data source and process step is clearly visible…useful sequences can be copy/pasted
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Deeper Insights & Empowered Associates: Trade Area Report Creation
• Bulk processing allows analysts to view data at macro level• Aggregate, banner-level analysis now possible• Time series analysis now possible
• Basic report generation off the plate, new questions have room to grow• What can we learn about competitive impacts, behavioral trends,
demographic shifts?
• Availability of reports for all stores means we can share with our front line
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“Its incredible what people can do when they’re empowered with data.” --Food Lion Central Division Regional Director
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THANK YOU!
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