defending israel against claims of excessive force
TRANSCRIPT
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DOES ISRAEL USE EXCESSIVE FORCE?
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Some people think so.
DOES ISRAEL USE EXCESSIVE FORCE?
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WERE THESE PEOPLE INFLUENCED
BY ONE OF THE GREATEST POWERS
IN THE WORLD TODAY?
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(The Mass Media)
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OK, not direct mind control. But the media does in!uence – and distort – the way people think.
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WHEN TERRORISTS
ATTACK
ISRAELI CIVILIANS
THE MEDIA DOWNPLAY
THE INITIAL AGGRESSION.
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WHEN ISRAEL
RESPONDS
THE MEDIA EMPHASIZE THE RESPONSE
AND IGNORE THE TERROR.
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That process can lead to the media claiming Israel uses excessive force.
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The media uses three techniques to misrepresent Israel’s actions.
1. Reversing the order of events
2. Leaving out context 3. Using misleading language to
distort the con!ict
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News reports put emphasis on Israel’s response to a provocation rather than the provocation itself.
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The headline incorrectly implies that Israel is solely responsible for the violence.
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THE FACTS: Israel’s response was self-defense after the initial provocation— mortar bombs launched into Israel.
Israeli strikes on the Gaza Strip wounded five Hamas security officers and a boy today after militants launched mortar bombs into Israel, lightly injuring two people.
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after militants fired mortar shells
Five Times as many People Read Headlines as Read the Body Copy
DAVID OGILVY, MARKETING MAVEN
retaliation for
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WHEN THE TIMELINE IS REVERSED,
IT CREATES THE IMPRESSION OF A
“CYCLE OF VIOLENCE” AND
ALL VIOLENCE IS DEEMED MORALLY
EQUAL.
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In reality, there is no cycle.
Terrorists openly declare an intent to kill civilians and Israel tries to protect its citizens.
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after militants in the Hamas-controlled territory fired rockets into southern Israel.
Studies Reveal: Stories that Distort the Timeline are Everywhere
HONESTREPORTING
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The media often leave out key facts that allow readers to make sense of a situation.
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When you read about Palestinians throwing stones at IDF soldiers...
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Do you think of this?
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Or this?
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The Media Often Report on the Gaza Blockade
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But it doesn’t tell you the whole story.
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Does the media ask why there is a
blockade in the "rst place?
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Because of constant attempts to smuggle weapons into Gaza.
March 15th, 2011: Victoria 50 tons of weapons in three
containers 60 mm and 120 mm mortar shells C-704 anti-ship missiles Assault rifle ammo
ü
ü ü ü
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Nov. 3th, 2009: Francop
36 containers with 500 tons of arms:
9,000 mortar bombs 3,000 Katyusha rockets 3,000 gun shells 20,000 grenades half a million rounds
of ammunition
ü ü ü ü ü
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May 21st, 2003: Abu Hasan
Carrying a Hezbollah operative specializing in explosives. Cargo:
Radio-activation system to detonate bombs
Directions on how to carry out terror attacks
5 boxes with rocket fuses 25 Katyusha rocket
detonators
ü
ü
ü ü
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The Free Gaza Movement sent a !otilla to Gaza to break the blockade. The press called it an “aid” mission.
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That’s not how Free Gaza founder Adam Shapiro described his movement:
“Free Gaza is but one tactic of a larger strategy, to transform this con!ict from one between Israel and the Palestinians, or Israel and the Arab world... to one between the rest of the world and Israel.”
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The media said the !otilla brought tons of aid to Gaza.
Expired Medicine Unloaded Off Gaza Flotilla
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It failed to mention it was less aid than Israel delivers to Gaza every two days.
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The media speculates on Israel’s actions and fabricates facts to make Israel appear aggressive.
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Just because Israel is accused of something in the press does not mean it happened.
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During the Gaza War, The Independent “exposed” Israel’s secret uranium bomb.
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During the Gaza War, The Independent “exposed” Israel’s secret uranium bomb. The U.N. concluded otherwise:
“No depleted uranium shrapnel, or other radioactive residue was found.” – UNEP
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The newspaper has yet to retract the story.
“No depleted uranium shrapnel, or other radioactive residue was found.” – UNEP
During the Gaza War, The Independent “exposed” Israel’s secret uranium bomb. The U.N. concluded otherwise:
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Making Israel appear aggressive.
The media is often more interested in how Israel might respond to violence than the violence itself...
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FALSE ACCUSATION: Israel is moving “closer to war”
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THE FACTS: The article downplays attacks on Israel by speculating about Israel's response.
SPECULATION: “It has left pundits wondering if Israel is preparing for a new ground offensive.”
SPECULATION: “could provoke Israel into a decisive strike and bring it one step closer to a new Middle East war.”
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Israel’s image is in your hands. Use the power of the Internet and the media to spread the truth about Israel’s defensive measures.
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We’ve seen how the media can in!uence public opinion against Israel.
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But you can help set the record straight.
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If journalists misreport Israel’s defensive measures as “excessive force”:
1. Let the newspaper know it is reporting inaccurately
2. Share your views through social media
3. Send the report to HonestReporting
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Demand: ü Accurate timelines ü Appropriate context ü Factual reports
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Join the conversation:
• Get weekly media bias alerts at www.honestreporting.com
• Join our network on Facebook and follow us on Twitter
• Watch our "lms on YouTube
A single person can’t make a difference, but a network of thousands can.
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Don’t let the media distort Israel’s image.
Make your voice heard.
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