How to Get StartedSocial Media for Small Business

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While social media continues to grow, many businesses still wonder if their efforts through variousonline platforms are truly paying off. Your business can get a better gist of social media when there'ssomething to measure against. Why watch from the sidelines when you can engage customers rightaway?

WHO USES SOCIAL MEDIA?

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Define Your GoalsBy forming and writing down achieveable goals, you'll have a solid understanding of whetheror not your social media efforts are paying off.

Specific The more specific you can be with your objective, theeasier i'll be to see what is is your need to do.

SMART GOALS

Measurable

Attainable

Relevant

Timely

Can your goal be measured? How will your track yourprogess and know if your goal has been achieved?

Think realistically. IS the goal you've set for yourselfpossible to achieve?

Does your goal drive your business forward? Is it theright time?

Goals are empty without deadlines. Give yourselfone.

Targeting Your AudienceSocial Media is one of the best ways to reach a targeted audience. When you're just startingout, targeting becomes very easy when you choose to boost a post instead of creating anentire advertising campaign. Once your know your audience, you can begin to send out yourmessaging specifically to them.

AGE LOCATION INCOME EDUCATION CAREER INTERESTS

Which platforms fit your B2C interactions best?How often are you publishing content?What's the lifespan of your content?Are you using social media for customer service?

Are you engaging with user-generated content? Promoting specials? Menu updates?

Choosing a PlatformOnce you know who you want to reach, you'll have todecide where they are. Social networks have varied userbases. Don't invest only in Instagram if your coreaudience is older and on Facebook, for example. Before choosing platforms, ask yourself:

There are hundreds of metrics that you could be analyzing, but not all of them are necessary for yourbusiness. Instead of becoming overwhelmed with options, start simple with your chosen major platforms.

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