define your t.a.p.s
TRANSCRIPT
DEFINE YOURTAPS:
In order to achieve the best results and generate positive ROI, thecompany should define the three key components of transaltion.
P U R P O S E
T R A N S L A T I O N
Define your target audience (TA) of a translationand inform about it your translator.In such a way, a translator will translate yourdocument with your target audience in mind ando the translation will be aimed at your particular TA more effectively,o your business will be more successful, ando generate more ROI.
Generally, the purpose of a translation should beto help you sell your product or service.Equally, you may want your company to o increase its global market share, o enhance client satisfaction, or o outperform your competitors.
Whatever the reason is, you should know yourpurpose of translation.
S T Y L E
It's worthwhile for the translation client to have aspecialized inhouse style guide that could beused for writing original content and itstranslated version.Such guides ensure:o a consistent message,o adherence to the client's preferences, ando increase in the overall quality and consistency.
T A R G E T A U D I E N C E
Target Audience
Purpose
Style
Translation Client Guidance olgabodnar.branded.me