Define Your Twitter Mission and Execute for Real Results

Laura “@Pistachio” Fitton

Laura Fitton, Spring 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Do I upgrade

my browser to see web

2.0?

Twitter is

Dumb!

Heh.

http://discover.twitter.com/first-tweet

Twitter is

Dumb!

Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)

WHAT ARE YOU DOING?

WHAT ARE YOU DOING?

WHAT ARE YOUR RESULTS?

RESULTS.

MISSION

1.   Who  &  What  (Value)  

2.   Why  

1 WHO & WHAT

[@OurAcct] is where

[who] can find

[value offered]

MISSION

BIO

“Follow us for…”

“Follow Us For…”

2 WHY

WHAT’S IN IT FOR THEM?

Influence (was) ATTRACT

attention to yourself

PROVIDE attention & value to others

Influence (is)

1.   Iden5fy  your  target  audience  2.   Know  what  they’re  looking  for  3.   AAract  and  engage  them  

4.   Build  trust  and  earn  leads  5.   Measure  and  improve  

Execute for Real Results

1 IDENTIFY TARGET AUDIENCE

WRITE DOWN: Everything You Know About Personas

1  What are their challenges?

2  How are they measured?

3  What do they read?

4  What (and where) do they share on social

media?

2 WHAT ARE THEY LOOKING FOR

Image: http://inay.org

SOLVE FOR THE HUMANS

Not just their happiness, but also their success.

WRITE DOWN: Everything You Know About Personas

1  What are their challenges?

2  How are they measured?

3  What do they read?

4  What (and where) do they share on social

media?

Share Material Relevant to Their Lives

•  Content types that fit with everything you know about their lives

•  Solutions to their challenges •  Tools to help them crush their numbers •  Must-read articles and digests •  Shareable items that will make them look

good

3 ATTRACT AND ENGAGE

Twitter Marketing in 2 Words:

Be Useful

Tweet Quote!

“ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs

Image Credit: Fotographia Guerilla

4 BUILD TRUST & EARN LEADS

Build Trust and Earn Leads

Either write something worth reading or do something worth writing about. Benjamin Franklin “

Image Credit:lhalstead

build relationships

Social Marketing in 4 Words:

Listen. Learn. Care. Serve.

How Can I Get More Followers?

You don’t just want a following.

29

You want engaged fans

No, Really, Pistachio. How Can I Get

More Followers?

37

Be helpful.

Helpful Relevant Remarkable Frequent

ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN

Helpful is the new viral.

37

5 MEASURE & IMPROVE

41

48

•  Your grade and checklist to-dos

http://grader.com

•  Marketing Library

http://hubspot.com/library

•  Marketing Academy

http://academy.hubspot.com

•  Social Inbox free trial: http://bit.ly/trySI

FREE TOOLS:

Am I Doing it Right? Results  maAer,  not  raw  effort

• What’s  in  it  for  THEM?  • What  is  your  community  for  and  how  do  you  nurture  it?  

• Who  can  you  help?  (first  via  TwiAer,  later  with  your  product?)  

• Where  are  the  people  who  need  you  already  tuned  in?  

Blogging Social SEO

Tools to Attract Visitors

Tools to Convert Leads

Tools to Close Customers

Landing Pages Forms

Email Marketing Automation

Analytics Salesforce Sync

Calls-to-action Lead Management

All the tools you need to do marketing – all in one place.

Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com

Marketing Library http://hubspot.com/library

Marketing Academy http://academy.hubspot.com

Try Social Inbox: http://bit.ly/trySI

THANK YOU!

Define Your Twitter Mission

What’s  your  company  doing  with  TwiAer?  Are  you  geQng  the  results  you  want?  Most  companies  are  “doing  TwiAer”  these  days,  but  it’s  oUen  an  ineffec5ve  scaAershot  of  tac5cs  across  the  board.  In  this  session,  Laura  FiAon  (co-­‐author,  TwiAer  for  Dummies)  helps  you  define  your  TwiAer  strategy  and  provides  free  tools  and  resources  to  carry  it  out.  You’ll  discover  how  to  iden5fy  your  target  audience  on  TwiAer,  what  they’re  doing  there,  how  to  aAract  them  and  generate  leads,  and  prac5cal  ways  to  measure  and  keep  improving  upon  your  efforts.