defining and living your personal brand

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1 “What am I 'posed to do when the club lights come on?” Discovering Your Personal Brand January 12, 2012

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Presentation to hundreds of students in Kelley School of Business at Indiana University about discovering and living their own personal brand knowing that graduation presents a clean slate for each student to define who they are as a person and professional.

TRANSCRIPT

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“What am I 'posed to do when the club lights come on?”Discovering Your Personal Brand

January 12, 2012

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A brand is a promise

What is a brand?

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… exceptional quality and high expectations.

A promise of…

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A promise of…

… questionable decisions and risks.

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A promise of…

… polarizing passions and interests.

Still with me?

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Finding your promise

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Defining your promise…

Know your audience and their unmet needs- Boss- Family- Friends- Significant other

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Keeping your promise…

Perception is reality- Appearance- Artifacts- Communications- Word of mouth

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So what’s your promise?

Here I am! Defining your personal brand for career success

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