defining your social learning strategy
TRANSCRIPT
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Presented by •David Mallon, Bersin & Associates Principal Analyst•Dave Wilkins, Mzinga Sr. Director of Product Strategy
Defining Your Defining Your Social Learning StrategySocial Learning Strategy
www.mzinga.com l May 2009
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
About The Presenters
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David MallonBersin & Associates Principal Analyst•Directs firm’s research in enterprise learning.•A decade of experience in all aspects of learning and OD on both the practitioner and provider sides.
[email protected] l Twitter: @da5idm l LinkedIn: dmallon
Dave WilkinsMzinga Senior Director, Product Strategy
•Published author and national speaker at 40+ conferences•More than 12 yrs in the learning industry- strategy, design, development
[email protected] l Twitter: @dwilkinsnh l Facebook, LinkedIn: dwilkinsnh
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Session Follow-Up
After the event, the following materials will be made available to all of you:
• Presentation slides
• SlideCast recording
• Chat transcript
Social learning is about engaging each other & sharing ideas… so the best way to understand it, is to just do it!
Don’t feel limited: Join in the chat & feel free to tweet about our discussion using either #mzinga or #bersin (or both) to tag your posts.
We also know some of you will prefer to listen; that’s cool too.
We’d Love Your Participation
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Our Agenda Today
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Where Does ‘Social’ Fit Within the Learning Framework?
Business Use Cases & Examples• Initiative-level examples• More strategic / Division or Functional-level examples• Full-on, diving in head-first examples
Q&A
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Bersin & Associates Enterprise Learning Framework
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MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Bersin & Associates Enterprise Learning Framework
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Yes, but “Will it Blend?”
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Will It Blend? - Formal + Social Learning = Reality
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Another Piece to the Puzzle
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Who creates the content?Where is the expertise?
Jay Cross and Harold Jarche
Many : Many
One : Many
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How Does Learning Become Social?
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Embedded Model
WBT Page
Comments
Discussion
WBT Page
“Open” Blog
WBT Page
Ratings
WBT Page
YouTubeRSS Feed
WBT PageWBT Page
Chat?
Putting the “social” back into instruction
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Ideas
Blogs
Discussions
Chat
Formal LearningFormal
Learning
Library
Social Networking
Social Media *about* learningPut the “social” into any learning experience
Social Media *as* learningSocial exchanges and formal are the learning
Amazon and Community Models
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Audience & Challenges
Learning Program
Social Learning “Initiative”
Audience
• Young sales team (avg. age: < 35 yrs)
• Highly competitive, mostly male
Challenges:
• Learn the new system quickly & effectively
• Improve overall sales results, particularly cross- and team-selling
• Capture new and emerging best practices from the field
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• Sales team training of a Siebel rollout a large financial services firm
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Approaches
Social Learning “Initiative”
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Formal • Mandatory Web-based Training (WBT)
• “Show me” and “Let me try” simulations of common tasks
On-Demand
Social
Embedded• Help Systems and Job Aids• Coaching from team leads
• Blog dedicated to the rollout• Discussion board for FAQ’s• Comments and blogs *in* the
WBT to share best practices• Profiles in Phase 2
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Tools & Technology
Disciplines
Social Learning “Initiative”
• Typical Instructional Design: task analysis, audience analysis, etc.•Moderation• Facilitation• Competition management: incentives,
rewards, rules• Technical writing and social writing: blogs,
comments…
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•Mzinga Social Learning Suite with SCORM tracking•Mzinga Publisher – social course authoring• Flare – Help technology
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Culture
Social Learning “Initiative”
• Very competitive, yet team-based
• Executive buy-in to initiative
• Community and social elements seen as key to this transition
• Reward models in place to help affect behavior change
• Initiative-level project viewed as proof-of-concept for broader adoption of social media and networking
• Compliance officer is proponent of social technology because of it’s transparency
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Audience & Challenges
Learning Program
Social Learning
Audience
• Wide variance in ages / classic generational divide.
• Little time for training.
Challenges:
• Job getting more complex, harder to prepare for.
• Changes in demographics forcing KM crisis.
• Sheer amount of info needed becoming unmanagable.
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• Bank Examiners
• New Hire
• Ongoing
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Approaches
Blended Social Learning
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Formal • Structures “schools” including classroom and WBT• Simulations
• Knowledge Bases• “Lessons Learned”• “Coach on the Go”
On-Demand
Social
Embedded• After Action Reviews• Knowledge Sharing built into
PM process
• Communities of Practice• Collaboration Days
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Tools & Technology
Disciplines
Blended Social Learning
• Typical Instructional Design: task analysis, audience analysis, etc.• Facilitation• Community Management• Knowledge Management•Media Development
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• Home built knowledge management system.• Home built simulation tools.• Commercial enterprise social software
platform
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Culture
Blended Social Learning
• Chief Culture Officer
• Institutionalized knowledge sharing
• Collaboration Days
• Rotating Business Leaders into Learning
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Audience & Challenges
Learning Program
Social Learning Environment
Audience
• Young sales team
• Always out of the office
• Highly competitive
• Short on attention / “allergic to training”
Challenges:
• Struggling to develop formal learning fast enough / cheaply enough to meet business demands.
• Content not close enough to time of need.
• Sales team not closing sales because of lack of knowledge.
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• Ongoing training for Sales team
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Approaches
Social Learning Environment
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Formal• Web-based Training (WBT)• Occasional Classroom (ILT)• Formal accreditation
• Knowledge Bases•Mobile
On-Demand
Social
Embedded• Performance Support
• SUN Learning eXchange• social learning environment• User gen content (youtube)
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Tools & Technology
Disciplines
Social Learning Environment
• Community Management• Blogging/Online Publishing•Moderation• Rich Media Development
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• Home built social learning platform•Mobile devices
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Culture
Social Learning Environment
• Designed to be self-sustaining
•Open structure
• Leveraged “Number 1s”
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Putting It Into Practice
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Following Bersin & AssociatesRegular updates on research, findings, and news
Our Analyst Blogshttp://blogs.bersin.com/davidmallon(add analyst name to find otherindividual blogs)
Our LinkedIN Grouphttp://www.linkedin.com/e/gis/166968
Our Twitter Feedhttp://www.twitter.com/bersin
Research Available Free to Trial Membershttp://www.bersin.com/research Primer on Social Networking in Enterprise
Learning and Talent Management Bersin & Associates Enterprise Learning
Framework ®
COMING SOON!High Impact Learning Practices ®
The Operating Guide to the Modern Learning Function
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Resources
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Below are some of the resources and information that have shaped our presenters’ thinking on the subject of social learning, along with some suggested next steps to help you gain necessary experience with these emerging technologies.
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Thank You!Thank You!
www.mzinga.com l February 2009