7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 1/23

Project SynopsisOn

“BUYING BEHAVIOUR OF CUSTOMER OF DIFFERENT MOBILE BRANDS INBANGALORE CITY ”. ByADITYA SINGHRegistration No.:-11MB5007For partial fulfillment of the requirements of final year MBA curriculum of Two years (4 th

Semester) Full time MBA Programmed.Submitted to

Guided by: Prof. Kumudhini Ravindra

No. 15, New BEL Road, MSRIT Post, MS Ramaiah Nagar, Bangalore-560054www.rimsbangalore.in

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 2/23

INTRODUCTION

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 3/23

Definition of Cellular/ Mobile phonewww.wikipedia defines cellular phone as:The Cellular telephone (commonly “mobile phone” or “cell phone” or “handphone”) is a longrange, portable electronic device used for mobile communication. In addition to the standardvoice function of a telephone, current mobile phones can support many additional services suchas SMS fir text messaging, email, packets switching for access to the Internet, and MMS fir

sending and receiving of base station (cell sites), which is in turn interconnected to the publicswitched telephone network (PSTN) the exception is satellite phones. Cellular telephone is alsodefined as a type of short-wave analog or digital telecommunication in which a subscriber has awireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter‟sspan of coverage is called a cell. Generally, cellular telephone service is available in urban areasand along major highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with cordless telephone (which is simply a phone with a veryshort wireless connection to a local phone outlet). A newer service similar to cellular is personalcommunications service (PCS).

The Global Cellular Mobile Industry:

The global mobile phone industry is based on many different manufactures and operations. Theindustry is based on advanced technology and many of the manufactures are operating indifferent industries, where they use their technological skills, distribution network, marketknowledge and brand name. Four large manufactures of mobile phones are today dominating theglobal mobile phone industry. Nokia, Sony Ericsson, Samsung and Motorola. In addition to thesecompanies there are many manufactures that operate globally and locally.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 4/23

Industry Profile

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 5/23

Telecom Industry in India

The telecom industry is one of the fastest growing industries in India. India has nearly 200million telephone lines making it the third largest network in the world after China and USA.With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by thegrowth in demand in countries like India and China.India‟s mobile phone subscriber base is growing at a rate of 82.2%. China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribersin Asia Pacific.Compared to that India‟s share in Asia Pacific Mobile phone market is 6.4%. Considering thefact that India and China have almost comparable populations, India‟s low mobile penetrationoffers huge scope for growth.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 6/23

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the governmentnear Calcutta (seat of British power). Telephone services were introduced in India in 1881.Stared in 1851 when the first operational land lines were laid by government near Calcutta (seatof British power). Telephone services were introduced in India in 1881. In 1883 telephoneservices were merged with the postal system. Indian Radio Telegraph Company (IRT) wasformed in 1923. After independence in 1947, all the foreign telecommunication companies were

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 7/23

Nationalized to form the Posts, Telephone and Telegraph(PTT), a monopoly run bygovernment‟s Ministry of Communications. Telecom sector was considered as a strategic service and theGovernment considered it best to bring under state‟s control. The first wind of reforms in Telecommunications sector began to flow in 1980s when the private sector was allowed inTelecommunications equipment manufacturing. In 1985, Department of Telecommunications

(DOT) was established. It was an exclusive provider of domestic and long- distance service thatwould be its own regulator (separate from the postal system). In 1986, two wholly governmentowned companies were created: The Videsh Sanchar Nigam Limited(VSNL) for internationaltelecommunications and Mahanagar Telephone Nigam Limited(MTNL) for service inmetropolitan areas. In 1990s, telecommunications sector benefited from the general opening upof the economy. Also, examples of telecom revolution in many other countries, which resultedin better quality of service and lower tariffs, led Indian policy makers to initiate a change

process finally resulting in opening up of telecom services sector for the private sector.

National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensiveRoad for the Indian telecommunications sector. In 1997, Telecom RegulatoryAuthority of India

(TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of thetelecom sector. New National Telecom Policy was adopted in1999 and cellular services werealso launched in the same year. Telecommunication sector in India can be divided into twosegments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of

basic services, national or domestic long distance and international long distance services. Thestate operators (BSNL and MTNL), account for almost 90 per cent of revenues from basicservices. Private sector services are presently available in selective urban areas, and collectivelyaccount for less than 5 per cent of subscriptions. However, private services focus on the

business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN,closed user group and videoconferencing. Cellular services can be further divided into twocategories: Global System for Mobile Communications (GSM) and Code Division MultipleAccess (CDMA). The GSM sector is dominated by Airtel, Vodfone-Essar, and Idea Cellular,while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of internationaland domestic long-distance telephony services are the major growth drivers for cellular industry.Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. Thereduction in tariffs for airtime, national long distance, international long distance, and handset

prices has driven demand.

The Key players in the Telecom Market in India

1. Nokia

2. Motorola

3. Samsung

4. LG

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 8/23

5. Sony Ericsson

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 9/23

Company profile

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 10/23

NokiaIn 1865, an engineer named Fredrik Idestam established a wood-pulp mill andstarted manufacturing paper in southern Finland near the banks of a river. Thosewere the days when there was a strong demand for paper in the industry, the company‟s salesachieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russiafirst and then to the United Kingdom and France. The Nokia factory employed afa i r ly la rge workforce and a smal l communi ty grew around i t . In southernFinland a community called Nokia still exists on the riverbank of Emäkoski .Finnish Rubber Works, a manufacturer a Rubber goods, impressedwi th the hydro -e l ec t r c i ty p roduced by the Nok ia wood-pu lp ( f rom r ive r Emä ko ski ), me rge d up an d started selling goods under the brand name on Nokia.After World War II, i t acquired a majo r part of the Finn ish Cab le Wor kssha res. The Finn ish Cabl e W orks had grow n quickly due to the increasing needfor power transmission and telegraph and telephone networks in the World War II.Gradually the ownership of the Rubber Works and the Cable Works companiesconsolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. TheElectronics Department generated 3 % of the Group‟s net sales and provided work for 460

people in 1967, when the Nokia Group was formed. In the beginning of 1970, the telephoneexchanges consisted of electro-mechanical analog switches. Soon Nokia successfully developedthe digital switch (Nokia DX 200) there by replacing the prior electro mechanical analog switch.The Nokia DX 200 was embedded with high-level computer language as well as Intel

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 11/23

microprocessors which in turn allowed computer-controlled telephone exchanges to be on the topand which is till date the basis for Nokia‟s network infrastructure. Introduction of mobile network began enabling the Nokia production to invent the NordicMobile Telephony ( NMT), the world‟s very first multinational cellular network in 1981. Th e

NMT was l a t e r on in t roduc ed in o the r coun t r i es . Ver y soon Glob al S ys t em

for Mobile Communication (GSM), a digital mobile telephony, was launched and No kia s ta r te d th e deve lopmen t o f GSM phones . Be gin nin g o f t he 1990 b rou gh t a bou t an econ omic rece ss ion in Finland . (Ru m our has it that Nokia wasoffered to the Swedish telecom company Ericsson during this t ime which wasrefused) Due to this Nokia increased its sale of GSM phones that was enormous. Thiswas the main reason for Nokia to not only be one of the largest but also the most importantcompanies in Finland. As per the sources, in August 1997, Nokia supplied GSM systems to 59operators in 31 countries. Slowly and steadily, Nokia became a large television manufacturer andalso the largest information technology company in the Nordic countries. During the economicrecession the Nokia was committed to telecommunications. The 2100 series of the productionwas so successful that in spite of its goal to sell 500,000 units, it marvelously sold 20 million.

Presently, Nokia is the number 1 production in digital technologies; it invests 8.5% of net salesin research and development. Also has its annual Nokia Game.

Enter to Global System Communication Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leadingmanufacturer of mobile devices and mobile networks in the world. Over the years,

Nokiah a s e v o l v e d f r o m a p u l p , r u b b e r a n d c a b l e s m a n u f a c t u r i n g c o m pany to a major manufacturer of wireless devices and networks. Nokia offers awide range of mobile devices with experiences in music, navigation, video,Television, images, games and business mobility. It also provides equipment,solution and services for network operators, service providers and corporations. Thecompany offers its products in 150 countries across the world. It is headquartered inEspoo, Finland and employs about 68.500 people. The company recorded revenuesof E41, 121 million during the fiscal year ended December 2006 , an increase of 20.3% over 2005. The operating profit of the company was E5,488 million duringfiscal year 2006, and an increase of 18.3% over 2005. The net profit was E4,306million in fiscal year 2006, an increase of 19.1% over 2005. Nokia Corporationmanufactures mobile devices principally based on global system for mobilecommunications, code division multiple access (CDMA), and wideband CDMA(WCDMA) technologies. The companies operates in three divisions:M u l t i m e d i a , E n t e r p r i se S o l u t i o ns , a n d N e t w o rk s . T h e M u l t im e d i a d i vi s i o n f oc us es on br in gi ng connected mobile multimedia to consumers in the form of advanced mobile devices, including 3G WCDMA mobile devices and solutions. TheEnterprise Solutions division enables businesses and institutions to extend their use of mobility from mobile devices for voice and basic data to secure mobile access, content, andapplications. Its solutions include business-optimized mobile devices for end users, a portfolio of Internet portfolio network perimeter security gateways, and mobile

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 12/23

connectivity offerings. The Networks division provides network infrastructure,communications and networks service platforms and professional services to operators andservice providers. Nokia Corporation based in Espoo, Finland.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 13/23

Motorola,Inc. was an American multinational telecommunications company basedin Schaumburg, Illinois. After having lost $4.3 billion from 2007 to 2009, the company wasdivided into two independent public companies, Motorola Mobility and Motorola Solutions onJanuary 4, 2011. Motorola Solutions is generally considered to be the direct successor toMotorola, Inc., as the reorganization was structured with Motorola Mobility being spun off.Motorola designed and sold wireless network infrastructure equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network

products included set-top boxes, digital video recorders, and network equipment used to enablevideo broadcasting, computer telephony, and high-definition television. Its business andgovernment customers consisted mainly of wireless voice and broadband systems (used to build

private networks), and, public safety communications systems like Astro and Dimetra. These businesses (except for set-top boxes and cable modems) are now part of Motorola Solutions.Motorola's wireless telephone handset division was a pioneer in cellular telephones. Known asthe Personal Communication Sector (PCS) prior to 2004, it pioneered the "flip phone" with theMicroTAC – and, the "clam phone" with the StarTAC – in the mid-1990s. It had staged anenormously successful resurgence by the mid-2000s with the RAZR; but, lost significant marketshares in the second half of that decade. Lately, it has focused on smart phones using Google' sopen-source Android mobile operating system. The first phone to use the newest version of Google's open source OS, Android 2.0, was released on November 2, 2009 as the MotorolaDroid (the GSM version launched a month later, in Europe, as the Motorola Milestone). Thehandset division, (along with cable set-top boxes and cable modems) has since then been spunoff into the independent Motorola Mobility. On May 22, 2012, Google CEO LarryPage announced that Google closed on its deal to acquire Motorola Mobility.

Motorola started in Chicago, Illinois as Galvin Manufacturing Corporation (at 847 WestHarrison Street) in 1928, with its first product being a battery eliminator. At that time the radiohad not yet been developed for use in automobiles, but Bill Lear and Howard Gates of Zenithmade a pair; Lear designed the circuit and layout, Gates did the metal work and Lear assembledthem. Bill Lear presented Paul Galvin with the prototype, and he first dismissed it. Later the ideawas taken up by Galvin and a 200 unit production run was made. In 1930 Galvin ManufacturingCorporation introduced the Motorola radio, one of the first commercially successful car radios.Company's founder Paul V. Galvin and investor Bill Lear created the brand name Motorola.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 14/23

Galvin and Lear mulled over names for the product on a cross-country trip and came up with"Motorola" which was a blend of "motor" and the then popular suffix -ola used with audioequipment of the time (for example "Victrola" ). The product was such a success that Galvinchanged the name of the company to Motorola. The name "Motorola" was adopted in 1930, andthe word has been used as a trademark since the 1930s.

Many of Motorola's products have been radio-related, starting with a battery eliminator for Radios, through the first walkie-talkie in the world in 1940, defenseelectronics, cellular infrastructure equipment, and mobile phone manufacturing. In the sameyear, the company built its research and development program with Dan Noble, a pioneer in FM radio and semiconductor technologies joined the company as director of research. Thecompany produced the hand-held AM SCR-536 radio during World War II, which was vitalto Allied communication.In 1943, Motorola went public and in 1947, the name changed to its present name. At this time,Motorola's main business was producing and selling televisions and radios.In October 1946, Motorola communications equipment it has carried the first calls on IllinoisBell telephone company's new car radiotelephone service in Chicago.

In 1955, years after Motorola started its research and development laboratory in Phoenix,Arizona, to research new solid-state technology, Motorola introduced the world's firstcommercial high-power germanium- based transistor. The present "batwing" logo was alsointroduced in 1955 (having been created by award-winning Chicago graphic designer MortonGoldsholl in late 1954).Beginning in 1958, with Explorer 1, Motorola provided radio equipment for most NASA space-flights for decades including during the 1969 moon landing. A year later, it established asubsidiary to conduct licensing and manufacturing for international markets.Motorola created numerous products for use by the government, public safety officials, businessinstallments, and the general public. These products include cell phones, laptops, computer

processors, and radio communication devices. The Motorola RAZR line has sold over 120million units bringing the company to the number two mobile phone slot in 2005.Since the 1950s, used Motorola radio equipment has been popular with amateur radio ("ham")operators. Known as "Ma Batwings," Motorola has provided little to no support to hobbyists,who keep using these, radios for years or even decades after they were taken out of production.The company began making televisions in 1947. The Cathode ray tube, developed by thecompany in a joint venture with National Video Corporation became the industry standard. In1960, it introduced the world's first "large-screen" (19-inch), transistorized, cordless portabletelevision. In 1963 it, introduced the world's first truly rectangular color TV. In 1974, Motorolasold its television business to the Japan-based parent company of Panasonic. In 1952, Motorola opened its first international subsidiary in Toronto, Canada to produce radiosand televisions. In 1953, the company established the Motorola Foundation to support leadinguniversities in the United States. In 1964, it opened its first company Research and Development

branch outside of the United States, in Israel under the management of Moses Basin.In 1969 Neil Armstrong spoke the famous words "one small step for [a] man, one giant leap for mankind" from the Moon on a Motorola transceiver.In 1973, Motorola demonstrated the first hand-held portable telephone.

In 1976, Motorola moved to its present headquarters in the Chicago suburb of Schaumburg,Illinois.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 15/23

Dr. Martin Cooper of Motorola made the first private handheld mobile phone call on a larger

prototype model in 1973. This is a reenactment in 2007.In September 1983, the U.S. Federal Communications Commission (FCC) approvedthe DynaTAC 8000X telephone, the world's first commercial cellular device. By 1998,

cellphones accounted for two thirds of Motorola's gross revenue .[15]

The company was alsostrong in semiconductor technology, including integrated circuits used in computers. In particular, it is well known for the 6800 family and 68000 family of microprocessors usedin Atari ST, Commodore Amiga, Color Computer, and Apple Macintosh personal computers.The PowerPC family was developed with IBM and in a partnership with Apple (known asthe AIM alliance) . Motorola also has a diverse line of communication products,including satellite systems, digital cable boxes and modems. In 1986, Motorola invented the Six Sigma quality improvement process. This became a globalstandard. In 1990, General Instrument Corporation, which was later acquired by Motorola,

proposed the first all-digital HDTV standard. In the same year, the company introduced theBravo numeric pager which became the world's best-selling pager.

In 1991, Motorola demonstrated the world's first working-prototype digital cellular system and phones using GSM standard in Hanover, Germany. In 1994, Motorola introduced the world'sfirst commercial digital radio system that combined paging, data and cellular communicationsand voice dispatch in a single radio network and handset. In 1995 Motorola introduced theworld's first two-way pager which allowed users to receive text messages and e-mail and replywith a standard response.In 1998, Motorola was overtaken by Nokia as the world's biggest seller of mobile phonehandsets.On September 15, 1999, Motorola announced it would buy General Instrument in an $11 billionstock swap. General Instrument had long been the No. 1 cable TV equipment provider, supplyingcable operators with end-to-end hybrid fiber coax cable solutions. This meant that GI offers allcable TV transmission network components from the head-end to the fiber optic transmissionnodes to the cable set-top boxes, now at the availability of Motorola.In June 2000, Motorola and Cisco supplied the world's first commercial GPRS cellular network to BT Cell net in the United Kingdom. The world's first GPRS cell phone was also developed byMotorola.In 2002, Motorola introduced the world's first wireless cable modem gateway which combined ahigh-speed cable modem router with an Ethernet switch and wireless home gateway.In 2003, Motorola introduced the world's first handset to combine a Linux operatingsystem and Java technology with "full PDA functionality".In June 2005 Motorola overtook the intellectual property of Sendo for $30,000 and paid£362,575 for the plant, machinery and equipment.In June 2006, Motorola acquired the world-class software platform (AJAR) developed by theBritish company TTP Communications plc.In 2006, the firm announced a music subscription service named iRadio . The technology cameafter a break in a partnership with Apple Computer (which in 2005 had produced an iTunescompatible cell phone ROKR E1, and most recently, mid 2007, its own iPhone) . iRadio hasmany similarities with existing satellite radio services (such as Sirius and XM Radio) by offeringlive streams of commercial-free music content. Unlike satellite services, however, iRadio content

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 16/23

will be downloaded via a broadband internet connection. As of 2008, iRadio has not beencommercially released and no further information is available.In 2007, Motorola acquired Symbol Technologies, Inc. to provide products and systems for enterprise mobility solutions, including rugged mobile computing, advanced data capture, andradio frequency identification (RFID).

January 2011, Motorola splits into two separate companies, each still using theword Motorola as part of their name. One company, Motorola Solutions (using a blue version of the Motorola logo), is based in the Chicago suburb of Schaumburg, Illinois and concentrates on

police technologies, radios, and commercial needs. The other company, Motorola Mobility(using a red logo), is based in the Chicago suburb of Libertyville, Illinois and is the mobilehandset producer.August 15, 2011, Google announced that it would purchase Motorola Mobility for about $12.5

billion. On Nov ember 17, 2011, Motorola Mobility stockholders “voted overwhelmingly toapprove the proposed merger with Google Inc”.May 22, 2012, "Google Inc. (NASDAQ: GOOG) announced today that the acquisition of Motorola Mobility Holdings, Inc. (NYSE: MMI) has closed, with Google acquiring MMI for

$40.00 per share in cash." ($12.5 billion) – from the Google Press Announcement.Divisional Products: Enterprise Mobility Solutions : Headquarters located in Schaumburg, Illinois; comprisescommunications offered to government and public safety sectors and enterprise mobility

business. Motorola develops analog and digital two-way radio, voice and data communications products and systems, mobile computing, advanced data capture, wireless infrastructure andRFID solutions to customers worldwide.Home & Networks Mobility : Headquarters located in Arlington Heights, Illinois; produces end-to-end systems that facilitate uninterrupted access to digital entertainment, information andcommunications services via wired and wireless mediums. Motorola develops digital videosystem solutions, interactive set-top devices, voice and data modems for digital subscriber lineand cable networks, broadband access systems for cable and satellite television operators, andalso wire line carriers and wireless service providers.Mobile Devices : Headquarters located in Libertyville, Illinois; currently the least prosperous armof the firm; designs wireless handsets, but also licenses much of its intellectual properties. Thisincludes cellular and wireless systems and as well as integrated applicationsand Bluetooth accessories.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 17/23

SamsungThe Samsung Group is the world‟s largest conglomerate. It is South Korea‟s largest chaebol andcomposed of numerous international businesses, all united under the Samsung brand, includingSamsung Electronics, the world largest electronics company, Samsung Heavy Industries, one of the world‟s largest shipbuilders and Samsung Engineering and construction a major globalconstruction company. These three multinationals form the core of Samsung Group and reflectits name- the meaning of the Korea word Samsung is “Tri -Star” or “three stars”. The Samsung

brand is the best known South brand in the world and in 2005. Samsung overtook Japanese rival

Sony as the world‟s leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical,retail and entertainment industries. Samsung‟s strong influence in South Korea is visiblethroughout the nation, and is sometimes called the „Republic of Samsung‟. The 1990s sawSamsung rise as an international corporation. Not only did it acquire a number of businessesabroad, but also began leading the way in certain electronic components. Samsung construction

branch was awarded a contract to build one of the two Patronas towers in Malaysia, Taipei101 inTaiwan and the Burj Dubai in United Arab Emirates(founded by Callum Cuirtis), which is the

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 18/23

tallest structure ever contruction. In 1996, the Samsung Group reacquired the Sungkyunkwanuniversity foundation. In 1993 and in order to change the strategy from the imitating cost leader to the role of a differentiator, Lee Kun Hee, Lee Byung Chull‟s successor, sold off ten of Samsung group‟s subsidiaries, downsized the company, and merged other operation toconcentrate merged other operation to concentrate on three industries: electronics, engineering,

and chemicals(Samsung Electronics).Samsung is the world‟s largest manufacturer of television and various other consumer electronics.Samsung is the world‟s second largest mob ile phone maker.Compared to pther major Korean companies, Samsung survived the Asian Financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was sold toRenault at a significant loss. Most importantly, Samsung electronics (SEC) was officially spunoff from the Samsung group and has since come to dominate the group and the worldwidesemiconductor business, even surpassing worldwide leader Intel in investments for the 2005fiscal year. Samsung‟s brand strength has gre atly improved in the last few years.Samsung became the largest producer of memory chips in the world in 1992 Samsung , the

world‟s second largest chipmaker after Intel, see Worldwide top 20 semiconductor market shareranking year by year. In 1995, it built its first liquid screen. Ten years later, Samsung grew to bethe world‟s largest manufacturer of liquid crystal display panels. Sony which had not invested inLCD‟s, contacted Samsung to cooperate. In 2006, S -LCD was established as a joint venture

between Samsung and Sony in order to provide a stable supply of LCD panels for bothmanufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates itsfactories and facilities in Tangjung South Korea.In 2008, Samsung became the largest mobile maker in the United States and 2 nd largest mobilemaker in the world.

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 19/23

THE LG Group is South Korea‟s third largest chaebol and is multinational conglomerate that produces electronics, mobile phones, and petrochemical products and operates subsidiaries likeLG electronics, LG telecom, Zenith electronics and LG chem. In over 80 countries. LG group

founder Koo In Hwaoi established Lak Hui chemical Industries corp. in 1947. As the companyexpanded its plastics business, it established Gold Star Co. Ltd.(currently LG electronics Inc.) in1958. In 1958, Goldstar produced Korea‟s first radio. Many consumer electronics were soldunder the brand name GoldStar, while some other household products were sold under the brandname of Lucky. The Lucky brand was famous for its hygiene products line such as soaps and Hi-Ti laundry detergents, but most associated with its Lucky and Perioe toothpaste. In 1995, it wasrenamed “LG”, the abbreviation of “Lucky Goldstar”. More recently, the comp ant associates itstagline “ Life‟s Good”, with the letter LG. Since 2001, LG has two joint ventures with RoyalPhilips electronics: LG Philips Display and LG Philips LCD.LG has entered into a joint venturewith Nortel Networks and created LG-Nortal Co.Ltd. LG also has a joint venture with Hitachi-LG data storage, which manufactures optical data storage products like DVD – ROM drives, CD

writers, etc. LG acquired American television manufacturing company Zenith in 1999. LGelectronics is the world‟s second biggest maker of televisions and third biggest maker of LCDTVs and Mobile Phones. With headquarter in the LG Twin Tower onYeouido, Seoul,LGelectronics is th e flagship company og LG Group, one of the world‟s largest Conglomerate. Thecompany has 75 subsidiaries worldwide that design and manufacture televisions, homeappliances, and telecommunications devices. LG electronics owns Zenith Electronics andcontrols 37.9 % of LG Display. By 2005, LG was a Top 100 global brand and in 2006, LGrecorded a brand growth of 14%. Now the world‟s largest plasma panel manufacturer, its

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 20/23

affiliate, LG Display, is one of the largest manufacturers of LCDs. Also in 2006, the compa ny‟smobile phone division, LG Mobile, Marketed the LG chocolate phone, changing the company‟simage of the maker of thick 3g phones. It now focuses on the design and marketing of phonessuch as the LG shine, the LG glimmer and LG Prada (KE850). AS a result, the company was

picked as “at the Design Team of the Year” by the Red Dot Design Award in 2006 -2007 and is

often called the “New Apple” in the industry and online communities. In 2006, its net incomewas $226 million, on total revenue of $24.7 billion. The company was originally established in1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners.The LG Group was a merger of two Korean companies, Lucky and Gold star from which theabbreviation of LG was derived. The current “Life‟s Good” slogan is a backronym. Before thecorporate name change too LG, Household products were sold under the brand name of Lucky,while electronics products were sold under the brand name of GoldStar.The GoldStar brand is still perceived as a discount brand. In 1995, Gold Star was renamed LGelectronics, and acquired Zenith electronics of the United States. LG solar energy is a subsidiaryformed in 2007 to allow LG Chem. to supply polysilicon to LG electronics for production of solar cells. In 2008, Lg took its first dive into the solar-panel manufacturing pool, as it

announced a preliminary dear to form a joint venture with conergy. Under the deal, set to becompleted by year‟s end, LG would acquire a 75 % stake in Conergy‟ s Frankfurt solar- panel plant mobile communications LG electronics is the world‟s third largest handset maker. DigitalAppliances

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 21/23

Corporate Structure

Sony Ericsson Mobile Communications is a Communications is a global provider of mobilemultimedia devices, including feature- rich phones, accessories and PC cards. The products

combine powerful technology with innovative applications for mobile imaging, music,communications and entertainment. The net result is that Sony Ericsson is an enticing brand thatcreates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Ericsson Mobile Communication was established in 2001 bytelecommunications leader Ericsson and Sony and announced its first joint products in March2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launches products that make best useof the major mobile communications technologies, such as the 2G and 3G platforms, whileenhancing its offerings to entry level markets. Sony Ericsson undertakes products research,design and development, manufacturing, marketing, sales, distribution and customer services.Global Management is based in London and R&D is in Sweden, UK, France, Netherlands, India,

Japan, China and the US. The management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; andExecutive Vice President and Head of Sales Anders Runevad, the former President EricssonBrazil.

Industry accolades

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 22/23

As new products are introduced to end user acclaim, existing products continue toreceivea c c o l a d e s a n d S o n y E r i c s s o n i s t o d a y a c c e p t e d a s a w o r l d l e ad e r i n d e s i g n a n d innovation. The globally acclaimed T610 and later generations of thecompany‟s product p o r t f o l i o f r e q u e n t l y w i n a w a r d s . T h e G S M A s s o c i a t i o nvoted the V800 as Best 3GHandset for 2004, a fully-featured phone made for Vodafone

with the full range of mobile entertainment features and multi-directional camera, andthe K750i received the TIP Award 2005- 2006 for „Best Mobile Imaging Device‟,chosen by 31 leading European photography imagining magazines and judgedon quality, performance and value for money. In February 2007 the GSMAssociation presented Sony Ericsson with the „Best3GSM Mobile Handset‟ award for the K800 Cyber-shot phone.

Innovation in partnership

Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships withdevelopers and content providers. Strategic agreement with partners such as Sony BMG is oneway in which the company is bringing the best and latest in entertainment content to its users.Sony Ericsson has also activated a global sponsorship deal with the Women‟s TennisAssociation Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony Ericsson tp offer tennis fans newways to experience the game through mobile technology, connectivity and content. In the mobilegaming market Sony Ericsson took the lead in 2004, being the first to launch Java 3D enabledhandsets, and is forging ahead to bring 3D gaming to a wider audience.

OBJECTIVES OF THE STUDY

The Primary Objective was to study the perception and buying behavior of customerstowards various mobile brands. The Secondary objectives of this study were to identify:

To know about the student preference level associated with different mobile phones. To find out the students satisfaction towards the various mobile phones. Major f ea tu re s , wh ich a cus tomer looks fo r i n a mob i l e be fo re mak ing

a purchase. Factors that influence decision-making in purchasing a mobile phone. To k n o w w h i c h a d v e r t i s e m e n t m e d i a p u t s m o r e i m p a c t i o n t h e

b u y i n g decision of students. Factors, which help in increasing the sale of mobile phones

Research Methodology

7/29/2019 Definition of Cellular

http://slidepdf.com/reader/full/definition-of-cellular 23/23

SAMPLING METHODOLOGY:

Sample Size -100 respondentsSample Unit – Consumers from different profile have been taken as sample unit.Sampling Area - BangaloreSampling Technique - Random Sampling technique

RESEARCH DESIGN: - Visited the consumers across Bangalore & gathered information required as per the

questionnaire. The research design is probability research design and is descriptive research.

DATA COLLECTION:

Primary data has been used by me in the form of Questionnaire & Observation, whicha re the two bas i c me thods o f co l l ec t ing p r imary da t a , wh ich su ff i ce sal l re se ar ch objectives.

Secondary data sources like catalogue of the company, product range book of the company & various internet sites such as motorola.com & google.com have beenused.