deio davies
DESCRIPTION
Deio Davies . Migration/power and technology Product Design. Ethnographic Research. own experiences new to the city business people young people. Problem. speeding. Secondary Research. Cardiff road safety. Existing Products. Existing Products. Technology Research. - PowerPoint PPT PresentationTRANSCRIPT
Deio Davies MIGRATION/POWER AND TECHNOLOGYPRODUCT DESIGN
Ethnographic Research
• OWN EXPERIENCES • NEW TO THE CITY• BUSINESS PEOPLE• YOUNG PEOPLE
Problem• SPEEDING
Secondary ResearchCARDIFF ROAD SAFETY
Existing Products
Existing Products
Technology Research
Ford Speed limiter technology
Published work on topicSTEPHEN TURVIL
Comments
• ROAD BARCODES?• PROBLEM WITH DIVERTING ROADS
WITH DIFFERENT SPEED LIMITS• NOT ABLE TO OVERTAKE - HEAD ON
COLLISIONS?
Primary Research
IS CRUISE CONTROL USED ON CITY STREETS?
Questionnaire
Everyone admitted to have accidentally exceeding the speed
limit most times .
Every 3 of 5 people believed that
speeding is the main cause of accidents on
city roads .
90% of the people I asked would want
speed to be controlled on city roads.
Group Discussions
What I need to do...THE PRODUCT THAT I DESIGN WILL NEED TO BE ; • AFFORDABLE• CONSISTANT• UP TO DATE• AVAILABLE FOR MOST CARS
1 : 1 1. SHOULD SPEED BE CONTROLLED ON PUBLIC CITY
ROADS? - YES BECAUSE PEDESTRIANS CAN BE PUT IN DANGER.
2. WHEN WOULD YOU SPEED ON CITY ROADS? WHEN I'M LATE FOR WORK.
3. DO YOU EXCEED THE SPEED LIMIT WITHOUT NOTICING? YES, ESPECIALLY IF LISTENING TO MUSIC AND/OR CONCENTRATING ON OTHER SURROUNDINGS.
4. IF EVERYONE DID NOT EXCEED SPEED LIMITS, WOULD IT BE EASIER TO TRAVEL WITHIN AND AROUND THE CITY? YES, I BELIEVE IT WOULD PREVENT A LOT OF ACCIDENTS AND LESS ROAD RAGE.
Market Definition
THE PRODUCT COULD BE ADVISED FOR EVERY CAR OWNER TO OWN• TRAVELLERS• BUSINESS PEOPLE• PARENTS • TAXI DRIVERS• DELIVERY BUSINESSES
Problem in detail
SPEEDING• PEDESTRIANS AT RISK• ACCIDENTS• ROAD RAGE• GOVERNMENT COSTS• SPEEDING TICKETS
Design BriefFOR THIS PROJECT I WILL GO AHEAD TO DESIGN AN IN-CAR FEATURE THAT AIDS TRAVELLING AROUND CITIES SUCH AS CARDIFF. THE PROBLEM HIGHLIGHTED IS 'SPEEDING', THEREFORE THE FEATURE WILL WORK IN A WAY TO BE ABLE TO COUNTER THIS PROBLEM AND CONTROL SPEED . THEREFORE SAFER AND CLEANER TRAVELLING WILL BE PERFORMED ON THE STREETS OF CARDIFF AND OTHER CITIES OF THE WORLD.
ThankyouANY QUESTIONS?