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TRANSCRIPT
SOCIAL MEDIA OPTIMIZATION
Engage The ConversationWith Confidence
Chop / Lawn Care Specialist
BRINGING SOCIAL MEDIA TO:
Get on the right channels andcut through the chatter to reachwho you need to reach to ensureyour voice is heard.
SO MANY OPTIONS
WHATWE DO
LISTEN
What AreThey Saying?
DEFINE
Who IsSaying It?
LOCATE
Where AreThey Saying it?
WHAT DOESSMO DO?
70%of consumerstrust consumeropinions postedonline
It builds a business’ brand online &contributes to their online reputation
ONLINE REPUTATION
It can be effectively leveraged as a system the business can use to communicate with their customers
CUSTOMER COMMUNICATION
It connects a business with potential andexisting customers - almost one-half of small businesses have successfully connected withnew customers through social networks!
The Nielsen CompanyGlobal Online Consumer Survey, ’09
MAXIMIZES POTENTIAL
THE TRUTH IS IN THE #’S
VIDEO OVERLOAD
WHY SOCIALMEDIA?
175,000,000The number of hours people spend onFacebook everyday worldwide
3,200,000,000The amount of likes and commentsshared each week in facebook
72 HrsAmount of video added toYouTube every minute.
571.3 YearsHow long it would take to watchall the video on YouTube.
3rd LargestOnline CountryFacebook’s ranking with more than900 million users. Twitter would be 5th.
63%Of companiesusing socialmedia increasedtheir marketingeffectiveness
McKinsey Global InstituteDecember, ’10
MARKETING EFECTIVENESS
SOCIAL MEDIAIS IMPORTANT
REDUCINGPRODUCT
TIME TO MARKET
50%
26%
24%
45%
35%
24%
INCREASED
REVENUE
REDUCING MARKETING
COSTS
INCREASEDCUSTOMER
SATISFACTION
REDUCINGSUPPORT
COSTS
INCREASEDPRODUCT
INNOVATION
01
02
03
TAGLINE
BRANDSTATEMENT
TONEOF VOICE
Now let us help you build a brand that speaks to your audience & consumer in a manner that communicates effectively with results that matter.
WE UNDERSTAND YOUR LANGUAGE
3 Essential Elements
WE KNOW U
We Cut ‘EmDown to Size
Combining real-time communication and technology for better results. Our customers are always in the loop.
At Chop, we understand that tree maintenance is an important part of any groundskeeping operation. That’s why we offer a service that works exclusively with trees called Chop. Whether it’s general upkeep or a larger scale project up to and including removal from the grounds, our job is to handle any and everything related to trees. We get the job done and we get it done right, and with the real-time communication we offer all our customers, you can keep track of the projects we’re working on for you as they happen.
WE WILL FOCUS ON MAKING U HEARD
U FOCUS ONYOUR BUSINESS
Credibility
Confidence
Consistency