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SOCIAL MEDIA OPTIMIZATION Engage The Conversation With Confidence

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Page 1: Deksia deckbuild smo_v01_je

SOCIAL MEDIA OPTIMIZATION

Engage The ConversationWith Confidence

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Chop / Lawn Care Specialist

BRINGING SOCIAL MEDIA TO:

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Get on the right channels andcut through the chatter to reachwho you need to reach to ensureyour voice is heard.

SO MANY OPTIONS

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WHATWE DO

LISTEN

What AreThey Saying?

DEFINE

Who IsSaying It?

LOCATE

Where AreThey Saying it?

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WHAT DOESSMO DO?

70%of consumerstrust consumeropinions postedonline

It builds a business’ brand online &contributes to their online reputation

ONLINE REPUTATION

It can be effectively leveraged as a system the business can use to communicate with their customers

CUSTOMER COMMUNICATION

It connects a business with potential andexisting customers - almost one-half of small businesses have successfully connected withnew customers through social networks!

The Nielsen CompanyGlobal Online Consumer Survey, ’09

MAXIMIZES POTENTIAL

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THE TRUTH IS IN THE #’S

VIDEO OVERLOAD

WHY SOCIALMEDIA?

175,000,000The number of hours people spend onFacebook everyday worldwide

3,200,000,000The amount of likes and commentsshared each week in facebook

72 HrsAmount of video added toYouTube every minute.

571.3 YearsHow long it would take to watchall the video on YouTube.

3rd LargestOnline CountryFacebook’s ranking with more than900 million users. Twitter would be 5th.

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63%Of companiesusing socialmedia increasedtheir marketingeffectiveness

McKinsey Global InstituteDecember, ’10

MARKETING EFECTIVENESS

SOCIAL MEDIAIS IMPORTANT

REDUCINGPRODUCT

TIME TO MARKET

50%

26%

24%

45%

35%

24%

INCREASED

REVENUE

REDUCING MARKETING

COSTS

INCREASEDCUSTOMER

SATISFACTION

REDUCINGSUPPORT

COSTS

INCREASEDPRODUCT

INNOVATION

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01

02

03

TAGLINE

BRANDSTATEMENT

TONEOF VOICE

Now let us help you build a brand that speaks to your audience & consumer in a manner that communicates effectively with results that matter.

WE UNDERSTAND YOUR LANGUAGE

3 Essential Elements

WE KNOW U

We Cut ‘EmDown to Size

Combining real-time communication and technology for better results. Our customers are always in the loop.

At Chop, we understand that tree maintenance is an important part of any groundskeeping operation. That’s why we offer a service that works exclusively with trees called Chop. Whether it’s general upkeep or a larger scale project up to and including removal from the grounds, our job is to handle any and everything related to trees. We get the job done and we get it done right, and with the real-time communication we offer all our customers, you can keep track of the projects we’re working on for you as they happen.

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WE WILL FOCUS ON MAKING U HEARD

U FOCUS ONYOUR BUSINESS

Credibility

Confidence

Consistency