del mar village specific plan voter survey – preliminary results
DESCRIPTION
Del Mar Village Specific Plan Voter Survey – Preliminary Results. Conducted for the City of Del Mar Presented by Timothy McLarney , Ph.D., President True North Research. Purpose of Study. Gauge community awareness & familiarity with the Plan Profile baseline support/opposition to the Plan - PowerPoint PPT PresentationTRANSCRIPT
April 20, 2023
Del Mar Village Specific Del Mar Village Specific PlanPlanVoter Survey – Preliminary Voter Survey – Preliminary ResultsResults
Conducted for theConducted for the
City of Del MarCity of Del Mar
Presented byPresented by
Timothy McLarneyTimothy McLarney, Ph.D., President, Ph.D., President
True North ResearchTrue North Research
Purpose of StudyPurpose of Study
Gauge community awareness & Gauge community awareness & familiarity with the Planfamiliarity with the Plan
Profile baseline support/opposition to Profile baseline support/opposition to the Planthe Plan
Measure opinions about specific Measure opinions about specific components of the Plancomponents of the Plan
Identify how additional information Identify how additional information shapes opinions about the Planshapes opinions about the Plan
Methodology of StudyMethodology of Study Mixed Methodology to maximize Mixed Methodology to maximize
participationparticipation Phase 1: invitation letter mailed to 2,945 Phase 1: invitation letter mailed to 2,945
registered votersregistered voters Online survey, PIN-protectedOnline survey, PIN-protected Follow-up telephone callsFollow-up telephone calls
Conducted July 7Conducted July 7thth to July 23 to July 23rdrd, 2012, 2012 423 voters423 voters Overall margin of error of ± 4.4%Overall margin of error of ± 4.4%
Importance of IssuesImportance of Issues
27
25
31
30
37
35
24
27
28
32
34
43
0 10 20 30 40 50 60 70 80 90 100
Reducing environmental pollution
Improving public safety
Attracting better mix of retail businesses
Improving the local economy
Reducing traffic congestion
Maintaining local streets and roads
% Respondents
Extremely important Very important
Familiarity With PlanFamiliarity With Plan
Moderatelyinformed
34.1
Slightlyinformed
24.2 Not at all informed
5.8DK / NA
0.9
Aware of Plan89.4Not aware
of Plan8.0
DK / NA2.7
Wellinformed
24.3
Initial Ballot TestInitial Ballot TestWithout raising taxes and in order to implement the goals of the Community Plan by:
Creating a pedestrian-oriented downtown with plazas; Improving the Village’s appearance and economic viability; Increasing public parking availability; Improving traffic flow, bike and pedestrian safety; Reducing air and water pollution; And providing development controls to insure neighborhood
compatibility;
Shall the City of Del Mar adopt the ordinance approving the Village Specific Plan, as approved by the Del Mar City Council? If the election were held today, would you vote yes or no on this measure?
Initial Ballot TestInitial Ballot Test
Probably no11.6
Not sure12.0 Definitely yes
25.1
Probably yes26.5
Definitely no24.2
Prefer not to answer
0.7
52%
36%
Reasons for OppositionReasons for Opposition
1.12.12.52.72.83.23.83.94.0
5.26.46.67.07.07.27.5
10.212.1
14.026.3
30.3
0 5 10 15 20 25 30 35
Mismanagement of funds, wasteful spendingLocal government not listening to residents
Concerns about additional taxes, feesFeel that Plan hasn't been studiedDo not support new development
Not sure of funding sourceConcerns about public safety
Concerns with government, CouncilNot sure / No particular reasonNo changes needed in Del Mar
Too much commercial interest, focusDislike Plan, feel it will not work
Opposed to increased building heightsWill greatly alter, destroy feel of Del Mar
Negative economic impactNo benefits to Del Mar residents
Prefer not to answerConcerns about parkingNeed more informationPlan will increase traffic
Do not like roundabouts, single lane
% Respondents Who Do Not Support Plan
Features of PlanFeatures of Plan
25
31
34
36
37
44
39
46
47
42
23
18
30
31
30
32
31
37
31
40
0 10 20 30 40 50 60 70 80 90 100
Raise max building height on west side of Camino del Mar
Redesign Camino del Mar to be a two-lane with roundabouts
Widen bicycle lanes to improve bike safety
Allow for additional density
Allow residential to be included in mixed-use retail, comm.
Widen sidewalks, encourage installation of plazas, seating
Reduce air and water pollution
Create parking structures
Attract a diverse mix of retail stores, restaurants and hotels
Install landscaping to improve the appearance of the Village
% Respondents
Strongly favor Somewhat favor
Positive ArgumentsPositive Arguments
25
26
24
26
28
27
29
24
23
32
33
33
37
38
0 10 20 30 40 50 60 70 80 90 100
The Specific Plan will NOT raise your taxes
Will reduce traffic, improve walkability, make Village safer
Plan has been developed with extensive community input
Plan will improve shopping, restaurant options for residents
Plan needed to ensure Village remains economically viable
Historical buildings will be protected as part of the Plan
Construction, redev has to go through Design Review process
% Respondents
Very convincing Somewhat convincing
Interim Ballot TestInterim Ballot Test
Probably no12.7
Not sure7.3 Definitely yes
25.4
Probably yes26.9
Definitely no26.9
Prefer not to answer
0.7
52%
40%
Negative ArgumentsNegative Arguments
12
24
24
31
40
15
24
27
27
20
0 10 20 30 40 50 60 70 80 90 100
Don’t need to redevelop Village, should keep it the way it is
Plan will destroy the character of the Village
Plan will increase traffic congestion and noise
Taller buildings will cut-off the views of the ocean
Two lanes, roundabouts will cause a lot of traffic, accidents
% Respondents
Very convincing Somewhat convincing
Final Ballot TestFinal Ballot Test
Probably no12.5
Not sure8.8 Definitely yes
25.0
Probably yes24.6
Definitely no28.3
Prefer not to answer
0.9
50%
41%
Key ConclusionsKey Conclusions Awareness & familiarity with the Plan are quite highAwareness & familiarity with the Plan are quite high
The Plan in general & specific components of the PlanThe Plan in general & specific components of the Plan Currently, voters are fairly evenly split on whether to Currently, voters are fairly evenly split on whether to
support or oppose the Plan.support or oppose the Plan. Strong support for many aspects of the PlanStrong support for many aspects of the Plan
Improvements to landscaping, business mix, parking, Improvements to landscaping, business mix, parking, environment, widened sidewalks & bike lanes, plazas, etc.environment, widened sidewalks & bike lanes, plazas, etc.
Opposition to the Plan is principally driven by traffic-Opposition to the Plan is principally driven by traffic-related concerns (roundabouts & two-lanes)related concerns (roundabouts & two-lanes)
April 20, 2023
Del Mar Village Specific Del Mar Village Specific PlanPlanVoter Survey – Preliminary Voter Survey – Preliminary ResultsResults
Conducted for theConducted for the
City of Del MarCity of Del Mar
Presented byPresented by
Timothy McLarneyTimothy McLarney, Ph.D., President, Ph.D., President
True North ResearchTrue North Research