del marketing 1.0 al marketing 2.0
TRANSCRIPT
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Christopher Graves. The 4 E´s of Marketing.
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Christopher Graves. The 4 E´s of Marketing.
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Ben Hammersley. 64 cosas que debes saber sobre la era digital.
1. Diseño iterativo
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Ben Hammersley. 64 cosas que debes saber sobre la era digital.
2. Crowdsourcing
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https://www.mturk.com/mturk/welcome
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http://www.tomnod.com/nod/challenge/
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http://www.nike.com/es/es_es/c/nikeid
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http://mystarbucksidea.force.com/
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Ben Hammersley. 64 cosas que debes saber sobre la era digital.
3. Internet de las cosas
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Chris Anderson. Gratis. El futuro de un precio radical.
4. Gratis
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4. Gratis
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4. Gratis
Fabricante
Consumidor
Producto 1(de pago)
Producto 2(gratis)$$$
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4. Gratis
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4. Gratis
Fabricante
Consumidor
Espacio publicitario(de pago)
Contenido(gratis)
$$$
Anunciante
Productos(de pago)
$$$
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4. Gratis
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4. Gratis
Fabricante
Consumidor
Producto básico(gratis)
Producto Premium(de pago)
$$$
Muchos consumidores
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4. Gratis
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4. Gratis
Fabricante
Consumidor
Atención, reputación
Productosgratuitos
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Chris Anderson. La economía Long Tail.
5. Long tail
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Ben Hammersley. 64 cosas que debes saber sobre la era digital.
6. Gammification
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Viktor Mayer-Schönberg y Kenneth Cukier. Big Data. La revolución de los datos masivos.
7. Big Data
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http://www.google.com/trends/worldcup#/es/
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A.C. Grayling. El poder de las ideas. Claves para entender el siglo XXI.
8. Knowmad
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Curso de Extensión Profesional – CEP JULIO 2014
https://es.khanacademy.org/
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Ben Hammersley. 64 cosas que debes saber sobre la era digital.
9. Cocreation
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https://www.google.com.pe/intl/es/drive/
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Carlos A. Scolari. Narrativas transmedia. Cuando todos los medios cuentan.
10. Transmedia Storytelling
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