Karité Delapointe

Fair Trade & Organic Certified shea butter and skin care products

Plan of the presentation

What is shea butter?African Women GoldProduction of sheaFair Trade shea : Good for YouCoop of LéoFair Trade principlesFair Trade shea : Good for ThemGood for You, Good for Them CampaignDelapointeFundraise your activities with

Delapointe’s skin care products

Photo: Cindy D’Auteuil

What is shea butter?

Vegetal fat used for cooking and making cosmetics

A tree (karité in French) found in 20 countries exclusively in Africa

Fruit-Nut-Almond

Photos: CECI, UGPPK and Cindy D’Auteuil

African Womens’ Gold

Traditionally made by women by crushing the nuts and manually churned

It often represents the only source of revenue for rural African women.

Shea butter production is an activity reserved for women

Photo: Cindy D’Auteuil

Production

Pick the fruitsRemove the pulp/CleanBoilDry CrunchRoastChurnWashPack

Photo: Cindy D’Auteuil

Fair Trade Shea : Good for You

Produced in accordance with traditional African techniques (by manual pressure or churning), shea butter retains all of its natural properties and virtues.

Exceptionally rich in fatty acids, latex, and vitamins A, D, E, F & K.

Can be used in its pure form, or as an ingredient in skin care products

Photo: UGPPK

SHEA BUTTER MOISTURIZES, HEALS & PROTECTS SKIN, HAIR AND LIPS!

Use it as your daily moisturizer (skin face and body, lips) Natural anti-aging because it stimulates the elasticity of skin. Relieves minor wounds (ex: minor burns, cold sores) Relieves dry skin, eczema & psoriasis. Nourishes dry and broken hair. Protects lips and skin from cold (ex: outdoor winter sports) Provides relief after sun exposure. Relaxes and soothes aching muscles before and after physical

activities. Maintains natural skin tone, elasticity and smoothness. Natural breastfeeding ointment. Edible and natural, it helps to

prevent cracked nipples, good for baby Prevents stretch marks on the stomach for expectant

mothers

UGPPK-S/Z -Coop of Léo

• Delapointe imports from UGPPK-S/K, a womens co-op based in Léo, Burkina Faso

• Women Producer’s Union of Shea Butter Products of Sissili and Ziro Provinces

• 3,000 women member co-op coming from 38 villages, organised into 67 groups

• Fair Trade Certification from Flo-Cert (2006); Organic Certification from Ecocert and NOP (2007)

Fair Trade principles

Fair priceFair labor conditionsDirect tradeDemocratic and

transparent organizationsCommunity developmentEnvironmental

sustainabilityGender Equality

Photos: Cindy D’Auteuil

Fair Trade Shea : Good for Them

Economical benefits from Fair Trade Fair Trade fights poverty: Individual incomes have doubled Transformation of the nuts into butter in Burkina Faso to

create jobs in that region Co-op incomes increased from $40,000 CAD (2001) to

$400 000 CAD (2008) Higher revenue = more investment in equipment and

machineries = production capacity increase Fair trade guarantees a minimum price, 3 to 5 times more

than on the conventional market A microcredit fund was created Jobs created for 12 workers

Photos: Cindy D’Auteuil

Fair Trade Shea : Good for Them

Social benefits from Fair TradeConstruction of a Childcare CentreLiteracy programs and provision of social education

(11 centres have been constructed)Improved roles for women in their families and

communities Increase transparency & democracyProgram to support HIV and AIDS orphansFinancing for local sports teams Photos: Cindy D’Auteuil

Good For You, Good For Them Campaign

Help us make this natural African treasure better known all across Canada!

Contribute to better conditions of living for thousand of African rural women and their family in Burkina Faso!

Last year, 9 universities participated in the “Good for You, Good for Them” campaign. We would like at least 20 campuses to participate this year.

Importing Fair Trade and Organic Certified Shea Butter since 2001

Imports increased from 9 tons (2008) to 18 tons (2009) contributing to 25% of the co-op’s revenues

Delapointe promotes Fair Trade Shea Butter in Canada and the US

Makes high quality handcraft retail products (soaps, pure shea, lipbalms, etc.)

Sells bulk Fair Trade Shea Butter to cosmetics manufacturers

www.karitedelapointe.com

Fundraise your activities with Delapointe’s skin care products

Gain up to 50% profitFair price and

sustainable relationship based on trust and mutual respect

High quality productsHandmade in Quebec,

CanadaAll natural and organic

certified ingredients

Delapointe FT Shea Products

Lipbalms

Unscented 100% Pure Shea Butter

Pure Shea Butter with Organic Lavender essential oil

Gentle soaps containing 50% FT shea butter!Photos: Karité Delapointe

Thank you!

FT & Organic Shea Butter Good for YOU,

GOOD for THEM !Contact us info@karitedelapointe.com / 514-884-0020 cell

More info at:www.karitedelapointe.comwww.ceci.ca/karite