1

Advertiser Name/Logo

Station Logos

DELETE ANYTHING IN RED IF YOU EVER

SHARE

LOCAL AEs ARE RESPONSIBLE FOR

CUSTOMIZING THIS DECK

2

Insert objectives gathered during the CNA.

Examples of objectives include:

1. REACH MORE POTENTIAL CUSTOMERS: Drive [X] number of new [clients/ patients] over the next [6] months

2. AWARENESS: To reach potential [clients/patients] and become top of mind in [local market]

3. SALES: Increase [specific service] sales by [25%]

Show that you heard them and plan to share solutions that solve their challenges!

Client Logo should be in every bottom left corner

[COMPANY’s MARKETING GOALS/OBJECTIVES]

3

RadioCable TV Newspaper DigitalOutdoor Broadcast TV

Reach Your Potential Customers

Influence Close to Point of Purchase

Deliver AffordableAds Quickly

Build Trust & Credibility

Provide Un-skippable Engagement

Be Cost Effective

Create Emotional Connections

Provide Local Consumer Interactions

1.

2.

3.

4.

5.

6.

7.

8.

Direct Mail

Only RADIOmeets all the requirements for delivering the BESTresults for local advertisers which is why it delivers a

10:1 ROI

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

Eight Characteristics of theBest-Performing Local Advertising

4

Make Radio Your Base Buy

Source: Analytic Partners, 2016; Analysis based on over 3,200 ad campaigns from 2010-2015; platforms include TV, Print, Radio, Display, Paid Search, Online Video, PR, OOH and Cinema. % of 3,200 advertising campaigns on up to 5 platforms.

• Meets all 8 of the characteristics that together drive the best-performing local media

• Fosters top-of-mind awareness and inspires action

Radio:10:1 ROI

5

Advertising on Multiple Platforms Increases ROI

Incremental ROI by Adding Platforms

+ 19%+ 23%

+ 31%+ 35%

1 Platform 2 Platforms 3 Platforms 4 Platforms 5 Platforms

71% of campaigns are on more than 1 Platform

Source: Analytic Partners, 2016; Analysis based on over 3,200 ad campaigns from 2010-2015; platforms include TV, Print, Radio, Display, Paid Search, Online Video, PR, OOH and Cinema. % of 3,200 advertising campaigns on up to 5 platforms.

6

Digital Enables Online Interactions

• Tracks your consumers’ engagement in real time

• Hyper-targets your consumer across multiple digital touch points

DIGITAL

7

Radio + Digital Increases ROI by +19%

Source: Analytic Partners, 2016; Analysis based on over 3,200 ad campaigns from 2010-2015; platforms include TV, Print, Radio, Display, Paid Search, Online Video, PR, OOH and Cinema. % of 3,200 advertising campaigns on up to 5 platforms.

RADIODIGITAL+19%

8

This is where you pitch your specific radio stations and why they’d be a good match for the client. Include any information about the stations you have selected for the advertiser that will highlight their benefits relating back to the eight characteristics and their objectives. Make sure the advertiser knows WHY you selected these stations/digital streams/offerings. Examples are listed below but you are not limited to them.

If you will be recommending an endorsement, give details on the DJ and why you paired them with the advertiser (their audience, their passion for the product/service, their actual use of it, etc.).

Any information you have that is specific to the advertiser’s category and your station/DJ.

Key consumer trends within your market (Nielsen/Scarborough data)

Stats on consumer spending within your audiences

Reach The People in Our Community with Our Stations

9

What is People Based Marketing

(PBM)?

People Based Marketing is our unique way to deliver a cross-platform, cross-device digital campaign to people we’ve

targeted so precisely that we even know their names.

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PEOPLE BASED MARKETING

Did you know that nearly one third of traditional digital marketing campaigns suffer from fraud, waste,

mistargeting, and ad bots?

Good news!This is not your traditional

digital marketing campaign!

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PEOPLE BASED MARKETING HAS THE ABILITY TO:

1. IDENTIFY HIGHLY-TARGETED AUDIENCESWe have the ability to target known individuals, by name, who match your ideal customer criteria perfectly. This ensures that there’s no fraud or waste in our efforts to reach only the right people who are the most likely to take action.

2. DELIVER HIGH-FREQUENCY COVERAGE We follow each individual everywhere they go online so we can show your messaging to the same person across email, social, video and more. And, since we know everyone uses the internet in different ways, we’ll tailor the campaign to each individual’s usage habits so we reach them where they’re most likely to convert.

3. MEASURE CAMPAIGN SUCCESS WITH AUDIENCE ATTRIBUTIONSince we know the identities of everyone who saw your ad campaign, we can help prove ROI by following them through to the point of purchase. We can track when these targeted individuals arrive on your website, visit your physical store location, and/or make an actual purchase. We can tell you the identity of every person who saw your PBM campaign!

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Jane Smith• Female, Age 32

• 435 Main Street

• Income $63K

• Went to

college

• Has a child

GOOGLE SEARCHES

WEBSITE HISTORY

STORE PURCHASES

SOCIAL ACTIVITY

PUBLIC RECORDS

OFFLINE ACTIONS

+

+

+

+

+

FINANCIAL DATA

+

LOCATION TRACKING

+

We know everything about our targets – even their names! We have access to 350 data points on 80% of the population.

STEP ONE: IDENTIFY HIGHLY-TARGETED AUDIENCES

15,241 People Matched

Female, age 25-45 years old

Lives within 10-mile radius

Household income $60K+

Recently shopped in-store

Searched for “high fashion”

Using competitors’ mobile apps

IDEAL CONSUMER PROFILE:

Your ideal prospect Found in our massive database Identified by name

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But wait, there’s more! We can also target people by which mobile apps they’re using and

which locations they’re currently visiting.

Target By Previous or

Current Location

Target By Specific App Categories

Target Your Competitors’ Customers

Recently shopped

at the mall

Searched for “high

fashion”

Regularly uses

social media apps

like Facebook,

Instagram, and

Twitter

Has Amazon,

Harper’s Bazaar, and

RetailMeNot apps

on her phone

Jane Smith Mobile & Search History

STEP ONE: IDENTIFY HIGHLY-TARGETED AUDIENCES

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Your ad will follow Jane everywhere she goes online!

HOME TABLET PHONE WORK

STEP TWO: DELIVER HIGH-FREQUENCY COVERAGE

To each targeted consumer, it feels like you spent a million dollars on an ad campaign.The secret is that we’re just being extremely efficient.

CONNECTED

TVCROSS-DEVICEDISPLAY

RESPONSIVE

EMAILIN-FEED

SOCIAL

CONTEXTUAL

NATIVEPRE-ROLL

VIDEO

MULTI-CHANNELREACH ADDS UP

TO

INCREASE IN R.O.I.*See Appendix

+57%

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STEP THREE: MEASURE CAMPAIGN SUCCESS WITH AUDIENCE ATTRIBUTION

✓ Full 100% Transparency✓ Know Targets’ Identities✓ Continue Re-Marketing✓ Match-Back Purchases

TRACKED WEBSITE VISITS & PURCHASES

CONSUMERLIST EXPORT

IN-STOREFOOT TRAFFIC

By tracking any engagement online and in-store, we can further optimize to ensure that your marketing dollars are truly generating measureable results.

Results Through Attribution

Using the same technology as geo-fenced ads, we can draw a tracking perimeter around the store and measure when some of our audiences’ mobile devices enter the premises!

Because we know everyone we targeted, we can follow them to the point of purchase!

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WHO DO YOU WANT TO REACH?

TARGET CONSUMER PROFILEA short description of the consumers based on the campaign’s objectives.

Adults, Age RangeAND

Living Within XXX-Miles of a LocationAND

Interests/HobbiesAND

Marital Status/Children/EducationAND/OR

Apps/Online Behavior

XXX Total Matching People

THIS PAGE SHOULD BE CUSTOMIZED TO YOUR CLIENT’S TARGETED AUDIENCE

CLIENT’S LOGO GOES

HERE

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Radio Delivers Highest ROI Across Local Media Options

Reach Your Potential Customers Influence Close to Point of

Purchase Provide Local Consumer

Interactions Create Emotional Connections

Higher than any other media including Cable/Network TV, Direct Mail, Outdoor, Digital and Newspaper

Radio Delivers All 8 Common Characteristics That Drive Best Results

One Stop Shop for Radio & Digital Solutions

$10:1RADIO

Build Trust & Credibility Provide Un-Skippable

Engagement Be Cost Effective Deliver Affordable Ads

Quickly

Multiple Media Platforms Perform Best

Source: Radio: Nielsen 2014-2016 ROI studies; Direct Mail: Data & Marketing Association, 2015 (via marketingcharts.com); TV/Print/Outdoor/Digital: BrandScience, “Out Of Home Advertising Today”, OAAA, 2016 Source: Analytic Partners, 2016; Analysis based on over 3,200 ad campaigns from 2010-2015; platforms include TV, Print, Radio, Display, Paid Search, Online Video, PR, OOH and Cinema. % of 3,200 advertising campaigns on up to 5 platforms.

&

Why Radio Should be Your Base Buy

+ 19%+ 23%

+ 31%+ 35%

1 2 3 4 5

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Commitment X Months X Months X Months

$/Month $XXX $XXXX $XXXX

OUR RECOMMENDATION

Client Logo should be in every bottom left corner

Client Signature:___________________________ Print:___________________________________ Date:______________________

Add an outline for the radio that is incorporated in this campaign.

• Email Deployments – xX messages per person/month (XXXX total impressions)• Desktop Display – xX impressions per person/month (XXXX total impressions)• Mobile Display – xX impressions per person/month (XXXX total impressions)• Native Placements – xX impressions per person/month (XXXX total impressions)• Video Pre-Roll Ads – xX impressions per person/month (XXXX total impressions)

Targeting XXX known people with XXx cross-channel conversion opportunities per month for approximately XX¢ per person

Consumer List Export – Name & address of targetsIn-Store Traffic Tracking – Measure in-person visitsWebsite Traffic Tracking – Measure online site visitsFull Performance Reports – Clicks & engagementsManaged Strategy – Optimize tactics & allotments

PEOPLE BASED MARKETING CAMPAIGN

Add the digital proposal you

receive from your Bridge Account

Manager and details on the audience size

available to us for this campaign. You should just have to plug in the Xs in red

and verify the reporting

19

APPENDIX

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C-ENDORSEMENTS

78%Of radio listeners would talk to their friends about what they heard from their favorite on-air personalities

77% Of radio listeners would try a brand recommended by their favorite on-air personalities

53% Of consumers engage with a brand after viewing one of their videos on social media

Amplify your message by using the power of an on-air endorsement with the targeting benefits of video pre-roll

Source: Katz Media Group’s Our Media paneleMarketer. Social Video Ad Spending Will Grow 44% by 2021. March 2019.

• Run a coordinated unskippable:15 video endorsement ad on popular sites before someone’s video content runs

• Specifically target and reach your ideal prospects

• Reinforce your message for people who have heard your ads before on the radio AND extend your message to people who are hearing it for the first time online.

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CONNECTED TV / OTT

High VisibilityAchieves high

viewability and a 90%+ completion rate on premium

display and mobile inventory

Boosted Brand Awareness

Guaranteed brand exposure since ads

must play in their entirety.

Increased Conversion RatesOTT media ads can

be clickable to provide deeper

insights and reporting.

Precise Audience Targeting

More visibility into what’s being

watched, who’s watching, and on

what device.

The paradigm has shifted

From...Serving the same commercials

at the same time to a large group of people based on the TV show they are all watching

To...Serve unique commercials that are specifically relevant to each person’s lifestyle & purchase intentions, regardless of the type of TV show

they are watching, when they are watching it, or what device they are watching on

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PRE-ROLL

Video ads can be served on desktop sites, mobile sites or apps that allow video ad content. Ads will appear before the desired video content is shown to a consumer.

+ Video ads can be run alone or alongside companion banners

+ Ads can be :15 or :30, skippable or non-skippable

+ Video creative must be provided

+ Video ads are clickable

+ We have the ability to retarget consumers who view the video ads

If I visit SouthernLiving.com to watch a video on how to make sheet pan nachos, I need to watch a video ad

before my recipe plays.