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Delft University of Technology
OpenGovIntelligence Project Deliverable D5.1- Dissemination and Exploitation Plan V1
Matheus, Ricardo; Janssen, Marijn; Moynihan, Rick
Publication date2016Document VersionFinal published versionCitation (APA)Matheus, R., Janssen, M., & Moynihan, R. (2016). OpenGovIntelligence Project Deliverable D5.1-Dissemination and Exploitation Plan V1. European Union.
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ThisprojecthasbeenfundedwiththesupportoftheH2020ProgrammeoftheEuropeanUnion©CopyrightbytheOpenGovIntelligenceConsortium
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OpenGovIntelligence
FosteringInnovationandCreativityinEuropethroughPublicAdministrationModernizationtowardsSupplyingandExploiting
LinkedOpenStatisticalData
Deliverable5.1
DisseminationandExploitationPlan
Editor(s): RicardoMatheus(TUDelft)
ResponsibleOrganisation: TUDelft
Version-Status: V0.9
Submissiondate: 24/05/16
Disseminationlevel: CO
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DeliverablefactsheetProjectNumber: 693849
ProjectAcronym: OpenGovIntelligence
ProjectTitle:Fostering Innovation and Creativity in Europe through PublicAdministrationModernizationtowardsSupplyingandExploitingLinkedOpenStatisticalData
TitleofDeliverable: D5.1–DisseminationandExploitationPlan
Workpackage: WP5–DisseminationandExploitation
Duedateaccordingtocontract: M4(May2016)
Editor(s): RicardoMatheusandBillRoberts
Contributor(s): RickMoynihanandMarijnJanssen
Reviewer(s): PaulHermans(PROXML)
Approvedby: AllPartners
Abstract: This deliverable describes the planned dissemination and
exploitation activities to promote theproject outcomeswithintheproject'stargetgroupsandstakeholders.Theactivitiesplanisalsoassignedgivingthepartnersresponsibilities.
KeywordList: Dissemination,exploitation,awareness,events,publications.
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Consortium Role Name ShortName Country
1. Coordinator CentreforResearch&Technology-Hellas CERTH Greece
2. R&Dpartner DelftUniversityofTechnology TUDelft Netherlands
3. R&Dpartner NationalUniversityofIreland,Galway NUIG Ireland
4. R&Dpartner TallinnUniversityofTechnology TUT Estonia
5. R&Dpartner ProXMLbvba ProXML Belgium
6. R&Dpartner SwirrlITLimited SWIRRL UnitedKingdom
7. PilotPartner Traffordcouncil TRAF UnitedKingdom
8. PilotPartner FlemishGovernment VLO Belgium
9. PilotPartner MinistryofInteriorandAdministrativeReconstruction MAREG Greece
10. PilotPartner MinistryofEconomicAffairsandCommunication MKM Estonia
11. PilotPartner MarineInstitute MI Ireland
12. PilotPartner PublicInstitutionEnterpriseLithuania EL Lithuania
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RevisionHistoryVersion Date Revisedby Reason
0.2 30/03/16 RicardoMatheus Minorupdatesandimprovements
0.3 04/04/16 BillRoberts Minor updates; adding more detail onexploitation
0.4 06/04/16 RicardoMatheus Minor updates based on Bill and Marijncomments.
0.5 09/04/16 RicardoMatheus Majorupdatesfromconsortiumcomments.
0.6 11/05/16 BillRoberts
RicardoMatheus
Majorupdatesandcorrections
0.7 17/05/16 RicardoMatheus Minor updates and corrections from internalreview.
0.8 23/05/16 BillRoberts ReviewofwordingbynativeEnglishspeaker.
0.9 24/05/16 RicardoMatheus Minorupdates.
Statementoforiginality:This deliverable contains original unpublishedwork exceptwhere clearly indicated otherwise.Acknowledgement of previously publishedmaterial andof thework of others has beenmadethroughappropriatecitation,quotationorboth.
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TableofContentsDELIVERABLEFACTSHEET......................................................................................................................2
CONSORTIUM.......................................................................................................................................3
REVISIONHISTORY...............................................................................................................................4
TABLEOFCONTENTS............................................................................................................................5
LISTOFFIGURES...................................................................................................................................7
LISTOFTABLES.....................................................................................................................................8
LISTOFABBREVIATIONS.......................................................................................................................9
EXECUTIVESUMMARY........................................................................................................................10
1 INTRODUCTION..........................................................................................................................111.1 SCOPEOFTHEDISSEMINATIONANDEXPLOITATIONPLAN................................................................................111.2 AUDIENCEANDTARGETEDGROUPS..............................................................................................................111.3 STRUCTURE............................................................................................................................................11
2 STAKEHOLDERSANDTARGETGROUPS........................................................................................132.1 TARGETEDGROUPSFORDISSEMINATION.......................................................................................................13
2.1.1 PrioritizedTargetGroups...............................................................................................................14
3 DISSEMINATIONACTIVITIES........................................................................................................18
3.1 PROMOTIONALMATERIAL..........................................................................................................................183.1.1 Logoandbranding..........................................................................................................................183.1.2 Leaflet.............................................................................................................................................183.1.3 Banners...........................................................................................................................................183.1.4 Website...........................................................................................................................................193.1.5 EmailNewsletter............................................................................................................................193.1.6 Pressrelease...................................................................................................................................203.1.7 Summaryofdisseminationactivities,partnersincharge,tasksandfrequency.............................21
3.2 SOCIALMEDIA........................................................................................................................................223.2.1 OGImediaaccounts........................................................................................................................223.2.2 Participationinalreadyexistinggroups.........................................................................................223.2.3 Githubaccount...............................................................................................................................223.2.4 Blog.................................................................................................................................................233.2.5 SummaryofSocialMediaactivities,partnersincharge,tasksandfrequency...............................23
3.3 EVENTSANDNETWORKING........................................................................................................................233.3.1 Self-organisedevents.....................................................................................................................233.3.2 WebinarsorMOOCs.......................................................................................................................243.3.3 Participationineventsorganisedbyothers...................................................................................243.3.4 ParticipationinH2020andECevents.............................................................................................263.3.5 Synergieswithotherprojects.........................................................................................................263.3.6 Standardisationbodies...................................................................................................................26
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3.4 PUBLICATIONS.........................................................................................................................................263.4.1 Software.........................................................................................................................................263.4.2 Articlesandreports........................................................................................................................263.4.3 MendeleyRepositoryofreferences................................................................................................28
4 EXPLOITATION............................................................................................................................294.1 RELATIONSHIPBETWEENDISSEMINATIONANDEXPLOITATION...........................................................................294.2 DEFINITIONOFEXPLOITATION....................................................................................................................294.3 HIGHLEVELPLAN.....................................................................................................................................294.4 MARKETANALYSIS...................................................................................................................................304.5 BUSINESSMODELS...................................................................................................................................304.6 BRANDINGOFRESEARCHRESULTS..............................................................................................................30
5 PLANSCHEDULE..........................................................................................................................31
5.1 ACTIVITIESOVERVIEW..............................................................................................................................31
6 MEASUREMENTCRITERIAFORSUCCESS.....................................................................................33
7 CONCLUSION..............................................................................................................................35
8 REFERENCES................................................................................................................................36
9 ANNEXES....................................................................................................................................379.1 ANNEXA-PARTNER'SEVENTPARTICIPATION................................................................................................379.2 ANNEXB-PARTNER'SCOMMUNICATIONCHANNELS.......................................................................................38
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ListofFiguresNotableoffiguresentriesfound.
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ListofTablesTABLE 1 --TARGETED GROUPS FOR DISSEMINATION ............................................................................................... 16TABLE 2- DISSEMINATION VIA PROMOTIONAL MATERIAL ACTIVITIES .................................................................... 21TABLE 3 - SOCIAL MEDIA ACTIVITIES .................................................................................................................... 23TABLE 4 - PROPOSED INTERNATIONAL CONFERENCES TO PRESENT OPENGOVINTELLIGENCE ................................ 25TABLE 5 - INDICATIVE LIST OF ACADEMIC JOURNALS ............................................................................................. 27TABLE 6 - INDICATIVE LIST OF INDUSTRIAL AND PRACTICE PUBLICATIONS ............................................................ 27TABLE 7 - ACTIVITIES OVERVIEW .......................................................................................................................... 31TABLE 8 - RECURRING ACTIVITIES OVERVIEW ....................................................................................................... 32TABLE 9 - MEASUREMENT CRITERIA OF PLANNED DISSEMINATION AND EXPLOITATION ACTIVITIES ...................... 33TABLE 10 - PARTNER'S EVENT PARTICIPATION ....................................................................................................... 37TABLE 11 - PARTNER'S COMMUNICATION CHANNELS ............................................................................................. 38
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ListofAbbreviationsThefollowingtablepresentstheacronymsusedinthedeliverableinalphabeticalorder.
Abbreviation Description
EC EuropeanCommission
LOSD LinkedOpenStatisticalData
MOOC MassiveOpenOnlineCourse
NGO Non-GovernmentalOrganisation
OGI OpenGovIntelligence
RDF ResourceDescriptionFramework
TR TechnicalReport
WP WorkPackage
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ExecutiveSummaryThe objective of the OpenGovIntelligence (OGI) project is to provide a holistic approach for themodernisation of Public Administration by exploiting Linked Open Statistical Data (LOSD)technologies;andsostimulatesustainableeconomicgrowthinEuropethroughfosteringinnovationinsocietyandinbusiness.
WorkPackage5(WP5)isresponsibleformaximisingtheawarenessofOpenGovIntelligenceamongtheproject’sstakeholders(researchers,policy-makersandpublicauthorities,innovationmediators,business,citizens,etc.)andotherinterestedparties.
This document is the first deliverable of WP5, D5.1: Dissemination and Exploitation Plan. Thepurposeofthisdeliverableistodeterminetheactivitiestobecarriedouttodisseminateaswidelyaspossible the outcomes of the project and to ensure the results of the project are exploitedeffectively.
Toachievetheobjective,wefirstdeterminedthemainstakeholdersandtargetgroups.InordertoincreaseadoptionoftheOpenGovIntelligence,wewilltargetpeoplefromPublicAuthoritiesandCivilSociety (dataanalysts,policyadvisors),datapublishersandsoftwaredevelopers.Ourstakeholderswill get a ‘privileged’ relationship.Wewillworkwith themvery closely to gather their needs andaspirationsandtogetfeedbackonwhatwearedeveloping.
Thefollowingdisseminationactivitiesareplannedandpresentedinthisdocumentindetail:• creationofpromotionalmaterial,includingwebsite,logoandbranding,leaflet,andbanners;• useofsocialmedia,includingTwitter,Slideshare,Github,andBlog;• runningevents:OpenGovIntelligenceworkshopsandseminars,Webinars,MOOCs,academic
conferences,andpractitioners’events;alsopromotingtheprojectthroughpressreleases• publications,includingjournalarticles(peerreview),andpractitioners’publications.
Theseactivitieswillinvolveallprojectpartners.
At the end of this document, 15 criteria to measure the results of the dissemination efforts aredescribed.Foreverycriterion,thetargetaudiencesarealsoindicated.Thesetargetswillbeusedasbenchmarksintheannualdisseminationreports.
Thedefinitionofsuccessfulexploitationistoensurethattheresearchresultsareimplementedandhaveanimpactonthemarket,onfuturedevelopmentsandonpolicymaking.
Exploitation activities include identifying the main exploitable assets of the project, a marketanalysis, an investigation of businessmodels to exploit project results and the development of aproject business plan. Exploitation objectives of the project will be used to help guide targeteddisseminationactivities.
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1 Introduction
1.1 ScopeoftheDisseminationandExploitationPlanTheobjectiveofthedisseminationandexploitationactivitiesasstated intheOGIProjectProposal(WorkingPackage5(WP5)-DisseminationandExploitation)istomaximisetheimpactoftheprojecton theplannedproject's targetaudience.Toachieve this impact, theprojectmustensure that itstargetaudienceareawareoftheworkandareproperlyenabledtouseitfortheobjectivessetoutintheprojectproposal.
The most important message that the project aims to communicate is "Better use of multi-dimensional statistical data helps governments to improve the design and provision of publicservices".
Based on the project proposal, the OpenGovIntelligence Project is focusing on the application ofLinkedOpenStatisticalData (LOSD)andthe followingkeyelementsareplannedtobecoveredbytheprojectdissemination:
• Theimportanceandrelevanceofstatisticaldata;
• Theadvantagesofopendata,linkeddataandLOSD;
• HowLOSDcanbeappliedinpractice;
• Examples of how the project partners (and others) have improved existing services, ordesignednewservicesbyexploitingLOSD;and,
• Theidentifiedbenefitstogovernmentorganisationsofdoingthis:
o Servicedeliveryimprovements;
o Reductionofcosts;and,
o Novelapplications.
1.2 Audienceandtargetedgroups
ThedeliverableisintendedforinternalusebytheOpenGovIntelligenceProjectconsortium,aspartsofthestrategicplansmaybeconfidential.
1.3 StructureThestructureofthedocumentisasfollows:
• Section2:thestakeholdersandtargetgroupsfordisseminationarepresented;
• Section3givesanoverviewofallthedisseminationactivities;
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• Section 4 describes the relationship between dissemination and exploitation and theexploitationactivitiesplanned;
• Section5givestheplannedscheduleofdisseminationactivities;
• Section6listthemeasurementcriteriatoassessthesuccessofthedisseminationprocess;
• Section7containsconclusionsoftheDelivery5.1-DisseminationandExploitation;
• Section8liststhereferencesusedinthedocument;
• Section9providesannexesdescribingindividualpartnerdisseminationactivities.
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2 StakeholdersandtargetgroupsThe OpenGovIntelligence project is aimed at improving the way LOSD is used in publicadministration.ThetargetgroupsaredescribedbelowinSection2.1.Thepublicsectorpartnersandtheirpilotprojectsformtheinitialtestinggroundfortheoutputsoftheproject.Inaddition,wewillengagewithmembersoftargetgroupsoutsidetheproject,toencouragethemtousethetoolsandmethodsdevelopedinOpenGovIntelligence.
Thecommunitybuildingwithstakeholderswillstartwithpeopleandorganisationswhoarealreadyinvolved to some extent with the project and its partners, to promote effective exchange ofinformation,goodunderstandingofwhatishappeningintheprojectandefficientcollaboration.
Wewillbecommunicatingonaregularbasistoreporttheproject’sprogressandtogatherfeedbackfromtheirperspectiveregardingtheirneedsandwishes.
2.1 TargetedgroupsfordisseminationThe target groups have been selected based on the objectives of the Project Proposal (1.1.3Objectives).Tosummarise,theobjectivesare:
1. To identify the challenges and needs (regarding legal, political, institutional, social, andtechnicalissues)inopening-upandexploitingLinkedOpenStatisticalData(LOSD)fortheco-productionofinnovativedata-drivenservices.
2. Tocreatea frameworkcomprisingprocesses,policies,anddata infrastructurearchitecturethat will specify a user-centric LOSD Innovation Ecosystem and will orchestrate thecollaborationof societyandpublicadministration foropeningupandexploitingLOSD inaway thatwill addressall relevant challengesand facilitate the co-productionof innovativedata-drivenservices.
3. To develop open source and commercial ICT tools that will support the framework andenablepublicauthoritiestoopenupLOSD,andpublicadministrationandsocietytoexploitthisdatainordertoco-produceinnovativeservices.
4. TodemonstratethecapabilityoftheframeworkandtheICTtools.5. Todevelopandvalidatesustainablebusinessmodelsforthepost-projectcontinuationofthe
LOSDInnovationEcosystem.
Thepartnerswillcreateandmaintainalistofmembersofeachtargetgroup.Thisprocedureisbeingdoneusingthe‘SnowballMethod’(Goodman1961):anapproachbasedonspreadinginformationbyconnectionsinanetwork.Theindustrialandacademicnetworksofthepartnerswillbeusedtofindpotentialconferences,workshops,governmentalmeetingsandstandardbodies.Thisinformationisthebasisforthedisseminationactivitiesdescribedinthesection3.
ThesummaryofthetargetedgroupsfordisseminationispresentedinTable1withthenameofeachtargetgroup,theobjectiveandthepotentialplacetofindeachgroup.Section2.1.1describeseachtargetgroupinmoredetail.
AccordingtoDavies(2010),therearesixmotivationsforengagingwithopengovernmentdata:
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1. Government focussed, with the objective is to have better understanding of governmentandtopromoteefficiencyandaccountability.
2. Technologyinnovation,withtheobjectiveisfocussedonexploringnewplatform,semanticweborlinkeddata.
3. Reward,withthemainobjectiveistogainrecognitionandprofit.4. Digitisinggovernment,withtheobjectiveisfocussedontechnologydrivenimprovementof
governmentbusinessprocesses.5. Problemsolving,withtheobjectiveistolearnnewskillsinaddressingparticularchallenges.6. Social/public service enterprise, with the objective is to provide services based on
governmentdata.Drivenbythesereasons,wedividedthetargetdisseminationgroupsintotwo:prioritizedgroupsandotherconsumers.Prioritizedgroupsarepeople thatmotivatedby reason1,2,and4.However, toreachbroaderadoptionofOpenGovIntelligencesolutions,peoplethatmotivatedbyreason3,5and6shouldalsobeengaged.
2.1.1 PrioritizedTargetGroupsAccordingtotheobjectiveoftheprojectandtheexpecteduseoftheprojectresults,weidentified7targetgroups:
2.1.1.1 PublicSector
Inthisgroup,weidentifiedpoliticiansandpublicauthorities.Politiciansareimportantbecausetheymakedecisionsaboutpolicy.ThedisseminationstrategiesforthemaretocreateawarenessofthepotentialbenefitsfromLOSDandthehighlevelOpenGovIntelligencepilotprojectresults.
Thepublicauthoritiesareontacticallevelofthegovernment:theyareresponsibleforimplementingpolicies and operating services. They act as consultant for the politician due knowledge andexperienceonthetechnicalperspectiveandimplementationonthePublicSector.Forthisgroup,thedissemination strategies are to advertise and convince about the benefits of LOSD andOpenGovIntelligence resultsby regularly sending the reportsofdeliverablesandevaluationof theproject.
2.1.1.2 SoftwareDevelopers
It is important to develop a broader adoption and understanding of the project deliverables,especiallywithrespecttotheICTtoolsproducedbythesoftwareindustry.
The dissemination strategies for them are to give high quality tutorials and examples of theOpenGovIntelligence implementation,developopensourceandproprietary tools forworkingwithOpenGovIntelligencesolutionsandimprovetheinteroperabilityofdata.
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2.1.1.3 StatisticalDataPublisher
Therearemanyopendataportalsthatareprovidinggovernmentdata.Inmostcasesthesearerunbythepublicsector.Thisgroup is importanttotheprojectbecausethey influencethemethods inwhichdataismadeavailable.
The dissemination strategies for this group are to show the capability of OpenGovIntelligencesolutions in terms of providing easilymerged and integrated data for analysis, and so encouragemoredatapublisherstoadoptthesemethods.
2.1.1.4 StandardisationBodies
Greaterstandardisationimprovesinteroperabilityofdataandtools.Theresearchisexpectedtoleadto recommendations on how data should be represented and shared and the project willdisseminatethis informationtorelevantstandardisationbodiesto influencefuturebestpractice inthissector.
2.1.1.5 DataScientists
Datascientistsanddataanalystscreatevaluetotheorganisationviadiscoveriesandinsightsusingstructured and unstructured data sources. They need to identify rich data sources, merge andintegratethemwithother,potentiallyincompletedatasources,cleantheresultingdatasets,analyseandvisualizetheresults.
Theprojectconsortiumshoulddevelopanetworkwithdatascientistsanddataanalysts.Thedatascientistsanddataanalyststhatregularlyworkwiththedatasetsofthepilotprojectsarethemainfocusofthisgroup.ThisstrategywilladvertisehowOpenGovIntelligencesolutionscanbeadaptedtosolvechallenges inthepilotprojects,andhelptobroadentheadoptionofOpenGovIntelligenceoutputs.
Furthermore, feedback from data scientists will help to ensure that the functionality ofOpenGovIntelligencesolutionsiswell-integratedwithexistingtools.
2.1.1.6 Academics
Researchersusestatisticstounderstandanddescribephenomenaonscience,drawingconclusionsaboutthosephenomena.OpenGovIntelligencesolutionscanassistresearchersintheirstudies.
There are at least two advantages to be gained by building a network with academics for theconsortium.First,theycanhelpconsortiumtoevaluatethepilotprojectsaswellasenrichtheworkofOpenGovIntelligencefromatheoreticalbasis.Second,theycanpromotetheprojectresultswithintheirnetwork.
In addition, academic partners will publish articles in academic publications disseminating theprojecttootherresearchers.
2.1.1.7 CivilSociety
Inthisgroup,weidentifiedcitizens,businessesandNon-GovernmentalOrganisations(NGO)astherelevant target of the project. Citizens and NGOs are interested in the usage of data tomonitor
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government and participate in policy formulation, implementation and evaluation. Businesses areinterested to create economic value from available data, whether for their own marketing andplanning,orincreatingvalueaddeddataproductsorapplications.
The dissemination strategy for this group is to show them the benefits from using the projectoutputs for analysis and interpretation of data. This can enable the wider adoption of theOpenGovIntelligencetoolsandapproachesasaplatformforpromotingtransparency,accountability,advocacyandmonitoringofthegovernmentalpublicpoliciesandservicesdelivery.
Table1--Targetedgroupsfordissemination
Audiencetargeted
Objective Potentialplacetofindthem
PublicSector
ShowtopoliticiansandgovernmentaltechnologyofficershowPublicSectorcan make better use of LOSD fordecision-making and design ofservices.
• Officialconferencesandmeetings.
• Scientific conferences andmeetings.
• OpenDataGatherings.
Softwaredevelopers
Showdevelopersthat it ispossibletoprovidetoolsorservicestothePublicSector.
• InnovationNetworks.
• Tutorialsandworkshops.
Statistical DataPublisher
Show to statistical data publishershow they can increase the use andimpactoftheirdata.
• Officialconferencesandmeetings.
• Scientific conferences andmeetings.
• OpenDataGatherings.
Datascientists
Show to data scientists and dataanalysts how they canmaximise andspeed up valuable discovery andinsights.
• Nationalstatisticsorganisations.
• otherpublicsectordataproducers.
Researchersandacademics
Show the potential for supportingscientific research and receivefeedback for improvement of thetools and methods of evaluation ofpilots.
• Scientific conferences andmeetings.
CivilSociety
Showtocitizens,businesspeopleandNGO how the project tools can helpthem to analyse and interpret thedata.
• Officialconferencesandmeetings.
• Scientific conferences andmeetings.
• OpenDataGatherings.
Standardisation Show to standardisation bodies the • W3C.
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Bodies implementation of their standardsand to create new or improvedstandards.
• Nationalstandardsorganisations.
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3 Disseminationactivities
Thissectiondescribesthestrategiestocommunicatewiththetargetedgroupsdescribedinsection2.
For each type of activity, we considered how best to apply the capabilities and networks of theOpenGovintelligenceconsortium.
Thesectionisdividedintofourmainsections.Thefirstsectiondescribesthepromotionalmaterialssuchaslogo,leaflet,stickersandprojectfactsheets.Theseconddescribestheonlineandelectronicactivities planned for the targeted groups based on the promotional materials created andparticipationontheplannedsocialmedia.Thethirddescribesthepresentationalactivitiesincludingeventssuchasconferences,ownworkshopsandgroupparticipation indiscussionswithregulatoryorganisations and standardisation bodies. The fourth section describes the planned approach topublications.
3.1 PromotionalmaterialThepromotionalmaterialsaretoassistus indrawingattentiontotheprojectandtoexplainingtoourtargetgroupswhatweplantoachieve.
3.1.1 LogoandbrandingAprojectlogoandstyleguidehasbeenproduced.
3.1.2 LeafletAleafletwillbedevelopedtosummarisetheobjectivesandplansoftheprojectusingthelayoutof94x216mm3-panelbrochurewrapfold(279x216mm).
3.1.3 BannersBannerswill be developed to publicise the project. The plan is to develop two different types ofbanners.
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• A1size,fordooradvertisement(42.0x59.4cm,16.53x23.39inches);
• Vertical Banner, for events, conferences and exhibitions (120 x 240 cm, 47.24 x 94.48inches).
3.1.4 Website
The main project website is at http://www.opengovintelligence.eu and will be maintained andextended throughout the project. The online presence of the project must convey commercialquality,academicrigour,andtrustworthyandauthoritativeprofessionalism.
The technical approach to the website will be based around the use of Github for hosting andcontentmanagement. Itwaschosentobeflexibleenoughtomatchdiversegoalsandskillsofthepartners;supportacollaborativeauthoringprocess;befreeorinvolveminimalcosts;andtorequireminimalmaintenanceortechnologyoverhead.GoogleAnalyticswillbeusedtomonitorthewebsiteuse.
Thewebpresenceoftheprojectincludes:
• Themainprojectwebsite,topubliciseanddisseminatetheprojectactivities;
• Hostingforreports,papers,articlesandotherdocuments;
• Disseminationofsoftware;
• Collaborativeversioncontrolanddisseminationofsoftwaresourcecode;
• Communityinteractions;
• Issuetracking;and,
• Securemembershipcontrols.
It may be useful to create separate websites for particular target groups, for example a websitediscussing technical details of the use of the Resource Description Framework (RDF) Data Cubemodel,aimedatstatisticians,analystsandsoftwaredevelopers.Whethertoincludematerialonthemainwebsite,ortosetupseparatesmallwebsiteswillbedecidedduringtheproject,accordingtothetypeofmaterialandtypeofaudience.
3.1.4.1 Publicprojectdeliverablesonthewebsite
TheProjectProposalliststhedeliverablesthattheprojectwillproduce.Allpublicdeliverableswillbeavailableviatheprojectwebsite.
3.1.4.2 ProjectFactsheet
A factsheet outlining the project's rationale, objectives, expected results and outputs will beavailableonasectionoftheWebsite.
3.1.5 EmailNewsletter
It is planned in accordancewith theProjectProposal to createnewsletters that summarisemajorfindingsandadvancesontheresearch.Thetarget istopublishtwoemailnewsletterperyear.The
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websitewillencouragepeopletoregistertoreceivethenewsletter.WeproposetouseMailChimpto support the creation and distribution of newsletters.MailChimp can provide analytics on howmanypeoplereceiveandreadthenewsletter.
3.1.6 PressreleaseThepressreleaseswilldescribetheprojectgoalsanditsaccomplishmentsinaccordancewithofficialdelivery to the European Commission. The target is to reach local, national and internationalspecialisedmediapressonrelevantsubjects.Atleasttwopressreleasesperyearwillbepublished.
3.1.6.1 FirstPressRelease
ThisisadraftoffirstPressreleaseplannedafterfinishingtheWebsitedesign.
EUInitiativeOpenGovIntelligencepartnerconsortiumtostimulatesustainableeconomicgrowthinEuropethroughfosteringinnovationinsocietiesandenterprises.Thermi, Thessaloniki, Greece,May, 2016– A consortiumof partners headed by the Centre for Research andTechnology–Hellas(CERTH),recentlylaunchedtheOpenGovIntelligenceproject,anEUInitiativeforFosteringInnovation and Creativity in Europe through Public Administration Modernization towards Supplying andExploiting Linked Open Statistical Data (LOSD). OpenGovIntelligence suggests a holistic approach for themodernizationofPublicAdministrationbyexploitingLinkedOpenStatisticalData(LOSD)technologies.Aspartof theproject, these innovative new technologieswill be testedat six pilot sites from government agenciesacrossEurope.LinkedStatisticalDataGovernments,organizationsandcompaniesareincreasinglyreleasingtheirdataforotherstoreuse.Amajorpartofopendataconcernsstatistics,suchaspopulationfiguresandeconomicandsocialindicators.Analysisofstatisticalopendatacancreatevalueforcitizensandbusinessesinareasrangingfrombusinessintelligencetoepidemiologicalstudiesandevidence-basedpolicy-making.
Recently, Linked Data emerged as a promising paradigm to enable use of the web as a platform for dataintegration.LinkedStatisticalDatahasbeenproposedasthemostsuitablewaytopublishopendataontheweb. However, publishing andmining LOSD faces particular challenges as it requires appropriate tools andmethods.
OpenGovIntelligenceobjectivesThe project intends to identify the challenges and needs (regarding legal, political, institutional, social, andtechnical issues) in opening-up and exploiting Linked Open Statistical Data (LOSD) for the co-production ofinnovativedata-drivenservices,tocreateaframeworkcomprisingprocesses,policies,anddatainfrastructurearchitecturethatwillspecifyauser-centricLOSDInnovationEcosystemandwillorchestratethecollaborationofsocietyandpublicadministration foropeningupandexploiting LOSD inaway thatwill addressall relevantchallenges and facilitate the co-production of innovative data-driven services, to develop open source andcommercial ICT tools that will support the framework and enable public authorities to open up LOSD, andpublicadministrationandsocietytoexploitthisdatainordertoco-produceinnovativeservices,todemonstratethecapabilityoftheframeworkandtheICTtools,andtodevelopandvalidatesustainablebusinessmodelsforthepost-projectcontinuationoftheLOSDInnovationEcosystem.
OpenGovIntelligenceconsortiumTheOpenGovIntelligenceproject iscoordinatedbytheCentreforResearchandTechnology–Hellas(CERTH)and supported by the Technische Universiteit Delft, National University of Ireland, Galway and TallinnaTechnikaulikoolastheR&Dpartners.TheOpenGovIntelligenceconsortiumincludessixgovernmentagencies:TraffordBoroughCouncil (UK),VlaamsGewest (Belgium),HellenicMinistryofAdministrativeReformandE-Government (Greece),Majandus Ja Kommunikatsiooniministeerium (Estonia),Marine Institute (Ireland) and
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VersliLietuvaViesojiIstaiga(Lithuania),aswellastwocommercialpartners:SWIRRLITLIMITED(Manchester,UK)andProXMLBVBA(Keerbergen,Belgium).
Pilotprojects
OpenGovIntelligencewillbeevaluatedandvalidatedbysixpilotprojects.
1. The Greek Ministry of Interior, will use OpenGovIntelligence to maximise the outcome of PublicAdministration and the Citizen Services Centers offices as well as increase transparency on the internaldecision-making.Byperformingdataanalyticsforavaliabledatasuchasthepopulation,economicactivityandgrowth, and Citizen Service Centers information in terms of functional cost, personnel, and monthlytransaction,TheMinistryalsointendtoidentifymoremoresocietalchallengesthatcouldpotentiallycomeup.2. LithuanianMinistry of Economy,will use OpenGovIntelligence to extend service provided by EnterpriseLithuania by identifying the needs of business for exploiting LOSD, developing new user-friendly tools forbusinessestohelpthembenchmarktheirbusinessideasintheoverallcontextofLithuaniabusiness,providingtoolsforenablingbusinessescreateapplicationsusingLOSD,andhelpingbusinessescreatevaluefromLOSD.3. Trafford Council, will use OpenGovIntelligence to tackle the problems of worklessness particlularlymeasuring and attempting to match demand for and supply of skills, gathering data from job-seekingindividualsandfrombusinesses,seekingtousedataanddigitaltechnologytofindnewapproachestoassistworkless people, and profiling the economy, skill base and assets of the area to identify potentialimprovements,andtohelpattractnewcompaniestoinvestinthearea.4. TheFlemishGovernment,will useOpenGovIntelligence toenhance their environmentalpolicymaking intermsof timelypublicationof theactual stateof affairs related toenvironment, evaluationsof thepermitspolicy,anddeveloptoolstobenchmarkthepollutionofcompaniestoothersworkinginthesameeconomicaldomain.5. TheMarine Institute, will use OpenGovIntelligence to enrich their datasets of oceanmeasurements forexamplebyincorporatingthedatawithothermetoceadatafromvariousproviderstocreatedashboardstobedeployedinLifeboatstations,or incorporatingdatawithothermetoceandata,shippingtrafficdata,andliveroadtrafficdataina“SmartPorts”application.6. TheEstonianMinistryof Economics,will useOpenGovIntelligence to address followingproblems: timelypublication of the data related ti the real estate price to avoid as little information assymetry as possible,identification of relevant factors by interviewing all relevant stakeholders including institutionalrepresentatives, real estate agents and representative of the interested public, timely representation ofchangesinthelandplanninguse.StayuptodateTheOpenCubeprojectwaslaunchedinFebruary2016.ItwillrunforthreeyearstoendinJanuary2019.Uptodateinformationaboutprojectdevelopmentsisavailableonhttp://www.opengovintelligence.eu/.Formorein-depthinformationabouttheOpenGovIntelligenceprojectyoucancontact:Theprojectcoordinator:EfthimiosTambouris,CentreforResearch&Technology-Hellas(CERTH),e-mail:[email protected]
3.1.7 Summaryofdisseminationactivities,partnersincharge,tasksandfrequencyTable2-Disseminationviapromotionalmaterialactivities
Activity/ProductPartnerincharge Tasks/Frequency
LogoandBranding SWIRRL Onceatstartofproject.
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WebsiteSWIRRL Developed and extended
continuouslythroughtheproject
Leaflets SWIRRL Onceatstartofproject.
Banners SWIRRL Onceatstartofproject.
EmailNewsletter TUDelft Twonewslettersperyear.
3.2 SocialMedia
3.2.1 OGImediaaccounts
The project Twitter account is: https://twitter.com/opengovint. On the 3rd month of the project(May), this account reached 206 followers. Our objective is to have 500 people following thisaccountontheendofJanuary2018.ThisaccountistheformerOpenCubeProjectfundedbytheEC,whichhasasimilartargetaudiencetoOpenGovIntelligence.TheconsortiumdecidedtochangethenameandusetheexistingaccountfortheOpenGovIntelligenceproject.
TheprojecthasaSlideshareaccount:http://www.slideshare.net/OpenGovIntelligence.Currently,thisaccounthas2followers.Theobjectiveistohave100peoplefollowingthisaccountontheendofJanuary2018.
In addition, partners should use their own social media accounts to publicise the project. Theconsortiumwilluseaprojecthashtag(provisionally#opengovintelligence)forrelatedposts.
3.2.2 ParticipationinalreadyexistinggroupsAneffectivewaytopublicisetheprojectistoparticipateinexistingonlinegroups,suchasLinkedIngroupsandGithubgroups.Herewecanpostnewsabouttheprojectorlinkstorelevantarticles.
Wesuggestjoiningthefollowingidentifiedgroupsondiversesocialmedia:
• LinkedIngroups
o PlatformLinkedOpenData(Netherlands)
o SemanticTechnologyBenelux
• Githubgroups
o https://government.github.com/community/
3.2.3 GithubaccountWe will set up a Github ‘Organisation’ for the project. This can be used to publish code anddocumentsrelatingtotheproject,aswellasprovidingthetechnicalbasisfortheprojectwebsite.
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3.2.4 BlogTheprojectwillhaveablogandthetargetistopublishonearticlepermonth.TUDelftisinchargeofpublishing,butallpartnersareexpectedtocontributearticlesandaspreadsheetwitharoutineforallpartnershasbeencreated(https://goo.gl/sMya8Z);
3.2.5 SummaryofSocialMediaactivities,partnersincharge,tasksandfrequency
Table3-SocialMediaActivities
Activity/Product Partnerincharge Tasks/Frequency
Twitter CERTH Atleastonepostpermonth.
Slideshare TUDelft Insertingpresentations.
ParticipationLinkedin
ProXML: Project update at least one time per year on thePlatformLinkedDataandSemanticTechnologyBenelux.
ParticipationGithub
SWIRRL Atleastoneparticipationperyear.
Blog Allpartners One blog post per month, with responsibility sharedaroundtheconsortiumhttps://goo.gl/sMya8Z
3.3 EventsandNetworking
3.3.1 Self-organisedevents
3.3.1.1 Workshops
Three(3)workshopswillbeorganisedbytheOpenGovIntelligenceconsortium.
Theseworkshopswillbebasedondemonstrationandpresentprojectresults.Informationrelatedtothe workshop will be made public via website, social media and email newsletter. In order tomaximise the attendanceof all partners, theseworkshopswill be co-locatedwithproject face-to-facemeetings.Targetparticipantswillbealignedwithtargetgroupspresentedinsection2.
3.3.1.2 Localmeetups
Theprojectwillhold regularprogressmeetingof thepartners in various countriesof theEU. Inaprevious EU project that SWIRRL participated in (DaPaaS), the consortium organised localcommunity meetups to coincide with each project meeting. This gave the chance in a very costeffectivewaytoraisetheprofileoftheprojectwithtargetaudiencesineachparticipatingcountry.
ItisproposedtofollowasimilarpracticefortheOpenGovIntelligenceprojectandtoorganisealocaldisseminationeventtocoincidewitheachprojectprogressmeeting.Thiswillusuallybeaninformalevening event, where possible coordinating with existing local meetups. The project team will
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presentabouttheprojectactivitiesanditwillgiveachanceforthepeoplefromeachcitytomeetandhearfromtheinternationalgroupofpartnersintheproject.
Itisplannedtousethe‘Meetup’onlinesocialnetworkingportaltofacilitatethesemeetingsandtoassistinbuildinganengagedtargetaudienceinthecountryofeachprojectpartner.
3.3.2 WebinarsorMOOCs
WebinarsorMOOCsclassesbasedontheresearchactivitycanbeproduced.TUDelfthasastudioand software to record and edit lectures. Classes will be recorded and used as part of thedisseminationoftheOpenGovIntelligenceproject.
3.3.3 Participationineventsorganisedbyothers
3.3.3.1 Conferences
The project plans to be represented at relevant conferences, to publicise project results (viapresentations, leaflets and other materials) and to keep up to date with the state of the art.Conferencesarealsoanopportunitytoorganizeworkshopsrelatedtotheprojectoutputs.
A list of candidate conferences to attend is presented in Table 4, (based on the list originallypresentedintheprojectproposal).Itisanobjectiveoftheprojectconsortiumtoattendatleastoneconferenceperindicatedtheme.
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Table4-ProposedinternationalconferencestopresentOpenGovIntelligence
Event Topic Date Location
OpenDataCamp(heldinUKroughlytwiceayear) OpenData May14th2016 Bristol
ExtendedSemanticWebConference(ESWC) SemanticWeb May29th–June2nd,
2016 Heraklion,Crete,Greece
OpenGovernmentServicesScenarioWorkshop
e-Government May31st,2016 Brussels,Belgium
AnnualInternationalConferenceonDigitalGovernmentResearch(dg.o) e-Government June8th-10th,2016 Shanghai,PRChina.
PlatformLinkedOpenDataNetherlands LinkedOpenData June27th,2016 Eindhoven,the
Netherlands
EuropeanDataForum(EDF) Datadriveninnovation June29th-30th,2016 Eindhoven,the
Netherlands
DualEGOV&ePartConference e-Government September8th,2016 Guimarães,Portugal
W3CTPACandSpatialDataontheWebmeeting SpatialData September19th–
20th,2016 Lisbon,Portugal
InternationalMarineDataandInformationSystemConference2016
SemanticWeb October11th–13th,2016 Gdansk,Poland
InternationalSemanticWebConference(ISWC) SemanticWeb October17th–21st,
2016 Kobe,Japan
SemanticStatistics(SemStats)Workshop PartofISWC October17th–21st,
2016 Kobe,Japan
AmericanGeophysicalUnion(AGU)FallMeeting SemanticWeb December12th–
16th,2016 SanFrancisco,US
NewTechniquesandTechnologiesforStatistics(NTTS) Statistics March14th–16th,
2017 Brussels,Belgium
InternationalWorldWideWeb(WWW)Conference SemanticWeb April3rd–7th,2017 Perth,Australia
InternationalConferenceonTheoryandPracticeofElectronicGovernment(ICEGOV)
E-Government Tobeconfirmed NewDelhi,India
OpenDataBelgium OpenData YearlyearlyFeb BelgianCity
3.3.3.2 Sector/specialinterestgroups
Projectpartnerswillengagewithinterestgroupsaroundrelevantthemesandwill identifyrelevantdisseminationeventswithinthesegroups.Thefollowingthemeshavebeenidentified:
• DataAnalyticsandDataScience
• DataVisualisation
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• OpenData
• LinkedOpenData
3.3.4 ParticipationinH2020andECeventsOpenGovIntelligencepartnerswilltakepartinseminarsandconferencesorganisedbytheECorEC-fundedprojectsandwilltrytoexploitcorrespondingsynergieswithotherparticipants.
3.3.5 SynergieswithotherprojectsOpenGovIntelligence partnerswill try to develop a networkwith at least 5 other relevant H2020projectsinordertoshareknowledgeandcreateawareness.
3.3.6 StandardisationbodiesTopromoteinteroperabilityofdataandtools,involvementoftheprojectinrelevantstandardisationinitiativesisanimportantpartofthedisseminationprocess.
Standardisationactivitiesalreadyidentifiedare:
• W3C–possibleofficialpublicationonguidanceoranapplicationprofileforRDFDataCube
• W3C–liaisonwiththeSpatialDataontheWebworkinggrouparoundrelationshipbetweengeographyandstatisticaldata
• EU–StatDCATApplicationProfile.https://joinup.ec.europa.eu/asset/stat_dcat_application_profile/home
TheStandardisationtaskT5.3willinvolvemonitoringandcontributingtorelevantinitiativesatinternationalandnationallevel,andwherenecessaryproposingandgainingsupportfornewstandards.
3.4 Publications
3.4.1 SoftwareOpensourceICTtoolsdevelopedwithintheprojectwillbepublishedontheprojectGithubaccountaforementionedatSection3.2.3.
3.4.2 Articlesandreports
3.4.2.1 Academicpublications
It is planned in accordancewith theProjectProposal towrite at least 10 scientific publications inprestigiousjournals.Table5isanindicativelistofacademicjournalsbasedonthelistintheProjectProposal.Thislistwillbemaintainedandextendedwithcontributionsfromconsortiumpartners.
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Table5-Indicativelistofacademicjournals
NameofJournalPublisher Impact Factor
(2014)
IEEETransactionsonKnowledgeandDataEngineering IEEE 2.067
GovernmentInformationQuarterly Elsevier 2.321
Data&KnowledgeEngineering Elsevier 1.115
KnowledgeandInformationSystems Springer 1.782
EuropeanJournalofInformationSystems PalgraveMacmillan 2.213
IEEEIntelligentSystems IEEE 2.340
InformationSystems Elsevier 1.456
JournaloftheAmericanSocietyforInformationScienceandTechnology
JohnWileyandSons 1.846
MISQuarterly MISRC 5.311
3.4.2.2 Industrialandpracticepublications
Aswellastheacademicjournalsmentionedinprevioussection,theproject’sresultsshouldalsobepublishedinindustrialandpracticalmedia.ThereareseveralwebsitescommonlyusedtopromoteresearchresultsrelatedLOSDassummarizedinTable6below.
Table6-Indicativelistofindustrialandpracticepublications
Publication name (Santhanamery andRamayah)
Publisher(URL)
ComputerWeekly http://www.computerweekly.com/
Dataversity http://www.dataversity.net/
UKGovernment‘CivilServiceQuarterly’ https://quarterly.blog.gov.uk/
OpenDataInstituteblog https://theodi.org/
TechWorld http://www.techworld.com/
ComputerWorld http://www.computerworld.com/
TechTarget http://www.techtarget.com/
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3.4.3 MendeleyRepositoryofreferences
All the references relevant to the project's researchwill be uploaded on theweb-based softwareMendeley(https://www.mendeley.com/).Thereferencescanbeopentoanypersoninterestedandwillbeanindicatorofouractivities.
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4 Exploitation
4.1 RelationshipbetweenDisseminationandExploitation
Dissemination and exploitation activities should be coordinated to maximise the impact of theproject,bothduringtheprojectandafteritfinishes.Theplanshouldbedesignedwiththefollowingquestionsinmind:
• whatdowewantpeopleoutsidetheprojecttodo?
• whatdotheyneedtoknowinordertodothat?
• whodowewanttotarget?
• whatmessagesdowewanttocommunicate?
• howdowegetourmessageacross?
WenotetheguidelinesfromtheEuropeanIPRHelpdeskonExploitationandDisseminationplansinHorizon2020projects:
https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-exploitation-and-dissemination-of-results_1.pdf
4.2 DefinitionofExploitationBasedontheguidelineshighlightedabove,wedefineExploitationasfollows:
«ensuring that the research resultsare implementedandhavean impacton themarket,onfuturedevelopmentsandonpolicymaking»
Weshouldensurethatthenewknowledgedevelopedbytheprojectleadstoinnovationandaimtomaximise the economic impact of the project activities. Particular attention should be paid tobusinessopportunitiesandpossibleapproachestocommercialisation.
4.3 HighlevelplanTheprojectproposalidentifiedthefollowingmainexploitationactivities:
• theidentificationoftheinnovativeexploitableassetsoftheproject,whethertheseareconceptualsolutionsandframeworks,ICTtoolsordata-drivenservices,whichOpenGovIntelligencewilldeliver,
• theconductofathoroughmarketanalysiswhichwillaimattheidentificationofthemarkettowardswhichOpenGovIntelligenceistargeted,itssegmentation,thepositioningofcurrentcompetitorsandallcorrespondingemergingtrends,
• thedefinitionofarangeofcommercialandnon-commercialexploitablebusinessmodels,
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• theevaluationofthesustainabilityandviabilityofthesepossiblebusinessmodelsandalternativesolutionsthatmaybefollowedfortheprovisionoftheprojectsolutionandservicestotheidentifiedstakeholders,includinglicensingschemes,pricing,etc.and
• thevalidationoftheaforementionedexploitationactivitiesthroughthedevelopmentofaninitialOpenGovIntelligencebusinessplan.
4.4 MarketAnalysisT5.4“MarketAnalysis” isplannedtorunfromMonth1toMonth30oftheproject. Itwill leadtoidentificationof themain target groups for exploitationanda strategy formaximising theprojectimpact.Itwillconsider:
• Whatkindofneedsdoestheprojectrespondto?
• Whichproblemsdotheprojectoutputssolve?
• ReviewofthestateoftheartandhowtheOGIsolutionsimproveonexistingapproaches
• Whowillusetheprojectresults?
• Whatbenefitswillbedeliveredandwhateconomicimpactwilltheyhave?
• Analysisof the context inwhichOGIoutputswillbeapplied;whoare themost importantparticipantsinapplyingthenewknowledgeandwhataretheirroles
• HowshouldOGIbepositionedinthemarket?
4.5 BusinessModelsTask5.5“OpenGovIntelligenceBusinessModels”runsfromMonth14toMonth30.
Basedontheresultsofthemarketanalysis,thistaskwillidentifypotentialnichemarketsanddefineservicesforthesemarkets.TheBusinessModelCanvasmethodologywillbeusedtopresenttheOpenGovIntelligencebusinessmodels.
4.6 BrandingofResearchResultsThistaskwill integratetheresultsoftheMarketAnalysisandtheBusinessModeldevelopment. ItwillprovidethebasisfordeliveringinnovativeproductsandservicesbasedonOpenGovIntelligencefindingsanddevelopmentsanddetermininghowtomaximisethebenefitsandimpactoftheproject.
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5 Planschedule
5.1 ActivitiesOverviewEach partner should note and report all relevant dissemination activities they carry out, such aspresentationatevents,meetingstodiscusstheprojectetc.TUDelftshouldmonitorandcollatethesereports fromindividualpartners. Atprojectprogressmeetings,thedisseminationactivitiesshouldbereviewedtoensurethattheintensityandbalanceofdisseminationisasgoodaspossible.
In cases where a presentation is made, the partner should add their slides to theOpenGovIntelligenceSlideshareaccount.Thespreadsheetathttps://goo.gl/yf5tV7willhaveall thedetailsandTable7 isasummaryof theactivities for thefirstyear.This listwillbeupdatedastheprojectprogresses.
Table7-ActivitiesOverview
Period Activity Responsible
M1February2016 SWIRRLPublishMyDataUserGroupmeeting SWIRRL
M1February2016 OpenBelgium PROXML
M2March2016 ParticipationICEGOV2016 TUDelft
M2March2016UKpublic sectorworkshopon combining statistical data frommultiplesources
SWIRRL
M2March2016 PaulMaltby,DirectorofData,UKGovernmentDigitalService SWIRRL
M3April2016 UKDepartmentforCommunitiesandLocalGovernment SWIRRL
M3April2016 Logo SWIRRL
M3April2016 SAIDataSummit PROXML
M4May2016 OpeneGovernmentServicesStudyScenarioWorkshop PROXML
M4May2016 OpenDataCamp TBD
M4May2016 OpenGovernmentServicesWorkshop TBD
M4May2016 ESWC TBD
M4June2016 ProjectFactsheet TUDelft
M5June2016 Website SWIRRL
M5June2016 Pressreleaseofficialstartoftheproject TUDelft
M5June2016 Distributionofflyersattheannualdg.oconference TUDelft
M5June2016 Participationdg.o2016 TUDelft
M5June2016 PlatformLinkedOpenDataNetherlands TBD
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M5June2016 EDFConference TBD
M6July2016 ProjectpresentationinOGIslidesharechannel TBD
M8Sept2016 E-GovConference TBD
M8Sept2016 W3CTPACMeeting TBD
M9Oct2016 ISWC TBD
M9Oct2016 SemStatsworkshop TBD
M9Oct2016 IMDIS MI
M11Dec2016 AGUMeeting MI
Therearecontinuousmonthlyrecurringactivities:
Table8-RecurringActivitiesOverview
Period Activity Responsible
Monthly UpdatetheOGIWebsite SWIRRL
Half-year Newslettermailings SWIRRL
Half-year WritingarticlesonTwitterandWebsite(blogging) Allpartners
Half-year Continuoususeofonlinemarketingchannels TUDelft
Based on Conferencecalendar
Eventparticipation Allpartners
Each conferenceopportunity
Organisationofworkshops Allpartners
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6 MeasurementcriteriaforsuccessTable9presentstheidentifiedmeasurablecriteriaforsuccessofthedisseminationactivities.
Theresponsiblememberswillmeasuretheactivitiesonamonthlybasis.TheresultswillbecollectedonaquarterlybasistoanalysewhatworksproperlyandwhatisnotworkingontheexpectedlevelbasedontheProjectPlan.
Table9-Measurementcriteriaofplanneddisseminationandexploitationactivities
Objective Actionsrequired Target
Createtheproject'sgraphicalidentity
DevelopmentoftheprojectLogo
1Logo
Graphicaldesignoftheinformationbrochuresandposters
1brochureinEnglish
Graphicaldesignoftheprojectwebsite
1website
Designthedocumentsandthepresentationstemplates
1templateforprojectreportsandpresentations
Createtheproject'sonlineidentity
OGIwebsitestatistics250monthlyvisits(Year1and2).
750monthlyvisits(Year3).
Projectpartnersshouldusetheirowntwitteraccountswithanagreedhashtag,inordertoreachtheirexistingbaseoffollowers.
Atleast1postpermonth.
500totalfollowersontheOGITwitteraccount.
TheOGITwitteraccountshouldretweetrelevantpartnertweetsaswellasprojectannouncements.
OGISlidesharechannel
Uploadofoverallproject'spresentationeverysixmonthstartingfromtheMonth6(M6).
100totalfollowersontheOGISlideshareaccount.
Uploadrelatedopenpresentationscreatedbythepartner’sconsortium.
OGIMendeleyaccountStorageandorganisationofallrelevantreferencestotheOGIProject.
Createdocumentmaterialsto
Scientificpublications10scientificpublicationsinjournalsorhigh-qualityconferencespresentedatTable4andTable5.
Reports 6technicalreports(TR).OneTReverysixmonthswill
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informthecommunityabouttheresearchresultsoftheOGIProject
beavailableontheproject'swebsite.
Userbriefs/newsletters
Onenewslettereverysixmonth.
100peoplesigned-upnewsletterrecipientsuntilthefinishoftheproject(M36).
Informationleafletandposters
Atleast1leafletand1posterwillbedeveloped.
Establishnetworkingactivities
Participationinconferences,workshops,tradefairs,exhibitionsHorizon2020andtheEuropeanCommission(EC)events.
30suchinterventionsareforeseenduringtheproject'slifetime.
Synergywithotherprojects
5synergiestargeted
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7 ConclusionThe purpose of this deliverable is to determine the strategy and activities to be carried out todisseminateandexploittheoutcomesoftheproject.
Toget to this resultwe firstdetermined themain stakeholdersand targetgroups.Wedecided totargetPublicAuthorities,CivilSociety(dataanalysts,policyadvisors),DataPublishersandSoftwareDevelopers.
After identifyingthetargetgroups,wehaveproposedtheactionstobecarriedouttoreachthem.Theseactionsrangefromdisseminationarebasedonfouraxes:PromotionalMaterial,SocialMedia,EventsandNetworking,and,Publications.Thepromotionalmaterialincludesthelogoandbranding,leaflet,banners,website,emailnewsletterandpressreleases.ThesocialmediaactivityincludestheOpenGovIntelligence social media accounts on Twitter, Slideshare and Linkedin Group andparticipation in existing groups about LOSD. The Events and Networking category includes self-organizedevents,webinarsorMOOCs,participation ineventsorganizedbyothers,participation ineventsorganizedbyECandHorizon2020, synergieswithother relatedHorizon2020projectsandstandardisation bodies. Lastly, the project will publish articles and project reports, as well as aMendeleyrepositoryofreferences.
Thedisseminationactionshavebeenplannedover the timelineof theprojectand responsibilitieshavebeenassigned.Thedocumentisconcludedbyhowwearegoingtomeasurethedisseminationactivities.Weidentified15measures,eachwithatarget.
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8 ReferencesDavies,T.(2010)."Opendata,democracyandpublicsectorreform."Goodman,L.A.(1961)."Snowballsampling."Theannalsofmathematicalstatistics:148-170.Santhanamery, T. and T. Ramayah (2012). "Tax payers continued use of an e-filing system: Aproposedmodel."TechnicsTechnologiesEducationManagement-Ttem7(1):249-258.
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9 Annexes
9.1 AnnexA-Partner'seventparticipation
Table10-Partner'seventparticipation
Role/Partner Event Date TUDelft ConferenceICEGOV2016
ConferenceDg.o2016March2016June2016
ProXML OpenDataBelgiumPlatformLinkedOpenData(Netherlands) SAIDataSummitOpeneGovernmentServicesStudyScenarioWorkshop
May2016April2016May2016
SWIRRL SWIRRLPublishMyDataUserGroupmeetingUK public sectorworkshop on combining statistical data frommultiplesourcesPaulMaltby,DirectorofData,UKGovernmentDigitalServiceUKDepartmentforCommunitiesandLocalGovernment
February2016March2016March2016April2016
MI AGU IMDIS
October2016December2016
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9.2 AnnexB-Partner'scommunicationchannelsTable11-Partner'scommunicationchannels
Partner Channel
CERTH Twitter:@kalampokis@tambouris
Web:www.islab.uom.grLinkedin: www.linkedin.com/in/kalampokis www.linkedin.com/in/efthimios-tambouris-b72b6a
TUDelft Twitter:@HMarijn@ricardomatheus
Web: www.tbm.tudelft.nl/nl/over-faculteit/afdelingen/engineering-systems-and-services/sectie-ict/
Linkedin:https://www.linkedin.com/in/janssenmarijn
NUIG twitter:@insight_centre@nuigalway
Web:www.insight-centre.org/http://www.nuigalway.ie
Linkedin:www.linkedin.com/company/9271646www.linkedin.com/edu/school?id=13382
TUT Twitter:@nurkseschool@robertkrimmerWebsite:http://ttu.ee/nurksehttp://nurkseschool.tumblr.com/LinkedIn:https://ee.linkedin.com/in/robertkrimmer
ProXML Twitter:@PaulZH
Web:www.proxml.beLinkedIn:https://be.linkedin.com/in/pahermans
SWIRRL Twitter:@swirrl@billroberts@ricroberts@rickmoynihan
Web:http://www.swirrl.com
Linkedin:www.linkedin.com/in/bill-roberts-456a515www.linkedin.com/in/ricrobertswww.linkedin.com/in/rickmoynihan
TRAF Twitter:@northernjamie|@traffinnovation
Web:www.infotrafford.org.uk
VLO Website:www.flanders.be/enLinkedin:www.linkedin.com/in/tom-van-gulck-52142a3
MAREG Website:www.ypes.gr/el/Linkedin:www.linkedin.com/in/antonis-stasis-59a03539
MKM Website:www.mkm.ee/en
MI Twitter:@MarineInst
Web:www.marine.ie
EL Web:www.enterpriselithuania.comLinkedIn:https://www.linkedin.com/company/enterprise-lithuania