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Delft University of Technology OpenGovIntelligence Project Deliverable D5.1- Dissemination and Exploitation Plan V1 Matheus, Ricardo; Janssen, Marijn; Moynihan, Rick Publication date 2016 Document Version Final published version Citation (APA) Matheus, R., Janssen, M., & Moynihan, R. (2016). OpenGovIntelligence Project Deliverable D5.1- Dissemination and Exploitation Plan V1. European Union. Important note To cite this publication, please use the final published version (if applicable). Please check the document version above. Copyright Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons. Takedown policy Please contact us and provide details if you believe this document breaches copyrights. We will remove access to the work immediately and investigate your claim. This work is downloaded from Delft University of Technology. For technical reasons the number of authors shown on this cover page is limited to a maximum of 10.

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Page 1: Delft University of Technology OpenGovIntelligence Project ...pure.tudelft.nl/ws/files/27857905/OGI_D5.1_Dissemination_and... · Work package: WP5 – Dissemination and Exploitation

Delft University of Technology

OpenGovIntelligence Project Deliverable D5.1- Dissemination and Exploitation Plan V1

Matheus, Ricardo; Janssen, Marijn; Moynihan, Rick

Publication date2016Document VersionFinal published versionCitation (APA)Matheus, R., Janssen, M., & Moynihan, R. (2016). OpenGovIntelligence Project Deliverable D5.1-Dissemination and Exploitation Plan V1. European Union.

Important noteTo cite this publication, please use the final published version (if applicable).Please check the document version above.

CopyrightOther than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consentof the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Takedown policyPlease contact us and provide details if you believe this document breaches copyrights.We will remove access to the work immediately and investigate your claim.

This work is downloaded from Delft University of Technology.For technical reasons the number of authors shown on this cover page is limited to a maximum of 10.

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ThisprojecthasbeenfundedwiththesupportoftheH2020ProgrammeoftheEuropeanUnion©CopyrightbytheOpenGovIntelligenceConsortium

.

OpenGovIntelligence

FosteringInnovationandCreativityinEuropethroughPublicAdministrationModernizationtowardsSupplyingandExploiting

LinkedOpenStatisticalData

Deliverable5.1

DisseminationandExploitationPlan

Editor(s): RicardoMatheus(TUDelft)

ResponsibleOrganisation: TUDelft

Version-Status: V0.9

Submissiondate: 24/05/16

Disseminationlevel: CO

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DeliverablefactsheetProjectNumber: 693849

ProjectAcronym: OpenGovIntelligence

ProjectTitle:Fostering Innovation and Creativity in Europe through PublicAdministrationModernizationtowardsSupplyingandExploitingLinkedOpenStatisticalData

TitleofDeliverable: D5.1–DisseminationandExploitationPlan

Workpackage: WP5–DisseminationandExploitation

Duedateaccordingtocontract: M4(May2016)

Editor(s): RicardoMatheusandBillRoberts

Contributor(s): RickMoynihanandMarijnJanssen

Reviewer(s): PaulHermans(PROXML)

Approvedby: AllPartners

Abstract: This deliverable describes the planned dissemination and

exploitation activities to promote theproject outcomeswithintheproject'stargetgroupsandstakeholders.Theactivitiesplanisalsoassignedgivingthepartnersresponsibilities.

KeywordList: Dissemination,exploitation,awareness,events,publications.

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Consortium Role Name ShortName Country

1. Coordinator CentreforResearch&Technology-Hellas CERTH Greece

2. R&Dpartner DelftUniversityofTechnology TUDelft Netherlands

3. R&Dpartner NationalUniversityofIreland,Galway NUIG Ireland

4. R&Dpartner TallinnUniversityofTechnology TUT Estonia

5. R&Dpartner ProXMLbvba ProXML Belgium

6. R&Dpartner SwirrlITLimited SWIRRL UnitedKingdom

7. PilotPartner Traffordcouncil TRAF UnitedKingdom

8. PilotPartner FlemishGovernment VLO Belgium

9. PilotPartner MinistryofInteriorandAdministrativeReconstruction MAREG Greece

10. PilotPartner MinistryofEconomicAffairsandCommunication MKM Estonia

11. PilotPartner MarineInstitute MI Ireland

12. PilotPartner PublicInstitutionEnterpriseLithuania EL Lithuania

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RevisionHistoryVersion Date Revisedby Reason

0.2 30/03/16 RicardoMatheus Minorupdatesandimprovements

0.3 04/04/16 BillRoberts Minor updates; adding more detail onexploitation

0.4 06/04/16 RicardoMatheus Minor updates based on Bill and Marijncomments.

0.5 09/04/16 RicardoMatheus Majorupdatesfromconsortiumcomments.

0.6 11/05/16 BillRoberts

RicardoMatheus

Majorupdatesandcorrections

0.7 17/05/16 RicardoMatheus Minor updates and corrections from internalreview.

0.8 23/05/16 BillRoberts ReviewofwordingbynativeEnglishspeaker.

0.9 24/05/16 RicardoMatheus Minorupdates.

Statementoforiginality:This deliverable contains original unpublishedwork exceptwhere clearly indicated otherwise.Acknowledgement of previously publishedmaterial andof thework of others has beenmadethroughappropriatecitation,quotationorboth.

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TableofContentsDELIVERABLEFACTSHEET......................................................................................................................2

CONSORTIUM.......................................................................................................................................3

REVISIONHISTORY...............................................................................................................................4

TABLEOFCONTENTS............................................................................................................................5

LISTOFFIGURES...................................................................................................................................7

LISTOFTABLES.....................................................................................................................................8

LISTOFABBREVIATIONS.......................................................................................................................9

EXECUTIVESUMMARY........................................................................................................................10

1 INTRODUCTION..........................................................................................................................111.1 SCOPEOFTHEDISSEMINATIONANDEXPLOITATIONPLAN................................................................................111.2 AUDIENCEANDTARGETEDGROUPS..............................................................................................................111.3 STRUCTURE............................................................................................................................................11

2 STAKEHOLDERSANDTARGETGROUPS........................................................................................132.1 TARGETEDGROUPSFORDISSEMINATION.......................................................................................................13

2.1.1 PrioritizedTargetGroups...............................................................................................................14

3 DISSEMINATIONACTIVITIES........................................................................................................18

3.1 PROMOTIONALMATERIAL..........................................................................................................................183.1.1 Logoandbranding..........................................................................................................................183.1.2 Leaflet.............................................................................................................................................183.1.3 Banners...........................................................................................................................................183.1.4 Website...........................................................................................................................................193.1.5 EmailNewsletter............................................................................................................................193.1.6 Pressrelease...................................................................................................................................203.1.7 Summaryofdisseminationactivities,partnersincharge,tasksandfrequency.............................21

3.2 SOCIALMEDIA........................................................................................................................................223.2.1 OGImediaaccounts........................................................................................................................223.2.2 Participationinalreadyexistinggroups.........................................................................................223.2.3 Githubaccount...............................................................................................................................223.2.4 Blog.................................................................................................................................................233.2.5 SummaryofSocialMediaactivities,partnersincharge,tasksandfrequency...............................23

3.3 EVENTSANDNETWORKING........................................................................................................................233.3.1 Self-organisedevents.....................................................................................................................233.3.2 WebinarsorMOOCs.......................................................................................................................243.3.3 Participationineventsorganisedbyothers...................................................................................243.3.4 ParticipationinH2020andECevents.............................................................................................263.3.5 Synergieswithotherprojects.........................................................................................................263.3.6 Standardisationbodies...................................................................................................................26

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3.4 PUBLICATIONS.........................................................................................................................................263.4.1 Software.........................................................................................................................................263.4.2 Articlesandreports........................................................................................................................263.4.3 MendeleyRepositoryofreferences................................................................................................28

4 EXPLOITATION............................................................................................................................294.1 RELATIONSHIPBETWEENDISSEMINATIONANDEXPLOITATION...........................................................................294.2 DEFINITIONOFEXPLOITATION....................................................................................................................294.3 HIGHLEVELPLAN.....................................................................................................................................294.4 MARKETANALYSIS...................................................................................................................................304.5 BUSINESSMODELS...................................................................................................................................304.6 BRANDINGOFRESEARCHRESULTS..............................................................................................................30

5 PLANSCHEDULE..........................................................................................................................31

5.1 ACTIVITIESOVERVIEW..............................................................................................................................31

6 MEASUREMENTCRITERIAFORSUCCESS.....................................................................................33

7 CONCLUSION..............................................................................................................................35

8 REFERENCES................................................................................................................................36

9 ANNEXES....................................................................................................................................379.1 ANNEXA-PARTNER'SEVENTPARTICIPATION................................................................................................379.2 ANNEXB-PARTNER'SCOMMUNICATIONCHANNELS.......................................................................................38

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ListofFiguresNotableoffiguresentriesfound.

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ListofTablesTABLE 1 --TARGETED GROUPS FOR DISSEMINATION ............................................................................................... 16TABLE 2- DISSEMINATION VIA PROMOTIONAL MATERIAL ACTIVITIES .................................................................... 21TABLE 3 - SOCIAL MEDIA ACTIVITIES .................................................................................................................... 23TABLE 4 - PROPOSED INTERNATIONAL CONFERENCES TO PRESENT OPENGOVINTELLIGENCE ................................ 25TABLE 5 - INDICATIVE LIST OF ACADEMIC JOURNALS ............................................................................................. 27TABLE 6 - INDICATIVE LIST OF INDUSTRIAL AND PRACTICE PUBLICATIONS ............................................................ 27TABLE 7 - ACTIVITIES OVERVIEW .......................................................................................................................... 31TABLE 8 - RECURRING ACTIVITIES OVERVIEW ....................................................................................................... 32TABLE 9 - MEASUREMENT CRITERIA OF PLANNED DISSEMINATION AND EXPLOITATION ACTIVITIES ...................... 33TABLE 10 - PARTNER'S EVENT PARTICIPATION ....................................................................................................... 37TABLE 11 - PARTNER'S COMMUNICATION CHANNELS ............................................................................................. 38

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ListofAbbreviationsThefollowingtablepresentstheacronymsusedinthedeliverableinalphabeticalorder.

Abbreviation Description

EC EuropeanCommission

LOSD LinkedOpenStatisticalData

MOOC MassiveOpenOnlineCourse

NGO Non-GovernmentalOrganisation

OGI OpenGovIntelligence

RDF ResourceDescriptionFramework

TR TechnicalReport

WP WorkPackage

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ExecutiveSummaryThe objective of the OpenGovIntelligence (OGI) project is to provide a holistic approach for themodernisation of Public Administration by exploiting Linked Open Statistical Data (LOSD)technologies;andsostimulatesustainableeconomicgrowthinEuropethroughfosteringinnovationinsocietyandinbusiness.

WorkPackage5(WP5)isresponsibleformaximisingtheawarenessofOpenGovIntelligenceamongtheproject’sstakeholders(researchers,policy-makersandpublicauthorities,innovationmediators,business,citizens,etc.)andotherinterestedparties.

This document is the first deliverable of WP5, D5.1: Dissemination and Exploitation Plan. Thepurposeofthisdeliverableistodeterminetheactivitiestobecarriedouttodisseminateaswidelyaspossible the outcomes of the project and to ensure the results of the project are exploitedeffectively.

Toachievetheobjective,wefirstdeterminedthemainstakeholdersandtargetgroups.InordertoincreaseadoptionoftheOpenGovIntelligence,wewilltargetpeoplefromPublicAuthoritiesandCivilSociety (dataanalysts,policyadvisors),datapublishersandsoftwaredevelopers.Ourstakeholderswill get a ‘privileged’ relationship.Wewillworkwith themvery closely to gather their needs andaspirationsandtogetfeedbackonwhatwearedeveloping.

Thefollowingdisseminationactivitiesareplannedandpresentedinthisdocumentindetail:• creationofpromotionalmaterial,includingwebsite,logoandbranding,leaflet,andbanners;• useofsocialmedia,includingTwitter,Slideshare,Github,andBlog;• runningevents:OpenGovIntelligenceworkshopsandseminars,Webinars,MOOCs,academic

conferences,andpractitioners’events;alsopromotingtheprojectthroughpressreleases• publications,includingjournalarticles(peerreview),andpractitioners’publications.

Theseactivitieswillinvolveallprojectpartners.

At the end of this document, 15 criteria to measure the results of the dissemination efforts aredescribed.Foreverycriterion,thetargetaudiencesarealsoindicated.Thesetargetswillbeusedasbenchmarksintheannualdisseminationreports.

Thedefinitionofsuccessfulexploitationistoensurethattheresearchresultsareimplementedandhaveanimpactonthemarket,onfuturedevelopmentsandonpolicymaking.

Exploitation activities include identifying the main exploitable assets of the project, a marketanalysis, an investigation of businessmodels to exploit project results and the development of aproject business plan. Exploitation objectives of the project will be used to help guide targeteddisseminationactivities.

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1 Introduction

1.1 ScopeoftheDisseminationandExploitationPlanTheobjectiveofthedisseminationandexploitationactivitiesasstated intheOGIProjectProposal(WorkingPackage5(WP5)-DisseminationandExploitation)istomaximisetheimpactoftheprojecton theplannedproject's targetaudience.Toachieve this impact, theprojectmustensure that itstargetaudienceareawareoftheworkandareproperlyenabledtouseitfortheobjectivessetoutintheprojectproposal.

The most important message that the project aims to communicate is "Better use of multi-dimensional statistical data helps governments to improve the design and provision of publicservices".

Based on the project proposal, the OpenGovIntelligence Project is focusing on the application ofLinkedOpenStatisticalData (LOSD)andthe followingkeyelementsareplannedtobecoveredbytheprojectdissemination:

• Theimportanceandrelevanceofstatisticaldata;

• Theadvantagesofopendata,linkeddataandLOSD;

• HowLOSDcanbeappliedinpractice;

• Examples of how the project partners (and others) have improved existing services, ordesignednewservicesbyexploitingLOSD;and,

• Theidentifiedbenefitstogovernmentorganisationsofdoingthis:

o Servicedeliveryimprovements;

o Reductionofcosts;and,

o Novelapplications.

1.2 Audienceandtargetedgroups

ThedeliverableisintendedforinternalusebytheOpenGovIntelligenceProjectconsortium,aspartsofthestrategicplansmaybeconfidential.

1.3 StructureThestructureofthedocumentisasfollows:

• Section2:thestakeholdersandtargetgroupsfordisseminationarepresented;

• Section3givesanoverviewofallthedisseminationactivities;

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• Section 4 describes the relationship between dissemination and exploitation and theexploitationactivitiesplanned;

• Section5givestheplannedscheduleofdisseminationactivities;

• Section6listthemeasurementcriteriatoassessthesuccessofthedisseminationprocess;

• Section7containsconclusionsoftheDelivery5.1-DisseminationandExploitation;

• Section8liststhereferencesusedinthedocument;

• Section9providesannexesdescribingindividualpartnerdisseminationactivities.

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2 StakeholdersandtargetgroupsThe OpenGovIntelligence project is aimed at improving the way LOSD is used in publicadministration.ThetargetgroupsaredescribedbelowinSection2.1.Thepublicsectorpartnersandtheirpilotprojectsformtheinitialtestinggroundfortheoutputsoftheproject.Inaddition,wewillengagewithmembersoftargetgroupsoutsidetheproject,toencouragethemtousethetoolsandmethodsdevelopedinOpenGovIntelligence.

Thecommunitybuildingwithstakeholderswillstartwithpeopleandorganisationswhoarealreadyinvolved to some extent with the project and its partners, to promote effective exchange ofinformation,goodunderstandingofwhatishappeningintheprojectandefficientcollaboration.

Wewillbecommunicatingonaregularbasistoreporttheproject’sprogressandtogatherfeedbackfromtheirperspectiveregardingtheirneedsandwishes.

2.1 TargetedgroupsfordisseminationThe target groups have been selected based on the objectives of the Project Proposal (1.1.3Objectives).Tosummarise,theobjectivesare:

1. To identify the challenges and needs (regarding legal, political, institutional, social, andtechnicalissues)inopening-upandexploitingLinkedOpenStatisticalData(LOSD)fortheco-productionofinnovativedata-drivenservices.

2. Tocreatea frameworkcomprisingprocesses,policies,anddata infrastructurearchitecturethat will specify a user-centric LOSD Innovation Ecosystem and will orchestrate thecollaborationof societyandpublicadministration foropeningupandexploitingLOSD inaway thatwill addressall relevant challengesand facilitate the co-productionof innovativedata-drivenservices.

3. To develop open source and commercial ICT tools that will support the framework andenablepublicauthoritiestoopenupLOSD,andpublicadministrationandsocietytoexploitthisdatainordertoco-produceinnovativeservices.

4. TodemonstratethecapabilityoftheframeworkandtheICTtools.5. Todevelopandvalidatesustainablebusinessmodelsforthepost-projectcontinuationofthe

LOSDInnovationEcosystem.

Thepartnerswillcreateandmaintainalistofmembersofeachtargetgroup.Thisprocedureisbeingdoneusingthe‘SnowballMethod’(Goodman1961):anapproachbasedonspreadinginformationbyconnectionsinanetwork.Theindustrialandacademicnetworksofthepartnerswillbeusedtofindpotentialconferences,workshops,governmentalmeetingsandstandardbodies.Thisinformationisthebasisforthedisseminationactivitiesdescribedinthesection3.

ThesummaryofthetargetedgroupsfordisseminationispresentedinTable1withthenameofeachtargetgroup,theobjectiveandthepotentialplacetofindeachgroup.Section2.1.1describeseachtargetgroupinmoredetail.

AccordingtoDavies(2010),therearesixmotivationsforengagingwithopengovernmentdata:

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1. Government focussed, with the objective is to have better understanding of governmentandtopromoteefficiencyandaccountability.

2. Technologyinnovation,withtheobjectiveisfocussedonexploringnewplatform,semanticweborlinkeddata.

3. Reward,withthemainobjectiveistogainrecognitionandprofit.4. Digitisinggovernment,withtheobjectiveisfocussedontechnologydrivenimprovementof

governmentbusinessprocesses.5. Problemsolving,withtheobjectiveistolearnnewskillsinaddressingparticularchallenges.6. Social/public service enterprise, with the objective is to provide services based on

governmentdata.Drivenbythesereasons,wedividedthetargetdisseminationgroupsintotwo:prioritizedgroupsandotherconsumers.Prioritizedgroupsarepeople thatmotivatedby reason1,2,and4.However, toreachbroaderadoptionofOpenGovIntelligencesolutions,peoplethatmotivatedbyreason3,5and6shouldalsobeengaged.

2.1.1 PrioritizedTargetGroupsAccordingtotheobjectiveoftheprojectandtheexpecteduseoftheprojectresults,weidentified7targetgroups:

2.1.1.1 PublicSector

Inthisgroup,weidentifiedpoliticiansandpublicauthorities.Politiciansareimportantbecausetheymakedecisionsaboutpolicy.ThedisseminationstrategiesforthemaretocreateawarenessofthepotentialbenefitsfromLOSDandthehighlevelOpenGovIntelligencepilotprojectresults.

Thepublicauthoritiesareontacticallevelofthegovernment:theyareresponsibleforimplementingpolicies and operating services. They act as consultant for the politician due knowledge andexperienceonthetechnicalperspectiveandimplementationonthePublicSector.Forthisgroup,thedissemination strategies are to advertise and convince about the benefits of LOSD andOpenGovIntelligence resultsby regularly sending the reportsofdeliverablesandevaluationof theproject.

2.1.1.2 SoftwareDevelopers

It is important to develop a broader adoption and understanding of the project deliverables,especiallywithrespecttotheICTtoolsproducedbythesoftwareindustry.

The dissemination strategies for them are to give high quality tutorials and examples of theOpenGovIntelligence implementation,developopensourceandproprietary tools forworkingwithOpenGovIntelligencesolutionsandimprovetheinteroperabilityofdata.

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2.1.1.3 StatisticalDataPublisher

Therearemanyopendataportalsthatareprovidinggovernmentdata.Inmostcasesthesearerunbythepublicsector.Thisgroup is importanttotheprojectbecausethey influencethemethods inwhichdataismadeavailable.

The dissemination strategies for this group are to show the capability of OpenGovIntelligencesolutions in terms of providing easilymerged and integrated data for analysis, and so encouragemoredatapublisherstoadoptthesemethods.

2.1.1.4 StandardisationBodies

Greaterstandardisationimprovesinteroperabilityofdataandtools.Theresearchisexpectedtoleadto recommendations on how data should be represented and shared and the project willdisseminatethis informationtorelevantstandardisationbodiesto influencefuturebestpractice inthissector.

2.1.1.5 DataScientists

Datascientistsanddataanalystscreatevaluetotheorganisationviadiscoveriesandinsightsusingstructured and unstructured data sources. They need to identify rich data sources, merge andintegratethemwithother,potentiallyincompletedatasources,cleantheresultingdatasets,analyseandvisualizetheresults.

Theprojectconsortiumshoulddevelopanetworkwithdatascientistsanddataanalysts.Thedatascientistsanddataanalyststhatregularlyworkwiththedatasetsofthepilotprojectsarethemainfocusofthisgroup.ThisstrategywilladvertisehowOpenGovIntelligencesolutionscanbeadaptedtosolvechallenges inthepilotprojects,andhelptobroadentheadoptionofOpenGovIntelligenceoutputs.

Furthermore, feedback from data scientists will help to ensure that the functionality ofOpenGovIntelligencesolutionsiswell-integratedwithexistingtools.

2.1.1.6 Academics

Researchersusestatisticstounderstandanddescribephenomenaonscience,drawingconclusionsaboutthosephenomena.OpenGovIntelligencesolutionscanassistresearchersintheirstudies.

There are at least two advantages to be gained by building a network with academics for theconsortium.First,theycanhelpconsortiumtoevaluatethepilotprojectsaswellasenrichtheworkofOpenGovIntelligencefromatheoreticalbasis.Second,theycanpromotetheprojectresultswithintheirnetwork.

In addition, academic partners will publish articles in academic publications disseminating theprojecttootherresearchers.

2.1.1.7 CivilSociety

Inthisgroup,weidentifiedcitizens,businessesandNon-GovernmentalOrganisations(NGO)astherelevant target of the project. Citizens and NGOs are interested in the usage of data tomonitor

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government and participate in policy formulation, implementation and evaluation. Businesses areinterested to create economic value from available data, whether for their own marketing andplanning,orincreatingvalueaddeddataproductsorapplications.

The dissemination strategy for this group is to show them the benefits from using the projectoutputs for analysis and interpretation of data. This can enable the wider adoption of theOpenGovIntelligencetoolsandapproachesasaplatformforpromotingtransparency,accountability,advocacyandmonitoringofthegovernmentalpublicpoliciesandservicesdelivery.

Table1--Targetedgroupsfordissemination

Audiencetargeted

Objective Potentialplacetofindthem

PublicSector

ShowtopoliticiansandgovernmentaltechnologyofficershowPublicSectorcan make better use of LOSD fordecision-making and design ofservices.

• Officialconferencesandmeetings.

• Scientific conferences andmeetings.

• OpenDataGatherings.

Softwaredevelopers

Showdevelopersthat it ispossibletoprovidetoolsorservicestothePublicSector.

• InnovationNetworks.

• Tutorialsandworkshops.

Statistical DataPublisher

Show to statistical data publishershow they can increase the use andimpactoftheirdata.

• Officialconferencesandmeetings.

• Scientific conferences andmeetings.

• OpenDataGatherings.

Datascientists

Show to data scientists and dataanalysts how they canmaximise andspeed up valuable discovery andinsights.

• Nationalstatisticsorganisations.

• otherpublicsectordataproducers.

Researchersandacademics

Show the potential for supportingscientific research and receivefeedback for improvement of thetools and methods of evaluation ofpilots.

• Scientific conferences andmeetings.

CivilSociety

Showtocitizens,businesspeopleandNGO how the project tools can helpthem to analyse and interpret thedata.

• Officialconferencesandmeetings.

• Scientific conferences andmeetings.

• OpenDataGatherings.

Standardisation Show to standardisation bodies the • W3C.

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Bodies implementation of their standardsand to create new or improvedstandards.

• Nationalstandardsorganisations.

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3 Disseminationactivities

Thissectiondescribesthestrategiestocommunicatewiththetargetedgroupsdescribedinsection2.

For each type of activity, we considered how best to apply the capabilities and networks of theOpenGovintelligenceconsortium.

Thesectionisdividedintofourmainsections.Thefirstsectiondescribesthepromotionalmaterialssuchaslogo,leaflet,stickersandprojectfactsheets.Theseconddescribestheonlineandelectronicactivities planned for the targeted groups based on the promotional materials created andparticipationontheplannedsocialmedia.Thethirddescribesthepresentationalactivitiesincludingeventssuchasconferences,ownworkshopsandgroupparticipation indiscussionswithregulatoryorganisations and standardisation bodies. The fourth section describes the planned approach topublications.

3.1 PromotionalmaterialThepromotionalmaterialsaretoassistus indrawingattentiontotheprojectandtoexplainingtoourtargetgroupswhatweplantoachieve.

3.1.1 LogoandbrandingAprojectlogoandstyleguidehasbeenproduced.

3.1.2 LeafletAleafletwillbedevelopedtosummarisetheobjectivesandplansoftheprojectusingthelayoutof94x216mm3-panelbrochurewrapfold(279x216mm).

3.1.3 BannersBannerswill be developed to publicise the project. The plan is to develop two different types ofbanners.

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• A1size,fordooradvertisement(42.0x59.4cm,16.53x23.39inches);

• Vertical Banner, for events, conferences and exhibitions (120 x 240 cm, 47.24 x 94.48inches).

3.1.4 Website

The main project website is at http://www.opengovintelligence.eu and will be maintained andextended throughout the project. The online presence of the project must convey commercialquality,academicrigour,andtrustworthyandauthoritativeprofessionalism.

The technical approach to the website will be based around the use of Github for hosting andcontentmanagement. Itwaschosentobeflexibleenoughtomatchdiversegoalsandskillsofthepartners;supportacollaborativeauthoringprocess;befreeorinvolveminimalcosts;andtorequireminimalmaintenanceortechnologyoverhead.GoogleAnalyticswillbeusedtomonitorthewebsiteuse.

Thewebpresenceoftheprojectincludes:

• Themainprojectwebsite,topubliciseanddisseminatetheprojectactivities;

• Hostingforreports,papers,articlesandotherdocuments;

• Disseminationofsoftware;

• Collaborativeversioncontrolanddisseminationofsoftwaresourcecode;

• Communityinteractions;

• Issuetracking;and,

• Securemembershipcontrols.

It may be useful to create separate websites for particular target groups, for example a websitediscussing technical details of the use of the Resource Description Framework (RDF) Data Cubemodel,aimedatstatisticians,analystsandsoftwaredevelopers.Whethertoincludematerialonthemainwebsite,ortosetupseparatesmallwebsiteswillbedecidedduringtheproject,accordingtothetypeofmaterialandtypeofaudience.

3.1.4.1 Publicprojectdeliverablesonthewebsite

TheProjectProposalliststhedeliverablesthattheprojectwillproduce.Allpublicdeliverableswillbeavailableviatheprojectwebsite.

3.1.4.2 ProjectFactsheet

A factsheet outlining the project's rationale, objectives, expected results and outputs will beavailableonasectionoftheWebsite.

3.1.5 EmailNewsletter

It is planned in accordancewith theProjectProposal to createnewsletters that summarisemajorfindingsandadvancesontheresearch.Thetarget istopublishtwoemailnewsletterperyear.The

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websitewillencouragepeopletoregistertoreceivethenewsletter.WeproposetouseMailChimpto support the creation and distribution of newsletters.MailChimp can provide analytics on howmanypeoplereceiveandreadthenewsletter.

3.1.6 PressreleaseThepressreleaseswilldescribetheprojectgoalsanditsaccomplishmentsinaccordancewithofficialdelivery to the European Commission. The target is to reach local, national and internationalspecialisedmediapressonrelevantsubjects.Atleasttwopressreleasesperyearwillbepublished.

3.1.6.1 FirstPressRelease

ThisisadraftoffirstPressreleaseplannedafterfinishingtheWebsitedesign.

EUInitiativeOpenGovIntelligencepartnerconsortiumtostimulatesustainableeconomicgrowthinEuropethroughfosteringinnovationinsocietiesandenterprises.Thermi, Thessaloniki, Greece,May, 2016– A consortiumof partners headed by the Centre for Research andTechnology–Hellas(CERTH),recentlylaunchedtheOpenGovIntelligenceproject,anEUInitiativeforFosteringInnovation and Creativity in Europe through Public Administration Modernization towards Supplying andExploiting Linked Open Statistical Data (LOSD). OpenGovIntelligence suggests a holistic approach for themodernizationofPublicAdministrationbyexploitingLinkedOpenStatisticalData(LOSD)technologies.Aspartof theproject, these innovative new technologieswill be testedat six pilot sites from government agenciesacrossEurope.LinkedStatisticalDataGovernments,organizationsandcompaniesareincreasinglyreleasingtheirdataforotherstoreuse.Amajorpartofopendataconcernsstatistics,suchaspopulationfiguresandeconomicandsocialindicators.Analysisofstatisticalopendatacancreatevalueforcitizensandbusinessesinareasrangingfrombusinessintelligencetoepidemiologicalstudiesandevidence-basedpolicy-making.

Recently, Linked Data emerged as a promising paradigm to enable use of the web as a platform for dataintegration.LinkedStatisticalDatahasbeenproposedasthemostsuitablewaytopublishopendataontheweb. However, publishing andmining LOSD faces particular challenges as it requires appropriate tools andmethods.

OpenGovIntelligenceobjectivesThe project intends to identify the challenges and needs (regarding legal, political, institutional, social, andtechnical issues) in opening-up and exploiting Linked Open Statistical Data (LOSD) for the co-production ofinnovativedata-drivenservices,tocreateaframeworkcomprisingprocesses,policies,anddatainfrastructurearchitecturethatwillspecifyauser-centricLOSDInnovationEcosystemandwillorchestratethecollaborationofsocietyandpublicadministration foropeningupandexploiting LOSD inaway thatwill addressall relevantchallenges and facilitate the co-production of innovative data-driven services, to develop open source andcommercial ICT tools that will support the framework and enable public authorities to open up LOSD, andpublicadministrationandsocietytoexploitthisdatainordertoco-produceinnovativeservices,todemonstratethecapabilityoftheframeworkandtheICTtools,andtodevelopandvalidatesustainablebusinessmodelsforthepost-projectcontinuationoftheLOSDInnovationEcosystem.

OpenGovIntelligenceconsortiumTheOpenGovIntelligenceproject iscoordinatedbytheCentreforResearchandTechnology–Hellas(CERTH)and supported by the Technische Universiteit Delft, National University of Ireland, Galway and TallinnaTechnikaulikoolastheR&Dpartners.TheOpenGovIntelligenceconsortiumincludessixgovernmentagencies:TraffordBoroughCouncil (UK),VlaamsGewest (Belgium),HellenicMinistryofAdministrativeReformandE-Government (Greece),Majandus Ja Kommunikatsiooniministeerium (Estonia),Marine Institute (Ireland) and

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VersliLietuvaViesojiIstaiga(Lithuania),aswellastwocommercialpartners:SWIRRLITLIMITED(Manchester,UK)andProXMLBVBA(Keerbergen,Belgium).

Pilotprojects

OpenGovIntelligencewillbeevaluatedandvalidatedbysixpilotprojects.

1. The Greek Ministry of Interior, will use OpenGovIntelligence to maximise the outcome of PublicAdministration and the Citizen Services Centers offices as well as increase transparency on the internaldecision-making.Byperformingdataanalyticsforavaliabledatasuchasthepopulation,economicactivityandgrowth, and Citizen Service Centers information in terms of functional cost, personnel, and monthlytransaction,TheMinistryalsointendtoidentifymoremoresocietalchallengesthatcouldpotentiallycomeup.2. LithuanianMinistry of Economy,will use OpenGovIntelligence to extend service provided by EnterpriseLithuania by identifying the needs of business for exploiting LOSD, developing new user-friendly tools forbusinessestohelpthembenchmarktheirbusinessideasintheoverallcontextofLithuaniabusiness,providingtoolsforenablingbusinessescreateapplicationsusingLOSD,andhelpingbusinessescreatevaluefromLOSD.3. Trafford Council, will use OpenGovIntelligence to tackle the problems of worklessness particlularlymeasuring and attempting to match demand for and supply of skills, gathering data from job-seekingindividualsandfrombusinesses,seekingtousedataanddigitaltechnologytofindnewapproachestoassistworkless people, and profiling the economy, skill base and assets of the area to identify potentialimprovements,andtohelpattractnewcompaniestoinvestinthearea.4. TheFlemishGovernment,will useOpenGovIntelligence toenhance their environmentalpolicymaking intermsof timelypublicationof theactual stateof affairs related toenvironment, evaluationsof thepermitspolicy,anddeveloptoolstobenchmarkthepollutionofcompaniestoothersworkinginthesameeconomicaldomain.5. TheMarine Institute, will use OpenGovIntelligence to enrich their datasets of oceanmeasurements forexamplebyincorporatingthedatawithothermetoceadatafromvariousproviderstocreatedashboardstobedeployedinLifeboatstations,or incorporatingdatawithothermetoceandata,shippingtrafficdata,andliveroadtrafficdataina“SmartPorts”application.6. TheEstonianMinistryof Economics,will useOpenGovIntelligence to address followingproblems: timelypublication of the data related ti the real estate price to avoid as little information assymetry as possible,identification of relevant factors by interviewing all relevant stakeholders including institutionalrepresentatives, real estate agents and representative of the interested public, timely representation ofchangesinthelandplanninguse.StayuptodateTheOpenCubeprojectwaslaunchedinFebruary2016.ItwillrunforthreeyearstoendinJanuary2019.Uptodateinformationaboutprojectdevelopmentsisavailableonhttp://www.opengovintelligence.eu/.Formorein-depthinformationabouttheOpenGovIntelligenceprojectyoucancontact:Theprojectcoordinator:EfthimiosTambouris,CentreforResearch&Technology-Hellas(CERTH),e-mail:[email protected]

3.1.7 Summaryofdisseminationactivities,partnersincharge,tasksandfrequencyTable2-Disseminationviapromotionalmaterialactivities

Activity/ProductPartnerincharge Tasks/Frequency

LogoandBranding SWIRRL Onceatstartofproject.

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WebsiteSWIRRL Developed and extended

continuouslythroughtheproject

Leaflets SWIRRL Onceatstartofproject.

Banners SWIRRL Onceatstartofproject.

EmailNewsletter TUDelft Twonewslettersperyear.

3.2 SocialMedia

3.2.1 OGImediaaccounts

The project Twitter account is: https://twitter.com/opengovint. On the 3rd month of the project(May), this account reached 206 followers. Our objective is to have 500 people following thisaccountontheendofJanuary2018.ThisaccountistheformerOpenCubeProjectfundedbytheEC,whichhasasimilartargetaudiencetoOpenGovIntelligence.TheconsortiumdecidedtochangethenameandusetheexistingaccountfortheOpenGovIntelligenceproject.

TheprojecthasaSlideshareaccount:http://www.slideshare.net/OpenGovIntelligence.Currently,thisaccounthas2followers.Theobjectiveistohave100peoplefollowingthisaccountontheendofJanuary2018.

In addition, partners should use their own social media accounts to publicise the project. Theconsortiumwilluseaprojecthashtag(provisionally#opengovintelligence)forrelatedposts.

3.2.2 ParticipationinalreadyexistinggroupsAneffectivewaytopublicisetheprojectistoparticipateinexistingonlinegroups,suchasLinkedIngroupsandGithubgroups.Herewecanpostnewsabouttheprojectorlinkstorelevantarticles.

Wesuggestjoiningthefollowingidentifiedgroupsondiversesocialmedia:

• LinkedIngroups

o PlatformLinkedOpenData(Netherlands)

o SemanticTechnologyBenelux

• Githubgroups

o https://government.github.com/community/

3.2.3 GithubaccountWe will set up a Github ‘Organisation’ for the project. This can be used to publish code anddocumentsrelatingtotheproject,aswellasprovidingthetechnicalbasisfortheprojectwebsite.

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3.2.4 BlogTheprojectwillhaveablogandthetargetistopublishonearticlepermonth.TUDelftisinchargeofpublishing,butallpartnersareexpectedtocontributearticlesandaspreadsheetwitharoutineforallpartnershasbeencreated(https://goo.gl/sMya8Z);

3.2.5 SummaryofSocialMediaactivities,partnersincharge,tasksandfrequency

Table3-SocialMediaActivities

Activity/Product Partnerincharge Tasks/Frequency

Twitter CERTH Atleastonepostpermonth.

Slideshare TUDelft Insertingpresentations.

ParticipationLinkedin

ProXML: Project update at least one time per year on thePlatformLinkedDataandSemanticTechnologyBenelux.

ParticipationGithub

SWIRRL Atleastoneparticipationperyear.

Blog Allpartners One blog post per month, with responsibility sharedaroundtheconsortiumhttps://goo.gl/sMya8Z

3.3 EventsandNetworking

3.3.1 Self-organisedevents

3.3.1.1 Workshops

Three(3)workshopswillbeorganisedbytheOpenGovIntelligenceconsortium.

Theseworkshopswillbebasedondemonstrationandpresentprojectresults.Informationrelatedtothe workshop will be made public via website, social media and email newsletter. In order tomaximise the attendanceof all partners, theseworkshopswill be co-locatedwithproject face-to-facemeetings.Targetparticipantswillbealignedwithtargetgroupspresentedinsection2.

3.3.1.2 Localmeetups

Theprojectwillhold regularprogressmeetingof thepartners in various countriesof theEU. Inaprevious EU project that SWIRRL participated in (DaPaaS), the consortium organised localcommunity meetups to coincide with each project meeting. This gave the chance in a very costeffectivewaytoraisetheprofileoftheprojectwithtargetaudiencesineachparticipatingcountry.

ItisproposedtofollowasimilarpracticefortheOpenGovIntelligenceprojectandtoorganisealocaldisseminationeventtocoincidewitheachprojectprogressmeeting.Thiswillusuallybeaninformalevening event, where possible coordinating with existing local meetups. The project team will

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presentabouttheprojectactivitiesanditwillgiveachanceforthepeoplefromeachcitytomeetandhearfromtheinternationalgroupofpartnersintheproject.

Itisplannedtousethe‘Meetup’onlinesocialnetworkingportaltofacilitatethesemeetingsandtoassistinbuildinganengagedtargetaudienceinthecountryofeachprojectpartner.

3.3.2 WebinarsorMOOCs

WebinarsorMOOCsclassesbasedontheresearchactivitycanbeproduced.TUDelfthasastudioand software to record and edit lectures. Classes will be recorded and used as part of thedisseminationoftheOpenGovIntelligenceproject.

3.3.3 Participationineventsorganisedbyothers

3.3.3.1 Conferences

The project plans to be represented at relevant conferences, to publicise project results (viapresentations, leaflets and other materials) and to keep up to date with the state of the art.Conferencesarealsoanopportunitytoorganizeworkshopsrelatedtotheprojectoutputs.

A list of candidate conferences to attend is presented in Table 4, (based on the list originallypresentedintheprojectproposal).Itisanobjectiveoftheprojectconsortiumtoattendatleastoneconferenceperindicatedtheme.

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Table4-ProposedinternationalconferencestopresentOpenGovIntelligence

Event Topic Date Location

OpenDataCamp(heldinUKroughlytwiceayear) OpenData May14th2016 Bristol

ExtendedSemanticWebConference(ESWC) SemanticWeb May29th–June2nd,

2016 Heraklion,Crete,Greece

OpenGovernmentServicesScenarioWorkshop

e-Government May31st,2016 Brussels,Belgium

AnnualInternationalConferenceonDigitalGovernmentResearch(dg.o) e-Government June8th-10th,2016 Shanghai,PRChina.

PlatformLinkedOpenDataNetherlands LinkedOpenData June27th,2016 Eindhoven,the

Netherlands

EuropeanDataForum(EDF) Datadriveninnovation June29th-30th,2016 Eindhoven,the

Netherlands

DualEGOV&ePartConference e-Government September8th,2016 Guimarães,Portugal

W3CTPACandSpatialDataontheWebmeeting SpatialData September19th–

20th,2016 Lisbon,Portugal

InternationalMarineDataandInformationSystemConference2016

SemanticWeb October11th–13th,2016 Gdansk,Poland

InternationalSemanticWebConference(ISWC) SemanticWeb October17th–21st,

2016 Kobe,Japan

SemanticStatistics(SemStats)Workshop PartofISWC October17th–21st,

2016 Kobe,Japan

AmericanGeophysicalUnion(AGU)FallMeeting SemanticWeb December12th–

16th,2016 SanFrancisco,US

NewTechniquesandTechnologiesforStatistics(NTTS) Statistics March14th–16th,

2017 Brussels,Belgium

InternationalWorldWideWeb(WWW)Conference SemanticWeb April3rd–7th,2017 Perth,Australia

InternationalConferenceonTheoryandPracticeofElectronicGovernment(ICEGOV)

E-Government Tobeconfirmed NewDelhi,India

OpenDataBelgium OpenData YearlyearlyFeb BelgianCity

3.3.3.2 Sector/specialinterestgroups

Projectpartnerswillengagewithinterestgroupsaroundrelevantthemesandwill identifyrelevantdisseminationeventswithinthesegroups.Thefollowingthemeshavebeenidentified:

• DataAnalyticsandDataScience

• DataVisualisation

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• OpenData

• LinkedOpenData

3.3.4 ParticipationinH2020andECeventsOpenGovIntelligencepartnerswilltakepartinseminarsandconferencesorganisedbytheECorEC-fundedprojectsandwilltrytoexploitcorrespondingsynergieswithotherparticipants.

3.3.5 SynergieswithotherprojectsOpenGovIntelligence partnerswill try to develop a networkwith at least 5 other relevant H2020projectsinordertoshareknowledgeandcreateawareness.

3.3.6 StandardisationbodiesTopromoteinteroperabilityofdataandtools,involvementoftheprojectinrelevantstandardisationinitiativesisanimportantpartofthedisseminationprocess.

Standardisationactivitiesalreadyidentifiedare:

• W3C–possibleofficialpublicationonguidanceoranapplicationprofileforRDFDataCube

• W3C–liaisonwiththeSpatialDataontheWebworkinggrouparoundrelationshipbetweengeographyandstatisticaldata

• EU–StatDCATApplicationProfile.https://joinup.ec.europa.eu/asset/stat_dcat_application_profile/home

TheStandardisationtaskT5.3willinvolvemonitoringandcontributingtorelevantinitiativesatinternationalandnationallevel,andwherenecessaryproposingandgainingsupportfornewstandards.

3.4 Publications

3.4.1 SoftwareOpensourceICTtoolsdevelopedwithintheprojectwillbepublishedontheprojectGithubaccountaforementionedatSection3.2.3.

3.4.2 Articlesandreports

3.4.2.1 Academicpublications

It is planned in accordancewith theProjectProposal towrite at least 10 scientific publications inprestigiousjournals.Table5isanindicativelistofacademicjournalsbasedonthelistintheProjectProposal.Thislistwillbemaintainedandextendedwithcontributionsfromconsortiumpartners.

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Table5-Indicativelistofacademicjournals

NameofJournalPublisher Impact Factor

(2014)

IEEETransactionsonKnowledgeandDataEngineering IEEE 2.067

GovernmentInformationQuarterly Elsevier 2.321

Data&KnowledgeEngineering Elsevier 1.115

KnowledgeandInformationSystems Springer 1.782

EuropeanJournalofInformationSystems PalgraveMacmillan 2.213

IEEEIntelligentSystems IEEE 2.340

InformationSystems Elsevier 1.456

JournaloftheAmericanSocietyforInformationScienceandTechnology

JohnWileyandSons 1.846

MISQuarterly MISRC 5.311

3.4.2.2 Industrialandpracticepublications

Aswellastheacademicjournalsmentionedinprevioussection,theproject’sresultsshouldalsobepublishedinindustrialandpracticalmedia.ThereareseveralwebsitescommonlyusedtopromoteresearchresultsrelatedLOSDassummarizedinTable6below.

Table6-Indicativelistofindustrialandpracticepublications

Publication name (Santhanamery andRamayah)

Publisher(URL)

ComputerWeekly http://www.computerweekly.com/

Dataversity http://www.dataversity.net/

UKGovernment‘CivilServiceQuarterly’ https://quarterly.blog.gov.uk/

OpenDataInstituteblog https://theodi.org/

TechWorld http://www.techworld.com/

ComputerWorld http://www.computerworld.com/

TechTarget http://www.techtarget.com/

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3.4.3 MendeleyRepositoryofreferences

All the references relevant to the project's researchwill be uploaded on theweb-based softwareMendeley(https://www.mendeley.com/).Thereferencescanbeopentoanypersoninterestedandwillbeanindicatorofouractivities.

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4 Exploitation

4.1 RelationshipbetweenDisseminationandExploitation

Dissemination and exploitation activities should be coordinated to maximise the impact of theproject,bothduringtheprojectandafteritfinishes.Theplanshouldbedesignedwiththefollowingquestionsinmind:

• whatdowewantpeopleoutsidetheprojecttodo?

• whatdotheyneedtoknowinordertodothat?

• whodowewanttotarget?

• whatmessagesdowewanttocommunicate?

• howdowegetourmessageacross?

WenotetheguidelinesfromtheEuropeanIPRHelpdeskonExploitationandDisseminationplansinHorizon2020projects:

https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-exploitation-and-dissemination-of-results_1.pdf

4.2 DefinitionofExploitationBasedontheguidelineshighlightedabove,wedefineExploitationasfollows:

«ensuring that the research resultsare implementedandhavean impacton themarket,onfuturedevelopmentsandonpolicymaking»

Weshouldensurethatthenewknowledgedevelopedbytheprojectleadstoinnovationandaimtomaximise the economic impact of the project activities. Particular attention should be paid tobusinessopportunitiesandpossibleapproachestocommercialisation.

4.3 HighlevelplanTheprojectproposalidentifiedthefollowingmainexploitationactivities:

• theidentificationoftheinnovativeexploitableassetsoftheproject,whethertheseareconceptualsolutionsandframeworks,ICTtoolsordata-drivenservices,whichOpenGovIntelligencewilldeliver,

• theconductofathoroughmarketanalysiswhichwillaimattheidentificationofthemarkettowardswhichOpenGovIntelligenceistargeted,itssegmentation,thepositioningofcurrentcompetitorsandallcorrespondingemergingtrends,

• thedefinitionofarangeofcommercialandnon-commercialexploitablebusinessmodels,

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• theevaluationofthesustainabilityandviabilityofthesepossiblebusinessmodelsandalternativesolutionsthatmaybefollowedfortheprovisionoftheprojectsolutionandservicestotheidentifiedstakeholders,includinglicensingschemes,pricing,etc.and

• thevalidationoftheaforementionedexploitationactivitiesthroughthedevelopmentofaninitialOpenGovIntelligencebusinessplan.

4.4 MarketAnalysisT5.4“MarketAnalysis” isplannedtorunfromMonth1toMonth30oftheproject. Itwill leadtoidentificationof themain target groups for exploitationanda strategy formaximising theprojectimpact.Itwillconsider:

• Whatkindofneedsdoestheprojectrespondto?

• Whichproblemsdotheprojectoutputssolve?

• ReviewofthestateoftheartandhowtheOGIsolutionsimproveonexistingapproaches

• Whowillusetheprojectresults?

• Whatbenefitswillbedeliveredandwhateconomicimpactwilltheyhave?

• Analysisof the context inwhichOGIoutputswillbeapplied;whoare themost importantparticipantsinapplyingthenewknowledgeandwhataretheirroles

• HowshouldOGIbepositionedinthemarket?

4.5 BusinessModelsTask5.5“OpenGovIntelligenceBusinessModels”runsfromMonth14toMonth30.

Basedontheresultsofthemarketanalysis,thistaskwillidentifypotentialnichemarketsanddefineservicesforthesemarkets.TheBusinessModelCanvasmethodologywillbeusedtopresenttheOpenGovIntelligencebusinessmodels.

4.6 BrandingofResearchResultsThistaskwill integratetheresultsoftheMarketAnalysisandtheBusinessModeldevelopment. ItwillprovidethebasisfordeliveringinnovativeproductsandservicesbasedonOpenGovIntelligencefindingsanddevelopmentsanddetermininghowtomaximisethebenefitsandimpactoftheproject.

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5 Planschedule

5.1 ActivitiesOverviewEach partner should note and report all relevant dissemination activities they carry out, such aspresentationatevents,meetingstodiscusstheprojectetc.TUDelftshouldmonitorandcollatethesereports fromindividualpartners. Atprojectprogressmeetings,thedisseminationactivitiesshouldbereviewedtoensurethattheintensityandbalanceofdisseminationisasgoodaspossible.

In cases where a presentation is made, the partner should add their slides to theOpenGovIntelligenceSlideshareaccount.Thespreadsheetathttps://goo.gl/yf5tV7willhaveall thedetailsandTable7 isasummaryof theactivities for thefirstyear.This listwillbeupdatedastheprojectprogresses.

Table7-ActivitiesOverview

Period Activity Responsible

M1February2016 SWIRRLPublishMyDataUserGroupmeeting SWIRRL

M1February2016 OpenBelgium PROXML

M2March2016 ParticipationICEGOV2016 TUDelft

M2March2016UKpublic sectorworkshopon combining statistical data frommultiplesources

SWIRRL

M2March2016 PaulMaltby,DirectorofData,UKGovernmentDigitalService SWIRRL

M3April2016 UKDepartmentforCommunitiesandLocalGovernment SWIRRL

M3April2016 Logo SWIRRL

M3April2016 SAIDataSummit PROXML

M4May2016 OpeneGovernmentServicesStudyScenarioWorkshop PROXML

M4May2016 OpenDataCamp TBD

M4May2016 OpenGovernmentServicesWorkshop TBD

M4May2016 ESWC TBD

M4June2016 ProjectFactsheet TUDelft

M5June2016 Website SWIRRL

M5June2016 Pressreleaseofficialstartoftheproject TUDelft

M5June2016 Distributionofflyersattheannualdg.oconference TUDelft

M5June2016 Participationdg.o2016 TUDelft

M5June2016 PlatformLinkedOpenDataNetherlands TBD

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M5June2016 EDFConference TBD

M6July2016 ProjectpresentationinOGIslidesharechannel TBD

M8Sept2016 E-GovConference TBD

M8Sept2016 W3CTPACMeeting TBD

M9Oct2016 ISWC TBD

M9Oct2016 SemStatsworkshop TBD

M9Oct2016 IMDIS MI

M11Dec2016 AGUMeeting MI

Therearecontinuousmonthlyrecurringactivities:

Table8-RecurringActivitiesOverview

Period Activity Responsible

Monthly UpdatetheOGIWebsite SWIRRL

Half-year Newslettermailings SWIRRL

Half-year WritingarticlesonTwitterandWebsite(blogging) Allpartners

Half-year Continuoususeofonlinemarketingchannels TUDelft

Based on Conferencecalendar

Eventparticipation Allpartners

Each conferenceopportunity

Organisationofworkshops Allpartners

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6 MeasurementcriteriaforsuccessTable9presentstheidentifiedmeasurablecriteriaforsuccessofthedisseminationactivities.

Theresponsiblememberswillmeasuretheactivitiesonamonthlybasis.TheresultswillbecollectedonaquarterlybasistoanalysewhatworksproperlyandwhatisnotworkingontheexpectedlevelbasedontheProjectPlan.

Table9-Measurementcriteriaofplanneddisseminationandexploitationactivities

Objective Actionsrequired Target

Createtheproject'sgraphicalidentity

DevelopmentoftheprojectLogo

1Logo

Graphicaldesignoftheinformationbrochuresandposters

1brochureinEnglish

Graphicaldesignoftheprojectwebsite

1website

Designthedocumentsandthepresentationstemplates

1templateforprojectreportsandpresentations

Createtheproject'sonlineidentity

OGIwebsitestatistics250monthlyvisits(Year1and2).

750monthlyvisits(Year3).

Twitter

Projectpartnersshouldusetheirowntwitteraccountswithanagreedhashtag,inordertoreachtheirexistingbaseoffollowers.

Atleast1postpermonth.

500totalfollowersontheOGITwitteraccount.

TheOGITwitteraccountshouldretweetrelevantpartnertweetsaswellasprojectannouncements.

OGISlidesharechannel

Uploadofoverallproject'spresentationeverysixmonthstartingfromtheMonth6(M6).

100totalfollowersontheOGISlideshareaccount.

Uploadrelatedopenpresentationscreatedbythepartner’sconsortium.

OGIMendeleyaccountStorageandorganisationofallrelevantreferencestotheOGIProject.

Createdocumentmaterialsto

Scientificpublications10scientificpublicationsinjournalsorhigh-qualityconferencespresentedatTable4andTable5.

Reports 6technicalreports(TR).OneTReverysixmonthswill

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informthecommunityabouttheresearchresultsoftheOGIProject

beavailableontheproject'swebsite.

Userbriefs/newsletters

Onenewslettereverysixmonth.

100peoplesigned-upnewsletterrecipientsuntilthefinishoftheproject(M36).

Informationleafletandposters

Atleast1leafletand1posterwillbedeveloped.

Establishnetworkingactivities

Participationinconferences,workshops,tradefairs,exhibitionsHorizon2020andtheEuropeanCommission(EC)events.

30suchinterventionsareforeseenduringtheproject'slifetime.

Synergywithotherprojects

5synergiestargeted

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7 ConclusionThe purpose of this deliverable is to determine the strategy and activities to be carried out todisseminateandexploittheoutcomesoftheproject.

Toget to this resultwe firstdetermined themain stakeholdersand targetgroups.Wedecided totargetPublicAuthorities,CivilSociety(dataanalysts,policyadvisors),DataPublishersandSoftwareDevelopers.

After identifyingthetargetgroups,wehaveproposedtheactionstobecarriedouttoreachthem.Theseactionsrangefromdisseminationarebasedonfouraxes:PromotionalMaterial,SocialMedia,EventsandNetworking,and,Publications.Thepromotionalmaterialincludesthelogoandbranding,leaflet,banners,website,emailnewsletterandpressreleases.ThesocialmediaactivityincludestheOpenGovIntelligence social media accounts on Twitter, Slideshare and Linkedin Group andparticipation in existing groups about LOSD. The Events and Networking category includes self-organizedevents,webinarsorMOOCs,participation ineventsorganizedbyothers,participation ineventsorganizedbyECandHorizon2020, synergieswithother relatedHorizon2020projectsandstandardisation bodies. Lastly, the project will publish articles and project reports, as well as aMendeleyrepositoryofreferences.

Thedisseminationactionshavebeenplannedover the timelineof theprojectand responsibilitieshavebeenassigned.Thedocumentisconcludedbyhowwearegoingtomeasurethedisseminationactivities.Weidentified15measures,eachwithatarget.

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8 ReferencesDavies,T.(2010)."Opendata,democracyandpublicsectorreform."Goodman,L.A.(1961)."Snowballsampling."Theannalsofmathematicalstatistics:148-170.Santhanamery, T. and T. Ramayah (2012). "Tax payers continued use of an e-filing system: Aproposedmodel."TechnicsTechnologiesEducationManagement-Ttem7(1):249-258.

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9 Annexes

9.1 AnnexA-Partner'seventparticipation

Table10-Partner'seventparticipation

Role/Partner Event Date TUDelft ConferenceICEGOV2016

ConferenceDg.o2016March2016June2016

ProXML OpenDataBelgiumPlatformLinkedOpenData(Netherlands) SAIDataSummitOpeneGovernmentServicesStudyScenarioWorkshop

May2016April2016May2016

SWIRRL SWIRRLPublishMyDataUserGroupmeetingUK public sectorworkshop on combining statistical data frommultiplesourcesPaulMaltby,DirectorofData,UKGovernmentDigitalServiceUKDepartmentforCommunitiesandLocalGovernment

February2016March2016March2016April2016

MI AGU IMDIS

October2016December2016

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9.2 AnnexB-Partner'scommunicationchannelsTable11-Partner'scommunicationchannels

Partner Channel

CERTH Twitter:@kalampokis@tambouris

Web:www.islab.uom.grLinkedin: www.linkedin.com/in/kalampokis www.linkedin.com/in/efthimios-tambouris-b72b6a

TUDelft Twitter:@HMarijn@ricardomatheus

Web: www.tbm.tudelft.nl/nl/over-faculteit/afdelingen/engineering-systems-and-services/sectie-ict/

Linkedin:https://www.linkedin.com/in/janssenmarijn

NUIG twitter:@insight_centre@nuigalway

Web:www.insight-centre.org/http://www.nuigalway.ie

Linkedin:www.linkedin.com/company/9271646www.linkedin.com/edu/school?id=13382

TUT Twitter:@nurkseschool@robertkrimmerWebsite:http://ttu.ee/nurksehttp://nurkseschool.tumblr.com/LinkedIn:https://ee.linkedin.com/in/robertkrimmer

ProXML Twitter:@PaulZH

Web:www.proxml.beLinkedIn:https://be.linkedin.com/in/pahermans

SWIRRL Twitter:@swirrl@billroberts@ricroberts@rickmoynihan

Web:http://www.swirrl.com

Linkedin:www.linkedin.com/in/bill-roberts-456a515www.linkedin.com/in/ricrobertswww.linkedin.com/in/rickmoynihan

TRAF Twitter:@northernjamie|@traffinnovation

Web:www.infotrafford.org.uk

VLO Website:www.flanders.be/enLinkedin:www.linkedin.com/in/tom-van-gulck-52142a3

MAREG Website:www.ypes.gr/el/Linkedin:www.linkedin.com/in/antonis-stasis-59a03539

MKM Website:www.mkm.ee/en

MI Twitter:@MarineInst

Web:www.marine.ie

EL Web:www.enterpriselithuania.comLinkedIn:https://www.linkedin.com/company/enterprise-lithuania