Delightful Learnings
BRIAN KALMA - @krianbalma
Background
2002 - 2010 2010 - 2011 2011 - Present
Culture = Brand = Experience Principles
The Right Balance of Emotion and Transaction
My Mantra
Designing with only standards in mind will yield only standard results.
THAT IS NOT GOOD ENOUGH!!!
WHY?
Home Page Category Product Detail
> 60% of users landed here
All the while….
Source: http://smallerbox.net Source: sodahead.com
Why?
A customer was 3-4x more likely to purchase again if their first purchase involved a return!
How can we take otherwise mundane initiatives and turn them into memorable moments?
The Opportunity
The Gemvara Opportunity to Delight
Close enough doesn’t have to be good enough
The Gemvara Opportunity to Delight
EVERYONE ELSE GEMVARA
The Gemvara Opportunity to Delight
Finding Inspiration in Anything
Finding Inspiration in Anything
Finding Inspiration in Anything
Key Takeaway
Give your users a reason to remember you, and acknowledge the fact that often
the best opportunities to create memorable moments live outside the realm of traditionally well designed
experiences.