delight 2016 | design as change — evelyn huang
TRANSCRIPT
![Page 1: Delight 2016 | Design as Change — Evelyn Huang](https://reader031.vdocument.in/reader031/viewer/2022022414/5880368d1a28ab9f0f8b7573/html5/thumbnails/1.jpg)
Design as Change
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Interested Invested Committed Engaged
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Interested
InvestedCommitted
Engaged
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Credit Cards Banking Labs
Product Manager
Developer
Designer
Product Manager
Developer
Designer
Product Manager
Developer
Designer
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Rewards team fully resourced with LOB support
Incubated business without proven results
Senior executive willing to take a gamble
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Rewards team fully resourced with LOB support
Incubated business without proven results
Senior executive willing to take a gamble
![Page 9: Delight 2016 | Design as Change — Evelyn Huang](https://reader031.vdocument.in/reader031/viewer/2022022414/5880368d1a28ab9f0f8b7573/html5/thumbnails/9.jpg)
LESSON
1
Go for low hanging fruit.
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LESSON
2
Treat followers as your equals,and ignore resisters.
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teach capabilities
do project work
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LESSON
3
Spread a mindset,not a footprint.
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Rip the brief Cluster topics
PrimaryResearch
SecondaryResearch
Insi
ghts
Them
es
Opp
ortu
nity
Are
as
HM
W
Divergi
ngConverging
Designing the right thing
Ideation Evaluation
Ideas
Ideas
Build
, tes
t, ite
rate
Build
, tes
t, ite
rate
Build
, tes
t, ite
rate
Out
Divergi
ngConverging
Designing things right
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Teach tiny habits.
LESSON
4
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Make sandwiches.
LESSON
5
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xxxx xxxx xxxx
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xxxx xxxx xxxx
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LESSON
6
Use the culture you’ve got.
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Build pyramid schemes.
LESSON
7
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Don’t do anything illegal!!!
LESSON
8
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Build pyramid schemes.
LESSON
7
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Designis a skillset
Design thinkingis a mindset
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Change your physical environment.
LESSON
9
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LESSON
10
Don’t forget yourself: Get better at getting better.