delight travel approach document
TRANSCRIPT
T R A V E L
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
CONSISTENCY
PARTNERSHIPS
ABOUT US
OUR SERVICES
Lifestyle Brand Agency
L IFESTYLE BRAND AGENCY
WE ARE DELIGHT.
A lifestyle branding agency who join the dots between fashion, travel, food and interiors.
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
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PARTNERSHIPS
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
CONSISTENCY
PARTNERSHIPS
ABOUT US
OUR SERVICES
We are all about communicating the experience of the moment. The moment when the rush of all your
senses come together to inspire that feeling of Delight. We know that anyone with an interest for travel is no stranger to that feeling – we know we certainly aren’t.
We believe that by placing ourselves at the intersection of fashion, travel, food and interiors we
have a stronger advantage to engage with the mindset of the modern consumer. Just think about your own
interests and how you like to spend your time.
With that aim we produce the kind of rich brand communication that combines style with substance,
brand clarity and desirability to truly engage the hearts and minds of your audience. We build deep and loyal relationships with your customer that will set you
apart from your competitors.
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Style Substance
LIFESTYLE BRAND AGENCY
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In this document we talk about our approach, insight and the services we offer to brands working in the
travel industry:
Understanding brand heritage & foresight
Bringing clarity & uniqueness
Defining personality & character
Delivering consistency across all communications
Building partnerships
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
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LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
CONSISTENCY
PARTNERSHIPS
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
CONSISTENCY
PARTNERSHIPS
ABOUT US
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Experience, Heritage Foresight
EXPERIENCE, HERITAGE
& FORESIGHT
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
PERSONALITY & CHARACTER
CONSISTENCY
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We take time to get under the skin of our clients brand and its heritage; where it sits in the market and how it talks to a modern travellers tastes, wants and needs.
LIFESTYLE BRAND AGENCY
EXPERIENCE, HERITAGE & FORESIGHT
CLARITY & UNIQUENESS
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OUR SERVICESWe’ve lived in cities around the world, from Tokyo to San Fransisco. We’ve trekked over the Himalayas and
backpacked through Europe. We’ve sailed in storms off the coast of Scotland and swam in the warm seas of the Caribbean. From being served cocktails by the pool in Panama to sleeping in hammocks in Vietnam, we have
embraced whatever life has thrown at us: richer & poorer, pampered & thrilled.
From rest & relaxation to adventure & discovery
The needs of the modern traveller are infinite & diverse. We take the time with our clients to truly
understand their brands heritage and how it fits into the modern travellers wants and desires.
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LIFESTYLE BRAND AGENCY
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Clarity Uniqueness
CLARITY & UNIQUENESS
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Great brands don’t just happen; they are considered, crafted & positioned to achieve success.
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LIFESTYLE BRAND AGENCY
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Beautiful panoramic vistas, discreet & friendly service, antique four poster beds with the plumpest pillows, amazing locally sourced
produce - what is it about your brands promise and personality that customers care about most?
What makes you stand out?
Close consultation through our detailed process enables us to clarify all the distinct pieces that
makes your brand different and where it needs to be seen in the future to make it truly unique.
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Personality Character
PERSONALITY & CHARACTER
LIFESTYLE BRAND AGENCY
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Modern brand communication is all about dialogue.
Successful brands don’t only advertise, they engage; they are cultural commentators, curators, publishers, entertainers and educators.
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We discuss, sketch, form, craft, consider, design, shape and review until we have the right
visual language & tone of voice to convey your personality and connect with your guests.
Brands need to strike a chord with the customer
They need to make a connection and build not only a relationship but a trust. The right tag line, subtle emphasis, colour palette, shape, or pattern
all help to tell the right story and resonate with your clients.
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Consistency
CONSISTENCY
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We help our clients drive their brands; creating supporting collateral to convey the right messages, bringing brand desirability & building trust across all points of contact.
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From the moment someone looks at your website, likes you on Facebook, follows you on Twitter, views your video on YouTube, reads your brochure, calls reception, lies on the bed or picks up a fresh towel -
right up until they check-out, this relationship should be continually developing and growing.
We work with travel brands on everything from strategy, creative and advertising direction. Creating
activation strategies and collateral with our PR partners across all points of communication; brand
ambassadors, press packs, events, on-line, print and social media.
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Partnerships
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What we do is all about developing relationships – helping our clients to lead, innovate and grow with their customers, as we do with them.
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And who are they?
They’re a large group of hotels across Europe, an antique filled hotel chain in London, a super yacht
hotel in Gibraltar and a Spa chain in Finland.
Sunborn InternationalSunborn London
Sunborn GibraltarHazlitt’s
The Rookery
Batty Langley’sWhite Line Hotels
Casino SunbornNaantali SpaRuisallo Spa
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“Dan at Delight is exactly that, a delight. Dan has supported Hazlitt’s Hotels in all things web based for over 10 years. He certainly knows his
craft and is not led by the ( travel ) trends in look and feel of digital display. Instead he takes his time to understand your product and the people behind it. This in my opinion is essential as your website / brand is a
reflection of both. Dan has immersed himself in our business and has all but become a valuable employee.”
Caroline Conaty, Chief Executive at Hazlitt’s Ltd
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agency for the opening and ongoing operation of our flagship 5-star hotel – Sunborn Gibraltar, as well as important brand design and marketing projects for other Sunborn international properties. Their work scope has included
brand development, the design of marketing materials and advertising campaigns in all media’s – as well as the commissioning and art direction
ofbrand imagery and film material.
With a new intentional hotel concept we wanted a world-class design partner – who could also work closely with us and give us very individual
service. Delight certainly delivered in this and the standard of their work exceeded expectations.”
Andrew Shaw, Marketing Director at Sunborn International
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“It is rare to find a partner that not only understands where you are now, but challenges you to think beyond the future while at the same time delivering on cue, within budget with patience, they apply creative direction and inquisitive
thinking. Their approach is familiar, mature and intelligent - making them more than just another creative agency.”
Iain Ainsworth, Founder of White Line Hotels
About us
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“ He challenges you to think beyond the future while at the same time delivering on cue”Iain Ainsworth, White Line Hotels
Creative Director, Will Shorrocks has over 20 years experience working on brand strategy, design and art direction for global lifestyle brands. Combining both strategic thinking with creative communication solutions to deliver richer brand experiences.
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“He takes his time to understand your product and the people behind it.”Caroline Conaty, Hazlitt’s
Managing Director, Dan Shaw has delivered everything from large scale projects for international big players to niche ventures for dynamic start ups. 20 years in the design industry has made him appreciate the power of pre-emptive, strategic planning, although it has also made him a pretty skilled problem solver.
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Working with lifestyle brands from strategic concept, through realisation of assets, to implementation. We are strategically-minded
creatives collaborating with a network of skilled stylists, photographers, film makers, printers and web developers. Giving us the freedom and versatility to create consistent rich brand communications across all
platforms and points of contact.
C O N C E P T
Brand Strategy
Brand Direction
Brand Identity
R E A L I S AT I O N O F A S S E T S
Art Direction
Design
Copy writing
Film & Moving Image
Website & Digital
I M P L E M E N TAT I O N
Advertising
Digital
Social Media
OUR SERVICES
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thank you.
Email. [email protected] instagram.com/we_are_delight