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DELIVERABLE 3.6

STAKEHOLDER INVOLVEMENT SUMMARY REPORT

WP 3: Development and Implementation

of Marketing Campaigns

Published: February 2017 Project duration: 1/3/2014 – 28/02/2017 Authors: Joanna Majdecka (Krakow Municipality, PL) Project coordinator: DTV Consultants (The Netherlands) www.velo-citta.eu

1

Introduction

# During the project, each VeloCittà case study site established a network of stakeholders that

were external to the project and that met at the initiative of the responsible VeloCittà partner.

# Site partners organized altogether more than 170 separate meetings (including phone

conversations) with stakeholders with the attendance of almost 890 people. They represented

more than 110 internal and more than 80 external stakeholders. More than 150 of the

meetings were judged by the partners of high importance for the project and campaigns.

Almost 110 of all meetings were attended by the so called new stakeholders, i.e. those that

took part in the meeting for the first time. The meetings were of different size: from a small

ones counting 2-3 persons to quite large with 40 people attending.

# Among the participants were representatives of: different departments of municipalities,

municipal units, universities, bike system operators, media and educational institutions.

Additionally, representatives of some student councils/associations (Krakow, Padova),

politicians (esp. Krakow and Padova), mobility councillor/managers (Padova), cycling

associations (all sites except Seged) or hotels (Krakow, Seged), municipal police (Padova),

residents or tenants association (Burgos, London Borough of Lambeth), parking operator

(Padova), public transport operator (Krakow) tourist agency (Seged), PR/marketing agencies

(Burgos, Krakow), Business Improvement District or older people organisation (London

Borough of Southwark) participated in meetings. A whole range of all the meetings and

participants are presented in the enclosed table.

# The aims of all those meetings were not only to present the idea and objectives of the project,

but also to establish contacts for the future and initiate first steps of the campaigns’

preparation. In case of London Boroughs of Southwark and Lambeth, as well as of Padova, the

meetings were also a great opportunity to discuss different aspects of daily operations of the

system. London Boroughs of Southwark and Lambeth benefited from jointed meetings in

a natural way. Later meetings/phone conversations were great possibilities to adjust, if

necessary, campaign shape on a regular basis and solve some potential problems that might

have occurred.

# The first cluster of those meetings was organized in 2014, depending on the site’s needs – in

the springtime or in the autumn (with the exception of London Borough of Southwark that

organized its first meeting in February 2014). There were to precede the test phase of

campaigns. In the further stages of the lifetime of the project the meetings served to discuss

other crucial issues such as improvement of the Bike Sharing Systems (BSSs), their expansion

and optimizations or preparation of campaign activities. Those were great occasions to

receive stakeholders’ feedback on the functioning of the BSSs, on their expansion and, mostly,

on site’s campaign activities.

2

# According to the sites’ experience and opinions, the idea of stakeholder involvement was a

very important factor to achieve the project’s goal in the most efficient way. Due to

stakeholder meetings, sites could e.g. vividly engage politicians (as in London’s case), discern

the potential of target groups not perceived before as prioritized ones (Burgos rediscovered

the importance of tourists and employees although the city was initially focused mainly on

students), solve some critical issues related to the contract between the city and BSS operator

(in Padova) or gather together quite a number of different stakeholders at the same moment

and thus carry out the meetings in a very efficient way (in Kraków).

# Some additional examples of benefits for sites out of the meetings are: the discovery of Padova

that public transport operator perceived the BSS’s operator as a competitor or that hotels did

not appreciate the service as a great value for their tourists. For London the idea of keeping

stakeholders on their side and involving them in decision-making processes was essential to

succeed in the campaign events’ organization. The case of Szeged clearly showed that engaging

stakeholders and drawing their attention to the fact of importance of the BSS was not always

painless. Nevertheless, for VeloCittà’s Szeged site, being a BSS operator, the meetings were

simultaneously a tool of company advertisement. In Kraków considering a large number of

different stakeholders in the campaign preparation significantly facilitated further contacts

with them and, in a way, made them all feel co-responsible for the success of the system.

Thanks to the stakeholders’ engagement Burgos learned how necessary it was to improve the

system and drew up the first version of future adjustment. In the same time London Borough

of Southwark’s observation is to engage the right stakeholders (such as transport for London

for both London in their case).

# Table 1 presents the number of stakeholders/meetings per each partner in the context

of 4 chosen characteristics

external internal newhigh importance for

the project

Burgos 3 22 8 18

Kraków 6 47 38 47

LBL 26 33 27 53

LBS * 8 3 11 3

Padova 30 9 19 23

Seged 8 4 6 10

characteristics of the stakeholders/meetings

sit

e

Number of relevant

meetings for each site

* LBS participated or co-organized part of the LBL's meetings

3

# Table 2 presents the number of stakeholders/meetings per each partner categorized in

relation to a type of stakeholder

Attachment to the report (detailed list of all the meetings/phone conversations with

stakeholders)

municipalities

(incl. municipal

units)

politicians

NGOs (inlc.

cycling

associations)

educational

institutions (incl.

universities)

BSS

operator

Burgos 13 1 1 4 3

Kraków 10 19 4 0 5

LBL 29 0 0 7 17

LBS * 3 1 3 0 0

Padova 2 6 6 0 9

Seged 0 0 1 1 na

* LBS participated or co-organized part of the LBL's meetings

Number of relevant

meetings for each site

sit

e

(chosen) type of stakeholders

Kraków LBS

Seged LBL

Burgos Padova

Colour Legend to the attachment

1

No. Date EventNo. of

attendees

Name of a participating

stakeholder/institution in original

version


stakeholder/institution in English

Internal/

external

Explain when

other

Type of the

stakeholder

Weight of the

stakeholderSubject new/old

1 4 June 2014 Informative meeting 2Zarząd Infrastukruty Komunalnej i

Transportu (ZIKiT)

Authority of Public Infrastructure and

Transportinternal Municipal unit high

The project and its aims were presented,

initial discussion about possible

cooperation took place

new

2 4 June 2014 Informative meeting 1 Oficer Rowerowy / ZIKiT Bicycle Officer / ZIKiT internal Municipal unit high




new

3 18 November 2014 academic lecture 35 studenci Politechnik i Krakowsk iej students of the University of Technology external students Other highThe project and its aims were presented

together with the KMK Bike systemnew

12 December 2014First stakeholders'

meeting2 Krakowsk ie Biuro Festiwalowe Krakow Festival Office internal Municipal unit high new


meeting2

Miejsk ie Przedsiębiorstwo

Komunikacyjne S.A. w Krakowie

Public Transport Operator in Krakow

(MPK)internal

Public transport

operatorhigh new


meeting2

Wydziału Informacji, Turystyk i i

Promocji Miasta UMK

Department of Information, Tourism and

Promotion of the Municipality of Krakówinternal Municipality high new


meeting2

Zarząd Infrastruk tury Komunalnej i

Transportu w Krakowie


Transportinternal Municipal unit high old


meeting1

Stowarzyszenie Kraków Miastem

RowerówKrakow City Bicycle Association internal

Cycling

associationmedium new


meeting1

Związek Stowarzyszeń Polska Zielona

Sieć

Union of Associations Polish Green

Networkinternal NGO medium new


meeting1 Fundacja Partnerstwo dla Środowiska Foundation partnership for Environment internal NGO medium new


meeting2

Uczelniana Rada Samorządu

Studentów Akademii Górniczo-

Hutniczej im. Stanisława Staszica

The University Students' Council of the

Academy of Mining and Metallurgy from

Kraków

internal students' council Other high new


meeting2

Samorząd Studenck i Politechnik i

Krakowsk iej im. Tadeusza Kościuszk i

Student Government of Cracow University

of Technologyinternal students' council Other high new


meeting1 Oficer Rowerowy / ZIKiT Bicycle Officer / ZIKiT internal Municipal unit high old

4



cooperation took place, brain storming

concerning concret campaign actions

2

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

3 February 2015Second stakeholders'

meeting1 Dzielnica III District III internal Politician high new


meeting1 Dzielnica IV District IV internal Politician high new


meeting1 Dzielnica VI District VI internal Politician high new


meeting1 Dzielnica VII District VII internal Politician high new


meeting1 Dzielnica VIII District VIII internal Politician high new


meeting1 Dzielnica IX District IX internal Politician high new


meeting1 Dzielnica X District X internal Politician high new


meeting1 Dzielnica XII District XII internal Politician high new


meeting1 Dzielnica XIV District XIV internal Politician high new


meeting1 Dzielnica XVIII District XVIII internal Politician high new


meeting1

Zarząd Infrastukruty Komunalnej i

Transportu (ZIKiT)


Transportinternal Municipal unit high old


meeting1 Rada Miasta Krakowa The City Council internal Politician high new

6 4 February 2015 stakeholder's meeting 1 Magdalena MłotekStudent Government of Cracow University

of Technologyexternal students' council Other high

further discussion about future

cooperation in the campaignold

5



cooperation took place, brain storming

concerning concret campaign actions

3

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

7 12 March 2015 stakeholder's meeting 2Małgorzata Ciemięga, radna dzielnicy

inny radny dzielnicy , Dzielnica II

Mrs Małgorzata Ciemięga

the other represent. Of District IIinternal Politician high




new

8 13 March 2015 stakeholder's meeting 1 Olgierd Sęczek, radny dzielnicy I Mr Olgierd Sęczek, District I internal Politician high




new

9 18 March 2015 stakeholder's meeting 1 Iwona Praczyńska, radna Dzielnicy XIII Mrs Iwona Praczyńska, District XIII internal Politician high




new

10 26 March 2015 Consortium meeing 1 Adam Migdał, radny miejsk i Mr Adam Migdał, city council internal Politician mediumThe project was and its aims were

presentednew

11 28 April 2015 stakeholder's meeting 1Tomasz Piegza, student z samorządu

UJ

Mr Tomasz Piegza, students' council of

the Jagiellonian University internal students' council Other high




new

12 June 2015 regular meeting 1 Oficer Rowerowy / ZIKiT Bicycle Officer / ZIKiT internal Municipal unit highDiscussion about current activities and

plans for development of BSSold

17 June 2015BSS workshop in

Rzeszów30 uczestnicy warsztatów workshop's participants external

workshop

participants

representing

different cities and

institutions

Other lowThe project, its aims and first activities

were presentednew

17 June 2015BSS workshop in

Rzeszów2

przedstawiciele Social Bicycles, firmy

odpowiedzialnej za działanie systemów

miejsk ich wypożyczalni m.in.. Miastach

USA, potencjalnie przyszły operator w

Krakowie

Social Bicycles representatives, a

company running BSSs in few USA

cities, potential future operator of the

Krakow's system

external Private company high

The project, its aims and first activities

were presented, conversation about

possible further cooperation

new

10 July 2015 stakeholders' meeting 8przedstawiciele 7 krakowsk ich hoteli i

hosteli

representatives of 7 Krakow's hotels and

hostelsexternal Hotel high




new

10 July 2015 stakeholders' meeting 8 Prezes Krakowsk iej Izby Turystycznej director of Krakow's Touristic Chamber external Other medium




new

15 July 2015 bilateral meeting 1Stowarzyszenie Kraków Miastem

RowerówKrakow City Bicycle Association internal

cycling

associationhigh

disscusion about organization of series of

safe cycling tours in the summer 2015

old

16 July 2015 bilateral meeting 1 Agencja Turystyczna Renesans Tourist Agency Renneisance internal company high disscusion about organization of series of

tourist cycling tours in the summer 2015

new

13

14

4

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

17 August 2015 phone conversation 1 Przewodniczący Rady Dzielnic XI Chairman of District XI internal Politician high




new

18 August 2015 phone conversation 1 Przewodniczący Rady Dzielnic XV Chairman of District XV internal Politician high




new

19 August 2015 phone conversation 1 Przewodniczący Rady Dzielnic XVI Chairman of District XVI internal Politician high




new

20 August 2015 phone conversation 1 Przewodniczący Rady Dzielnic XVII Chairman of District XVII internal Politician high




new

21 August 2015 regular meeting 1 Oficer Rowerowy / ZIKiT Bicycle Officer / ZIKiT internal Municipal unit highDiscussion about current activities and

plans for development of BSSold

22 September 2015 regular meeting 1 Oficer Rowerowy / ZIKiT Bicycle Officer / ZIKiT internal Municipal unit highDiscussion about plans for changes of

BSS planned for 2016old

23 April 2016 bilateral meeting 1 Bike U (nowy operator) Bike U (new operator of Krakow's BSS) internalBike system

operatorhigh

Discussion about the concept of new

BSS in Kraków and about campaign

strategy for 2016

new

24 May 2016 bilateral meeting 1 Bike U (nowy operator) Bike U (new operator of Krakow's BSS) internalBike system

operatorhigh



strategy for 2016

old

25 July 2016 meeting 2 Bike U (nowy operator) Bike U (new operator of Krakow's BSS) internalBike system

operatorhigh



strategy for 2016

old

26 9 August 2016 meeting 3 Atomy Studio - agencja marketingowa Atomy Studio - marketing agency internal PR/marketing

agencyhigh

Discussion about about campaign

strategy for 2016 and 2017new

16 August 2016 meeting 5 Atomy Studio - agencja marketingowa Atomy Studio - marketing agency internalPR/marketing

agency high


strategy for 2016 and 2017old

16t August 2016 meeting 2 Bike U Bike U internalBike system

operatorhigh



28 8 September 2016 meeting 2 Atomy Studio - agencja marketingowa Atomy Studio - marketing agency internal PR/marketing

agencyhigh



29September -October

2016

series of phone

conversations6 Atomy Studio - agencja marketingowa Atomy Studio - marketing agency internal

PR/marketing

agencyhigh



30September -October

2016

series of phone

conversations4 Bike U (nowy operator) Bike U (new operator of Krakow's BSS) internal

Bike system

operatorhigh



27

5

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

31 25 September 2014 Informative meeting 6 DÓM HOTEL The Dom Hotel external Hotel high




old

32 22 October 2014 Informative meeting 7 RADIO 88 RADIO 88 external Media high




old

33 9 September 2014 Informative meeting 35 Csongrád Megyei Vakok Otthona Hospital for blind people external NGO high




old

34 22 September 2014 Informative meeting 8Szegedi Tudományegyetem- Alma

MaterUniversity of Szeged - Career office external

Educational

insitituionhigh




old

35 29 September 2014 Informative meeting 7 Scema Kft. /Scema Ltd. Maya Panzio external Hotel high




old

36 23 January 2015 Informative meeting 4 Tourinform Iroda Tourinform Office internal tourist agency Other high

There was not need the present the project,

they already knew about us. We can appear

in their magazines as an advertisement.

old

37 5 July 2015 Informative meeting 3 NNG Kft. Software Developing and Commercial Llc. internal Employer high




new

38 18 August 2015 Informative meeting 5 Science Hotel Science Hotel internal Hotel high




new

39 7 September 2015 Informative meeting 5 Auris Hotel Auris Hotel internal Hotel high




new

40 10 March 2016 Informative meeting 5 LoloTea Kft. LoloTea Ltd. external Private company low




new

41 17 May 2016 Informative meeting 5 B-Tender Kft. B-Tender Ltd. external Private company medium




new

42 27 June 2016 Informative meeting 16 Bovira Rt. Bovira joint stock company external Private company high




new

6

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

43 21 August 2014 Informative meeting 7 Departamentos del Ayuntamiento City council Departments internal Municipality high

The project and its aims were presented as

well as discussed the plans for 2014 and

2015

old

44 25 August 2014 Informative meeting 4Instituto Tecnológico de Castilla y León

(ITCL) / Juarez SL

Technological Institute of Castille and

León (ITCL) / Juarez SLexternal

Bike system

operatorhigh

The project and its aims were presented

and the way to cooperatenew

45 27 August 2014Internal meeting for

discussion8 Ayuntamiento de Burgos

Burgos City council (different

Departments)internal Municipality high Management Committee old

46 5 November 2014Internal meeting for




47 6 Novermber 2014 Informative meeting 5 Universidad de Burgos University of Burgos internal University mediumThe project and its aims were presented

and the way to cooperateold

48 7 November 2014 Informative meeting 7 Departamentos del Ayuntamiento City council Departments internal Municipality high

The project and its aims were presented as

well as discussed the plans for 2014 and

2015

old

49 10 December 2014Internal meeting for




50 27 January 2015 Informative meeting 7 Departamentos del Ayuntamiento City council Departments internal Municipality high

Although presenting more projects (PTP

and Smart Move) it was discussed the

actions for the year 2015

old

51 6 March 2015Internal meeting for

discussion5 Universidad de Burgos University of Burgos internal University medium

It was more focused on the other projects

the City is doing now, but Velocittà was

mentioned and updated, and some issues

were discussed (mainly related to the

University students and marketing of the

project)

old

52 16 April 2015 Informative meeting 6 Departamentos del Ayuntamiento City council Departments internal Municipality high

New improvements in the system, as the

new University card (to be use along with

the bus and the BSS in the city)

old

53 12 May 2015Internal meeting for

discussion5 Universidad de Burgos University of Burgos internal University medium

Internal meeting to discuss some things to

update actionsold

54 13 July 2015Informative meeting /

meeting new councilor4 Concejala de Movilidad New Mobility Councilor internal Municipality high

A meeting to explain tthe new councilor the

whole project, the problems involved and

the actions to be developed in the following

months

new

55 20 July 2015 Informative meeting 8 Burgos ConbiciBicycle Association, Bicycle company in

charge of actions of the EMWinternal

Cycling

associationmedium

Organization of actions of the EMW, along

with other issues. Explanation of the

project.

new

7

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholde

r

Subject new/old

56 30 September 2015 Informative meeting 40Ayuntamiento de Burgos, Burgos

ConbiciBurgos City Council, Bicycle Association external residents Other medium

Presentation of the actions related to the

bike to the general public. Explanations of

Velo-città, new actions of BSS, along with a

general view of the bike in the city

new

57 15 October 2015Internal meeting for

discussion5

Ayuntamiento de Burgos, Universidad

de BurgosBurgos City Council, Burgos University internal

Educational

insitituionmedium

Start with the actions. New changes of

partner neededold


discussion5 Ayuntamiento de Burgos Burgos City Council internal Municipality high

Explanation of the project meeting and

future actions expected, planing of future

meetings

old


discussion6 Ayuntamiento de Burgos / Juarez

Burgos City Council / Bicycle provider

companyinternal

Bike system

operatorhigh

Explanation of the actions to be developed,

discussion on how to start and first visionsnew

60 21 December 2015Mobility Commission

of Burgos16

Ayuntamiento de Burgos / Políticos de

todos los partidos

Burgos City Council / Politicians from all

partiesinternal Politician high

In the Mobility Commission it was the first

time that the project was oficially

introduced. The actions were presented and

the views were received the days after.

new

61 14 January 2016Internal meeting for

discussion7

Ayuntamiento de Burgos / Universidad

de Burgos / Juarez

Burgos City Council / Univeristy of Burgos

/ Juarezinternal

Bike system

operatorhigh

Continuation of the preparation of the

actionsold

62 26 January 2016

Meeting with

Marketing Companies

and City Council

5Ayuntamiento de Burgos / Guía Go /

Anuncian Tormenta

Burgos City Council / Marketing

Companiesexternal

PR/marketing

agencyhigh

Explanation of the actions and feed back

from the companies about how to develop itnew

63 8 February 2016Meeting with Burgos

City Council3 Ayuntamiento de Burgos Burgos City Council internal Municipality medium

Internal meeting to discuss some things to

update actionsold

64 24 February 2016Meeting with agents of

the campaign8

Ayuntamiento de Burgos / Juarez /

Universidad de Burgos / Compañías de

Marketing

Burgos City Council / Univeristy of Burgos

/ Juarez / Marketing Companiesinternal

PR/marketing

agencyhigh

Discussion of the campaign based in all the

inputs from all agentsold

65 23 March 2016Meeting with Burgos

City Council6


Universidad de Burgos / Compañías de

Marketing

Burgos City Council/ University of Burgos

/ Juarez /Marketing Companiesinternal Municipality high Preparation of the presentation to the press old

66 1 June 2016Meeting in Burgos City

Council5


Compañía de Marketing

Burgos City Council / Juarez / Marketing

Companiesinternal Municipality high

Presentation of the project to the new

Mobility Councillor, up date of the actions

and future plans

new

67 11 August 2016Meeting with Burgos

City Council6


Compañía de Marketing

Burgos City Council / Juarez / Marketing

Companiesinternal Municipality high

Preparation of the EMW actions, updated of

the campaignold

8

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old

68 17 February 2014 Informative meeting 4

Duncan Robertson, Operations

Manager, TfL and Andy Pidduck,

Marketing Manager, TfL

Duncan Robertson, Operations Manager,

TfL and Andy Pidduck, Marketing

Manager, TfL

internalBike system

operatorhigh


and discussion about work ing togethernew

69 2 May 2014 Discussion of sites 3Duncan Robertson, Operations

Manager, TfL


TfLinternal

Bike system

operatorhigh

Discussion of potential sites for campaign

activitiesold

70 9 May 2014 Informative meeting 3

Matthew Hill, Public Realm Programme

Manager, LBS; Eamon Doran, Road

Safety and Travel Awareness Manager,

LBS

Matthew Hill, Public Realm Programme

Manager, LBS; Eamon Doran, Road

Safety and Travel Awareness Manager,

LBS

internal Municipal unit highThe project and its aims were presented,

and discussion about work ing togethernew

71 15 May 2014Discussion of

marketing and sites3

Suzy Harrison, Manager Travel

Awareness and John Carter, Travel

Awareness Officer, London borough of

Lambeth




Lambeth

internal Municipal unit highDiscussion of London meeting and

campaign ideasnew

72 13 June 2014

Discussion of London

meeting and

campaign ideas

3




Lambeth




Lambeth

internal Municipal unit highDiscussion of London meeting and

campaign ideasold

73 1 August 2014 Informative meeting 2Sophie Tyler, Travel Plan Coordinator,

Better Bankside

Sophie Tyler, Travel Plan Coordinator,

Better Banksideexternal

Travel Plan

CoordinatorOther high Target group - employees new

74 10 October 2014Discussion of

campaign


Awareness, LBL


Awareness, LBLinternal Municipal unit high Discussion of campaign ideas old

75 10 October 2014

Discussion of

campaign and results

of WP2 survey

6


Manager, TfL; Andy Pidduck, Marketing

Manager, TfL; Suzy Harrison, London

Borough of Lambeth; Ruth Salmon,

Consultant, Steer Davies Gleave

(SDG); Matthew Clark , Consultatnt,

SDG


TfL; Andy Pidduck, Marketing Manager,

TfL; Suzy Harrison, London Borough of

Lambeth; Ruth Salmon, Consultant,

Steer Davies Gleave (SDG); Matthew

Clark , Consultatnt, SDG

internalBike system

operatorhigh

Discussion of campaign ideas and survey

responsesnew

76 28 November 2012Discussion of

campaign1 Riosie Dalton-Lucas, Health Manager Riosie Dalton-Lucas, Health Manager internal Municipal unit high Discussion of campaign ideas new

77 19 December 2014Discussion of

campaign2




Lambeth




Lambeth

internal Municipal unit high Discussion of campaign ideas old

78 22 December 2014Discussion of

campaign1 Paul Tucker, Sports and Leisure Paul Tucker, Sports and Leisure internal Municipal unit high Discussion of campaign ideas new

9

No. Date Event

No. of

attendee

s



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old

79 30 January 2015 Informative meeting 16

Cycling Joint Steering Group (Andy

Cawdell, Southwark Cyclists

Coordinator; Eleanor Margolies,

Southwark Cyclists member; Alistair

Hanton, Southwark Cyclists member;

Jeremy Leach, Southwark Cyclists

member, Coordinator - Twenty’s Plenty

and Coordinator - Southwark Living

Streets; Amy Aeron-Thomas, Director,

Road Peace; Sophie Tyler, Travel Plan

Coordinator, Better Bankside; Edwina

Brock lesby, Coordinator, SilverFit;

Isabelle Clement, Director; Wheels for

Wellbeing; Peter Wood, Researcher,


Cawdell, Southwark Cyclists Coordinator;

Eleanor Margolies, Southwark Cyclists

member; Alistair Hanton, Southwark

Cyclists member; Jeremy Leach,

Southwark Cyclists member, Coordinator -

Twenty’s Plenty and Coordinator -

Southwark Living Streets; Amy Aeron-

Thomas, Director, Road Peace; Sophie

Tyler, Travel Plan Coordinator, Better

Bankside; Edwina Brock lesby,

Coordinator, SilverFit; Isabelle Clement,

Director; Wheels for Wellbeing; Peter

Wood, Researcher, The Open University;

externalCycling

stakeholder groupOther high Presentation of project new

80 4 February 2015 Informative meeting 1Rrita Recicia, Green Officer, London

Southbank University

Rrita Recicia, Green Officer, London

Southbank Universityexternal University high

Discussion of campaign ideas - specifically

targeting studentsnew

81 11 March 2015Discussion of

campaign/operations3


Manager, TfL and Andy Pidduck,

Marketing Manager, TfL


TfL and Andy Pidduck, Marketing

Manager, TfL

externalBike system

operatorhigh

Discussion of campaign ideas and

extending operational areaold


campaign1 Sophie Tyler, Better Bankside Sophie Tyler, Better Bankside external

Business

Improvement

District (BID)

Other high Discussion of campaign ideas new

83 9 June 2015Discussion of

operations1

Sally Crew, Manager, Transport

Planning, Southwark Council

Sally Crew, Manager, Transport Planning,

Southwark Councilinternal Municipal unit high Discussion of operational site campaign new

84 23 June 2015Briefing: discussion of

operations3

Cabinet Member - Cllr Darren Merrill;



Cabinet Member - Cllr Darren Merrill;


Southwark Council

internal Municipal unit high Discussion of operational site new


operations3


Manager, TfL; Sally Crew, Manager,

Transport Planning, Southwark Council;

Matt Hill, Manager, Public Realm,

Southwark Council, Mohammed

Chibou, Transport Planner, Southwark

Council


TfL; Sally Crew, Manager, Transport

Planning, Southwark Council; Matt Hill,

Manager, Public Realm, Southwark

Council, Mohammed Chibou, Transport

Planner, Southwark Council

externalBike system

operatorhigh Discussion of operational site old

86 10 August 2015Discussion of





Southwark Councilinternal Municipal unit high Discussion of operational site/campaign old


campaign1 Suzy Harrison, Lambeth Council Suzy Harrison, Lambeth Council internal Municipal unit high Discussion of campaign old


operations2

Leah Coburn, Group Manafger -

Networks, Southwark Council; Sally

Crew, Manager, Transport Planning,

Southwark Council

Leah Coburn, Group Manafger -

Networks, Southwark Council; Sally Crew,

Manager, Transport Planning, Southwark

Council

internal Municipal unit high Discussion of operational site/campaign new


campaign1

Dan Taylor, Group Manager -

Regeneration, Southwark Council

Dan Taylor, Group Manager -

Regeneration, Southwark Councilinternal Municipal unit high Discussion of campaign - link ing to CSH new


campaign1

Paul Crossley, Manager, London



Southbank Universityexternal University high Discussion of campaign new

10


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old

91 10 September 2015Discussion of

operations1


Manager, TfL


TfLexternal

Bike system

operatorhigh Discussion of operational site/campaign old


campaign1 Suzy Harrison, Lambeth Council Suzy Harrison, Lambeth Council internal Municipal unit high Discussion of campaign old




Manager, TfL; Jonathan Lyons,

Marketing Manager, TfL; Leena Khatri,

Lambeth Council


TfL; Jonathan Lyons, Marketing Manager,

TfL; Leena Khatri, Lambeth Council

externalBike system



campaign1




Southbank Universityexternal University high Discussion of campaign new


campaign/operations1 Cabinet Member - Cllr Darren Merrill Cabinet Member - Cllr Darren Merrill internal Municipal unit high Discussion of campaign new


operations4


Planning, Southwark Council; Tim

Walker, Senior Engineer - Park ing,

Southwark Council; Dan Taylor,

Programme Manager - Regernation; Jay

xx, TfL,


Southwark Council; Tim Walker, Senior

Engineer - Park ing, Southwark Council;

Dan Taylor, Programme Manager -

Regernation; Jay xx, TfL,

externalBike system



campaign2

Suzy Harrison, Lambeth Council, Leena

Khatri, Lambeth Council

Suzy Harrison, Lambeth Council, Leena

Khatri, Lambeth Councilinternal Municipal unit high Discussion of campaign old

98 7 November 2015 Meeting 5

Suzy Harrison, Lambeth Council; Leena

Khatri, Lambeth Council; Elettra

Bordonaro, Light Follows Behaviour;

Neven Kovacevic, Light Follows

Behaviour; Louisa Tan, LBS






internal Municipal unit high Discussion of campaign/installation old

99 27 November 2015 Stakeholder meeting 17


Cawdell, Southwark Cyclists

Coordinator; Eleanor Margolies,

Southwark Cyclists member; Alistair

Hanton, Southwark Cyclists member;

Jeremy Leach, Southwark Cyclists

member, Coordinator - Twenty’s Plenty

and Coordinator - Southwark Living

Streets; Amy Aeron-Thomas, Director,

Road Peace; Sophie Tyler, Travel Plan

Coordinator, Better Bankside; Edwina

Brock lesby, Coordinator, SilverFit;

Isabelle Clement, Director; Wheels for

Wellbeing; Peter Wood, Researcher,

The Open University; Sgt Simon Castle,

Met Police; Tim Warin, Bike It Plus,

Sustrans; Matthew Hill, Public Realm

Project Manager, LBS; Eamon Doran,

Road Safety and TRavel Awareness

Manager, LBS; Cllr Williams, Cabinet

Member for Regeneration, Transport

and Planning; Cllr Hargrove, Cabinet

Member for Health, Lesiure and Parks;

Chris Durban, Cycling Programme

Manager, LBS); Louisa Tan, LBS


Cawdell, Southwark Cyclists Coordinator;

Eleanor Margolies, Southwark Cyclists

member; Alistair Hanton, Southwark

Cyclists member; Jeremy Leach,

Southwark Cyclists member, Coordinator -

Twenty’s Plenty and Coordinator -

Southwark Living Streets; Amy Aeron-

Thomas, Director, Road Peace; Sophie

Tyler, Travel Plan Coordinator, Better

Bankside; Edwina Brock lesby,

Coordinator, SilverFit; Isabelle Clement,

Director; Wheels for Wellbeing; Peter

Wood, Researcher, The Open University;

Sgt Simon Castle, Met Police; Tim

Warin, Bike It Plus, Sustrans; Matthew

Hill, Public Realm Project Manager, LBS;

Eamon Doran, Road Safety and TRavel

Awareness Manager, LBS; Cllr Williams,

Cabinet Member for Regeneration,

Transport and Planning; Cllr Hargrove,

Cabinet Member for Health, Lesiure and

Parks; Chris Durban, Cycling Programme

Manager, LBS); Louisa Tan, LBS

externalCycling Joint

Steering GroupOther high Presentation of project old

11


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old

100 8/12/205 Meeting 5











internal Municipal unit high Discussion of campaign old

101 2 January 2016 Stakeholder meeting 3Duncan Robertson, TfL; Leah Coburn,

LBS; ; Louisa Tan, LBS

Duncan Robertson, TfL; Leah Coburn,

LBS; ; Louisa Tan, LBSexternal

Bike system

operatorhigh Site identification for expansion areas old

102 9 February 2016 Meeting 2 Craig Netwon, LBS; Louisa Tan, LBS Craig Netwon, LBS; Louisa Tan, LBS internal Municipal unit highDiscussion of operations - funding for

expansionold

103 18 February 2016 Meeting 5

Helen Sharp, TfL; Tom Becker, TfL;

Miriam McGrath, LBC; Kate, Walwyn-

Jones; Louisa Tan, LBS




externalBike system

operatorhigh Diversifying market - attracting new users old

104 22 February 2016 Meeting 6

Miram McGrath, LBS; Louisa Tan, LBS;

Matt Guy, London College of

Communications; Fiona Board,

Graduate Designer; Yaels Tursha,

Graduate Designer; Fiona Gather-

Stammel, Graduate Designer



Communications; Fiona Board, Graduate

Designer; Yaels Tursha, Graduate

Designer; Fiona Gather-Stammel,

Graduate Designer

external University highBriefing of London College of

Communications graduate studentsold

105 3 March 2016 Meeting 6












Graduate Designer

external University highLondon College of Communications

graduate students concept presentationold

106 21 March 2016 Meeting 6












Graduate Designer

external University high

London College of Communications

graduate students final concept

presentation

old

107 21 March 2016 Meeting 2 Paul Stokes, LBS; Louisa Tan, LBS Paul Stokes, LBS; Louisa Tan, LBS internal Municipal unit highDiscussion of operations - data (segmented

marketing) and opportunitiesnew

108 7 April 2016 Meeting 3Miriam McGrath, LBC; Kate, Walwyn-



Jones; Louisa Tan, LBSinternal Municipal unit high Discussion of campaign old

109 14 April 2016 Meeting 5







externalBike system

operatorhigh Diversifying market - attracting new users old

110 12 May 2016

Discussion of

campaign, operations

and analytics

4

Tom Becker, TfL; Helen Sharp, TfL;

Miriam McGrath, Southwark Council;

Louisa Tan, Southwark




externalBike system

operatorhigh Discussion of operations old


operations3

Harry Scrope, Brompton; Chris Durban,

Southwark Council; Louisa Tan,

Southwark

Harry Scrope, Brompton; Chris Durban,

Southwark Council; Louisa Tan,

Southwark

externalBike system

operatormedium Discussion of operations new

112 7 July 2016Discussion of

operations3


Louise Wilcox, Southwark Council;



Louise Wilcox, Southwark Council;


internal Municipal unit high Discussion of operations new


campaign3

Gareth Tuffery, Southwark Council;

Edwina Brock lesby, SilverFit; Louisa

Tan, Southwark

Gareth Tuffery, Southwark Council;

Edwina Brock lesby, SilverFit; Louisa Tan,

Southwark

externalOlder people

organistationOther high Discussion of campaign new

12


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old


operations3

Kate Tiernan, Southwark Council; Chris

Durban, Southwark Council; Louisa

Tan, Southwark

Kate Tiernan, Southwark Council; Chris

Durban, Southwark Council; Louisa Tan,

Southwark

internal Municipal unit high Discussion of operations new


campaign3

Miriam McGrasth, Southwark ; Sunil

Sharma, Southwaerk Council; Louisa

Tan, Southwark

Miriam McGrasth, Southwark ; Sunil

Sharma, Southwaerk Council; Louisa

Tan, Southwark

internal Municipal unit high Discussion of campaign old


operations2 KateTiernan, Kevin Burke KateTiernan, Kevin Burke internal Municipal unit medium Discussion of operations old


operations3

Kate Tiernan. Kevin Burke, Harry

ScropeKate Tiernan. Kevin Burke, Harry Scrope external

Bike system

operatormedium Discussion of operations new


operations2

Keith Andrews, Southwark Council;


Keith Andrews, Southwark Council;

Louisa Tan, Southwarkinternal Municipal unit high Discussion of operations new


operations2

Sally Crew, Southwark Council; Louisa

Tan, Southwark


Tan, Southwarkinternal Municipal unit high Discussion of operations old

120 10 October 2016

Discussion of

campaign, operations

and analytics

4







externalBike system

operatorhigh Discussion of campaign old


operations4


Tan, Southwark ; Dunacn Robertson,

TfL; Mohammed Chibou, Southwark

Council


Tan, Southwark ; Dunacn Robertson, TfL;

Mohammed Chibou, Southwark Council

externalBike system



operations2

Louisa Tan, LBS; Duncan Robertson,

TfL Louisa Tan, LBS; Duncan Robertson, TfL external

Bike system



operations2

Manuela Piasentin, LBS; Dr Jo Wood,

University of London

Manuela Piasentin, LBS; Dr Jo Wood,

University of Londonexternal

Educational

institutionmedium Discussion of operations new

124 3 January 2017Discussion of

operations2

Louisa Tan, LBS; Duncan Robertson,

TfL Louisa Tan, LBS; Duncan Robertson, TfL external

Bike system


125 9 January 2017Discussion of

operations4

Louisa Tan, LBS; Sally Crew, LBS;

Matthew Hill, LBS; Jason White, LBS

Louisa Tan, LBS; Sally Crew, LBS;

Matthew Hill, LBS; Jason White, LBSinternal Municipal unit medium Dicussion of operations new

126 16 February 2017Discussion of

operations3

Louisa Tan, LBS; Kevin Burke, LBS;

Pippa Krishnan, LBS

Louisa Tan, LBS; Kevin Burke, LBS;

Pippa Krishnan, LBSinternal Municipal unit low Dicussion of operations new

13


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of

the

stakeholder

Subject new/old


campaign2 Charlie Holland, Lambeth Cyclists Charlie Holland, Lambeth Cyclists external

Cycling

associationmedium Presentation of project new

128 10 July 2014 Discussion of

campaign5 Sports and Healthy Lifestyle Team Sports and Healthy Lifestyle Team internal Municipal unit low Discussion of campaign ideas new

129 20 November 2014Presentation of

project2 Cllr Brathwaite Cllr Brathwaite internal Politician high Discussion of campaign ideas new


campaign5 Sports and Healthy Lifestyle Team Sports and Healthy Lifestyle Team internal Municipal unit low Discussion of campaign ideas new

131 21 March 2015Presentation of

project2

resident liaison at Spring Mews Student

accommodation

resident liaison at Spring Mews Student

accommodationexternal Private company high

Discussion of student engagement and

partnership with the eventnew

132 22 July 2015 Planning meeting 2Mark Smithers - Urbanest Student

accommodation

Mark Smithers - Urbanest Student

accommodationexternal Private company medium

Discussion about how to promote BSS to

new studentsnew

133 13 August 2015 Informative meeting 3Chris Law Vauxhall One, Business

Improvement District

Chris Law Vauxhall One, Business

Improvement Districtexternal NGO medium Business promo new

134 19 February 2016 Informative meeting 4 Ashmole tenants association Ashmole tenants association externaltenants

associationOther medium Engagement in project new

135 18t November 2016 Planning meeting 3 Cycle Confident Cycle Confident externalCycling

associationmedium

Planning for promo and specific training

programmenew

136 26 February 2016Discussion of

campaign3 TfL Service Model Manager TfL Service Model Manager external Municipal unit high Knowledge sharing new


campaign3 Lambeth Estate Residents Association Lambeth Estate Residents Association external

residents

associationOther medium Planning for campaign new

14


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of the


138 23 July 2014 Project Information 1 Assessore alla Mobilità Mobility Councillor internal Politician high Explanation of the project new

139 5 September 2014 Survey Campaign 3 Università di Padova Padua University externalEducational

Institutionhigh

Management and arrangement of the survey

students campaignnew

140 8 September 2014 Survey Campaign 11 Amici della bicicletta di Padova Friends of Bicycle Association of Padua externalCycling

associationmedium


campaignnew

141 9 September 2014 Survey Campaign 4 APS Holding Spa Public transport operator externalPublic transport

operatorhigh


campaignnew

142 27 January 2015 Management meeting 2 Amici della bicicletta di Padova Friends of Bicycle Association of Padua externalCycling

associationmedium

Cooperation about yearly programme

mark ing bicycles and bike sharing

promotion

old

Informative meeting 2Assessore Mobilità e Responsabile

bike sharing di PadovaMobility Councillor internal Politician high old

Informative meeting 1 responsabile bike sharing BicincittàPadua Bike Sharing Operator

Responsibleexternal

Bike sharing

operatorhigh old

144 27 February 2015 Informative meeting 5

Fiera di Padova – Expobici Team,

Ambasciata Olandese in Italia, Amici

della bicicletta di Padova

Fiera di Padova – Expobici Team,

Ambasciata Olandese in Italia, Amici

della bicicletta di Padova

external

Exhibition staff:

marketing

responsible, high

expert sporting

cyclist, ExpoBike

manager; Dutch

Embassy

Delegation;

Friends of

Bicycles

Other high ExpoBike 2015 programme new

145 12 March 2015 Informative meeting 1 Università di Padova Padua University externalEducational

Institutionmedium Cooperation promotion bike sharing old

146 6 May 2015 Management meeting 1 Responsabile bike sharing di PadovaPadua Bike Sharing Operator

Responsibleexternal

Bike sharing

operatorhigh Bs services problems old

147 12 June 2015 Informative meeting 2 Vodafone Mobility Manager Vodafone Mobility Manager externalCompany Mobility

Managerother high Commuting work and bike sharing system new

Meeting convivial 1 Assessore Mobilità Mobility Councillor, Cycling stakeholders internal Politician medium

End of mark ing programme before summer

holidays (with people that marked the

bicycles against the theft)

old

Meeting convivial 24 Amici della bicicletta Friends of Bicycle Association of Padua externalBicycles mark ing

staffOther medium Discussion about the project and campaign old

5 February 2015Velocittà project and bike sharing service

in Padua

148 20 June 2015

143

15


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of the


Public cycling

stakeholders meeting1 Assessore Mobilità Mobility Councillor internal Politician high Cycling threats in Padua old

Public cycling

stakeholders meeting29 Stakeholders mobilità ciclabile Cycling stakeholders external

Politician and

cycling

stakeholders

Other high Informing about the project new

150 01 September 2015 Informative meeting 1 ACEGAS Mobility Manager Acegas Mobility Manager externalCompany Mobility

ManagerOther high Commuting work and bike sharing system new

151 03 September 2015 Informative meeting 1 University new Mobility Manager University Mobility Manager externalUniversity Mobility

ManagerOther high Commuting work and bike sharing system new

152 13 November 2015 Phone conversation 26 Mobility Manager aziende Mobility Managers of the Companies externalMobility Managers

of the CompaniesOther medium BBS new

153 27 November 2015 Phone conversation 4 Mobility Manager aziende Mobility Managers of the Companies externalMobility Managers

of the CompaniesOther medium BBS new

154 13 January 2016 Stakeholders' meeting 2 ASU Associazione Studenti Universitari University students association ASU externalStudents

associationOther high Cooperation promotion bike sharing new

155 18 January 2016 Stakeholders' meeting 1 APS Opere e Servizi di Comunità SrL Park ing Company external Park ing operator Other medium Cooperation bike sharing promotion new

156 2 February 2016 Operator's meeting 1 Bicincittà Bicincittà externalBike sharing

operatormedium Update meeting old

157 10 February 2016 Management meeting 10 Giunta Comunale City Council internal Politician high City Council project activities approval new

158 15 March 2016Second informative

meeting1 ACEGAS Mobility Manager Acegas Mobility Manager external

Mobility Manager

CompanyOther medium

Update work and bike sharing system

commutingold

159 26 April 2016 Informative meeting 2 La stazione delle biciclette Bicycle Association external NGO medium Cooperation bike sharing promotion new

160 03 May 2016 Stakeholder meeting 2 Associazione Amici della bicicletta Friends of Bicycle Association of Padua external NGO medium Update meeting old

161 12 May 2016 Bike sharing operation 1 Bicincittà Bicincittà externalBike system

operatorhigh Update meeting old

162 26 May 2016 Stakeholder meeting 1 Mobility Manager Università University Mobility Manager externalUniversity Mobility

ManagerOther high Update meeting old

163 5 July 2016 Up date meeting 5

Settori Ambiente, Polizia Locale,

Commercio, Servizi Sportivi, Amici

della Bicicletta

Internal department (Environmental,

Police, Trade, Sport) and Friends of

Bicycle Association

internal

Internal

department

(Environmental,

Police, Trade,

Sport) and Friends

of Bicycle

Association

Other medium Cooperation bike sharing promotion new

164 8 July 2016 Operator's meeting 1 Bicincittà Bicincittà externalBike system


165 18 July 2016 Informative project 1 Assessore alla Mobilità New Mobility Councilor internal Politician high Explanation of the project new

166 31 August 2016 Phone conversation 52Hotels del Comune di Padova e della

Provincia di PadovaPadua Municipality and Province hotels external

Padua Municipality

and Province

hotels

Other mediumCooperation bike sharing promotion (for

tourists)new

167 20 September 2016 Up date meeting 1 Assessore alla Mobilità Mobility Councillor internal Mobility Councillor Other high Velocittà politic questionnaire old

168 17 October 2016 Informative project 2 Comandante Polizia Municipale Chief of Municipality Police internalChief of

Municipality PoliceOther high Explanation of the project new

169 20 October 2016 Operator's meeting 2 Bicincittà Bicincittà externalBike system


170 25 October 2016 Operator's meeting 1 Bicincittà Bicincittà externalBike system


149 24 July 2015

16


attendees



version



Internal/

external

Explain when

other

Type of the

stakeholder

Weight of the


171 04 November 2016the point of the

Velocittà project3 Associazione Amici della bicicletta Friends of Bicycle Association of Padua External NGO medium update meeting old

172 18 January 2017the end of the

Velocittà project3 Associazione Amici della bicicletta Friends of Bicycle Association of Padua External NGO medium End of the project old

173 23 January 2017the point of the

Velocittà project2 Bicincittà Bs operator’s External

Bike sharing

operatorhigh End of the project old

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of the most effective available operational solutions with regard to organisational and financial aspects as well as political involvement. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing. VeloCittà is a demonstration project co-funded by the Intelligent Energy Europe Programme of the European Commission. It had 11 project partners. It ran from March 2014 – February 2017. For more information, questions, project outputs and reports, please visit www.velo-citta.eu or send an email to [email protected]

Partners:

http://www.velo-citta.eu/

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