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DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

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Page 1: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

DELIVERING MISSION CRITICAL CONFIDENCE

Raffaella Canobbio MicrosoftBruno Melandri EMCAndrea Saroli SAP

Page 2: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SQL SERVER 2012

MISSION CRITICAL CONFIDENCE

BREAKTHROUGH INSIGHT

CLOUD ON YOUR TERMS

Page 3: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

MISSION CRITICAL STATISTICS

100% Uptime for two years

-BWin

#1 database used by enterprises’ primary mission-critical application

-IDC

Powering the #1 portal

used by enterprises’ primary

mission-critical application- IDC

Uncontested Leader in TPC-E Benchmark

Powering Nearly Half

of All New SAP Installations

1.6 PetaBytes

in a single application

- Pann-Stars

Over 130,000

Transactions/Sec on a single server

- Microsoft, SQL Server Customer Advocay Team

Page 4: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SQL SERVER 2012 GIVES YOU MISSION CRITICAL CONFIDENCE

Page 5: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Greater Uptime ProductivityHardware Utilization

PROVIDES REQUIRED 9S OF AVAILABILITY WITHOUT COST AND COMPLEXITY

¹Source: Microsoft customer evidence: Mediterranean Shipping Company. 2x faster than Database Mirroring in SQL Server 2008 R2

New HighAvailability Solution

AlwaysOn

2x faster failover reduced downtime by half¹

Our business has to be online all the time….we were

able to enable AlwaysOn in a matter of minutes.Mediterranean Shipping Company

Page 6: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

CUSTOMERS ARE ALREADY REAPING THE BENEFITS

50% Reduction in Failover Time

15% Improved DBA Productivity

99.995% Availability

BENEFITS

The SQL Server 2012 online indexing capabilities alone save us up to 20 minutes

a year in downtime, or 38.5 percent of allowable downtime.

- David Smith, Director Service Architecture

Page 7: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Industry-VerifiedIncreased & Enhanced

Performance

Proactive Management

BLAZING-FAST PERFORMANCEGAIN BREAKTHROUGH & PREDICTABLE PERFORMANCE BACKED BY INDUSTRY-LEADING BENCHMARKS

ColumnStoreIndexNew10xNow, up

toFaster³

Page 8: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

CUSTOMERS ARE ALREADY REAPING THE BENEFITSBETH ISRAEL DEACONESS MEDICAL CENTER – HARVARD MEDICAL SCHOOL

88% Improvement in Performance

IT Organization Ranked No 12 across All Industries in 2011

99.999% Availability

BENEFITS

We began by copying our existing SQL Server 2008 R2 environment into SQL Server 2012, and simply by taking that step we saw faster performance.

- Don Wood, Manager of Database Administration Beth Israel Deaconess Medical Center

1Source: Information Week 500

Page 9: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Source: ITIC 2011: SQL Server Delivers Industry-Leading Security

Most secure of any of the major database platforms.

SECURITY IS KEY

Oracle DB2 MySQL SQL Server0

50

100

150

200

250

300

350

NIST Reported Common Vulnerabilities and ExposuresJan 2002 – Jun 2010

Oracle DB2 MySQL

SQL Server

Page 10: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

DATA PROTECTIONCONTROL ACCESS

COMPLIANCE

SQL SERVER 2012 PROVIDES ORGANIZATIONAL SECURITY & COMPLIANCE

Page 11: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

One Partner Committing Support For their Flagship

Product Every 06 hours since November 2011

World Class tools to

test, deploy, migrate and upgrade

Premier Support

Recover Costs in 1 Year

ALL WITH PEACE OF MIND

Page 12: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

IN SUMMARY - MISSION CRITICAL CONFIDENCE WITH SQL SERVER 2012

Page 13: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

ENABLING MISSION CRITICAL SYSTEMS WITH A GREAT PARTNER ECO SYSTEM

Page 14: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

ENABLING MISSION CRITICAL SYSTEMS WITH A GREAT PARTNER ECO SYSTEM

Bruno Melandri EMEA Practice ManagerEMC

Page 15: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Faster to Time to Value

Higher Quality of Service

More Efficiency/ Lower Cost

WHY EMC FOR MICROSOFTMAXIMIZE THE VALUE OF MICROSOFT SOFTWARE INVESTMENTS

Page 16: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

BENEFITING FROM THE FLASH ERA

Up To 99.9999% availability

Ability to triple workloads without impacting performance

SQL Server Performance Management Time Reduced by 50%

BENEFITS

All of our data resides on EMC storage, which is the backbone of our mission critical Microsoft SQL Server environment. Using Symmetrix VMAXe with FAST VP enables us to leverage Flash drives to increase performance for faster response time to bidders. VFCache means we can extend the intelligence of FAST into the server—providing unparalleled response to our bidders.

- Brian Carpenter, Vice President of Information Technology, Heritage

Auctions

Page 17: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

EMCAutomated

ServerOptimization

EMCAutomated

Storage Optimization

EMC = MISSION CRITICAL CONFIDENCETRANSFORMING FROM STATIC TO DYNAMIC INFRASTRUCTURE

SQL Server 2012SQL Server 2012

4X Throughput Increase With <3ms Latency80% Faster Tuning

SAP 42% Performance Increase

60% Lower DB I/O Latency

50% More IO serviced W/In < 1ms

3x more throughput per database

More Performance and More Users without Downtime

Page 18: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Accelerated Restart

Protect all application data tiers with one solution

Recover applications to any point-in-time locally or remotely

AutomatedContinuous Availability

Data Replication

Snaps and Clones for recovery and multi-tasks

Server failover/maintenance

Self-service for DBAs

Policy-Based Replication

Management

Backup & Recovery

Simplified backup, recovery management for all Microsoft tiers

De-duplicate backups to reduce cost and speed recovery

De-Duplication

EMC = MISSION CRITICAL CONFIDENCETIERED, AUTOMATED PROTECTION

Cap

ab

ility

Quality of Service

Page 19: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

WHY EMC FOR MICROSOFT SQL SERVER?

Page 20: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

ENABLING MISSION CRITICAL SYSTEMS WITH A GREAT PARTNER ECO SYSTEM

Amedeo ProdiSAP

Page 21: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SAP APPLICATIONS AND SQL SERVERDELIVERING MISSION CRITICAL CONFIDENCE – TODAY

What Is Mission Critical?

Page 22: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

CASE STUDY

Supporting Over 6000 Named Users

Fully Operational within 60 minutes – Even During Power Reductions or Outages

Global Deployment Across Many Offices

BENEFITS

By using SQL Server database mirroring, we can increase resistance to system breakdowns. In addition, this makes it possible for us to carry out regular maintenance without stopping the entire system, which increases availability.

  - Haruhiko Kuroda, Deputy General Manager, Information Technology Promotion DIV.

Page 23: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

HIGH AVAILABILITY

Page 24: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

PERFORMANCE

Page 25: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SCALABILITY & SECURITY

Page 26: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

PARTNERING FOR CUSTOMER SUCCESS

Page 27: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

THANK YOU

Page 28: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 29: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

MODERNIZING YOUR ENTERPRISE WITH HYBRID IT

Francesco Diaz MicrosoftGianluca Gamberoni HP

Page 30: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SQL SERVER 2012

MISSION CRITICAL CONFIDENCE

BREAKTHROUGH INSIGHT

CLOUD ON YOUR TERMS

Page 31: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

ENTERPRISE CHALLENGES DRIVING HYBRID IT

Scaledynamically

Ensure compliance

Drive greaterIT efficiency

Balance performancewith cost

Reduce timeto solution

Page 32: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

HYBRID IT | DEFINITIONS

PrivateCLOUDOn-premises Cloud

TraditionalNON-VIRTUALIZED

PublicCLOUDOff-premises Cloud

Hybrid IT

Non-virtualizedapplications

Pooled (Virtualized)ElasticSelf-serviceUsage-based

Managed Services

Pooled (Virtualized)ElasticSelf-serviceUsage-based

Hybrid ApplicationPortions of applications and data on-premises and off-premises

Page 33: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

HYBRID IT | SCENARIOS AND USAGE

Hybrid IT

Database Scenarios

Rationale for Usage

Compliance

Scalability

Economies of Scale

Rapid Development

Large, Mission-Critical OLTP

Data Warehousing

Big Data

OLTP (Tier 2, Tier 3)

BI Workloads

Datamarts

OLTP (Tier 2, Tier 3)

BI Workloads

Big Data

Complex, Mission-Critical Applications

TraditionalNON-VIRTUALIZED

PrivateCLOUD

PublicCLOUD

Compliance

Economics

Page 34: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

WHY MICROSOFT FOR YOUR HYBRID IT?

PrivateCLOUD

TraditionalNON-VIRTUALIZED

PublicCLOUD

Common Resources

Hybrid IT

Identity Development Tools

Management Tools

Page 35: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

WHY SQL SERVER 2012 FOR YOUR HYBRID IT?

Cloud on Your Terms

Page 36: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

APPLICATION SOLUTIONS

Infrastructure

SQL Server 2012

TraditionalNON-VIRTUALIZED

Key Benefits

Required 9’s & data protection

Blazing fast performance

Organizational compliance

Peace of mind

Platform

“Reduced failover time from 40 seconds to under 3 seconds with SQL Server 2012”

Joe Ayres, Senior Manager of Database Administration, Home Shopping Network

Page 37: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

PrivateCLOUD

APPLICATION SOLUTIONS

SQL Server 2012

Key Benefits

Deep application insight

Single pane of glass to manage

SQL Server 2012 optimizations for Private Cloud

Deploy in days instead of months

No difference in performance with SQL Server running on high-performance physical hardware versus SQL Server running on a Hyper-V host.

Database Consolidation Appliance

+

Infrastructure

Platform

Page 38: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

PublicCLOUD

APPLICATION SOLUTIONS

Key Benefits

Rapid application development

Dynamic scalability

Managed services

SQL Azure

SQL Server 2012

Built-in cloud connection points to SQL Azure

“With SQL Azure, we can deploy internationally without having to migrate customer data from one region to another, without having to replicate databases, and without all of the service management we would otherwise have to engage in.”Jim Graham, Technical Manager, 3M

Infrastructure as a Service

Platform as a Service

Page 39: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

Solution: Hybrid ApplicationMission-critical gaming services with sensitive data kept on-premises for industry compliance

Non-gaming services moved to the public cloud for efficiency

TraditionalNON-VIRTUALIZED

PublicCLOUD

CASE STUDY

The NeedOnline gaming firm seeks to maintain high availability for its mission-critical

gaming applications to achieve business

success

“With SQL Server 2012 Enterprise, we can sustain 1,500 game rounds per second. That gives our players a much faster, better gaming experience.”

Page 40: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

DEMO – HYBRID APPLICATION SAMPLE SCENARIO

Page 41: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

42

Igniting the contribution of IT to the businessHP AND MICROSOFT STRATEGIC PARTNERSHIP

World-leading software and hardware companies

• 3-year, $250M joint investment

• Portfolio of solutions delivers rapid time to value

• Integrated HP and Microsoft Services

• Bridge the path to the cloud

Page 42: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

APPLIANCES FOR HYBRID IT FROM HP

Hybrid ITTraditionalNON-VIRTUALIZED

PrivateCLOUD

PublicCLOUD

Parallel Data WarehouseMassive scale and high performance

Complete data warehouse solution

Half-rack appliances now available

Database Consolidation ApplianceDeploy in days instead of months

Optimized for databases

All private cloud benefits

Reference Architecture: Virtual SystemGeneral purpose private cloud

RA Tested by HP & Microsoft

All private cloud benefits

Business Data Warehouse Appliance Entry level data warehouse

Business Decision ApplianceComplete self-service BI

Page 43: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

SUMMARY

Microsoft & HPOffers unique benefits across Hybrid IT environments

Hybrid ITAchieves balance between IT efficiency and driving business value for your organization

SQL Server 2012Provides the database platform for Hybrid IT

Page 44: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 45: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

CLOSING SESSION

Luca VenturelliDirettore Server & CloudMicrosoft

Page 46: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

MISSION CRITICAL CONFIDENCE

BREAKTHROUGH INSIGHT

CLOUD ON YOUR TERMS

A MAJOR STEP WITH SQL SERVER 2012

Page 47: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

OFFERS FOR YOU

Dedicated workshop to find out more on EMC value proposition for Mission Critical Application in the Cloud, customized on your specific needs. BOOK IT NOW!

z

Half-day check-up at your office about Tagetik 4 Enabled by Microsoft SharePoint to give your CFO the ability to simplify the analysis of the performance data in a collaborative way.

Page 48: DELIVERING MISSION CRITICAL CONFIDENCE Raffaella Canobbio Microsoft Bruno Melandri EMC Andrea Saroli SAP

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.